Product PlanThe Product:Barilla Pasta

Target Audience:College age students and young families between the age of 18 and 30.

Brief History:The Barilla Pasta Company, which is, The Italian Food Company has been operating since 1877. They have strong traditions and classic flavors which show in every single item they sell. A major slogan that represents the company is We help people live better by bringing wellbeing and the joy of eating into their everyday lives.

The Plan:We want to maintain this strong tradition and culture with an all new product redesign. We do not need to improve the ingredients they have proven themselves for almost two centuries. With that being said we want to create a new and modern display of the product that will capture the attention of shoppers and remind them of the reason why Barilla pasta is the best. We will be creating a new box design and logo to bring in a simple vintage Italian look to the pasta.

Although the blue and red are eye catching many pasta brands on the market use those same colors, we want to bring out a new, simple and unique display that will draw you to Barilla pasta, not just because of our quality food but our quality design as well.

The major design plan as hinted above is a simple and clean look, we want the product to do the talking. The basic idea that we have in mind is a brown box with a clear window front, a simple statement of quality food. The label will be a black white and include hints of green and red. To top off the box we will have a long sticker design that easily keeps the box closed and keeps a simple logo and design and also shows our simple list of ingredients and displays the product the customer is purchasing.

Although Barilla is a well-known product the branding has not stood out among crowds, there is a sea of the same color on pasta shelves and we want to remind customers why Barilla Pasta Company is the best and produces the best product. We want to catch the eye of our audience and to drive sales. By creating a unique product look that improves customer loyalty and increases sales we will reconnect with customers and improve sales.

Style Guide

Color Choies:

Name: BlackCMYK: 0, 0, 0, 100RGB: 35, 31, 32Pantone: Hexachrome Black CHEX: # 272425

Name: Burnt OrangeCMYK: 0, 89, 100, 25RGB: 188, 52, 25Pantone: 173 CHEX: # a23720

Name: Olive GreenCMYK: 10, 0, 100, 62RGB: 113, 114, 0Pantone: 392 CHEX: # 717218

Name: WhiteCMYK: 0, 0, 0, 0RGB: 255, 255, 255Pantone: 7541 CHEX: # ffffff

Font Choies:

NoteraRegularThis font should be used between 40 pt and 150 pt font size (varying with use). This font will only be used in the regular style.

Avenir Next CondensedRegularThis font should be used between 12 pt and 24 pt font size (varying with use). This font will only be used in the regular style.

Logo DesignLogo:

Bc

Logo Size:

Logo Placement:

The recommended size for the logo 4.04 in width by 3.5 in high. This will allow for a premium size on the logo, which will be displayed at the front of the box.

The logo will be placed on the center tasg at the front of the bo which the product will be sold in. As the tak will be hanging down ththe length of the box, it is recommend-ed that it lie about a quarter of the way down the box, to display the product.