Price list no. 42 from 1 January 2013 · 2013 Advertising on ZDF 6 Current information -werbung.de...

Price list no. 42 from 1 January 2013

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Marketing Fax: +49 (0)6131 70-12518

Christoph Lüken Tel.: +49 (0)6131 70-15679 Email: [email protected]

Bärbel Becker Tel.: +49 (0)6131 70-14024 Email: [email protected]

Jens Helmer Tel.: +49 (0)6131 70-12647 Email: [email protected]

Sponsorship Fax: +49 (0)6131 70-16825

Michael Käfer Tel.: +49 (0)6131 70-14075 Email: [email protected]

Sascha Kronebach Tel.: +49 (0)6131 70-14296 Email: [email protected]

Anne Schweikard Tel.: +49 (0)6131 70-14027 Email: [email protected]

Anabel Stappen Tel.: +49 (0)6131 70-14065 Email: [email protected]

Market and Advertising Research Fax: +49 (0)6131 70-14487

Dr. Michael Keller Tel.: +49 (0)6131 70-14044 Email: [email protected]

Verena Hamm Tel.: +49 (0)6131 70 -14014 Email: [email protected]

Regine Otto Tel.: +49 (0)6131 70 -14025 Email: [email protected]

Assistants to the Executive Board Fax: +49 (0)6131 70-14395

Nicole Bohne Tel.: +49 (0)6131 70-15859 Email: [email protected]

Janina Schulzke Tel.: +49 (0)6131 70-15465 Email: [email protected]

Finance and Controlling Fax: +49 (0)6131 70-14395

Gundolf Renner Tel.: +49 (0)6131 70-17989 Email: [email protected]

‘Mainzelmännchen’ (commercial break separators) Fax: +49 (0)6131 70-14395

Brigitte Tenter Tel.: +49 (0)6131 70-14228 Email: [email protected]

Press Consultant Fax: +49 (0)6131 70-14395

Susanne Brock Tel.: +49 (0)6131 70-15457 Email: [email protected]

Media Service Fax: +49 (0)6131 70-14487

Joachim Schiebel Tel.: +49 (0)6131 70-14032 Email: [email protected]

Sonja Özistanbullu Tel.: +49 (0)6131 70-14037 Email: [email protected]

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2013 Contacts

ZDF Werbefernsehen GmbH55100 Mainz

Tel.: +49 (0)6131 70-14022Fax: +49 (0)6131 70-14395Email: [email protected]: www.zdf-werbung.de

Scheduling Fax: +49 (0)6131 70-12518

Heike Fisseler Tel.: +49 (0)6131 70-14031 Email: [email protected]

Thorsten Leopold Tel.: +49 (0)6131 70-14028 Email: [email protected]

Martina Nuber Tel.: +49 (0)6131 70-14029 Email: [email protected]

Angelika Weil Tel.: +49 (0)6131 70-14018 Email: [email protected]

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Executive Board

Hans-Joachim Strauch Tel.: +49 (0)6131 70-14020

Secretariat Fax: +49 (0)6131 70-14395

Theresa Schneider Tel.: +49 (0)6131 70 -14021 Email: [email protected]

Thomas Wiggert Tel.: +49 (0)6131 70-14022 Email: [email protected]

Current information

www.zdf-werbung.de/Home

2013 Advertising on ZDF

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The Mainzelmännchen – still young and modern at 50, and good for advertising

Current information

www.zdf-werbung.de/Home

Along with ZDF, the Mainzelmännchen will be celebrating their fiftieth birthday in 2013, and will therefore no longer meet the conditions for advertising target audiences according to the popular definition of these. However, the little guys certainly won’t be making a shame-faced exit from the advertising scene just be-cause they’re reaching this milestone. In fact, they will continue to reflect society, and like today’s ‘best agers’, they will remain active and carry on living life to the full!

People don’t really turn grey when they reach fifty, and the Mainzelmänn-chen won’t be either. The Mainzelmännchen have moved with the times throughout their existence too. Following their black and white beginning, they appeared in colour for the first time in 1967 and have continued to evolve in keeping with technological advances ever since. The most re-cent major change occurred in 2003 when they were relaunched after a makeover to bring them up-to-date graphically and otherwise.Despite all these outward changes and developments though, the Main-zelmännchen themselves remain unblemished. You’ll never see the little fellows fighting, being nasty, being mean, or enraged with envy – which is good for advertising! After all, if we’re honest, we know that if our favouri-te programme has just started to get exciting and is then interrupted by commercials, we get annoyed and sometimes turn the television off to avoid the adverts.

That doesn’t happen with ZDF. Back in 2005, a representative study con-ducted by ZDF Werbefernsehen and forsa (Institute for Social Research and Statistical Analysis) showed very clearly that with their cult status, the Mainzelmännchen have tremendous emotive potential and help commer-cials to have a major cognitive effect by playing a massive role in how viewers remember them. This means that people watch individual com-mercials with a far more positive mindset and are even more likely to re-member their advertising message. The Mainzelmännchen virtually turn the cacophony of advertising messages in a commercial break into indi-vidual adverts which each have a premium position of their own. As a re-sult, viewers don’t feel like they’re being bombarded and therefore watch the commercial break before continuing with the programme.

Because of all this, the cult status and the guaranteed effect of commer-cials, the Mainzelmännchen have become such a successful project that Tele 5 wants to ‘copy’ the concept with Mordillo characters. At ZDF Wer-befernsehen we’re not too worried about this, because we believe it will be impossible for anyone to duplicate every aspect of the success of the Mainzelmännchen with the same effectiveness over several decades.

Hans-Joachim StrauchManaging Director of ZDF Werbefernsehen GmbH

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Advertising on ZDF – a successful history

1963 Broadcasting beginsOn 1st April 1963, ZDF broadcasts for the first time. On just its second day of broadcasting, ZDF broadcasts its first commercials. The popular Main-zelmännchen inserts have been used to flank advertisements ever since. The ‘Werbefernsehen’ (television advertising) department is responsible for the marketing and selling of advertising space.

1967 Pioneer of colourOn 25th August 1967, during the international radio exhibition (IFA – Inter-nationale Funkausstellung) in Berlin, ZDF broadcasts its first commercial in colour, a 60-second long advertisement for the brand 4711, which exp-lains how the number ‘4711’ was created. With the introduction of colour television, the jolly Mainzelmännchen appear on the screen in colour, too, for the first time.

1990 Relaunch of the MainzelmännchenThe little guys experience their second relaunch and enter the nineties with a more modern and individual look.

2003 Eternally young MainzelmännchenFresher, cheekier, and slimmer, the new Mainzelmännchen era captu-res the spirit of the times and increases the amount of attention paid to commercials. A Mainzelmännchen world with new dramaturgically-orien-ted stories, new gags, and up-to-date props is created.

2007 Pioneer of widescreenOn 25th June 2007, a commercial for Deutsche Bank is the first German advert to be broadcast all over the country in 16:9 format.

2008 Foundation of ARD & ZDF Fernsehwerbung GmbHIn order to combine the expertise of Germany’s two public broadcasters, ZDF and ARD-Werbung SALES & SERVICES GmbH agree to manage sales via the mutual subsidiary company ARD & ZDF Fernsehwerbung GmbH.

2009 Television advertising subsidiaryZDF Werbefernsehen GmbH, a subsidiary company wholly owned by ZDF, is created from the ‘Werbefernsehen’ department. ZDF Werbefernsehen GmbH moves to its new premises on Erich-Dombrowski-Strasse in May 2010.

2010 Pioneer of picture definitionAt 19:21 on 12th February 2010, ZDF fired the starting pistol for advertising in HD by broadcasting the first German TV advert (Henkel) in HD quality.

