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INTRO TO PETS BUSINESS

EARLY 1700S & 1800S:

STARTED OUT IN AMERICA

INFORMALCAGE BIRD AND SMALL ANIMAL

#HISTORY

1840S TO 1930S:BIRD STORESPECIALISE SUPPLIES

&EQUIPMENT

1950:RODENTS

INTRODUCED FOR SALE

1920:TROPICAL FISH FIRST

INTRODUCED

#TYPES OF PETS

DESCRIPTION OF THE BUSINESS

#PET SHOP 1

K9 PET SHOP# GEORGE TOWN, PENANG# HOME-BASED

#BASIC INFO

Location: 268 Macalister Road,

Georgetown, 10400 Penang,

MalaysiaNumber of employee: 3 loading workers and the rest will be his relatives

such asdaughter and son-

in-lawNo. of branches: NO

#DESCRIPTIONFOUNDER:

MR. TAN TEIK POH

IN 1998:K9 PET SHOP

STARTED

IN 1982:K9 TRAINING

CENTRE ESTABLISHED

IN 2000:RELOCATED INTO

3-STOREY SHOPHOUSE

IN 2005:EXPANDING OF

BUSINESSMANAGED BY IVAN

SOON (SON-IN-LAW OF MR.

TANTEIK POH)

#PET SHOP 2

PETSMORE.COM# KLANG VALLEY# COMMERCIAL

#BASIC INFO

Location: PETSMORE Sdn Bhd 2-G,

JALAN BULAN BQ U5/BQ SEKSYEN U5,

BANDAR PINGGIRAN SUBANG,

40150 SHAH ALAM,SELANGOR

Number of employee: 51-200 employees

No. of branches: 20 BRANCHES IN KLANG

VALLEY

#DESCRIPTIONBRAND FOUNDER:

Mr. SEAN SAW…ETC.

IN 2003:FIRST STORE

OPENED

IN 2002:ONLINE BUSINESS

FIRST OUTLINE STARTED

NOW:LARGEST PETS RETAIL-CHAIN

STORE IN MALAYSIAIN 2020:

THEIR MISSION TO ACHIEVE 100

OUTLETS

COMPARITIVE ANALYSIS

#COMPETITORS

#COMPETITORS OF K9 PETS SHOP

HUANG CHENG PETS SHOP

CHEW THEAN YEANG

AQUATIC & PETS

ALAN’SPETS SHOP

#1 HUANG  CHENG PETS SHOP

SERVICEONE-STOP CENTRE

POPULARITY

LOW

PETS PROVIDEDDOGS &

CATS

#2 CHEW THEAN YEANG AQUATIC & PETS

SERVICEUNFRIEND

LY

ENVIRONMENT

COMFORTABLE

PETS PROVIDEDAQUARIUM PETS

#3 ALAN’S PETS SHOP

SERVICEFRIENDLY

PRODUCTS

EXCLUSIVE

ACCESSORIES

PETS PROVIDEDVARIOUS

#COMPETITORS OF PETS MORE

PETS LOVER

CENTRE

PETS WONDERLA

ND

ALAN’SPETS SHOP

#1 PETS LOVER CENTRE

SERVICEPROFESSI

ONAL

POPULARITY

LOW

PETS PROVIDED

SMALL SIZED PET

#2 PETS WONDERLAND

SERVICEFRIENDLY

PRODUCTS

CONSULTATION

GROOMING SERVICE

PRICESLIGHTLY HIGHER

#3 THE PETS FAMILY

SERVICEDEPENDS

ON CHOSEN SERVICE

PETS PROVIDEDVARIOUS

PRICEAFFORDA

BLE

#COMPETIVE STRATEGIES

#1 PRICING

#2 ADVERTISEMENT

#3 SELLING POINT

#4 QUALITY OF SERVICE

#5 VARIETY OF PRODUCT

SIMILARITIES AND DIFFERENCES

#SIMILARITIES

#1 MAIN PRODUCTS

PET FOOD

#2 MISSION

PROVIDE PETS BETTER LIVING STANDARD

#3 KEY FOUNDER’S INTEREST

PASSION TO DOGS

#DIFFERENCES

#1 LOCATION

PENANG KLANG VALLEY

#2 TYPES OF BUSINESS

HOME BASED

COMMERCIAL

#3 NUMBER OF BRANCHES

NO BRANCH

ES

MANY BRANCHES

#4 RELATIONSHIP WITH EMPLOYEE

FAMILY EMPLOYEE

#5 TYPES OF PET SOLD

DOGS ONLY

VARIOUS TYPES

#6 MAJOR PROFITS

PETS FOOD

PETS GROOMING SERVICE

RECOMMENDATION

# K9 PET SHOP

POOR LOCATION

RESTRICTED CHOICES

LACK OF NEW CUSTOMERS

RELOCATE SHOP/ ADD BRANCHES

IMPORT VARIOUS

BRANDS OF DOG FOOD

ONLINE ADVERTISEMEN

T OR FLYERS

# PETS MORERESTRICTED LOCATION IN

KLANG

LACK OF SKILLED

WORKERS

NOT INVOLVE IN CHARITY

PROGRAMME

EXPAND BUSINESS OUTSTATIO

N

PROVIDE MORE

TRAINING

ENCOURAGE CUSTOMER TO ADOPT PETS

#CONCLUSION