PR and Media - London Management Centre and Media Cours… · PR And Media This programme focuses...
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course Guide 2018 PR and Media
Transcript of PR and Media - London Management Centre and Media Cours… · PR And Media This programme focuses...
course Guide 2018
PR and Media
PR And Media
This exciting and intensive course is intended as an introduction to the world of the Media and PR and will equip participants with knowledge of how it operates, what it expects, the skills it uses and how to deal with them. Among other things, participants will be actively involved in individual and team presentations, will present a recognised speech to the group and compare their performance with the original on tape.
Skills ATTAINED
Page 1
3 Organise and prepare meaningful presentations 3 Understand how to work with the media and deal with them successfully 3 Conduct a Radio and TV interview 3 Cope with the pressurised and influential media environment 3 Write effective PR releases
25-29 Jun 18 (London)15-19 Jul 18 (Dubai)22-26 Oct 18 (London)
5 Training DaysLondon: £3600 + VATDubai: $4400
Course Information
Companies nominating 3 or more delegates to attend the same programme will enjoy a special discount on the course fees.
Upon completion of one of our CPD certified courses, delegates will be awarded both an LMC certificate and a CPD certificate. No examination required.
RESERVE A PLACE
mpr2 An Introduction to the World of Media And PR
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This course will benefit executives, managers, government and local government employees, and similar positions who may find themselves interacting with the media or have a need to promote their company to its customers, employees, shareholders or the public.
Who Should AttendCourse ProfilePresentation Skills
3 Organising and preparing a presentation 3 Understanding your audience 3 Voice control and projection 3 Maintaining interest 3 Handling questions 3 Understanding body language
“Professional people, added value, great experience.”
Mohammad Al-HamerKOC, Kuwait
Course Booking
+44 (0) 207 724 6007
RESERVE A PLACE
www.lmcuk.com
Working with the Media 3 Dealing with the Media in general 3 Dealing specifically with journalists 3 Conducting a Radio Interview 3 Conducting a TV Interview
mpr2 An Introduction to the World of Media And PR
Effective Writing Skills 3 The role of Public Relations 3 The aim: clarity, spelling, punctuation 3 Understanding and presenting market research 3 Understanding and presenting statistics 3 Writing effective PR releases
Speaking Publically 3 The skills of speech writing 3 The essence of great speeches 3 Oration techniques of the great speakers 3 Setting the scene for maximum impact
PR And Media
PR And Media
This programme focuses on the key principles of public relations practice, and on the challenges faced by marketing and PR professionals in the rapidly-changing landscape of the digital age. Delegates will receive practical solutions to the challenge of communicating with impact, both internally and externally. Taking a strategic approach to public relations, this course will give you a range of internal and external strategies to draw upon, with particular emphasis on social media and will provide delegates with expert guidance in how to effectively apply these skills to enhance their workplace performance.
Skills ATTAINED
Page 1
3 Develop PR strategy plans 3 Communicate your strategy to senior management 3 Make sense of big data, and understand its consequences for your organisation 3 Create effective social media campaigns 3 Deliver social media friendly communications 3 Enhance their press release writing skills 3 Effectively present your PR campaign 3 Effectively evaluate the results of your PR campaign
30 Apr-04 May 18 (London)30 Jul-03 Aug 18 (London)05-09 Nov 18 (London)
5 Training DaysLondon: £3600 + VATDubai: $4400
Course Information
Companies nominating 3 or more delegates to attend the same programme will enjoy a special discount on the course fees.
Upon completion of one of our CPD certified courses, delegates will be awarded both an LMC certificate and a CPD certificate. No examination required.
RESERVE A PLACE
pr11 Developing Essential Public Relations Skills
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This practical and interactive course is prepared for public relations professionals and managers who need to broaden their knowledge and add to their existing skills. This will also be of benefit to marketing managers, marketing professionals who are required to understand social media and the challenges of current day public relations.
