FentimansRedesign

Clara Freebairn

Table of Conents

Table of Contents . . . . . . . . . . . . . 2

Product Redesign Plan . . . . . . . . . . 3-4

Style Guide A . . . . . . . . . . . . . . . . . 5

Style Guide B . . . . . . . . . . . . . . . . . 6

Package Design . . . . . . . . . . . . . . . . 7

Photo Comparison . . . . . . . . . . . . . 8

Advertisement . . . . . . . . . . . . . . . . . 9-10

1 2

Redesign Plan

3 4

Product Name:

Fentimans Ginger Beer

Target Group:

Ginger Beer drinkers looking for a classic, nonalcoholic treat.

History:

Thomas Fentiman, an iron manufacturer from West Yorkshire, got a recipe for botanically brewed ginger beer in 1905. He acquired the recipe when a fellow tradesman approached Fentiman for a loan but never repaid it. The firm became a door-to-door ginger beer sales company. During the mid-1960s the company ran into trouble, as supermarkets were taking over the door-to-door trade, and closed down. In 1988, Eldon Robson, great-grandson of Fentiman, started the business again, relaunching the brand.

The brewery is now based out of Pennsylvania at Lion Brewery Inc. They distribute Fentimans products in the United States.

Big Design Idea:

Because the bottle is classic and gives the right feel, I want to keep with the same with new labels that have more design that gives it an old company feel. As a brewed drink that isnt alcoholic, there is a fine line between classy and deceiving, but I plan on riding it in order to maintain, as I said before, the old-town brewery feel of the company and bottle.

Because the target is similar to that of IBC or other glass-bottled sodas, I want to be similar, but having an old-fashioned brand will keep a separate identity from other similar products. With the new design, the brand will be more appealing and increase sales dramatically.

Style Guide A Style Guide B

5 6

FoNTS

Script: Pharamount (Pharamount)CAPS Serif: perpetua titling mt LightSerif: Perpetua Regular

Colors

R:243 G:235 B:219Hex: #f3ebdb

C:4 M:6 Y:13 K:0Pantone 9140

R:136 G:24 B:26Hex: #88181a

C:28 M:100 Y:99 K:32Pantone 25

R:0 G:0 B:0Hex: #000000

C:0 M:0 Y:0 K:100Pantone Black 5C

R:255 G:255 B:255Hex: #ffffff

C:0 M:0 Y:0 K:0Pantone 663 C

Labels on the front and back are approximately 2in x 2.75inThe cap logo is approximately 7/8in x 7/8inThe logo is the same that Fentimans consistently uses. There is a copyright next to the on the cap label.The Fenitmans name is always in the script font for branding and consistency.The text on the outside of the is the light along with the white oval to concentrate focus on the center of the label with the most important information (name, product, etc.) All capitals use the CAPS serif, and all other text is in the normal serif. Keep text small except titles and names.

R:200 G:194 B:181Hex: #c8c2b5

C:22 M:19 Y:27 K:0Pantone Warm Grey 3

Package Design Photo Comparison

7 8

Fentimans

Traditionalginger

beerServe Chilled

9.3 FL. OZ. (275ml)

| Es

tabl

ished

1905

| Bo

tanically

Brewed | Fermented Botanical Ginger Drink W

ith Herbal Extracts | Established 1905|Botanically Brewed|Ferm

ented B

otanic

al Gi

nger

Drin

k With

Her

bal E

xtra

cts

Ingredients:carbonated water,

fermented ginger root extracts (ginger root, water yeast), Cane

sugar, glucose syrup, flavors, (ginger,

speedwell, juniper, yarrow extracts),

pear juice concentrate, cream of tartar, citric acid.

FentimansTraditional Ginger Beer

Nutrition FactsServing Size: 1 bottle 9.3 fl. oz. (275 ml)

Amount per servingCalories 130 % Daily Value*Total Fat 0g 0%Sodium 25mg 1%Total Carbohydrate 31g 10% Sugars 29gProtein 0g

Not a significant source of saturated fat, trans fat, fiber, cholesterol, vitamin A, vitamin C, calcium or iron

*Percent daily values based on 2,000 calorie diet

Product of USA

CT IA ME MA NY ORVT 5 MI 10

CA CASH REFUND

Return for refund when applicable.

Manufactured for Fentimans North America, Inc.

Burnaby, BC V5B 4Y5 Canada

UNder License by: Fentimans Ltd.

Newcastle Upon Type, UKwww.DrinkFentimans.com

Fen ti m e n s

Front Back Cap

Advertisement

9 10Book designed by Clara Feebairn

This advertisement was created using photoshop and a photoshop mockup. It is a billboard on a sidewalk advertising Fenitmans Ginger Beer. The call to action is: Thirsty? Grab a drink. The tagline is: COOL REFRESHING FENTIMANS.