RDE12 Olaf Hopp, NRJ International
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Transcript of RDE12 Olaf Hopp, NRJ International
A NEW STRATEGY FOR RADIOOlaf HOPP
CEO NRJ International
Barcelona, March 15th 2012
1 . 1 . E m bracing ne w te chnologie s
Trad itionnal ad spe nd and rad io consum ption are s lightly d e cre as ing
We are facing ne w playe rs on the m arke t
D O N ’ T FE AR
TH E M:
LO VE TH E M !
2. 2. Developping new business models
- N RJ H its : 1 00% h its m us ic TV
channe l, looking to e xpand on
inte rnational le ve l
- N RJ1 2: 3rd D TTV national channe l in
France
- N RJ Paris : re gional TV channe l
S tre tch the Value C hain as far as poss ible !
G oing furthe r into the m us ic
ind ustry:
-Mus ic publish ing
-Prod uction
-C om p ilations…
5000 N RJ e ve nts a ye ar
accross the globe :
NR J Mus ic Award s
NR J Mus ic Tour
NR J in the Park
NR J Fash ion N ight
NR J Live se s s ions…
Towe rcast: Fre nch private towe r
com pany, owne d by N RJ G roup
We ope rate broad casting se rvice s
in France , Be lgium , F inland and
Norway, for:
-public and private rad ios
(1 500 FM transm itte rs ),
-TV channe ls
-and m ob ile ope rators
50% costs savings vs e xte rnal
solution
Im prove d quality, for both
broad caste rs and the aud ie nce
Re
plica
te t
he
Bra
nd
DN
A o
n 3
60°
Inte rne t
Mob ile apps
We brad ios
We bTVs
Re plays
S ocial ne tworks
3. 3. Being cost efficient through synergies
NRJ Recipe for success in challenging times