2012 Introduction of standardised loudnessThanks to the standardised loudness levels recommended by EBU R128, loudness differences in broadcasting schedules and between individual channels are minimised in Germany from 31.8.2012 onwards. In addition, the new sound standard promotes sound tweaking techniques in adver-tisement production and enhances the sound quality of commercials.

2013 ZDF turns 50In April 2013, ZDF celebrates its fiftieth birthday, which means it is also 50 years since the first commercial was broadcast on ZDF.

Advertising on ZDF

2013 Advertising on ZDF

6

Current information

www.zdf-werbung.de/Tarife

Spot Spot

Classic advertising on ZDF – effective, powerful, and affordable

ZDF …• offersahigh-quality,family-oriented,appealing,andvariedearly-eveningprogrammeschedulewithstrongbrands,makingitup-to-date, true to life, authentic, and informative• reachestargetgroupswithconsiderablepurchasingpoweraswellasdecision-makerswithitsprogrammes

Advertising on ZDF• Shortcommercialbreakscontainfewercompetingmessagesandguaranteethatyouradverthasanexclusiveposition This increases the awareness of the individual advertising messages and thus their advertising appeal• Theplacementofadvertisementswithincommercialbreaksisdonemanually,whichensurestheadvertsharmonise• High-qualityformatsguaranteeastrongreachandthereforemakeadvertisingonZDFattractiveandaffordable

Mainzelmännchen• TheMainzelmännchenareastrategicinstrumentwhichenhancetheeffectofadvertisements• Aspopularadvertseparators,theyimprovetheviewers‘abilitytoremembercommercials• Theymakecommercialbreaksmoreentertaining,whichincreasesacceptanceofadvertising• Theygiveyouradvertitsownpremiumposition,aseachcommercialisflankedbytheMainzelmännchen

ZDF Werbefernsehen – a fair partner for you!

Customers whose advertising requires the use of the OTC notice will save money with ZDF because we do not charge anything for broadcasting this. Here’s an example calculation:

Linear pricing structure for advert price calculations The average length of a commercial in Germany is 16 seconds. Competitors with disproportionate price structures may charge up to 30% more for an advert which is shorter than 30 seconds. ZDF Werbefernsehen always uses its one-second price as the basis for calculations. Your advert price is therefore calculated by multiplying the one-second price by the length of the commercial.

Free obligatory OTC notice for commercials promoting pharmaceuticals since 2004Unlike most of our competitors, we have been offering the standard four-second OTC notice for pharmaceutical commercials at a 100% discountsince 2004. Please read point 18 of the Design Guidelines in our General Terms and Conditions for more information on this.

Adverts positioned at the beginning or end of a commercial break free of charge – fair-share principle for advert placement ZDF Werbefernsehen places adverts according to the following fair-share principle: The basis for the distribution calculation is a

customer’s booked gross volume per month, i.e. the monthly turnover of a customer is viewed in comparison with the total tur-nover of all booked customers for this month. The percentage derived from this is used to calculate and distribute the propor-tion (target premium placements) of possible premium placements (first, second, penultimate, and final adverts). This process is controlled by a computer. The first, second, penultimate and final adverts in the advertising block are weighted equally. In general, ZDF Werbefernsehen does not charge extra for first or final placements. Adverts are organised manually to ensure that competing

products do not appear one after the other.

Your advert price Advert length Average price OTC notice ZDF OTC discount in euros in sec. per sec. in euros in sec. in euros in euros of turnover

11,200 16 700 4 2,800 2,800 25%

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Advertising on ZDF

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18.30 SOKO (2)5113 / Köln / Wismar / Stuttgart / Wien / Kitzbühel

Information / Infotainment Family entertainment Thriller and Action Commercial break

*Price per second, 2013 annual average – see next page for exact prices. For AGF code, see: www.zdf-werbung.de/programm

Issue date: July 2012, valid from 1 January 2013; Subject to amendments; not liable for misprints.

18.54 End credits split-screen / Price group 40 / Min. booking: 1 month / Min. commercial length: 20 seconds

Programme announcement

Price group 06 / E300/sec.*

News-Split

18.55

18.58

18.59

19.00

19.17


Split-screen commercial break Price group 39

19.21

19.22

19.25

19.49

19.50

19.55

Best Wetter / Price group 53

Solo commercial / Price group 43 / Minimum commercial length: 20 seconds

19.18

19.20

19.21

19.21

19.22

19.25

19.49

19.50

19.55

Price group 20 E765/sec.*






Die Rosenheim-Cops (1)

Die Rosenheim-Cops (2)

Küstenwache (2)

Notruf Hafenkante (2)

Notruf Hafenkante (1)

Der Landarzt (1)Forsthaus Falkenau (1)

Der Landarzt (2)Forsthaus Falkenau (2)

Price group 46Split-screen commercial break / Minimum commercial length: 20 seconds

Price group 44 Price group 42

Küstenwache (1)

Single-Spot / Price group 40

Best Wetter / Price group 5219.1819.20

19.21

Unser Charly (2), Der Bergdoktor (2)Die Bergwacht (2)

News split-screen / Price on request / Minimum booking: 1 year

Price group 13 / E486/sec.*Programme announcement


18.55

18.58

18.59

19.00

19.17

hallo deutschland18.35

heute-UhrPrice group 85



Unser Charly (1), Der Bergdoktor (1)Die Bergwacht (1)




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Time Monday Tuesday Wednesday Thursday Friday Time Saturday

2013 Commercial breaks schedule

14.40

15.27

15.30

Spielfilm

Price group 04 / E252/sec.*Spielfilm

16.13

16.15

16.58

Lafer! Lichter! Lecker!


Länderspiegel

Menschen – das Magazin

17.05

17.45

16.15

16.35

16.40

16.58

Daily series (1)

Price group 07 / E320/sec.*Daily series (2)


18.02

18.05

18.25



SOKO (1)5113 / Köln / Wismar / Stuttgart / Wien / Kitzbühel

Current information:

www.zdf-werbung.de/Programm

hallo deutschland17.10


Solo commercial / Price on request / Minimum booking: 1 year17.44

17.45

17.50

17.52

10 seconds / Price group 3016.5917.00

16.59

17.00

10 seconds / Price group 30 / Commercial length: 5–10 seconds

Solo commercial / Price group 24 / Minimum commercial length: 20 seconds

16.00

16.14


17.58

18.00

18.12

18.14


Best ML mona lisa / Price group 23

mona lisa

mona lisaML mona lisa

ML mona lisa

Commercial breaks schedule

18.30

heute-UhrPrice group 85 /

Minimum booking: 120 seconds per week / Commercial length: from 5 seconds

2013 Advertising rates

10

Current information:


Price group Jan. Feb. Mar. Apr. May June July Aug. Sept. Oct. Nov. Dec. Year avg.

Classic advertising: price per second in euros

11

Price group Day Time Jan. Feb. Mar. Apr. May June July Aug. Sept. Oct. Nov. Dec. Year avg.

Current offers and prices for special programming can be found on our home page: www.zdf-werbung.de

Linear rates, free mandatory OTC notice Adverts positioned at the beginning or end of a commercial break are free of charge Issue date: July 2012. Valid from 1 January 2013. Subject to amendments; not liable for misprints.

