QR Codes IT MGMT
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Unlock the CodeQuick Response (QR) Codes The Future of Marketing
Tom Smith
Shawn Yu
Jennifer Walker
Quick Response (QR) Codes The Future of Marketing Unlock the Code
What are QR Codes, how can you use them?
Potential Benefits: How do QR codes impact consumers and businesses and who will receive the greatest benefit?
Limitations & Implications: SWOT Analysis.
Examples: Are QR codes a marketing “fad” or are they here to stay in the United States?
What are QR Codes?
Making print media interactive
• Mobile web access grew 36% in 2009 among US broadband Internet users.
• 6 out of 10 people worldwide have access to mobile broadband Internet.
• By 2013:– 160 mil smart phone users.– 5.8 billion mobile subscribers.
Smartphone Facts
How the technology works
QR Code Features
Kanji and Kana Capable
Dirt and Damage Resistant
Readable 360 degrees
Small Printout Size
• No worldwide standard.• Requires customer interaction. • Customers need a smartphone with a camera and reader
application.• Low awareness in the US.• Geographic & Demographic limitations.• Viewed as clumsy or gimmicky
• No worldwide standard.• Requires customer interaction. • Customers need a smartphone with a camera and reader
application.• Low awareness in the US.• Geographic & Demographic limitations.• Viewed as clumsy or gimmicky
Limitations and Implementation Considerations
• Little barrier to entry• Inexpensive to produce• Content the code links to should be useful
Limitations and Implementation Considerations
Consumers can download the “Menu of The Day” by scanning the QR code!
The first restaurant used QR code in Europe – Primario restaurant in Barcelona, Spain
Case Study – Primario Restaurant
Case Study – Primario Restaurant
Business:
No significant business
growth for 2 years.
Less connection to
social network platform.
Spend €8,000 on
advertisement.
Consumers: A normal restaurant.
Before QR Code used
Business: Website visits increased 35% Advertising efficiency improved 50% Sales gained 15%
Consumers:
Efficiency
Access to nutrition & allergens information
QR code coupon
Review/Feedback Immediately
Potential Business Opportunity:
Customer loyalty trace Marketing/advertising tool QR code reader & scanner demand
Case Study – Primario RestaurantAfter QR Code used
Pros –
70% (plus) of cell phones have cameras.
59 million people own smart phones in Spain.
QR code reader software is available for easy
download.
QR Code is supported in the Social Network platform.
QR Code is cheap to create.
Fast way to provide complex information.
Case Study – Primario RestaurantPros and Cons of QR Code Using
Cons –
No Standardization: QuickMark, Data Matrix, mCode,
EZCode, Microsoft Tag, Aztec, UpCode, ShotCode and Trillcode.
Most consumers are unaware of the QR code concept.
QR codes can not be edited, they must be replaced.
Scanner/ Reader required.
Wireless connection required.
Social Media
“Favorite Places” on Google
Print Advertising
Consumer Merchandise
In-store Merchandise
Business Communication
Ticket Sales & Use
Tradeshows
Future Trends
• Preinstalled readers.
• Social Media Promotion.
• 4G technology advances.
• Augmented Reality.
• Inventory management.
Quick Response (QR) Codes The Future of Marketing Unlock the Code