Price list no. 41 from 1 January 2012 - ZDF · PDF filePrice list no. 41 from 1 January 2012....

Price list no. 41 from 1 January 2012

2012 Contacts

ZDF Werbefernsehen GmbH55100 Mainz

Tel.: +49 (0)6131 70-14022Fax: +49 (0)6131 70-14395Email: [email protected]: www.zdf-werbung.de

Scheduling Fax: +49 (0)6131 70-12518

Heike Fisseler Tel.: +49 (0)6131 70-14031 Email: [email protected]

Thorsten Leopold Tel.: +49 (0)6131 70-14028 Email: [email protected]

Martina Nuber Tel.: +49 (0)6131 70-14029 Email: [email protected]

Angelika Weil Tel.: +49 (0)6131 70-14018 Email: [email protected]

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Executive Board

Hans-Joachim Strauch Tel.: +49 (0)6131 70-14020

Secretariat Fax: +49 (0)6131 70-14395

Elena Kern Tel.: +49 (0)6131 70-14022 Email: [email protected]

Theresa Schneider Tel.: +49 (0)6131 70 -14021 Email: [email protected]

Current information

www.zdf-werbung.de/Home

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Marketing Fax: +49 (0)6131 70-12518

Christoph Lüken Tel.: +49 (0)6131 70-15679 Email: [email protected]

Bärbel Becker Tel.: +49 (0)6131 70-14024 Email: [email protected]

Jens Helmer Tel.:+49 (0)6131 70-12647 Email: [email protected]

Sponsorship Fax: +49 (0)6131 70-16825

Michael Käfer Tel.: +49 (0)6131 70-14075 Email: [email protected]

Sascha Kronebach Tel.: +49 (0)6131 70-14296 Email: [email protected]

Anne Schweikard Tel.: +49 (0)6131 70-14027 Email: [email protected]

Anabel Stappen Tel.: +49 (0)6131 70-14065 Email: [email protected]

Market and Advertising Research Fax: +49 (0)6131 70-14487

Dr Michael Keller Tel.: +49 (0)6131 70-14044 Email: [email protected]

Verena Bernwald Tel.: +49 (0)6131 70 -14014 Email: [email protected]

Regine Otto Tel.: +49 (0)6131 70 -14025 Email: [email protected]

Assistants to the Executive Board Fax: +49 (0)6131 70-14395

Nicole Bohne Tel.: +49 (0)6131 70-15859 Email: [email protected]

Janina Schulzke Tel.: +49 (0)6131 70-15465 Email: [email protected]

Finance and Controlling Fax: +49 (0)6131 70-14395

Gundolf Renner Tel.: +49 (0)6131 70-17989 Email: [email protected]

‘Mainzelmännchen’ (commercial break separators) Fax: +49 (0)6131 70-14395

Brigitte Tenter Tel.: +49 (0)6131 70-14228 Email: [email protected]

Press Consultant Fax: +49 (0)6131 70-14395

Susanne Brock Tel.: +49 (0)6131 70-15457 Email: [email protected]

Media Service Fax: +49 (0)6131 70-14487

Joachim Schiebel Tel.: +49 (0)6131 70-14032 Email: [email protected]

Sonja Özistanbullu Tel.: +49 (0)6131 70-14037 Email: [email protected]

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2012 Advertising on ZDF

4

The ZDF advertising schedule 2012

The European Football Championships and Summer Olympic Games – two sporting high-lights that shine in the ZDF programme for 2012.

The UEFA EURO 2012™ from 8 June to 1 July 2012, in Poland and Ukraine will give Jogi Löw’s team the chance to make up for their defeat in the last European Championships at the hands of Spain – the eventual champions. The level of motivation in the national team is

high and the numerous other competitors for the European title guarantee that there will be some exciting matches to watch. Booking a slot during the live matches guarantees customers excellent values insofar as com-mercial break reach is concerned. Just how attractive football tourna-ments of this quality can be for the public and the advertising market has already been proven, not least during the European Championships in Austria and Switzerland. The live matches were watched by around 16 million viewers (total) and, in the target group of men aged 14 and older, an excellent market share of 63.8% was achieved within the advertising environment during the individual matches.

With the 2012 Olympic Games from 27 July to 12 August in London, the Summer Olympics is returning to Europe, which means sports fans can enjoy the competitions live on ZDF. Expert and exciting background

information about the athletes and sports form the basis of the high-qual-ity framework within which you can present your products.

As well as these sporting highlights, the 2012 ZDF advertising schedule will also incorporate the usual successful classics: the SOKO crime series will continue to ensure excitement and the highest level of production quality from Monday to Friday, just as the ‘heute’ news programme and the economics magazine WISO have guaranteed information of the high-est quality for decades.

ZDF expanded its offer in spring 2011 to incorporate the established magazine programme ‘ML mona lisa’. The new scheduling on Saturday, its development from a women’s magazine to a magazine focused on today’s society and the commitment of the experienced journalist and presenter Barbara Hahlweg makes ‘ML mona lisa’ an attractive environ-ment for successful advertising in 2012.

Further information about the advertising schedule can be found on www.zdf-werbung.de.

Hans-Joachim StrauchManaging director of ZDF Werbefernsehen GmbH

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Advertising on ZDF – a successful history

1963 Broadcasting beginsOn 1 April 1963, ZDF broadcasts for the first time. On just its second day of broadcasting, ZDF broadcasts its first commercials. The popular ‘Main-zelmännchen’ character insert has been used to flank advertisements ever since. The ‘Werbefernsehen’ (television advertising) department is responsible for the marketing and sales of advertising space.

1967 Pioneer of colourOn the occasion of the international radio exhibition (IFA –Internationale Funkausstellung) in Berlin, ZDF broadcasts the first commercial in col-our, a 60-second long advertisement for the brand 4711, which explains how the number ‘4711’ was created.

2007 Pioneer of widescreenOn 25 June 2007, a commercial for Deutsche Bank is the first German advert to be broadcast in 16:9 format.

2008 Foundation of ARD & ZDF Fernsehwerbung GmbHIn order to combine the expertise of Germany’s two public broadcasters, ZDF and ARD-Werbung Sales & Services agree to manage sales via the mutual subsidiary company ARD & ZDF Fernsehwerbung GmbH in future. From that point on, Werbefernsehen focuses on marketing adver-tising space on ZDF.

2009 Werbefernsehen subsidiaryThe company ZDF Werbefernsehen GmbH, a 100% subsidiary com-pany of ZDF, is created from the ‘Werbefernsehen’ department. With this company, ZDF responds to an EU commission requirement for public broadcasters to become more transparent in terms of their commercial activities. This is also the reason for the move to new premises on Erich-Dombrowski-Straße in May 2010.

2010 Pioneer of picture sharpnessOn 12 February 2010, at 19.21, ZDF fired the starting pistol for advertising in HD by broadcasting the first German TV advert (Henkel) in HD quality.