Who Should AttendCourse ProfileUnderstanding how a PR Strategy is Prepared
3 How to situate your objectives within your company’s strategy 3 Balancing internal and external public relations 3 The importance of balancing risk with creativity 3 How to get your board of directors and senior managers involved
“I had a good experience at LMC, you have excellent staff and trainers, keep up the good work!”
Hussain Al-JediKNPC, Kuwait
Course Booking
+44 (0) 207 724 6007
RESERVE A PLACE
www.lmcuk.com
Dealing with ‘Information Overload’ 3 Limiting – How to identify which key feedback, results and information are important to embrace when creating and reviewing campaigns
3 Future trends – what ‘big data’ will mean for your company 3 Strategies for dealing with information overload 3 Finding out who matters and what they’re saying 3 Creating selection criteria 3 Cultural change 3 Skimming 3 Impacts on decision making
Social Media for Public Relations 3 Advantages and hazards of using social media campaigns, challenges and opportunities
3 What’s out there and how to use it – a review of the key social media sites and platforms
3 Building a coordinated online campaign 3 Analysing your organisation’s web presence and why this is important 3 Understanding popularity vs. influence 3 Ethics and legal guidelines – why public relations practitioners need to lead on this in their organisations
Dynamic Media Skills 3 Is a press release the right approach and how to get agencies and journalists interested in your news
3 Writing with style, the right length and choosing your words 3 Preparing an interview brief, writing speeches and writing for publication 3 Understanding the psychology of communications/Psychology in campaign design
PR And Media
Evaluating the Effectiveness of a PR Campaign 3 How to monitor and analyse the performance of your campaign – aligning your evaluation to organisational strategy
3 Why your evaluation needs to look at both internal and external factors 3 Target group awareness and changes in public opinion 3 Future trends in evaluation and measurement
pr11 Developing Essential Public Relations Skills
PR And Media
The course will have a strong focus on the challenges faced by marketing and PR professionals in the rapidly-changing landscape of the digital age. It will focus on arming delegates with practical solutions to the challenges of communicating through social media, which can be an easily affordable and effective way to advertise and communicate with mass audiences.
Skills ATTAINED
Page 1
3 Understand the changing media landscape 3 Understand the relationship between PR, marketing and advertising 3 Deliver social media friendly communications 3 Enhance their press release writing skills 3 Build effective, coordinated online campaigns 3 Effectively present your PR campaign 3 Effectively evaluate the results of your PR campaign
03-07 Dec 17 (Dubai)15-19 Jan 18 (London)22-26 Jul 18 (Dubai)03-07 Sep 18 (London)
5 Training DaysLondon: £3600 + VATDubai: $4400
Course Information
Companies nominating 3 or more delegates to attend the same programme will enjoy a special discount on the course fees.
Upon completion of one of our CPD certified courses, delegates will be awarded both an LMC certificate and a CPD certificate. No examination required.
RESERVE A PLACE
pc19 Delivering Effective Public Relations Communications
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This course is prepared for public relations professionals and managers who need to have an overview of modern practice, to broaden their knowledge and add to their existing skills. This will also be of benefit to marketing managers and marketing professionals who are required to understand social media and the challenges of current-day public relations.
Who Should AttendCourse ProfileReal World Public Relations Skills
3 Integration of PR, Marketing & Advertising 3 Responding to negative feedback and issue management 3 Effective market research 3 Public affairs and outreach – political lobbying, building relationships with Activist groups, unions and charities.
3 Image is everything – Combatting shortened attention spans through pictures, video and other creative PR
“My experience at LMC is excellent. All sessions and course materials are really informative and knowledgeable.”