‘heute-Uhr’ 19.00

01 152 180 185 171 165 105 90 90 138 176 191 159 150

02 192 228 234 217 209 133 114 114 175 222 241 201 190

03 202 240 246 228 220 140 120 120 184 234 254 212 200

04 255 302 310 287 277 176 151 151 232 295 320 267 252

05 278 330 338 314 303 193 165 165 253 322 349 292 275

06 303 360 369 342 330 210 180 180 276 351 381 318 300

07 323 384 394 365 352 224 192 192 294 374 406 339 320

08 343 408 418 388 374 238 204 204 313 398 432 360 340

09 388 461 472 438 422 269 230 230 353 449 488 407 384

10 424 504 517 479 462 294 252 252 386 491 533 445 420

11 445 529 542 503 485 309 265 265 406 516 560 467 441

12 455 540 554 513 495 315 270 270 414 527 572 477 450

13 491 583 598 554 535 340 292 292 447 569 617 515 486

14 527 626 642 595 574 365 313 313 480 611 663 553 522

15 539 641 657 609 587 374 320 320 491 625 678 566 534

16 606 720 738 684 660 420 360 360 552 702 762 636 600

17 646 768 787 730 704 448 384 384 589 749 813 678 640

18 707 840 861 798 770 490 420 420 644 819 889 742 700

19 742 882 904 838 809 515 441 441 676 860 933 779 735

20 773 918 941 872 842 536 459 459 704 895 972 811 765

Special ads: price per second in euros

‘10 Seconds’ heute 17.00

Solo commercial spot

End credits split-screen

Split-screen commercial break

Best ML mona lisa

Best Wetter

30 Mon.–Sat. 16.59 540 642 658 610 589 375 321 321 492 626 679 567 535

24 Mon.–Fri. 16.14 364 432 443 411 396 252 216 216 331 421 457 381 360

40 Sat. 19.21 685 814 834 773 746 475 407 407 624 793 861 718 678

43 Mon.–Fri. 19.21 900 1,069 1,096 1,016 980 624 535 535 820 1,043 1,132 944 891

40 Mon.–Fri. 18.54 685 814 834 773 746 475 407 407 624 793 861 718 678

39 Sat. 19.49 636 756 775 718 693 441 378 378 580 737 800 668 630

42 Fri. 19.49 840 998 1,024 949 915 582 499 499 765 974 1,057 882 832

44 Wed., Thur. 19.49 919 1,092 1,120 1,038 1,001 637 546 546 837 1,065 1,156 964 910

46 Mon., Tue. 19.49 1,005 1,194 1,224 1,135 1,095 697 597 597 915 1,164 1,264 1,054 995

tter 52

23 Sat. 18.12 343 408 418 388 374 238 204 204 313 398 432 360 340

52 Sat. 19.18 1,124 1,335 1,369 1,269 1,224 779 668 668 1,024 1,302 1,414 1,179 1,113

53 Mon.–Fri. 19.18 1,236 1,469 1,506 1,396 1,346 857 734 734 1,126 1,432 1,554 1,297 1,224

85 Mon.–Sat. 18.59 rates, see page 13

Advertising rates

2013 Special ads

12

19:00:0018:59:36

Current information: :

www.zdf-werbung.de/Special-Ads

‘heute-Uhr’

The unique advertising spot for your commercial in fullscreen for-mat before ZDF ‘heute’ at 19:00

18:59:39

18:59:59

No data

18:59 1.82 18:59 14.70

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‘heute-Uhr’: 18:59 Price group 85Week Weekly priceno. Days Cost/sec. for 20 sec.

Week Weekly priceno. Days Cost/sec. for 20 sec.

Linear rates, free mandatory OTC notice Issue date: July 2012. Valid from 1 January 2013. Subject to amendments; not liable for misprints.

27 01.07–07.07 6 b 720 b 86,400 28 08.07–14.07 6 b 720 b 86,400 29 15.07–21.07 6 b 720 b 86,400 30 22.07–28.07 6 b 720 b 86,400 31 29.07–04.08 6 b 720 b 86,400 32 05.08–11.08 6 b 720 b 86,400 33 12.08–18.08 6 b 720 b 86,400 34 19.08–25.08 6 b 720 b 86,400 35 26.08–01.09 6 b 720 b 86,400 36 02.09–08.09 6 b 1,104 b 132,480 37 09.09–15.09 6 b 1,104 b 132,480 38 16.09–22.09 6 b 1,104 b 132,480 39 23.09–29.09 6 b 1,104 b 132,480 40 30.09–06.10 5 b 1,404 b 140,400 41 07.10–13.10 6 b 1,404 b 168,480 42 14.10–20.10 6 b 1,404 b 168,480 43 21.10–27.10 6 b 1,404 b 168,480 44 28.10–03.11 6 b 1,404 b 168,480 45 04.11–10.11 6 b 1,524 b 182,880 46 11.11–17.11 6 b 1,524 b 182,880 47 18.11–24.11 6 b 1,524 b 182,880 48 25.11–01.12 6 b 1,524 b 182,880 49 02.12–08.12 6 b 1,272 b 152,640 50 09.12–15.12 6 b 1,272 b 152,640 51 16.12–22.12 6 b 1,272 b 152,640 52 23.12–29.12 3 b 1,272 b 76,320

1 02.01–06.01 4 b 1,212 b 96,960 2 07.01–13.01 6 b 1,212 b 145,440 3 14.01–20.01 6 b 1,212 b 145,440 4 21.01–27.01 6 b 1,212 b 145,440 5 28.01–03.02 6 b 1,212 b 145,440 6 04.02–10.02 6 b 1,440 b 172,800 7 11.02–17.02 6 b 1,440 b 172,800 8 18.02–24.02 6 b 1,440 b 172,800 9 25.02–03.03 6 b 1,440 b 172,800 10 04.03–10.03 6 b 1,476 b 177,120 11 11.03–17.03 6 b 1,476 b 177,120 12 18.03–24.03 6 b 1,476 b 177,120 13 25.03–31.03 5 b 1,476 b 147,600 14 01.04–07.04 5 b 1,368 b 136,800 15 08.04–14.04 6 b 1,368 b 164,160 16 15.04–21.04 6 b 1,368 b 164,160 17 22.04–28.04 6 b 1,368 b 164,160 18 29.04–05.05 5 b 1,320 b 132,000 19 06.05–12.05 5 b 1,320 b 132,000 20 13.05–19.05 6 b 1,320 b 158,400 21 20.05–26.05 5 b 1,320 b 132,000 22 27.05–02.06 6 b 1,320 b 158,400 23 03.06–09.06 6 b 840 b 100,800 24 10.06–16.06 6 b 840 b 100,800 25 17.06–23.06 6 b 840 b 100,800 26 24.06–30.06 6 b 840 b 100,800

Special ads

Wide reach, attractive CPM

PlacementThe position provided by ‘heute-Uhr’ is German television’s oldest ‘spe-cial advert position’. We position your commercial directly before the news at 19:00. It is then broadcast from Monday to Saturday at 18:59, straight after the trailer for the highlight of the day.

The programme environment provided by ‘heute’ at 19:00• Themainnewsoftheday-oneofthemostup-to-date,informative,and reliable news programmes in German television*• StrongcommercialbreakreachandCPM:Inthefirstquarterof2012, ‘heute-Uhr’ reached 1.82m householders at the extremely attractive CPM of EUR 14.70 (20”)**

Your benefits• Guaranteedattentionthankstothespecialpositioning• Fastmarketpenetrationbecauseofthewidereachandbecauseyour advert is being broadcast for an entire calendar week• Positiveimagetransferbecauseyouradvertisplaceddirectlybefore ‘heute’*Source: ZDF Imagestudie 2011. / **Source: AGF/GfK Fernsehforschung; TV Scope, 2.1.2012 – 30.3.2012

*** Excludes the obligatory four-second OTC notice if this is required.

Booking and advert information• Minimumbooking***:120secondsperweek• Advertlength***:Atleastfiveseconds.Differentdesignswith varying advert lengths my be used each day• Bookingsarefixed.Cancellation12weeksbeforethefirstbroadcast date is possible in exceptional cases if a good reason is given• Whendesigningyourcommercial,pleasebearinmindthatnews-like themes should be avoided

Source: AGF/GfK Fernsehforschung; TV Scope, 1st quarter of 2012, Mon. – Sat. Householders, CPM at 20 seconds* ZDF’s own calculations, Fernsehpanel D+EU.