Current information:

www.zdf-werbung.de/Home

2012 Advertising on ZDF

6


www.zdf-werbung.de/Tarife

Classic advertising on ZDF – effective and powerful

ZDF • Offersahigh-quality,family-oriented,appealingandvariedearly-eveningprogrammewithstrongbrands–current, true to life, authentic and informative.• Reaches high-value target groups with its programmes.

Advertising on ZDF• Thepositiveimageofthebroadcasteristransferredtothebrandsbeingadvertised.• Short advertising blocks contain fewer competing messages and guarantee that your advert has an exclusive position. This increases the awareness of the advertising message and thus the effect of the advertisement.• The ‘Mainzelmännchen’ character serves as a strategic instrument that has a positive influence on the effect of the advertisement.

'Mainzelmännchen'• An accepted means of separating advertisements and it improves recall of the advert.• Advertisement is more entertaining and amusing, thus improving acceptance.• It gives your commercial its own premium position as each advert is flanked by the ‘Mainzelmännchen’.

Spot Spot

ZDF Werbefernsehen – your fair partner!

Linear pricing structure for advertising-rate calculationsIn contrast to its competitors, ZDF Werbefernsehen always uses the one-second price as the basis for calculation – including for short adverts. The advertising rate is therefore calculated by multiplying the one-second price by the length of the commercial. The average length of a commercial in Germany is 14 seconds. Competitors with disproportionate price structures may charge up to 30% more for an advert that is shorter than 30 seconds.

Free OTC legal information for advertising medicinal productsIn contrast to most competitors, we give a 100% discount for the standard four-second OTC notice for medicinal-product advertising. Please also consult the design guidelines in the General Terms and Conditions of Business, point 18.

Fair-share principle for advert placementZDF Werbefernsehen places adverts according to the following fair-share principle: the basis for the distribution calculation is a customer’s booked gross volume per month, i.e. the monthly turnover of a customer is looked at in proportion to the total turnover of all booked customers for this month. The percentage derived from this is used to calculate and distribute the proportion (target premium placements) of possible premium placements (first, second, penultimate and final adverts). The first, second, penultimate and final adverts in the advertising block are weighted equally. In general, ZDF Werbefernsehen does not charge extra for first or final placements. Adverts are set by hand, ensuring that competing products do not appear one after the other.

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Customers whose advertising requires the use of the OTC notice will save money with ZDF because we do not charge for broadcasting this. An example calculation!

Your advert costs Advert length Avg. price in € OTC notice ZDF OTC discount in euros in seconds per second in seconds in euros in euros of turnover

9,800 14 700 4 2,800 2,800 28.56%

Time Monday Tuesday Wednesday Thursday Friday Time Saturday

8

14.40

15.27

15.30

Movie

Price group 03 / E200/sec.*

Movie

16.13

16.15

16.58

Lafer! Lichter! Lecker!

Länderspiegel

Menschen – das Magazin

17.05

17.45

16.15

16.35

16.40

16.58

Daily series (1)


Daily series (2)


hallo deutschland17.15

Solo commercial / Price on request / Minimum booking: 1 year17.44

17.45

16.59

17.00

16.59

17.00

10 seconds / Price group 30 / Commercial length: 5–10 seconds

Solo commercial / Price group 25 / Minimum commercial length: 20 seconds

16.00

16.13

17.58

18.00

18.20

18.25

18.30




mona lisa

mona lisa

ML mona lisa

ML mona lisa

17.58

18.00

18.20

18.25



SOKO (1)5113 / Köln / Wismar / Stuttgart / Kitzbühel / Wien

SOKO (2)5113 / Köln / Wismar / Stuttgart / Kitzbühel / Wien

Information / Infotainment Family entertainment Thriller and Action Commercial break

*Price per second, 2012 annual average – see next page for exact prices. For AGF code, see: www.zdf-werbung.de/programm

Issue date: July 2011. Valid from 1 January 2012. Subject to amendments; not liable for misprints.9

18.51 End credits split-screen / Price group 40 / Min. booking: 1 month / Min. commercial length: 20 seconds

Programme announcement

News split-screen

18.54

18.58

18.59

19.00

19.17


Split-screen commercial breakPrice group 39

19.21

19.22

19.25

19.49

19.50

19.55

Best Wetter / Price group 53

Solo commercial / Price group 43 / Minimum commercial length: 20 seconds

19.18

19.20

19.21

19.21

19.22

19.25

19.49

19.50

19.55

Price group 20 E765/sec.*






Die Rosenheim-Cops (1)

Die Rosenheim-Cops (2)

Küstenwache (2)

Notruf Hafenkante (2)

Notruf Hafenkante (1)

Forsthaus Falkenau (1)Der Landarzt (1)

Forsthaus Falkenau (2)Der Landarzt (2)

Price group 46Split-screen commercial break / Minimum commercial length: 20 seconds

Price group 44 Price group 42

Küstenwache (1)

Solo commercial / Price group 40

Best Wetter / Price group 5219.18

19.20

19.21

Unser Charly (2)Der Bergdoktor (2)

News split-screen / Price on request / Minimum booking: 1 year



18.54

18.58

18.59

19.00

19.17

heute-Uhr / Price group 85 Minimum booking: 120 seconds per week / Commercial length: from 5 seconds

hallo deutschland18.35

heute-UhrPrice group 85



Unser Charly (1)Der Bergdoktor (1)




www.zdf-werbung.de/Programm

2012 Commercial breaks schedule


10 seconds / Price group 30




2012 Advertising rates

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Price group Jan. Feb. Mar. Apr. May June July Aug. Sept. Oct. Nov. Dec. Year avg.

Classic advertising: price per second in euros

11

Price group Day Time Jan. Feb. Mar. Apr. May June July Aug. Sept. Oct. Nov. Dec. Year avg.

Current offers and prices for special programming can be found on our home page: www.zdf-werbung.de

Linear rates, free mandatory OTC notice Issue date: July 2011. Valid from 1 January 2012. Subject to amendments; not liable for misprints.