Rupanijali SaikiaOil India Limited, India
Course Booking
+44 (0) 207 724 6007
RESERVE A PLACE
www.lmcuk.com
Dealing with ‘Information Overload’ 3 Limiting – How to identify which key feedback, results and information are important to embrace when creating and reviewing campaigns
3 Future trends – what ‘big data’ will mean for your company 3 Strategies for dealing with information overload 3 Finding out who matters and what they’re saying 3 Creating selection criteria 3 Cultural change 3 Skimming 3 Impacts on decision making
Social Media for Public Relations 3 Advantages and hazards of using social media campaigns, challenges and opportunities
3 What’s out there and how to use it – a review of the key social media sites and platforms
3 Building a coordinated online campaign 3 Analysing your organisation’s web presence and why this is important 3 Understanding popularity vs. influence 3 Ethics and legal guidelines – why public relations practitioners need to lead on this in their organisations
Dynamic Media Skills 3 Is a press release the right approach and how to get agencies and journalists interested in your news
3 Writing with style, the right length and choosing your words 3 Preparing an interview brief, writing speeches and writing for publication 3 Understanding the psychology of communications/Psychology in campaign design
PR And Media
Evaluating the Effectiveness of a PR Campaign 3 How to monitor and analyse the performance of your campaign Why your evaluation needs to look at both internal and external factors
3 Target group awareness and changes in public opinion 3 Future trends in evaluation and measurement
pc19 Delivering Effective Public Relations Communications
PR And Media
It is increasingly vital that an awareness of the workings of communications and public relations is embedded at board level. Directors are required to lead on PR matters, and senior managers with responsibility for public relations and marketing strategy need to operate and communicate effectively with the board of senior directors. This programme will provide the skills and tools required for Public Relations directors to operate efficiently at a senior level in the organisation while receiving support and buy-in for public relations strategies.
Skills ATTAINED
Page 1
3 Communicate PR strategies effectively at board level to senior management 3 Build relationships with senior executives 3 Implement PR strategies across the organisation 3 Communicate strategy and message effectively across the organisation 3 Work effectively with the finance department for greater results 3 Lead the organisation on Corporate Social Responsibility 3 Predict and interpret future trends in marketing and public relations
16-20 Jul 18 (London)12-16 Nov 18 (London)
5 Training DaysLondon: £3600 + VATDubai: $4400
Course Information
Companies nominating 3 or more delegates to attend the same programme will enjoy a special discount on the course fees.
Upon completion of one of our CPD certified courses, delegates will be awarded both an LMC certificate and a CPD certificate. No examination required.
RESERVE A PLACE
pr5 Public Relations Strategy for Senior Managers
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This highly practical and interactive programme is designed for senior managers and directors of communications or public relations departments, aiming to create high impact public relations strategies, and gain backing for these strategies at boardroom level.
Who Should AttendCourse ProfileLeading PR Strategy at Board Level
3 Understanding the Board and their roles 3 Building key relationships at Board level 3 Developing an awareness of governance issues 3 How to get the Board to buy-in to your strategy 3 Evaluation and measurement at Board level
“Very interactive. The tutors made real of life situations.”
Emmanuel BekeeDPR, Nigeria
Course Booking
+44 (0) 207 724 6007
RESERVE A PLACE
www.lmcuk.com
Implementing PR strategies 3 How to embed digital strategy across the whole organisation 3 Balancing creativity with risk
Strategic Communication 3 How to make your colleagues aware of, and excited about, the importance of strategic communication
3 Why communications directors need to become best friends with the Finance director
3 How to increase your Communications budget 3 Reputation management – Making positive press from bad news
Influencing Organisational Culture through Public Relations 3 Taking the lead on company culture and culture change 3 Taking the lead on corporate social responsibility - why this is a role for PR
3 PR’s role within IPOs, mergers, and the sale of companies
PR And Media
Understanding Future Trends 3 How to horizon-scan for future developments in the organisation 3 Training your communications team - future directions, skills and competencies
pr5 Public Relations Strategy for Senior Managers
PR And Media
The course will have a strong focus on the challenges faced by marketing and PR professionals in the rapidly-changing landscape of the digital age. It will equip delegates with the key skills and tools required to develop and implement a strategic approach to public relations, both internally and externally. Participants will look at practical ways in which a PR strategy can be created and will see how public relations should become an integral part of corporate strategy, to effectively manage an organisation’s reputation. This course will also explore communicating strategy and making decisions in uncertainty while ensuring that delegates can evaluate and measure the effectiveness of campaigns.