Commercial break reach in comparison (in millions)

CPM in comparison (in €)

heute Uhr

Best Second*

Best Minute

Solo commercial after Börse

ZDF ARD

19:59

19:59

19:57

1.93

1.78

1.17

heute Uhr

Best Second*

Best Minute

Solo commercial after Börse

19:59

19:57

19.59

15.19

2013 Special ads

14

16:59:5016:59:59

16:59:47 17:00:00



‘10 seconds’

Countdown to ZDF ‘heute’ at 17:00

1 commercial f

rom €1,685*

*

PlacementThe last few seconds before ZDF ‘heute’ at 17:00 are reserved for you. Monday to Saturday at 16:59 just before the ‘heute’ news. The programme environment provided by ‘heute’ at 17:00• Thefirstmainearly-eveningnewsbroadcastwiththeday’smost important events across the world. It is comprehensive, up-to-date, and reliable

Your benefits• Highattentionlevels,asyouradvertisgivenanexclusiveposition by itself and broadcast just before the ‘heute’ news• Availableforshortcommercials

* Excludes the obligatory four-second OTC notice if this is required.

** For advertising rates, see page 11.

Booking and advert information• Advert length*: 5-10 seconds• Confirmed bookings are fixed• When designing your commercial, please bear in mind that news-like themes should be avoided

15

19:17:5019:17:49 19:18:00

‘Split-screen news’

Your solo appearance after ZDF ‘heute’ at 19:00 for a whole year

PlacementEvery day from Monday to Saturday at 19:17 for an entire year. Your commercial is broadcast during the ‘credits’ just after the ‘heute’ news.

The programme environment provided by ‘heute’ at 19:00• Themainnewsstoriesoftheday• ‘Heute’isoneofthemostup-to-date,informative, and reliable news programmes in German television*

Your benefits• Excellentefficiencythankstothedominancegainedthroughyour advert appearing for an entire year• Highattentionlevelsthankstotheexclusivepositiongiventoyour advert• Positiveimagetransferbecauseyouradvertisbroadcastdirectly after the high-quality ‘heute’ news starting at 19:00

* Source: ZDF Imagestudie 2011.

Booking and advert informationOnly bookings for an entire year can be accepted.We are happy to prepare an individualised quote for you.

ContactHeike Fisseler Tel.: +49 (0)6131 70-14031 Email: [email protected]

Special ads

2013 Special ads

19:18:3719:18:04

19:18:03 19:18:34 19:19:07

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‘Best Wetter’ / ‘Best ML mona lisa’

The ‘Best’ position for your advertising message



Best WetterPlacementMonday to Saturday at 19:18, straight after the ‘heute’ news and just before the weather – and flanked by topical weather Mainzelmännchen

The programme environment ‘heute 19:00 – weather’• The main news stories of the day• Up-to-date and accurate weather reports provided by highly-qualified experts and modern technology

Best ML mona lisa – NEW!PlacementSaturdays at 18:12 between the first and second parts of ML mona lisa – and flanked by entertaining Mainzelmännchen clips.

The programme environment ‘ML mona lisa’• Germany’s oldest women’s magazine programme• Socio-criticaltopicsforwomen,men,andmore

Benefits of the ‘Best’ positions• Short commercial break length: The special ad is limited to 90 seconds or three advertising partners on average• Highattentionlevelsduetotheproximityofyouradverttoa programme with a wide reach

mona lisa

ZDF ‘Best Wetter’: Wide reach at an attractive CPM

Source: Source: AGF/GfK Fernsehforschung; TV Scope, 2.1.2012 – 30.3.2012.

Aged 14+ Reach 20“ CPM

ZDF ‘Best Wetter’ at 19:18 3.86 million b6.99

ARD ‘Best Minute’ at 19:59 2.71 million b12.91

17

‘Solo commercial Spot’

Your commercial in selected programme environments

Your benefits• Youradvertisveryeffectivebecauseitisgivenanexclusive position outside of the classic commercial breaks• Highattentionlevelsbecauseofyouradvert’sproximityto high-quality programmes with a wide reach

Booking and advert information• Minimumadvertlength*:20seconds• Confirmedbookingsarefixed Service• Singlesplitscreenforspecialprogramming• Specialpositioningclosetohighlightprogrammes

Placement / programme environments

Monday to Friday at 16:14 after ‘heute in europa’

Monday to Friday at 17:44 before ‘Leute heute’

Mondays at 19:21 after the weather and before ‘WISO’

Tuesday to Saturday at 19:21 after the weather and before the 19:25 series

*Excludes the obligatory four-second OTC notice if this is required.

16:14:3316:14:34 16:14:57

16:14:37

16:15:00

Current offers f

or special

programming ca

n be found on o

ur

website: www.

zdf-werbung.

de

Special ads

2013 Special ads

‘End credits split screen’

Exclusive positioning for your advert in the SOKO credits

18



Booking and advert information• Minimumbooking:1month–canbesharedbetweenseveral customers of one agency• Minimumadvertlength**:20seconds• Pre-productionphase:3weeks• Confirmedbookingsarefixed

PlacementMonday to Friday at 18:54 during the SOKO credits

The programme environmentExcellent murder mystery entertainment in prime-time quality

Your benefits•HighattentionlevelsthankstotheplacementintheSOKO programmes, which have a wide reach• Lucrativeadvertisingopportunity:Duringthefirstquarterof2012, the credits split screen reached 17.4% of householders at the extremely attractive CPM of EUR 6.53 (20”)*

*Source: Source: AGF/GfK Fernsehforschung; TV Scope, 2.1.2012 – 30.3.2012.

**Excludes the obligatory four-second OTC notice if this is required.

18:54:4018:54:39 18:55:00

19

19:49:40 19:49:4019:50:00 19:50:0019:49:39 19:49:39

‘split screen commercial break’

WISO Placement Mondays at 19:49 after the first part of WISO, i.e. during the transition from the programme itself to the commercial break which comes next.

The programme environmentWISO – Germany’s best known business programme with up to 3 million viewers per episode.*

Your benefitsVery high attention levels and therefore excellent advert effectiveness thanks to• exclusivepositioning• thefactthatyourcommercialisbroadcastduringatop-quality programme with a wide reach

*Source: AGF/GfK Fernsehforschung: TV Scope. aged 14+, 9.1.2012 - 26.3.2012. **Source: AGF/GfK Fernsehforschung, TV Scope, aged 14+, 25.10.2011 - 10.4.2012.***Source: AGF/GfK Fernsehforschung: TV Scope, aged 14+, 4.2.2012 - 13.5.2012,

Series at 19:25 PlacementTuesday to Saturday at 19:49 after the first part of the 19:25 series, i.e. during the transition from the programme itself to the commercial break which comes next.

The programme environment Tuesday to Thursday – crime and action • with“DieRosenheim-Cops”onTuesday–morethan4.5million viewers per episode**

Fridays and Saturdays – family entertainment• with“DerLandarzt”onFridays-nearly4millionviewers per episode***

Booking and advert information• Minimumadvertlength****:20seconds• Confirmedbookingsarefixed

****Excludes the obligatory four-second OTC notice if this is required.

Special ads

2013 Sport

The 2013 sporting year on ZDF

20

ZDF’s sports calendar is dominated by winter sports from January until March. In addition to a number of world cup events in ski jumping, alpine skiing, and Nordic skiing, an abundance of biathlon world cup events will once again be incorporated into the schedule as well. Highlights of ZDF’s winter sport coverage include the Alpine World Ski Championships in Schladming, the Biathlon World Championships in Nove Mesto, and the Nordic World Ski Championships in Val di Fiemme. Olympic sports take over in the summer. The world’s top swimmers meet in Barcelona for the World Aquatics Championships in July. These are followed in August the World Championships in Athletics in Moscow, another top event.