Special ads

01 152 180 180 171 165 114 95 96 138 171 180 159 150

02 192 228 228 217 209 144 120 122 175 217 228 201 190

03 202 240 240 228 220 152 126 128 184 228 240 212 200

04 255 302 302 287 277 192 159 161 232 287 302 267 252

05 278 330 330 314 303 209 173 176 253 314 330 292 275

06 303 360 360 342 330 228 189 192 276 342 360 318 300

07 323 384 384 365 352 243 202 205 294 365 384 339 320

08 343 408 408 388 374 258 214 218 313 388 408 360 340

09 388 461 461 438 422 292 242 246 353 438 461 407 384

10 424 504 504 479 462 319 265 269 386 479 504 445 420

11 445 529 529 503 485 335 278 282 406 503 529 467 441

12 455 540 540 513 495 342 284 288 414 513 540 477 450

13 491 583 583 554 535 369 306 311 447 554 583 515 486

14 527 626 626 595 574 397 329 334 480 595 626 553 522

15 539 641 641 609 587 406 336 342 491 609 641 566 534

16 606 720 720 684 660 456 378 384 552 684 720 636 600

17 646 768 768 730 704 486 403 410 589 730 768 678 640

18 707 840 840 798 770 532 441 448 644 798 840 742 700

19 742 882 882 838 809 559 463 470 676 838 882 779 735

20 773 918 918 872 842 581 482 490 704 872 918 811 765

30 Mon.–Sat. 16.59 540 642 642 610 589 407 337 342 492 610 642 567 535

25 Mon.–Fri. 16.13 388 461 461 438 422 292 242 246 353 438 461 407 384

40 Sat. 19.21 685 814 814 773 746 515 427 434 624 773 814 719 678

43 Mon.–Fri. 19.21 900 1,069 1,069 1,016 980 677 561 570 820 1,016 1,069 944 891

40 Mon.–Fri. 18.51 685 814 814 773 746 515 427 434 624 773 814 719 678

39 Sat. 19.49 636 756 756 718 693 479 397 403 580 718 756 668 630

42 Fri. 19.49 840 998 998 948 915 632 524 532 765 948 998 882 832

44 Wed., Thur. 19.49 919 1,092 1,092 1,037 1,001 692 573 582 837 1,037 1,092 965 910

46 Mon., Tue. 19.49 1,005 1,194 1,194 1,134 1,095 756 627 637 915 1,134 1,194 1,055 995

Best Wetter

52 Sat. 19.18 1,124 1,336 1,336 1,269 1,224 846 701 712 1,024 1,269 1,336 1,180 1,113

53 Mon.–Fri. 19.18 1,236 1,469 1,469 1,395 1,346 930 771 783 1,126 1,395 1,469 1,297 1,224

85 Mon.–Sat. 18.59 For rates, see page 13

Special ads: price per second in euros

‘10 Seconds’ heute 17.00

Solo commercial spot

End credits split-screen

Split-screen commercial break

Best Wetter

‘heute-Uhr’ 19.00



Special ads

2012 Special ads

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18:59:40

19:00:00»»

» »

‘heute-Uhr’

Your solo appearance with prime exposure before ZDF ‘heute’ at 19.00.

The unique platform for your appearance in full-screen format: with the start of ‘heute Uhr’ at approximately 18.59, the countdown for the ‘heute’ news begins on Mondays to Saturdays. You can enjoy an exclu-sive promotional position before the start of this strong programme brand. This offers both quantitative and qualitative advantages: a high level of viewer acceptance and high reaches meet topicality, integrity and credibility. Your product will benefit from positive image transfer thanks to our news-related expertise.

Benefits• Positioningexclusivelyforyourproductbefore‘heute’withgood reach.• Positive image transfer.• Guaranteed awareness during an entire calendar week thanks to appearing right next to the news.• Quick market penetration

* Minimum booking / commercial length does not include OTC notice.

Booking information• Minimumbooking*:120secondsperweek.• Commercial length: changing motifs with various commercial lengths can be used. Bookings from 5 seconds are possible.• Bookings are fixed orders. Cancellation 12 weeks before the first broadcast date is only possible in a limited number of cases.• When designing the commercial, presentation formats with news-like themes should be avoided.

ZDF ‘heute Uhr’: high reaches with affordable CPT

Source: AGF/GfK Fernsehforschung: TV Scope, first half of 2011, Mon.–Sat.(‘Best Seconds’: own calculations).

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‘heute-Uhr’: 18.59 Price group 85Week Weekly priceno. Days Cost/sec. for 20 sec.

Week Weekly priceno. Days Cost/sec. for 20 sec.

Linear rates, free mandatory OTC notice Issue date: July 2011. Valid from 1 January 2012. Subject to amendments; not liable for misprints.

1 02.01–08.01 6 b1,212 b145,440 2 09.01–15.01 6 b1,212 b145,440 3 16.01–22.01 6 b1,212 b145,440 4 23.01–29.01 6 b1,212 b145,440 5 30.01–05.02 6 b1,440 b172,800 6 06.02–12.02 6 b1,440 b172,800 7 13.02–19.02 6 b1,440 b172,800 8 20.02–26.02 6 b1,440 b172,800 9 27.02–04.03 6 b1,440 b172,800 10 05.03–11.03 6 b1,440 b172,800 11 12.03–18.03 6 b1,440 b172,800 12 19.03–25.03 6 b1,440 b172,800 13 26.03–01.04 6 b1,440 b172,800 14 02.04–08.04 5 b1,368 b136,800 15 09.04–15.04 5 b1,368 b136,800 16 16.04–22.04 6 b1,368 b164,160 17 23.04–29.04 6 b1,368 b164,160 18 30.04–06.05 5 b1,320 b132,000 19 07.05–13.05 6 b1,320 b158,400 20 14.05–20.05 5 b1,320 b132,000 21 21.05–27.05 6 b1,320 b158,400 22 28.05–03.06 5 b1,320 b132,000 23 04.06–10.06 6 b912 b109,440 24 11.06–17.06 6 b912 b109,440 25 18.06–24.06 6 b912 b109,440 26 25.06–01.07 6 b912 b109,440

27 02.07–08.07 6 b756 b90,720 28 09.07–15.07 6 b756 b90,720 29 16.07–22.07 6 b756 b90,720 30 23.07–29.07 6 b756 b90,720 31 30.07–05.08 6 b768 b92,160 32 06.08–12.08 6 b768 b92,160 33 13.08–19.08 6 b768 b92,160 34 20.08–26.08 6 b768 b92,160 35 27.08–02.09 6 b768 b92,160 36 03.09–09.09 6 b1,104 b132,480 37 10.09–16.09 6 b1,104 b132,480 38 17.09–23.09 6 b1,104 b132,480 39 24.09–30.09 6 b1,104 b132,480 40 01.10–07.10 5 b1,368 b136,800 41 08.10–14.10 6 b1,368 b164,160 42 15.10–21.10 6 b1,368 b164,160 43 22.10–28.10 6 b1,368 b164,160 44 29.10–04.11 6 b1,368 b164,160 45 05.11–11.11 6 b1,440 b172,800 46 12.11–18.11 6 b1,440 b172,800 47 19.11–25.11 6 b1,440 b172,800 48 26.11–02.12 6 b1,440 b172,800 49 03.12–09.12 6 b1,272 b152,640 50 10.12–16.12 6 b1,272 b152,640 51 17.12–23.12 6 b1,272 b152,640 52 24.12–30.12 3 b1,272 b76,320


www.zdf-werbung.de/Special-Ads

Householder Reach CPT 20*

ZDF ‘heute Uhr’ 18.59 1.77 million b 13.89

ARD ‘Best Seconds’ 19.59 1.97 million b 27.52

Special ads

2012 Special ads

The first preview news broadcast is as early as 17.00 on ZDF. High-qua l-ity reporting – quick, authoritative and informative – brings viewers the first summary of the day’s events from across the world, and sport, of course.

