REDESIGN PLANPRODUCT

TARGET GROUP

BRIEF HISTORY

THE BIG IDEACheerios Dark Chocolate Crunch (Rg Size)

Young adults from 16-30 (students, young parents) in America.

Cheerios is an American brand of breakfast cereal manufactured by General Mills. In some countries, including the United Kingdom, Cheerios is marketed by Cereal Partners under the Nestlé brand; in Australia and New Zealand, Cheerios is sold as an Uncle Tobys product. It was manufactured in 1941 and was originally called CheeriOats.

Presently, there are countless brands of cereal sold in grocery stores in the United States. All of them have really crazy looking designs and all of them try to be as crazy and as colorful as possible. Each brand of cereal uses crazy and colorful designs to get attention

However, these brands forget that in the world of colorful cereal boxes, the non-colorful ones will stand out.

My plan is to turn the crazy colorful design of the Cheerios cereal box into a minimalistic/vintage design. I also want to transform the normal cereal box shape completely. This will make Cheerios cereal boxes stand out from any other brand of cereal.

This design will help the Cheerios cereal box fit in the homes of Americans better because of its mordern and classy design and the soft colors will appeal to young adults to adults.

STYLE GUIDECOLORS FONT CHOICE

Dark Brown

Cool Cream

CMYK (56, 75, 68, 76)

RGB (47, 23, 23)

PANTONE 4975 C

HEX: #2e1616

Both the body copy font will be Gotham HTF Book/Light (size: 10-12pt) and the heading font will be Gotham HTF Bold (size: 14-18pt).

In some occasions, Melma Cracked can be used to emphasize a key word. Theres’s not recommended choice for font size.

CMYK (0, 10, 13, 0)

RGB (254, 231, 215)

PANTONE 719 C

HEX: #fee6d6

Gotham HTF Bold

Melma cracked

Gotham HTF BookGotham HTF Light

The colored logo will be used to print on all Cheerios Dark Chocolate Crunch package as well as advertising. The black and white version of the logo will only be used when really needed. The logo color can be either one of the colors mentioned in the previous page.

It’s important to maintain clear space around the logo to protect the logo from distracting graphics or typography. Measure clear space by the height of the “o” in Cheeios for vertical space, and the height of the “o” for horizontal.

LOGO

STYLE GUIDE

o

o

o

o

STYLE GUIDEThe barcode has also been redesigned to match the box. It’s important to keep the bar code in the dark brown color because many UPC code scanners are not capable of scaning inverted barcode (light color on dark color).

BARCODE

0 516000 48268

PACKAGE DESIGNPRIMARY PACKAGING(FULL LAYOUT)

DETAILED LAYOUT

PACKAGE DESIGN

PACKAGE DESIGNINDIVIDUALLAYOUT DESIGNTake a closer look at each design layout.

PACKAGE DESIGN

PACKAGE DESIGNPRODUCT(BEFORE & AFTER)

BEFORE

BEFORE AFTER

STYLE GUIDEADVERTISEMENT