Principle-Centered Coaching™ Part...

Principle-Centered Coaching™ Part One

www.DSWA.org | [email protected]© Direct Selling Women’s Alliance

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DEFINITION

Principle-Centered Coaching™ (PC Coaching) is a heart-centered approach that supports your

team members to access their fullest potential so you all may collectively move more rapidly

toward your goals.

Part of your responsibility as a direct selling leader is to train your team members on the specifics

of building their direct selling business. Whether working one-on-one or with a team, training is a

necessary part of your role as a leader.

Coaching is also an important skill for leaders to master. When you understand and apply

coaching skills, you will become more efficient, your team members feel empowered, and your

overall retention will increase significantly.

For years our profession has “trained” and called it “coaching.” It is important to understand the

unique differences between Training and Coaching.

As a Trainer, we... As a Coach, we...Are teaching Support others to learn

Provide the answers Help others to find their own answers

Have a teacher/student interaction Have a “partnership” interaction

Focus on the Trainer’s agenda Focus on the Team Member’s agenda

Know the expertise is with the Trainer Know the expertise is with the Team Member

THE FIVE PRINCIPLES

These principles are the foundation for Coaching and represent the STAIR steps to Success.

SERVICE:

Service is the driving force behind all your business efforts, particularly when you coach. Your

team can sense when you come from a place of service and are putting their best interests first.

When you consistently choose to do what is best for them, your team will feel your commitment to

serve and will likely go the extra mile with their customers and team.



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“Only a life lived in the service to others is worth living.” – Albert Einstein

TRUST:

Trust is to have faith, confidence and belief in another. To effectively coach your team, trust must

be present. It opens the lines of communication and creates a “safe” feeling to share and express

their heart’s desires. It leads to a culture of self-sufficiency, self-confidence, and the freedom for

your team members to enlarge their comfort zone and fully realize their vision.

“Trust men and they will be true to you; treat them greatly and they will show themselves

great.” – Ralph Waldo Emerson

AUTHENTICITY:

Authenticity occurs when you are who you are. As you communicate and express yourself

authentically, you free your team members to do the same. This gives them a sense of confidence

that they too can be themselves and rise as leaders.

“Authenticity is the alignment of head, mouth, heart, and feet – thinking, saying, feeling, and

doing the same thing consistently. This builds trust, and followers love leaders they can trust.”

– Lance Secretan



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INTEGRITY:

Integrity is when your thoughts, words, and actions are in alignment. When you demonstrate that

you are honest, do what you say you will do, and keep your commitments your team members are

more likely to produce at their full potential. Remember, they are learning from you and are more

likely to do as you do rather than do what you say.

“The reputation of a thousand years may be determined by the conduct of one hour.”

– Japanese Proverb

RESPECT:

Respect is treating another human being with dignity

and kindness. This principle emerges throughout

coaching as you honor your team members for who they

are, what they have accomplished, their goals for the

future, and who they will become. When you value the

ideas, skills, and unique qualities each team member

offers, you help them to see themselves as valuable. This

builds their self-confidence and encourages them to

become the inspired leader they were meant to be.

“When you are content to be simply yourself and don’t compare or compete, everybody will

respect you.” – Lao Tzu



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THE PRINCIPLE-CENTERED COACHING™ SKILL ONE -

“YOU’RE THE EXPERT” QUESTIONS

You’re the Expert Questions are open-ended questions (that cannot be answered by yes or no)

that create more clarity, insight, possibilities, and commitment. The questions generally begin

with who, what, when where, or how. The questions come from curiosity and not judgment.

Examples of You’re The Expert Questions

Planning and Goal Setting

• What do you really want?

• How important is achieving that goal to you?

• What is your vision for your business?

• How do you see yourself celebrating the achievement of this goal?

Questions that can Support Your Team Member to Advance

• When you think about advancing to the next level, what comes to mind?

• How will you feel once you have achieved your goal?

• What do you believe is essential to advance?

• What initial steps are you willing to focus on and act upon?

• When will you take those steps?

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• How can I support you along the way?

• How will we celebrate your progress towards this goal?

Additional You’re The Expert Questions

Wrap Up

My biggest AHA’s for the training:

My WOW (Within One Week):



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Continue Your Learning

DSWA’s Foundational Leadership Training

™

DSWA’s Foundational Leadership Trainings™ are innovative, motivating classes held around the

country. Rising Star events teach you and your team the skills and qualities that successful direct

selling leaders apply to create lasting and profitable results.

The Rising Star events use interactive exercises designed to increase your learning retention,

allowing you to walk away with concrete action steps to implement to your business. These events

are perfect for the beginning team member wanting to create a solid foundation of high-quality

leadership skills, but they also will rejuvenate the veteran seller and give their business the spark

it needs to achieve the next step in their journey of success.

To find a Rising Star event in your area or to host a Rising Star event go to the following link:

http://www.cms.dswa.org/node/248

DSWA Supporting Resources

Principle-Centered Coaching (CD)

Coach Now (CD)

Build it Big (Book)

More Build it Big (Book)

Build It Big (Workbook)

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