The ‘10 seconds’ special ad ensures you appear during the countdown to the 17.00 ‘heute’ programme exclusively and immediately next to the day’s latest news.

* Commercial length does not include OTC notice.** For advertising rates, see page 11.

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16:59:50

17:00:00»»

» »



Benefit• Highlevelofattentionbyappearingrightnexttothe 17.00 news programme.

Booking information • Commercial length*: 5–10 seconds.• Bookings are fixed orders.• When designing the commercial, presentation formats with news-related themes should be avoided.

‘10 Seconds’

Countdown to ZDF ‘heute’ at 17.00

5 seconds from €1,685**

Split-screen news

The split-screen news is available from Monday to Saturday at approxi-mately 19.17 immediately following the 19.00 ‘heute’ news programme. This connection benefits your advertising message via optimal image association as the result of an extremely credible and high-quality envir-onment: with the highest level of news competence and the latest events – thoroughly researched every day.

Bookings for the entire year only are accepted. We would be delighted to prepare a tailored proposal for you.

Contact


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19:17:00»

»»»

Special ads

2012 Special ads

19:18:2519:18:00

Everyone talks about the weather, and your commercial could sit right at the centre of it. Best Wetter, the commercial break at around 19.18 be-tween the news and the daily weather, has been reaching an average of 3.75 million viewers aged 14 and over from Monday to Saturday. This well-respected platform with extremely good viewer numbers guaran-tees maximum attention for your advertising message.

Restricted to 90 seconds or, as a rule, three advertisers, each individual commercial is flanked by topical weather ‘Mainzelmännchen’ commercial break separators – giving each advert its own premium position.

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» » » »

Best Wetter

ZDF ‘Best Wetter’: good reach with affordable CPT

Source: AGF/GFK Fernsehforschung: TV Scope, first half of 2011, Mon.–Sat.

Age 14+ Reach CPM 20 SDSq

ZDF ‘Best Wetter’ 19.18 3.75 million b 6.93

ARD ‘Best Minute’ 19.59 2.66 million b 13.91

Solo commercial spot

Your solo appearance

17

19:20:55

19:21:00

19:21:25

Booking information • Minimumcommerciallength*:20seconds.• Bookings are fixed orders.

Service• Single split-screen for special programming.• Special positioning for highlight programming.

Current offer for special programming can be found on our home page:www.zdf-werbung.de

» »» »

A solo appearance for your advert in full-screen format. This exclusive solo positioning outside the classic commercial break guarantees the highest level of awareness and reach.

The solo commercial can be booked from Mondays to Saturdays at approximately 19.21, directly after the ZDF weather programme. In a prominent position and flanked by the entertaining ‘Mainzelmännchen’, the solo commercial reaches an average of 2.86 million viewers* in the target group of adults aged 14 and older.

Or secure an advertising space near our news programme ‘heute in europa’ at approximately 16.13 from Mondays to Fridays.

At 17.44, the solo commercial can be implemented from Mondays to Fridays just before the ‘Leute heute’ programme. However, if you book this, it must be a whole-year booking. We would be happy to create an individual offer for you.

*Source: AGF/GfK Fernsehforschung: TV Scope, first half of 2011, Mon.–Sat.

*Minimum commercial length does not include OTC notice.



Special ads

2012 Special ads

End credits split-screen

18

»»»

»

Booking information• Minimumbooking:onemonth–canbedistributedamong several customers for one agency.• Minimum commercial length*: 20 seconds.• Bookings are fixed orders.

ZDF Werbefernsehen offers the end credits split-screen from Monday to Friday during the end credits of the 18.00 detective series at around 18.51. Immediately following our police chiefs’ investigative success, viewers go straight to your advertising message – the end credits are shown, and you are there alongside them: exclusively close to the programme.

Your commercial will attract maximum attention through this programme association. In the first six months of 2011, this special form of advertising reached 17.4% of households with an extremely attractive CPM of €6.76 (20 SDSq).*Source: AGF/GfK Fernsehforschung: TV Scope, first half of 2011, Mon.–Sat.


18:51:00

Split-screen commercial break

19

»» »

»

The split-screen commercial break can be booked from Monday to Sat-urday at approximately 19.49 following the first part of the 19.25 formats. We also offer the split-screen commercial break during highlighted programmes. Your commercial is shown immediately before the stand-ard commercial break – in the transition from the TV programme to the commercial break. On Mondays, your commercial appears within the environment of the well-regarded ZDF economics magazine programme WISO.

From Tuesday to Saturday, you have the opportunity to be associated with successful ZDF TV series. Maximum attention is guaranteed through an exclusive association of your product with these successful formats!

Booking information• Minimumcommerciallength*:20seconds.• Bookings are fixed orders.


19:49:00



Sport

2012 Sport

The 2012 sporting year on ZDF

20

The UEFA EURO 2012™ in Poland and Ukraine and the Summer Olympic Games in London will be the absolute highlights of this exceptional sporting year. As well as these amazing events, 2012 will also play host to range of other sporting occasions that are of great interest for both viewers and for you as an advertiser.

From January to March and from November to December, there will be a series of first-rate winter sports highlights. All the important world cup events are part of ZDF’s calendar. We would particularly like to draw your attention to the international Four Hills Tournament at the start of the year and the Biathlon World Championships in Ruhpolding, which starts at the end of February.

In addition to winter sports, January offers a further sporting highlight with the European Handball Championships in Serbia. German handball players aim to repeat their previous successes here.

As well as UEFA EURO 2012™, we also plan to include national women’s

and men’s matches within the advertising schedule. The DFB Cup will play a central role here, culminating in the final on 12 May live on ZDF.

Following the European Swimming Championships in Antwerp, the Euro-pean Gymnastics Championships in Montpellier and the European Ath-letics Championships in Helsinki, the summer will be dominated by two mega events, the UEFA EURO 2012™ and the Summer Olympic Games.

The 2012 sporting year is dotted with highlights. Everyone will be able to get their money’s worth – and we mean that in a literal sense. Bookings within the ZDF sports broadcasts not only guarantee a unique live envi-ronment for your product, but also excellent performance values in terms of commercial break reach and cost effectiveness. This is made possible by a balanced pricing structure. As part of live sporting events, we can also offer you short commercial breaks that are integrated directly into the programme and have good reach. The average length of commercial breaks in our sports broadcasts was as high as 81 seconds in the first half of 2011*. *Source: AGF/GfK Fernsehforschung; TV Scope, television panel German + EU, 3.1–30.6.2011.