This varied sports schedule is also garnished with copious amounts of football. Germany’s national team will be aiming to qualify for the 2014 FIFA World Cup in Brazil, and their campaign includes plenty of matches, which like the live UEFA Champions League broadcasts, will play a cen-tral role in ZDF’s 2013 sports schedule. In addition, Germany’s women will be going for glory at UEFA Women‘s Euro 2013TM.

ZDF’s sport broadcasts guarantee unique live coverage environments for the clips representing your brand. You will benefit greatly from excellent commercial break reaches and the economic efficiency of these slots, which is made possible by our balanced pricing system. We are also of-fering short slots here which fit into our live broadcasts very well. The average length of commercial breaks in our sports broadcasts was just 95 seconds in the first half of 2012*.


www.zdf-werbung.de/Sport

*Source: AGF/GfK Fernsehforschung; TV SCOPE, Fernsehpanel D+ EU. 1.1.2012–30.6.2012.

21

The most important dates

11.1.–27.1.2013 Handball: World Championship in Spain

January–March Winter sport world cup: Biathlon, Nordic skiing, alpine skiing

February–April Football: 2012/2013 Champions League season 8 live quarter-final and semi-final matches

February–November Football: German national team international matches incl. world cup qualifiers

4.2.–17.2.2013 Alpine skiing: World championships in Schladming (Austria)

7.2.–17.2.2013 Biathlon: World championships in Nove Mesto (Czech Republic)

20.2.–3.3.2013 Nordic skiing: World championships in Val di Fiemme (Italy)

25.5.2013 Football: Champions League final in London (England)

10.7.–28.7.2013 Football: UEFA Women‘s Euro 2013TM in Sweden

19.7.–4.8.2013 Swimming: World Championships in Barcelona (Spain)

10.8.–18.8.2013 Athletics: World Championships in Moscow* (Russia)

19.8.–25.8.2013 Riding: European Dressage and Jumping Championships in Denmark

August Football: Qualifiers for the 2013/2014 Champions League season

6.9.–15.9.2013 Volleyball: Women’s European Championship in Germany and Switzerland

September–December Football: 2013/2014 Champions League season – 6 live matches Group stage

October Artistic gymnastics: World Championships in Antwerp (Belgium)

November–December Winter sport world cup: Biathlon, Nordic skiing, alpine skiing

Contacts

Christoph Lüken Tel.: +49 (0)6131 70-15679 Email: [email protected]

Heike Fisseler Tel.: +49 (0)6131 70-14031 Email: [email protected]

Subject to change; last updated July 2012.

Dates and price

s for current sp

orting

events can be

found on our w

ebsite:

www.zdf-werb

ung.de

Sport

2013 Sponsorship

22

Contacts

SportMichael Käfer Tel.: +49 (0)6131 70-14075 Email: [email protected]

Sascha Kronebach Tel.: +49 (0)6131 70-14296 Email: [email protected]

ProgrammeAnne Schweikard Tel.: +49 (0)6131 70-14027 Email: [email protected]

Anabel Stappen Tel.: +49 (0)6131 70-14065 Email: [email protected]

Sponsorship: High attention levels for your brand communication

• Programmesponsorshipenablesyoutobenefitfromanunmistakeable appearance in the programme itself: Exclusivity, high levels of attention and audience acceptance are guaranteed!

• Withaseven-secondtrailerjustbeforethestartoftheprogramme,assoon as the programme ends, and, if applicable, before or after a commercial break, the benefits of reach and effect are magnified greatly.

• ThisestablishedcommunicationtoolallowsyoutobenefitfromstrongZDF programme brands and to enhance awareness in a unique manner.

• Youcanselectfromhigh-qualityprogrammeswithawidereach–including those broadcast in advert-free environments in the morning or afternoon.


www.zdf-werbung.de/Sponsoring

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Reach and market shares of selected programmes

Programme sponsorship is based on the guidelines for advertising, sponsorship, competitions, and production support dated 12th March 2010, and the regulations for the design of sponsor notices in accordance with section 10 of the ZDF guidelines for advertising and sponsorship dated 31st March 2005.

Alpine Skiing World Cup October to March

1.64 million / 17.0%**

Handball World Championship January

4.16 million / 18.0%***

“SOKO Köln”Tuesdays, 18:05

4.24 million / 20.7%*****

“Leute heute”Monday–Friday, 17:45

3.04 million / 18.6%****

“Sport im ZDF-Morgenmagazin”Monday–Friday, 5:30–9:00

0.61 million / 20.1%*

Ski Jumping World Cup November to March

2.42 million / 16.1%**

“Wetter im ZDF-Morgenmagazin”Monday–Friday, 5:30–9:00

0.61 million / 20.0%*

“Die Küchenschlacht”Monday–Friday, 14:15

1.25 million / 12.0%****

* Source: AGF/GfK Fernsehforschung: TV Scope Fernsehpanel D+EU, aged 14+ 9.1.2012 – 23.3.2012.** Source: AGF/GfK Fernsehforschung: TV Scope Fernsehpanel D+EU, aged 14+ 22.10.2011 – 18.3.2012.*** Source: AGF/GfK Fernsehforschung: TV Scope Fernsehpanel D+EU, aged 14+, 2011 Handball World Championship: 13.1 – 30.1.2012.**** Source: AGF/GfK Fernsehforschung: TV Scope Fernsehpanel D+EU, aged 14+ 2.1.2012 – 30.3.2012.***** Source: AGF/GfK Fernsehforschung: TV Scope Fernsehpanel D+EU, aged 14+ 3.1.2012 – 28.2.2012.

Sponsorship

24

GPS – the global premium purchaser as an alternative to 14–49-year-oldsTogether with a company called Gesellschaft für Konsumforschung (GfK), ZDF Werbefernsehen has developed what is known as the Global Shop-per Typology (GPS). This typology offers interested parties the perfect start to planning for target audience buyers. It uses barcode measure-ments to create an image of the purchasing behaviour of TV viewers across 284 product groups. GPS is the result of a regularly updated fu-sion of buyer target groups from the GfK ConsumerScan with the AGF/GfK television panel. The typology has already been used in advertisers’ marketing, and includes not just buyers of premium and brand names, but also buyers of special offers and private labels. AGF data licence holders can obtain the typology free of charge via the ZDF Werbefernse-hen standard software for AGF.

*t.o.m. is a joint project between ZDF Werbefernsehen, ARD Werbung Sales & Services, GfK and various media agencies.

FMCG = fast-moving consumer goods, i.e. consumer goods such as food, personal care products, cleaning products, etc., which consumers frequently buy.

t.o.m. FMCG* – the tool for individual market segments t.o.m.FMCG(“TVOptimiserforFMCGMarkets”)istherighttoolforanyo-ne who wants more detail than that offered by the aggregate image of consumers provided by GPS: Media planners can currently access 13 shopping baskets of daily necessities, including hot beverages, chocola-tes and chocolate bars, and dairy products. Different target audience va-riations can be evaluated within these shopping baskets: As with the GPS typology, they can on the one hand be assessed by buyer type (premium brand / brand name / special offer / private label purchasers). On the other hand, they can be assessed by purchasing frequency (heavy / me-dium / light purchaser). This enables premium buyers in the hot beverage product group to be analysed as easily as buyers of specific coffee pro-ducts, such as roasted coffee or instant coffee, or even buyers of a speci-fic brand, e.g. Dallmayr (roasted coffee). Over 800 products can now be analysed by t.o.m. FMCG. The tool incorporates all the brands within the 13 product groups which have a buyer reach of at least 5% over the peri-od analysed.

