How QR Codes and Mobile Devices are transforming Print and Web Based Marketing

How QR Codes and Mobile Devices are transforming Print and Web Based Marketing

November 4, 2010November 4, 2010

© 2010 ServiceWeb Systems, all rights reserved.

Half the money I spend on advertising is wasted; the trouble is I don't know which half…

John Wanamaker, (attributed)US department store merchant (1838 - 1922)

© 2010 ServiceWeb Systems, all rights reserved.

Marketing executives are starting to leverage QR codes to integrate print, outdoor and web media

© 2010 ServiceWeb Systems, all rights reserved.

The power of using QR bar codes comes from the ability to leverage the web to create media campaigns and use this ability to track impressions and conversions online

© 2010 ServiceWeb Systems, all rights reserved.

How does the QR code cycle work?

There are web sites that allow users to generate different bar codes for free. Companies can embed bar code generator software in their websites.

Bar Code Generators

Reading / Writing QR Codes

http://zxing.appspot.com/generator/

Bar code readers for iPhone, Android and Blackberry are available for free on the web.

Bar Code Readers

http://zxing.appspot.com/generator/

http://zxing.appspot.com/generator/

© 2010 ServiceWeb Systems, all rights reserved.

QR Codes take the user to a landing page on a website where customer information can be captured

Scanning the QR code sends the user to a particular landing page on a website. If the web page has the Google tracking code embedded within the website, the code will record the time of the visit and the source of the link. If a unique identifier is used for the QR code based campaign, the analytics report can identify when the code was scanned, where the code was scanned, and the type of media that the code was scanned from.

http://www.conesforthecure.org/

How to capture CPM costs and conversion rates

Google Analytics can be used to provide fine grained information about the effectiveness of different types of media campaigns. Print and outdoor campaigns can be measured by using unique Google Analytics codes to capture statistics for page displays launched by QR readers from user smartphones.

SEO Analytics can provide deep insight into the demographics of who sees and responds to ads from different media channels.

By integrating loyalty card data, web statistics, social networking and custom smartphone apps, businesses can get a very precise picture of who buys what, why, and what types of media campaigns are the most effective at attracting customers.

SponsoredContent

• Games• Applications• Web sites• Consumer Blogs

VideoAds

• Video overlays• Pre/mid/post

video insert• Social media

DisplayAds

• Behavioral targeting• Retargeting• Contextual targeting• Companion ads• Static ads• Flash enabled ads

Gaming

• Mobile ad placement

• Virtual currency

Rich mediadisplay ads

• Games• Behavioral targeting• Contextual targeting• Snapback• Dynamic message

ads• Takeovers• Floating• Road blocks• Polling / voting• Expanding• Embedded video• Retargeting• interstitial

Email opt-in

• Custom newsletters

Promotions

• Special offers• Sweepstakes• On-line coupons• Contests

Mobile

• Banner ads• Display ads• CRM opt-in• Content syndication• Text ads• Contextual ads• Private ads• Mobile coupons• Voting• In-store promotions• Sweepstakes• Ringtones• SMS

LoyaltyPrograms

On-lineEvents

B2C Customer Ecosystem – Seller Side Pull Options

B2C Customer Side Pull Options

• Seller originated content push to target customers • Paths: Web sites, email, mobile SMS, social media,

mobile apps, search

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B2C Customer Ecosystem – Seller Side Push Options

B2C Seller Side Side Push Options

• Customer originated content search• Paths: Seller websites, mobile apps ,social media,

search, third party websites

BrandedWebsites

• Product info• Content syndication• Video• Social content links• Surveys• Consumer / Expert

review• Chat• Games• Coupons

Search

• Paid links• Link Strategy• Organic

search

Mobile

• Mobile web• Apps• Coupons• Guided search• Ringtones• Games• In-store search• Chat

PersonalizedContent

• Custom content

• RSS• Guided Search• Ringtones• Games

e-Commerce

• Guided recommendations

• Auction• eStore• Affiliate marketing• Comparative search• Chat• In-Store Search

Multi-media

• Entertainment• You Tube / video

aggregators• Interactive video• Gaming/ Second

Life• Product demo

SocialMedia

• Facebook / MySpace

• Blogs / Wikis• Chat• Forums• Social Gaming• Twitter• Tagging /

Bookmarking• Photo / Video

Sharing

Third PartyWebsites

• blogs• Expert review• Consumer reviews• Content

aggregators• Applications / online

tools• Reference sites• Publishers

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“According to iSuppli, Apple will sell 12.9 million iPads before the year ends. iSuppli predicted that iPad unit volume will reach 36.5 million by 2011 and 50.4 million in 2012.”

Google is now selling smartphones at the rate of 36 million units per year..

According to a study commissioned by the mobile application store operator GetJar, the mobile application market will reach $17.5 billion by 2012. By then, the number of mobile application downloads will have also grown to nearly 50 billion from just over 7 billion in 2009.

iPad Sales Forecast, iPad News Hub, July20, 2010

Deciphering Android's Smartphone Sales Figures, Motley Fool, May 27, 2010

Mobile App Marketplace: $17.5 Billion by 2012, Read Write Web, March 17, 2010

How fast is the smartphone and app marketplace growing?

Smartphone message traffic has gone up six fold in two years

Consumers are quickly adopting smartphones and smartphone apps as the primary tool for accessing the web

Mobile phones will overtake PCs as the dominant web access device worldwide by 2013 according to a new forecast issued by research firm Gartner.

http://www.fiercemobilecontent.com/story/gartner-forecasts-mobile-web-access-will-surpass-pcs-2013/2010-01-13

The future is proprietary apps for automated payments, electronic couponing, location search, customer alerts, and mobile ads…

Bob McCarthy Biography

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Bob McCarthy is the President and CEO of ServiceWeb Systems, Inc. a software development and services company based in Cincinnati, Ohio.

ServiceWeb Systems is a mobile device and web development services company based in Cincinnati, Ohio. SWSI uses onshore and offshore resources to deliver custom smartphone and tablet apps quickly and cost effectively.

Visit the SWSI website for videos and screen shots of previous projects or scan the QR code below for contact information and links to our website. http://www.servicewebsw.com/swsi_website/swsi_productdemos.html

Bob McCarthyBob McCarthybob.mccarthy@servicewebsw.combob.mccarthy@servicewebsw.com513513--527527--48864886

Thank youThank you……