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The most important dates

17.1–29.1.2012 Handball: European Championships in Serbia*

January–March Winter Sport World Cup: biathlon, Nordic skiing, Alpine skiing

February–June Football: German national team matches

29.2–11.3.2012 Biathlon: World Championships in Ruhpolding

25.3–1.4.2012 Table tennis: World Team Championships in Dortmund*

12.5.2012 Football: DFB Cup final

16.5–27.5.2012 Swimming: European Championships in Antwerp*

21.5–27.5.2012 Gymnastics: Men’s and Team European Championships in Montpellier*

8.6–1.7.2012 Football: UEFA EURO 2012™

27.6–1.7.2012 Athletics: European Championships in Helsinki*

27.7–12.8.2012 Summer Olympic Games in London

August–December Football: German national team matches

November–December Winter Sport World Cup: biathlon, Nordic skiing Alpine skiing

Contacts

Christoph Lüken Tel.: +49 (0)6131 70-15679 Email: [email protected]


Subject to change, last updated July 2011. *Subject to acquisition of rights.


www.zdf-werbung.de/Sport

Sponsorship

2012 Sponsorship

22

Contact

SportMichael Käfer Tel.: +49 (0)6131 70-14075 Email: [email protected]

Sascha Kronebach Tel.: +49 (0)6131 70-14296 Email: [email protected]

ProgrammeAnne Schweikard Tel.: +49 (0)6131 70-14027 Email: [email protected]

Anabel Stappen Tel.: +49 (0)6131 70-14065 Email: [email protected]

Sponsorship: high level of attention for your brand communication

• Programmesponsorshipoffersanunmistakableappearanceinthe direct programme environment: exclusivity, a high level of attention and audience acceptance are guaranteed!

• Withafive-toseven-secondtrailerrightatthestartandendofthebroadcast, reach and effect are magnified to your benefit.

• Thisestablishedcommunicationstoolenablesyourbrandtoachievepositive image association and enhance awareness in a unique way.

• Youcanselectfromhigh-qualityprogrammeswithastrongreach–including after 20.00 and on Sundays and public holidays.

• Now also available in several formats on digital channels.

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Reach and market shares of selected programmes

The basic principles applicable to programme sponsorship are the guidelines for advertising, sponsorship, competi-

tions and production support dated 12 March 2012, and the regulations for the design of sponsor notifications in

accordance with section 10 of the ZDF guidelines for advertising and sponsorship dated 31 March 2005.

Alpine Skiing World CupOctober–March

1.73 million / 16.4%**

‘SPORTreportage’Sundays, 17.10

1.88 million / 11.0%*

‘SOKO Köln’Tuesdays, 18.00

3.59 million / 20.2%*

‘Leute heute’Mondays–Fridays 17.45

2.0 million / 15.9%*

‘Sport im Morgenmagazin’Mondays–Fridays, 5.30–9.00

0.85 million / 23.9%*

Ski Jumping World CupNovember–March

2.64 million / 17.5%**

‘Der Samstagskrimi’Saturdays, 20.15

5.53 million / 20.0%*

‘Terra X’Sundays, 19.30

3.87 million / 13.6%*

*Source: AGF/GfK Fernsehforschung: TV Scope, television panel Germany + EU panel, E14 +, 2.1–30.6.2011.

** Source: AGF/GfK Fernsehforschung: TV Scope, television panel Germany + EU, E14 +, October 2010–March 2011.


www.zdf-werbung.de/Sponsoring

Performance/effect

2012 Performance/effect

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GPS – the global premium purchaser as an alternative to 14–49-year-oldsTogether with a company called Gesellschaft für Konsumforschung (GfK), ZDF Werbefernsehen has developed what is known as the Global Shop-per Typology (GPS). This typology offers interested parties the perfect start to planning for target audience buyers. It uses barcode measure-ments to create an image of the purchasing behaviour of TV viewers across 150 product groups. GPS is the result of a regularly updated fu-sion of buyer target groups from the GfK ConsumerScan with the AGF/GfK television panel. The typology has already been used in advertisers’ marketing, and includes not just buyers of premium and brand names, but also buyers of special offers and private labels. AGF data licence holders can obtain the typology free of charge via the ZDF Werbefernse-hen standard software for AGF.

*t.o.m. is a joint project between ZDF Werbefernsehen, ARD Werbung Sales & Services, GfK and various media agencies.

FMCG = fast-moving consumer goods, i.e. consumer goods such as food, personal care products, cleaning products, etc., which consumers frequently buy.

t.o.m. FMCG* – the tool for individual market segmentst.o.m. FMCG (‘TV Optimiser for FMCG Markets’) is the right tool for any-one who wants more detail than provided by the aggregated image of consumers provided by GPS: media planners can currently access 14 shopping baskets of daily necessities, including hot beverages, choc-olates and chocolate bars, and dairy products. Different target audience variations can be evaluated within these shopping baskets: they can be assessed on the one hand – as with the GPS typology – by buyer type (premium brand/brand name/special offer/private label purchasers). On the other hand, they can be assessed by purchasing frequency (heavy/medium/light user). This enables premium buyers in the chocolate pro d-uct group to be analysed as easily as buyers of specific chocolate pro d-ucts, such as chocolate bars, or even buyers of a specific brand, e.g. Lindt chocolate bars. Over 800 products can now be analysed by t.o.m. FMCG. The tool incorporates all brands within the 14 product groups that have at least 5% buyer reach and two acts of purchase within the analysis period.

ZDF Werbefernsehen – pioneering work with consumer audiencesHow better to measure the market success of an advertising campaign than through sales? Until recently, the media industry had no 1:1 inter-pretation of consumption by defined marketing target audiences in the AGF/GfK television panel. For example, instead of planning for purchasers of Hohes C fruit juice, advertisers had to fall back, for the most part, on

socio-demographic interpretations such as householders aged 20–49 or sinus environments. For about the past four years, however, it has been possible to minimise the associated wastage. Agencies and clients now have access to a total of three tools that facilitate the 1:1 interpretation of marketing target audiences into TV media planning.

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t.o.m. pharma – consumer audiences for the OTC marketThe third tool is t.o.m. pharma (‘TV Optimiser for Pharma Markets’), a joint project in the OTC market for medications that can be sold without a prescription. As with GPS and t.o.m. FMCG, the TV media planner re-ceives target audience buyers for the OTC market which they can request from the AGF/GfK television panel and use for media planning. There are now a total of 12 market areas to choose from, such as flu remedies, headache remedies/painkillers and stomach remedies. Since 2010, it has been possible to analyse purchasers of a total of seven brands. Alongside GfK Health Care – the lead organisation – companies participating in the project are ZDF Werbefernsehen, ARD-Werbung Sales&Services, the Mediaplus agency group, m+w media and MW Office. This group of organ-isations has exclusive rights of use over the new target audiences that were used in media planning for the first time in September 2007.