ZDF Werbefernsehen – pioneering work with consumer audiencesHow better to measure the market success of an advertising campaign than through sales? Until recently, the media industry had no 1:1 inter-pretation of consumption by defined marketing target audiences in the AGF/GfK television panel. For example, instead of planning for purchasers of Hohes C fruit juice, advertisers had to fall back, for the most part, on

socio-demographic interpretations such as householders aged 20–49 or sinus environments. For about the past four years, however, it has been possible to minimise the associated wastage. Agencies and clients now have access to a total of three tools that facilitate the 1:1 interpretation of marketing target audiences into TV media planning.


www.zdf-werbung.de/Forschung

2013 Performance/effect

25

t.o.m. pharma – consumer audiences for the OTC market The third tool is t.o.m. pharma (‘TV Optimiser for Pharma Markets’), a joint project in the OTC market for medications which can be sold without a pre-scription. As with GPS and t.o.m. FMCG, the TV media planner receives target customer groups for the OTC market which they can request from the AGF / GfK television panel and use for media planning. There are now a total of 12 market areas to choose from, such as flu remedies, painkil-lers, and stomachics. It is also possible to analyse purchasers of a total of seven brands. Alongside GfK Health Care, the lead organisation, compa-nies participating in the project include ZDF Werbefernsehen, ARD-Wer-bung SALES & SERVICES, the Mediaplus agency group, M+W media, and MW Office. This group of organisations has exclusive rights of use over the new target audiences which have been used in media planning since September 2007.

ZDF – number 1 in the high-end consumer target segment Analysis shows that ZDF is the most popular channel among premium and brand product purchasers between 17.00 and 20.00. High-end brands in the FMCG and OTC sectors find a quality-conscious environment in ZDF, one that offers – in comparison with age-focused media planning – more targeted appeal and at far lower CPM.

Our teams in Market and Advertising Research and Media Service would be happy to help you with further information or in preparing non-binding sample evaluations.

Contact

Market and Advertising Research

Dr. Michael Keller Tel.: +49 (0)6131 70-14044 Email: [email protected]

Verena Hamm Tel.: +49 (0)6131 70-14014 Email: [email protected]

Media Service

Joachim Schiebel Tel.: +49 (0)6131 70-14032 Email: [email protected]

Sonja Özistanbullu Tel.: +49 (0)6131 70-14037 Email: [email protected]

*Source: AGF/GfK Fernsehforschung: TV Scope Fernsehpanel D+EU, E14+ 2.1.2012 – 31.3.2012.GPS premium/brand purchasers: All people (aged 14+) are from a GPS premium or brand-buying household.t.o.m FMCG Dallmayr roasted coffee buyers: All people are from a household (aged 14+) in which Dallmayr roasted coffee is bought.t.o.m. pharma pharmacy cosmetic buyers: Adults over 20 who buy pharmacy cosmetics.

Commercial break reaches for January to March 2012, Mon.–Sat., TA 01 – 30

t.o.m. FMCG Dallmayr

roasted coffee buyers*

GPS premium / brand purchasers*

Reach/million CPM/€ Reach/million CPM/€ Reach/million CPM/€

17:00–20:00

ZDF 1.19 14.93 0.78 22.79 0.88 20.19

ARD 0.73 24.79 0.42 42.70 0.47 38.47

RTL 0.66 40.34 0.46 57.42 0.45 59.32

SAT.1 0.64 20.18 0.43 29.84 0.42 30.29

PRO 7 0.25 66.03 0.10 166.97 0.09 179.09

RTL 1.09 49.50 0.68 78.99 0.68 79.60

SAT.1 0.57 52.56 0.33 90.46 0.34 88.45

PRO 7 0.42 76.92 0.20 162.83 0.18 174.11

t.o.m. pharmapharmacy cosmetic

buyers*

20:00–23:00

Performance/effect

2013 Discounts/Broadcasting material



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Broadcasting material

ZDF Werbefernsehen must be provided with broadcasting material at least five days prior to transmission. In certain circumstances, delivery at even shorter notice is also possible if this has been arranged beforehand.

Several different designs may be included on one broadcast tape.

Please send your tape toZDF Werbefernsehen GmbHSchedulingZDF-Straße 155127 Mainz Germany

Broadcasting material technical requirements

Standard definition (SD):– Digital Betacam or DVC PRO 50– Image format: 16:9 (anamorphic)– Mono or stereo on CH1 and CH2– Optional: multichannel sound in Dolby E encoded on CH3 and CH4

High definition (HD):– HDCAM SR, HDCAM, and DVC PRO HD– Scan format: 720p/50– Mono or stereo on CH1 and CH2– Optional: multichannel sound in Dolby E encoded on CH3 and CH4 Broadcasting material must be produced and customised according to the tech-nical guidelines for ZDF, ARD, and ORF television productions, and supplied with clear VTR cards containing a description. Standardised sound loudness comply-ing with EBU R128 is included in the guidelines. The ‘TPRF-HDTV’ guidelines are published by the Institut für Rundfunktechnik (Broadcast Technology Institute) in Munich and can be viewed here: www.irt.de.

As broadcasting material for sponsorship is subject to special regulations, please contact the relevant person directly for details of production and delivery.

More information on EBU R128 is provided at: http://www.zdf-vverbefemsehen.de/tarife/tonaussteuerung.html

Digital deliveryYou can also send broadcasting material directly to ZDF or via an external provider in the form of digital files.Our scheduling team can help with more detailed questions regarding the delivery of digital commercials.Heike Fisseler, telephone number: +49 (0)6131 70–14031, [email protected]

You can find more information on sending material directly to ZDF at www.zdf-werbefemsehen.de/tarife/digitaJe-spotanlieferung.html

Storage and return of advert broadcast tapes / archiving of commercialsBroadcast tapes may be returned at the customer’s expense if requested. Return must be requested within 14 days of receipt of the commercial. After 14 days, ZDF Werbefernsehen is entitled to destroy tapes or dispose of them in any other way, in which case the customer has no entitlement to claim. Commercials are archived on a ZDF server, and ZDF is entitled to delete commercials from this server 12 months after they have been broadcast for the last time. If an advert is to be used after this 12-month period has expired, please inform us in good time.

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Discounts/Broadcasting material

Discounts

Scale of discountsWhere an advertiser buys at least the gross sales volume stated below within one calendar year, the discounts indicated in the scale of discounts are applied to the standard volume. Sponsorship is not eligible for discounts as part of gross sales volume.

ZDF Werbefernsehen will calculate and grant only the discounts and rates shown in the applicable price list. All rates are in euros. Calculation is based on confirmed bookings. VAT will be invoiced separately.

You should also take into account the level of performance and cost-effectiveness in many target groups compared to our competitors and the exceptional programme quality – you can find further information on this under ‘Advertising on ZDF’ (page 6) and ‘Performance/effect’ (page 24). Get in touch with us!

Group discounts Group discounts require written confirmation from ZDF Werbefernsehen. Any application relating to being part of a group concern, and proof thereof, must be submitted in writing to ZDF Werbefernsehen by 30 June of each calendar year, as no discounts can otherwise be considered within that year. ZDF Werbefernsehen grants a group discount for several advertisers if the parent company has a capital share in the subsidiary of more than 50% on 1 January of the calendar year. Group dis-counts are applied only for the duration that the subsidiary forms part of the group; departure from the group must be made known immediately; if a subsidiary leaves the group during the course of a calendar year, a proportional discount is applied as applicable. Limited liability companies must provide evidence of their group status either through confirmation from an accountant or through presentation of their lat-est annual report; registered partnerships must present a certificate of registration in the trade registry.

