Marketing Your Baseball Team: Social Media, QR Codes and, Mobile
QR Codes for Marketing
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“That’s good that” QR codes and Swansea University Elen Wyn Davies and Chris Hall Information Services & Systems November 2011
Transcript of QR Codes for Marketing
“That’s good that”QR codes and Swansea University
Elen Wyn Davies and Chris HallInformation Services & Systems
November 2011
Have you scanned a QR code before?
1 2 3
33% 33%33%1. Yes2. No3. What’s a QR code?
Have you created a QR code before?
1 2 3
33% 33%33%1. Yes2. No3. I wouldn’t know
where to start!
What are QR (Quick response) codes?
• A Quick Response code is basically a type of barcode which is readable by any camera-enabled smart phone
• They are typically seen as a white square with black geometric shapes
• Users point their phones at the QR code, scan it, and are then taken to the end data. This could be text, a website, a YouTube video, a podcast…
How do I use them?
QR Droid
• Firstly you need to download an app to your phone
QR Reader
Swansea University Library – QR codes on the catalogue
How to I create them?
• Ask yourself this first?
“Why do I want to use them and what added value does it have to what I am promoting?”
QR code generators
qrcode.kaywa.comqrstuff.com
goo.gl
Make QR codes interestinginsert pictures and logos
http://mashable.com/2011/04/18/qr-code-design-tips/
Top tips for using QR codes
• Content first (what are you going to link to)• Mobile friendly content• The longer the URL the more complicated the
QR code• Location, location, location• What’s the point? – is there added value for
the end user?
QR codes for promotionHow is Swansea University library using them
Chris Hall – Information Services & Systems01792 [email protected]@chris_hall
Elen Wyn Davies – InformationServices & Systems01792 [email protected]@Benfelen