ZDF – number 1 in the high-end consumer target segment Analysis shows that ZDF is the most popular channel among premium and brand product purchasers between 17.00 and 20.00. High-end brands in the FMCG and OTC sectors find a quality-conscious environment in ZDF, one that offers – in comparison with age-focused media planning – more targeted appeal and at far lower CPM.

Our teams in Market and Advertising Research and Media Service would be happy to help you with further information or in preparing non-binding sample evaluations.

Contact

Market and Advertising Research

Dr Michael Keller Tel.: +49 (0)6131 70-14044 Email: [email protected]

Verena Bernwald Tel.: +49 (0)6131 70-14014 Email: [email protected]

Media Service

Joachim Schiebel Tel.: +49 (0)6131 70-14032 Email: [email protected]

Sonja Özistanbullu Tel.: +49 (0)6131 70-14037 Email: [email protected]

Source: AGF/GfK Fernsehforschung, TV Scope, 1.1–31.12.2010*GPS Premium / brand purchasers: all people from a GPS Premium or brand buyer household. t.o.m. Lindt chocolate buyers: all people from a household that purchase Lindt chocolate bars.t.o.m. cough remedy buyers: adults age 20 and older who buy cough remedies.

t.o.m. Lindt chocolate buyers*

GPS Premium / brand purchasers*

Reach/mil. CPM/e Reach/mil. CPM/e Reach/mil. CPM/e

17.00–20.00ZDF 1.24 12.29 0.77 19.64 0.85 17.85

ARD 0.79 21.12 0.45 37.30 0.50 33.45

RTL 0.69 36.67 0.32 79.42 0.47 53.74

SAT.1 0.66 24.36 0.35 45.29 0.49 32.32

PRO 7 0.27 65.19 0.17 107.28 0.14 122.24

RTL 1.15 47.29 0.62 87.76 0.81 67.47

SAT.1 0.61 49.56 0.35 85.92 0.41 73.43

PRO 7 0.41 78.60 0.24 135.86 0.24 133.23

t.o.m. cough remedy buyers*

20.00–23.00


www.zdf-werbung.de/Forschung

Commercial break reach January–December 2010, Mon.–Sat., TA 01 – 30

Discounts/Broadcasting material

Discounts

Scale of discountsWhere an advertiser buys at least the gross sales volume stated below within one calendar year, the discounts indicated in the scale of discounts are applied to the standard volume. Sponsorship is not eligible for discounts as part of gross sales volume.

ZDF Werbefernsehen will calculate and grant only the discounts and rates shown in the applicable price list. All rates are in euros. Calculation is based on confirmed bookings. VAT will be invoiced separately.

You should also take into account the level of performance and cost-effectiveness in many target groups compared to our competitors and the exceptional programme quality – you can find further information on this under ‘Advertising on ZDF’ (page 6) and ‘Performance/effect’ (page 24). Get in touch with us!

Group discounts Group discounts require written confirmation from ZDF Werbefernsehen. Any application relating to being part of a group concern, and proof thereof, must be submitted in writing to ZDF Werbefernsehen by 30 June of each calendar year, as no discounts can otherwise be considered within that year. ZDF Werbefernsehen grants a group discount for several advertisers if the parent company has a capital share in the subsidiary of more than 50% on 1 January of the calendar year. Group dis-counts are applied only for the duration that the subsidiary forms part of the group; departure from the group must be made known immediately; if a subsidiary leaves the group during the course of a calendar year, a proportional discount is applied as applicable. Limited liability companies must provide evidence of their group status either through confirmation from an accountant or through presentation of their lat-est annual report; registered partnerships must present a certificate of registration in the trade registry.

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€ 2.00 million 5.0%

€ 2.50 million 7.0%

€ 4.00 million 9.0%

€ 5.00 million by agreement

From € 0.40 million 1.0%

€ 0.50 million 1.5%

€ 0.75 million 2.0%

€ 1.00 million 3.0%

€ 1.50 million 4.0%

Broadcasting material

Broadcasting material must be available to ZDF Werbefernsehen five days prior to transmission. In certain circumstances, short-term delivery is also possible by prior arrangement. Several topics may be included on one broadcast tape.

Broadcasting material technical requirements

Standard definition (SD):• Digital Betacam or DVC PRO 50• Image format: 16:9 (anamorphic)• Mono or stereo on CH1 and CH2 • Optional: multichannel sound in Dolby E encoded on CH3 and CH4

High definition (HD):• HDCAM SR, HDCAM and DVC PRO HD• Scan format: 720p/50• Mono or stereo on CH1 and CH2 • Optional: multichannel sound in Dolby E encoded on CH3 and CH4

Please submit broadcasting material to:ZDF Werbefernsehen GmbHSchedulingZDF-Straße 155127 Mainz

Broadcasting material must be prepared and made ready for use in accordance with ZDF’s technical guidelines for television production, and supplied with clear VTR cards containing a description. We will be happy to send you the guidelines on request.

Since broadcasting material for sponsorship is subject to special regulations, please consult the relevant contact person directly for details of production and delivery.

Broadcast format 16:9ZDF has been broadcasting its commercials in 16:9 format since 1 January 2010. If you still wish to use commercials in the 4:3 format, our scheduling team can provide further advice.Heike Fisseler, telephone number: +49 (0)6131 70–14031, [email protected] File-based delivery You also have the option to supply broadcasting material on a file basis. Our sched-uling team can help with more detailed questions regarding the supply of digital commercials.Heike Fisseler, telephone number: +49 (0)6131 70–14031, [email protected]

Storage/return of broadcasting materialBroadcasting material may be returned at the customer’s expense if requested. Re-turn must be requested in writing within 14 days of receipt of the commercial. After this time, ZDF Werbefernsehen is entitled to destroy broadcasting material or dis-pose of it in any other way, in which case the customer has no entitlement to claim.

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2012 Discounts/Broadcasting material

1– The contractZDF Werbefernsehen GmbH (hereafter referred to as ZDF Werbefernsehen) markets exclusively in its own name and on behalf of ZDF. ZDF Werbefernsehen accepts orders for advertising broadcasts on ZDF based on available broadcast time, the current valid price list and the following General Terms and Conditions of Business. Advertising broadcasts must meet legal requirements and the terms of the Rund-funkstaatsvertrag (interstate broadcasting agreement), as well as ZDF guidelines for advertising and sponsorship. Once an order has been accepted, ZDF Werbefernsehen will issue a contract in the form of an order confirmation either in writing or electronic form. The content of the contract as confirmed by ZDF Werbefernsehen is valid as long as the contractual partner does not object to the content in writing within three working days of receiv-ing the contract.An order confirmation is valid for the advertisers named in the contract. The confir-mation contains details about the client and contractor, advertiser, booking volume, commercial length, commercial break and generally the editorial environment as well. The booked broadcast date for an advertiser cannot be transferred to another ad-vertiser or other advertising agency. Exceptions require the agreement of ZDF Wer-befernsehen. ZDF Werbefernsehen reserves the right to forward order confirmations to the customer on request of the customer. Orders will be concluded within one calendar year. The contractual year is the calendar year.