€ 2.00 million 5.0%

€ 2.50 million 7.0%

€ 4.00 million 9.0%

€ 5.00 million by agreement

From € 0.40 million 1.0%

€ 0.50 million 1.5%

€ 0.75 million 2.0%

€ 1.00 million 3.0%

€ 1.50 million 4.0%

1– The contractZDF Werbefernsehen GmbH (hereafter referred to as ZDF Werbefernsehen) mar-kets exclusively in its own name and on behalf of ZDF. ZDF Werbefernsehen accepts orders for advertising broadcasts on ZDF based on available broadcast time, the current valid price list and the following General Terms and Conditions of Business. Advertising broadcasts must meet legal requirements and the terms of the Rund-funkstaatsvertrag (interstate broadcasting agreement), as well as ZDF guidelines for advertising and sponsorship. Once an order has been accepted, ZDF Werbefernsehen will issue a contract in the form of an order confirmation either in writing or electronic form. The content of the contract as confirmed by ZDF Werbefernsehen is valid as long as the contractual partner does not object to the content in writing within three working days of receiv-ing the contract.An order confirmation is valid for the advertisers named in the contract. The confir-mation contains details about the client and contractor, advertiser, booking volume, commercial length, commercial break and generally the editorial environment as well. The booked broadcast date for an advertiser cannot be transferred to another advertiser or other advertising agency. Exceptions require the agreement of ZDF Werbefernsehen. ZDF Werbefernsehen reserves the right to forward order confirma-tions to the customer on request of the customer. Orders will be concluded within one calendar year. The contractual year is the calendar year.

2–Joint advertisingJoint advertising is not allowed. This includes the integration of social network ser-vices. Exceptions are only possible with the agreement of ZDF Werbefernsehen.

3– Agentur-VergütungZDF Werbefernsehen will give agencies commission for orders received via an agency. This fee shall comprise 15% of the net amount due so long as the agency has provided its client with advertising-related advice and can prove that it has provided the relevant services.

4– Methods of paymentInvoicing for advertising broadcasts generally occurs in the month before the broad-cast, with the invoice date being the fifth day of the month in which the advert is broadcast. Invoices must be paid in full within 25 days of the invoice date. A 2% discount is given for discounts made within ten days. A discount is not offered for sponsoring.

ZDF Werbefernsehen reserves the right to demand payment in advance, particularly in the case of first-time contracting partners. Payment must be received at least three working days before the first transmission date, and the discount rule does apply in this case too.

The final invoice for the broadcast month is drawn up on the first working day of the following month. If there are any differences resulting from changes to bookings or different discount terms have been agreed, these will be invoiced or credited separa-tely. Payment must be made within ten days. The 2% discount is applicable here as well. Credit notes must be redeemed. If this is not possible, a payment will be made. If the invoice with the credit note has had a discount deducted, the corresponding discount amount will also be deducted from the credit note. If a payment is late, ZDF Werbefernsehen reserves the right to stop the broadcast of the advertisement(s) or withdraw from the contract completely. In this case, the client is not entitled to seek compensation. The client is liable for any damages caused by the delay to ZDF Wer-befernsehen.

If a cheque is sent, the date of payment is the date the cheque is received by ZDF Werbefernsehen. For bank transfers, the date of payment is the date on which the amount is credited to the following account:

ZDF Werbefernsehen GmbH Commerzbank AGSort code: 550 400 22 Account no.: 200 360 600

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2013 General Terms and Conditions of Business

29

General Terms and Conditions of Business

5– Broadcasting materialPlans and broadcasting material should normally be supplied to ZDF Werbefernse-hen by the client at the latest five working days before broadcast. This material will be checked for viability by ZDF. Any change to this broadcast material requires approval unless the changes are required in order to meet broadcast standards. The client shall bear all design costs for broadcasting material (image and sound). ZDF Werbefernsehen will inform the client immediately giving reasons if the material is unusable or does not correspond to the contractual specifications.

6– Rejection provisoZDF Werbefernsehen reserves the right to refuse to broadcast a commercial because of its content, origin or technical aspects and based on fact-related reasons, particu-larly if the content does not meet moral or legal specifications or conflicts with the interests of ZDF. If broadcasting material is returned for reasons for which ZDF is responsible, the client can withdraw from the contract. If the client is responsible for the return of the material, they shall provide a replacement without delay. If the replacement is not available in time, ZDF Werbefernsehen reserves the right to make a claim for remu-neration. If the commercial is broadcast despite notice that material will be returned, ZDF Werbefernsehen remains entitled to make a claim for remuneration. 7– Responsibility for contentThe client bears the responsibility for the content of the sound and images provided to ZDF Werbefernsehen, is liable for their legal validity and exempts ZDF and ZDF Werbefernsehen from the claims of third parties.

8– Rights of use(1) For the commercial provided to ZDF Werbefernsehen, the client shall transfer the rights – including time, location and content-related aspects – required for im-plementation of the order in the Federal Republic of Germany to ZDF, as well as the right to broadcast the commercial via broadcast media of all types. This right includes the range of broadcast programmes, including live streaming in every tech-nical manner available (including the use of Internet protocols: ‘IP-TV’), particularly• Terrestrial (e.g. via DVB-T, DVB-H, DMB or corresponding successor technology, e.g. DXB),• Via cable (in every technical manner possible, e.g. broadband, DSL or corresponding successor technology (X-DSL), including rights to integral cable retransmission of programmes at home and abroad), and• Via satellite broadcasts.(2) Excluded from the acquisition of rights via the client are the rights for the music contained within the commercial that are exercised by GEMA (Society for Musical Performing and Mechanical Reproduction Rights) and transferred to ZDF. (3) The client guarantees that ZDF Werbefernsehen will only be sent broadcast ma-terial for advertising broadcasts for which they have acquired and manage all the necessary copyright and usage rights as specified in section (1). To enable invoices between GEMA and ZDF to be settled, the client must provide ZDF with the following information about the music used in the commercial in writing: the music title, the length of music title used, the composer, the lyricist, the editor, the music publisher, the artist, the brand and the label code. This information must be included in the design plans or in the broadcasting material.

9– PositioningZDF Werbefernsehen does not guarantee specific positioning within a commercial break. It also does not guarantee that competitors will be excluded either within a commercial break or in the special ads or sponsorship that appears in close prox-i mity to the commercial break.

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10– Broadcast confirmationFollowing the end of the broadcasting month, the client will receive broadcast con-firmation with information about actual broadcasting time, the respective commer-cial break and the topics broadcast.

11– Planning times/delaying of advertising broadcastAgreed broadcast times will be adhered to if possible. If a commercial cannot be broadcast in the specified commercial break or in the specified editorial environ-ment, ZDF can broadcast it in accordance with other conditions if the client agrees. Agreement is not required in the case of minor postponements. Postponement of a commercial is considered minor if it broadcast in a commercial break not more than 15 minutes before or after the original point in time when it should have been broad-cast. This does not include a postponement due to the transmission of a live sport-ing event. In this case, the tolerance period can exceed 15 minutes if necessary.If an agreement could not be secured or it was not given at a later point, the client can request a replacement broadcast for the same conditions subject to availability. If this is not possible, the client is entitled to a reduced price depending on the scope of the defective performance or reduced service.