2– Joint advertisingJoint advertising is not allowed. Exceptions are only possible with the agreement of ZDF Werbefernsehen.

3– Agency paymentsZDF Werbefernsehen will give agencies commission for orders received via an agency. This fee shall comprise 15% of the net amount due so long as the agency has provided its client with advertising-related advice and can prove that it has pro-vided the relevant services.

4– Methods of paymentInvoicing for advertising broadcasts generally occurs in the month before the broad-cast. The invoice will be dated the fifth day of the month in which the advertisement is broadcast. Invoices are due at the latest 25 days following the invoice date with-out deductions. For payments made within ten days, a 2% discount will be given. For invoices dated after the fifth day of the month in which the advertisement was broadcast, the above payment targets are still applicable. ZDF Werbefernsehen re-serves the right to demand payment in advance, particularly in the case of first-time contractual partners. Generally, an invoice will be drawn up in the month before broadcast. The 2% discount is applicable as long as payment is received within ten days from invoice date. Payment must be received at least three working days be-fore the first broadcast date. The final invoice for the broadcast month will be drawn up on the first working day of the following month. If there are any differences result-ing from changes to booking or different discount terms have been agreed, these will be invoiced and/or credited separately. Payment must be made within ten days. The 2% discount is also applicable in this case. Credit notes must be redeemed. If this is not possible, a payment will be made. If the invoice with the credit note has had a discount deducted, the corresponding discount amount will also be deducted from the credit note. If payment is late, then ZDF Werbefernsehen reserves the right to stop broadcast of the advertisements or withdraw from the contract completely. In this case, the client is not entitled to seek compensation. The client is liable for any damages caused by delay to ZDF Werbefernsehen. No discount is applicable for sponsorship.

If a cheque is sent, the date of payment is the date the cheque is received by ZDF Werbefernsehen. For transfers, the date of payment is the date on which the amount is credited to the following account:

ZDF Werbefernsehen GmbHCommerzbank AGSort code 550 400 22Account no. 200 360 600

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5– Broadcasting materialPlans and broadcasting material should normally be supplied to ZDF Werbefernse-hen by the client at the latest five working days before broadcast. This material will be checked for viability by ZDF. Any change to this broadcast material requires approval unless the changes are required in order to meet broadcast standards. The client shall bear all design costs for broadcasting material (image and sound). ZDF Werbefernsehen will inform the client immediately giving reasons if the material is unusable or does not correspond to the contractual specifications.

6– Rejection provisoZDF Werbefernsehen reserves the right to refuse to broadcast a commercial because of its content, origin or technical aspects and based on fact-related reasons, particu-larly if the content does not meet moral or legal specifications or conflicts with the interests of ZDF. If broadcasting material is returned for reasons for which ZDF is responsible, the client can withdraw from the contract. If the client is responsible for the return of the material, they shall provide a replacement without delay. If the replacement is not available in time, ZDF Werbefernsehen reserves the right to make a claim for remu-neration. If the commercial is broadcast despite notice that material will be returned, ZDF Werbefernsehen remains entitled to make a claim for remuneration. 7– Responsibility for contentThe client bears the responsibility for the content of the sound and images provided to ZDF Werbefernsehen, is liable for their legal validity and exempts ZDF and ZDF Werbefernsehen from the claims of third parties.

8– Rights of use(1) For the commercial provided to ZDF Werbefernsehen, the client shall transfer the rights – including time, location and content-related aspects – required for im-plementation of the order in the Federal Republic of Germany to ZDF, as well as the right to broadcast the commercial via broadcast media of all types. This right includes the range of broadcast programmes, including live streaming in every tech-nical manner available (including the use of Internet protocols: ‘IP-TV’), particularly• Terrestrial (e.g. via DVB-T, DVB-H, DMB or corresponding successor technology, e.g. DXB),• Via cable (in every technical manner possible, e.g. broadband, DSL or corresponding successor technology (X-DSL), including rights to integral cable retransmission of programmes at home and abroad), and• Via satellite broadcasts.(2) Excluded from the acquisition of rights via the client are the rights for the music contained within the commercial that are exercised by GEMA and transferred to ZDF. (3) The client guarantees that ZDF Werbefernsehen will only be sent broadcast ma-terial for advertising broadcasts that they have acquired and manage all the neces-sary copyright and usage rights as specified in section (1). The client must give ZDF the following information about the music used in the commercial in writing: music title, length of music title used, composer, lyricist, editor, music publisher, interpreter, brand and label code. This information must be submitted in the plans or in the broadcasting material.

9– PositioningZDF Werbefernsehen does not guarantee specific positioning within commercial break. It also does not guarantee that competitors will be excluded either within a commercial break or in the special ads or sponsorship that appears in close prox-i mity to the commercial break.

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2012 General Terms and Conditions of Business

General Terms and Conditions of Business

16– Price changesAny changes to the broadcast price will come into force for ongoing orders at the earliest a month after the client has been informed. In such a case, the client can withdraw from the contract at the point in time at which the change to the contract is due to take place. In this case, the client must inform ZDF Werbefernsehen in writing within two weeks of receiving notice of the change. ZDF Werbefernsehen reserves the right to charge surcharges to the listed prices for booking commercials as part of the broadcasting of events in which there is great public interest.

17– References in other advertising mediumsReference made to an advertising broadcast on ZDF may only be made in other advertising media if it is made clear that the advertising broadcast is not part of a general television programme broadcast, but is broadcast as part of the advertising schedule. Statements that connect advertising broadcasts with ZDF are not permit-ted. The use of the ZDF Werbefernsehen logo requires approval of ZDF Wer-befernsehen.

18– OTC noticeIn the case of advertisements for medicinal products as defined under § 4 (3) of the Drugs Advertising Act (HWG), ZDF will broadcast the mandatory OTC notice free of charge provided it complies with the standard recommended by the OWM advertis-ing association or BAH association of drug manufacturers (grey background, white text, exactly four seconds long, maintains neutrality in the sense of containing no promotional statements). There will be a charge for OTC notices that deviate from this standard. Please note that details concerning minimum booking lengths for special ads on the price lists are exclusive of the free four-second legal notice.

19– Confidentiality Both parties agree to keep confidential all information and data that they receive from the other contractual partner for the implementation of this contract and also not to pass this information and data onto third parties. This also applies once the contract has ended. Publications of all kinds that arise as a result of the cooperation are only permitted with prior agreement from both parties. ZDF Werbefernsehen has the right to use the name of the client, its brand and logo, as well as information about the order for reference purposes, subject to the above confidentiality obligations.

20– Calculation of performance levelsThe basis for calculation of performance levels (viewer distribution/CPT) is the AGF/GfK Germany + EU Panel.

21– Liability clauseProvided there are no provisions to the contrary in these General Terms and Condi-tions of Business, ZDF Werbefernsehen is only liable for client damages in accor d-ance with the following provisions:• If ZDF Werbefernsehen, its legal representatives or assistants acted wilfully or with gross negligence,• In cases of slight negligence in the event of explicit assumption of a guarantee, and• In the case of breach of fundamental obligations which the customer would firmly expect to be fulfilled.For slightly negligent violations of essential obligations, ZDF Werbefernsehen’s li-ability is limited to typically foreseeable damages. Liability for subsequent damages, e.g. loss of profit, missed savings and other indir-ect damages, is excluded unless the purpose of the contract is jeopardised.

22– Final provisionsPlace of fulfilment and jurisdiction is Mainz.If any individual provisions of these General Terms and Conditions of Business are or become ineffective, this shall not affect the validity of the remaining provisions or agreements. The parties shall replace the ineffective provision by an effective one which approximates the economic purpose of the ineffective provision as closely as possible. The same applies in the case of a loophole in the contract.

Credits:Publisher: ZDF Werbefernsehen GmbH 55100 Mainzwww.zdf-werbung.de Managing director: Hans-Joachim Strauch Chair of the Supervisory Board: Markus Schächter HRB 6186 VAT ID no. DE 815041250 Responsible for content: Christoph Lüken Editorial: Bärbel Becker Design: Bärbel Becker, Christoph Lüken Layout: Silke Cronauer, ZDF Printgrafik Manufacture and printing: KOMMINFORM Print- und Produktions GmbH, Kriftel Subject to amendments; not liable for errors and misprints.

Last updated: July 201131

10– Broadcast confirmationFollowing the end of the broadcasting month, the client will receive broadcast con-firmation with information about actual broadcasting time, the respective commer-cial break and the topics broadcast.

11– Planning times/delaying of advertising broadcastAgreed broadcast times will be adhered to if possible. If a commercial cannot be broadcast in the specified commercial break or in the specified editorial environ-ment, ZDF can broadcast it in accordance with other conditions if the client agrees. Agreement is not required in the case of minor postponements. Postponement of a commercial is considered minor if it broadcast in a commercial break not more than 15 minutes before or after the original point in time when it should have been broad-cast. This does not include a postponement due to the transmission of a live sport-ing event. In this case, the tolerance period can exceed 15 minutes if necessary.If an agreement could not be secured or it was not given at a later point, the client can request a replacement broadcast for the same conditions subject to availability. If this is not possible, the client is entitled to a reduced price depending on the scope of the defective performance or reduced service.

12– Delays due to identity of individualsZDF Werbefernsehen reserves the right to broadcast commercials on another broadcasting day at the same time if possible if personalities appear in the com-mercial who also appear on a ZDF programme on the same day. For major sporting events, there are special conditions for participating players, trainers and managers which will be communicated at the time the offer is made.

13– GuaranteeIf ZDF Werbefernsehen supplies a reduced service which is outside its control, the customer’s rights under warranty are restricted to a choice of retransmission at a comparable time or a reduction in rate corresponding to the extent of the reduced service. A reduced service occurs, e.g. if more than 10% of the technical reach re-corded for the IVW audit is not achieved, or if transmission is of reduced quality. Apart from this, the customer may not assert any claims, in particular due to failure of satellite broadcasting. The relevant cable network operators are responsible for feeding the regionally suitable TV signals into the German cable network. Liability on the part of ZDF Werbefernsehen is excluded in this respect. In the case of a slightly negligent breach of fundamental obligations, ZDF Werbefernsehen is liable only to the amount of typically foreseeable damage. The customer’s right to claim under warranty expires after 12 months.

14– Force majeureEither party may withdraw from the contract with immediate effect in the case of force majeure, unless ZDF Werbefernsehen has already completed its services. ZDF Werbefernsehen is obliged to reimburse the customer the fee charged for commercials that were not broadcast. The client is not entitled to make any fur-ther claims. Force majeure includes riots, fire, power failure, natural disasters, storm damage, strikes, lockouts, damage due to construction work and similar events that the contractual parties are not responsible for.

15– CancellationThe client can withdraw from the contract at no cost provided they cancel the order, either in whole or in part, in writing no later than six weeks before the first broadcast date. If the client cancels later than this, then the legal regulations as described in §649 sentence 2 of the German Civil Code apply.The right to cancel does not apply to bookings for advertisements to be broadcast in a sports environment, special ads (solo commercials, split-screen commercials, etc.) and sponsorship.

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2012 General Terms and Conditions of Business

General Terms and Conditions of Business

ZDF WerbefernsehenIVW-geprüft

ARD & ZDF Fernsehwerbung GmbHSales ManagementLudwigstraße 1150667 Cologne

Tobias LammertHead of SalesTelephone: +49 (0)221 569315–10PC fax: +49 (0)221 569315–[email protected]

Iris QuellmannAssistant Head of Sales Telephone: +49 (0)221 569315–11PC fax: +49 (0)221 569315–711 [email protected]

Sales Office North ARD & ZDF Fernsehwerbung GmbHRothenbaumchaussee 132–134/Haus 420149 Hamburg

Achim GätjenOffice Manager / Sales Manager North Telephone: +49 (0)40 4135435–12Telefax: +49 (0)40 4135435–[email protected]

Timo LamprechtSales Manager NorthTelephone: +49 (0)40 4135435–15Telefax: +49 (0)40 4135435–[email protected]

Sales Office WestARD & ZDF Fernsehwerbung GmbHLudwigstraße 1150667 Cologne

Alexandra MeierOffice Manager / Sales Manager West Telephone: +49 (0)221 569315–20PC fax: +49 (0)221 569315–[email protected]

Benjamin GrauSales Manager West Telephone: +49 (0)221 569315–22PC fax: +49 (0)221 569315–[email protected]

Sales Office CentralARD & ZDF Fernsehwerbung GmbHBertramstraße 8/D-Bau60320 Frankfurt

Gaetano AnzaloneOffice Manager / Sales Manager Central Telephone: +49 (0)69 15424–262PC fax: +49 (0)69 15424–[email protected]

Yasemin AkalaySales Manager CentralTelephone: +49 (0)69 15424 –282PC fax: +49 (0)69 15424–[email protected]

Sales Office SouthARD & ZDF Fernsehwerbung GmbHHopfenstraße 480335 Munich

Sabine E. SchmidtOffice Manager / Sales Manager South / Int.Telephone: +49 (0)89 205070–590Telefax: +49 (0)89 205070–[email protected]

Thomas WieserSales Manager SouthTelephone: +49 (0)89 205070–595Telefax: +49 (0)89 205070–[email protected]

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Price list no. 41 from 1 January 2012 - ZDF · PDF filePrice list no. 41 from 1 January 2012....

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