12– Delays due to identity of individualsZDF Werbefernsehen reserves the right to broadcast commercials on another broadcasting day at the same time if possible if personalities appear in the com-mercial who also appear on a ZDF programme on the same day. For major sporting events, there are special conditions for participating players, trainers and managers which will be communicated at the time the offer is made.

13– GuaranteeIf ZDF Werbefernsehen supplies a reduced service which is outside its control, the customer’s rights under warranty are restricted to a choice of retransmission at a comparable time or a reduction in rate corresponding to the extent of the reduced service. A reduced service occurs, e.g. if more than 10% of the technical reach re-corded for the IVW audit is not achieved, or if transmission is of reduced quality. Apart from this, the customer may not assert any claims, in particular due to failure of satellite broadcasting. The relevant cable network operators are responsible for feeding the regionally suitable TV signals into the German cable network. Liability on the part of ZDF Werbefernsehen is excluded in this respect. In the case of a slightly negligent breach of fundamental obligations, ZDF Werbefernsehen is liable only to the amount of typically foreseeable damage. The customer’s right to claim under warranty expires after 12 months.

14– Force majeureEither party may withdraw from the contract with immediate effect in the case of force majeure, unless ZDF Werbefernsehen has already completed its services. ZDF Werbefernsehen is obliged to reimburse the customer the fee charged for commercials that were not broadcast. The client is not entitled to make any fur-ther claims. Force majeure includes riots, fire, power failure, natural disasters, storm damage, strikes, lockouts, damage due to construction work and similar events that the contractual parties are not responsible for.

15– CancellationThe client can withdraw from the contract at no cost provided they cancel the order, either in whole or in part, in writing no later than six weeks before the first broadcast date. If the client cancels later than this, then the legal regulations as described in §649 sentence 2 of the German Civil Code apply.The right to cancel does not apply to bookings for advertisements to be broadcast in a sports environment, special ads (solo commercials, split-screen commercials, etc.) and sponsorship.

16– Price changesAny changes to the broadcast price will come into force for ongoing orders at the earliest a month after the client has been informed. In such a case, the client can withdraw from the contract at the point in time at which the change to the contract is due to take place. In this case, the client must inform ZDF Werbefernsehen in writing within two weeks of receiving notice of the change. ZDF Werbefernsehen reserves the right to charge surcharges to the listed prices for booking commercials as part of the broadcasting of events in which there is great public interest.

17– References in other advertising mediumsReference made to an advertising broadcast on ZDF may only be made in other advertising media if it is made clear that the advertising broadcast is not part of a general television programme broadcast, but is broadcast as part of the advertising schedule. Statements that connect advertising broadcasts with ZDF are not permit-ted. The use of the ZDF Werbefernsehen logo requires approval of ZDF Wer-befernsehen.

18– OTC noticeIn the case of advertisements for medicinal products as defined under § 4 (3) of the Drugs Advertising Act (HWG), ZDF will broadcast the mandatory OTC notice free of charge provided it complies with the standard recommended by the OWM advertis-ing association or BAH association of drug manufacturers (grey background, white text, exactly four seconds long, maintains neutrality in the sense of containing no promotional statements). There will be a charge for OTC notices that deviate from this standard. Please note that details concerning minimum booking lengths for special ads on the price lists are exclusive of the free four-second legal notice.

19– Confidentiality Both parties agree to keep confidential all information and data that they receive from the other contractual partner for the implementation of this contract and also not to pass this information and data onto third parties. This also applies once the contract has ended. Publications of all kinds that arise as a result of the cooperation are only permitted with prior agreement from both parties. ZDF Werbefernsehen has the right to use the name of the client, its brand and logo, as well as information about the order for reference purposes, subject to the above confidentiality obligations.

20– Calculation of performance levelsThe basis for calculation of performance levels (viewer distribution/CPT) is the AGF/GfK Germany + EU Panel.

21– Liability clauseProvided there are no provisions to the contrary in these General Terms and Condi-tions of Business, ZDF Werbefernsehen is only liable for client damages in accor d-ance with the following provisions:• If ZDF Werbefernsehen, its legal representatives or assistants acted wilfully or with gross negligence,• In cases of slight negligence in the event of explicit assumption of a guarantee, and• In the case of breach of fundamental obligations which the customer would firmly expect to be fulfilled.For slightly negligent violations of essential obligations, ZDF Werbefernsehen’s liability is limited to typically foreseeable damages. Liability for subsequent damages, e.g. loss of profit, missed savings and other indi-rect damages, is excluded unless the purpose of the contract is jeopardised.

22– Final provisionsPlace of fulfilment and jurisdiction is Mainz.If any individual provisions of these General Terms and Conditions of Business are or become ineffective, this shall not affect the validity of the remaining provisions or agreements. The parties shall replace the ineffective provision by an effective one which approximates the economic purpose of the ineffective provision as closely as possible. The same applies in the case of a loophole in the contract.

Credits:Publisher: ZDF Werbefernsehen GmbH 55100 Mainzwww.zdf-werbung.de Managing director: Hans-Joachim Strauch Chair of the Supervisory Board: Hans Joachim Suchan HRB 6186 VAT ID no. DE 815041250 Responsible for content: Christoph Lüken Editorial: Bärbel Becker Design: Bärbel Becker, Christoph Lüken Layout: Silke Cronauer, ZDF Printgrafik Manufacture and printing: KOMMINFORM Print- und Produktions GmbH, Kriftel Subject to amendments; not liable for errors and misprints.

Last updated: July 2012

General Terms and Conditions of Business

2013 General Terms and Conditions of Business

ZDF WerbefernsehenIVW-geprüft

ARD & ZDF Fernsehwerbung GmbHSales ManagementLudwigstraße 1150667 Köln

Tobias LammertSales Director Telephone: +49 (0)221 569315–10PC fax: +49 (0)221 569315–[email protected]

Iris QuellmannAssistant Sales Director Telephone: +49 (0)221 569315–11PC fax: +49 (0)221 569315–711 [email protected]

Sales Office North ARD & ZDF Fernsehwerbung GmbHRothenbaumchaussee 132–134/Haus 420149 Hamburg

Achim GätjenOffice Manager / Sales Manager North Telephone: +49 (0)40 4135435–12Telefax: +49 (0)40 4135435–[email protected]

Timo LamprechtSales Manager NorthTelephone: +49 (0)40 4135435–15Telefax: +49 (0)40 4135435–[email protected]

Sales Office WestARD & ZDF Fernsehwerbung GmbHLudwigstraße 1150667 Cologne

Alexandra MeierOffice Manager / Sales Manager West Telephone: +49 (0)221 569315–20PC fax: +49 (0)221 569315–[email protected]

Benjamin GrauSales Manager West Telephone: +49 (0)221 569315–22PC fax: +49 (0)221 569315–[email protected]

Sales Office CentralARD & ZDF Fernsehwerbung GmbHBertramstraße 8/D-Bau60320 Frankfurt

Gaetano AnzaloneOffice Manager / Sales Manager Central Telephone: +49 (0)69 15424–262PC fax: +49 (0)69 15424–[email protected]

Markus ThomasSales Manager CentralTelefon: +49 (0)69 15424 -282PC-Fax: +49 (0)69 [email protected]

Sales Office SouthARD & ZDF Fernsehwerbung GmbHHopfenstraße 480335 Munich

Sabine E. SchmidtOffice Manager / Sales Manager South / Int.Telephone: +49 (0)89 205070–590Telefax: +49 (0)89 205070–[email protected]

Thomas WieserSales Manager SouthTelephone: +49 (0)89 205070–595Telefax: +49 (0)89 205070–[email protected]

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Price list no. 42 from 1 January 2013 · 2013 Advertising on ZDF 6 Current information -werbung.de...

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