Skills ATTAINED
Page 1
3 Develop PR strategy plans 3 Communicate your strategy to senior management 3 Build an online media campaign 3 Create social media objectives 3 Understand the impact of social media 3 Communicate change internally 3 Effectively present your PR campaign 3 Effectively evaluate the results of your PR campaign
22-26 Jan 18 (London)23-27 Jul 18 (London)16-20 Sep 18 (Dubai)19-23 Nov 18 (London)
5 Training DaysLondon: £3600 + VATDubai: $4400
Course Information
Companies nominating 3 or more delegates to attend the same programme will enjoy a special discount on the course fees.
Upon completion of one of our CPD certified courses, delegates will be awarded both an LMC certificate and a CPD certificate. No examination required.
RESERVE A PLACE
Ps18 Creating High Impact Public Relations Strategies
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This course is designed for senior managers of public relations departments seeking to gain an understanding of how to think more strategically and aiming to create high impact public relations strategies and marketing managers, marketing professionals and all those involved in the decision-making process of organisational marketing communications and media.
Who Should AttendCourse ProfilePreparing a Dynamic PR Strategy
3 Establishing your key message - Identifying aims and objectives 3 Balancing internal and external public relations 3 Budgeting for your campaign and delivering value for money 3 How to get your board of directors and senior management involved
“The course was great and the trainers were magnificent!”
Luay Al-RefaeiKNPC, Kuwait
Course Booking
+44 (0) 207 724 6007
RESERVE A PLACE
www.lmcuk.com
Making Decisions in Uncertainty 3 Is it possible to plan for a crisis? 3 Evaluating risk, now and for the future 3 Balancing risk with creativity 3 The skill of making decisions under duress 3 The immediate impact of social media
Social Media and Online Public Relations 3 Creating social media objectives 3 Advantages and disadvantages of using social media campaigns, challenges and opportunities
3 Building a coordinated online campaign 3 Future trends in social media
Internal Communications 3 The importance of effective internal communications for a PR campaign 3 Types of Internal Communication 3 Communication of change
PR And Media
Evaluating the Effectiveness of a PR campaign 3 Monitoring and analysing the performance of your campaign 3 Target group awareness and changes in public opinion 3 The future of PR evaluation – big data and the internet of things 3 Presenting your results – Preparing and presenting
Ps18 Creating High Impact Public Relations Strategies
PR And Media
This interactive programme is designed to provide delegates with the knowledge and techniques for designing, planning and budgeting for high quality event experiences. Participants will understand how events are utilised by organisations and why they provide valuable marketing and communications tools, and how to measure the success of your events. This course will give delegates all of the tools required to run successful events on time and within budget.
Skills ATTAINED
Page 1
3 Utilise and implement risk management procedures 3 Know the principles of effective financial risk management and the potential
impact on organisations 3 Recognise, examine, alleviate and control financial risk 3 Appreciate financial risk exposure in their own organisation and develop an
awareness of the potential consequences of failing to perform financial risk management
3 Carry out financial risk management within overall organisational risk management initiatives
3 Make use of risk management, reporting tools and techniques
10-14 Dec 17 (Dubai)16-20 Apr 18 (London)17-21 Sep 18 (London)
5 Training DaysLondon: £3600 + VATDubai: $4400
Course Information
Companies nominating 3 or more delegates to attend the same programme will enjoy a special discount on the course fees.
Upon completion of one of our CPD certified courses, delegates will be awarded both an LMC certificate and a CPD certificate. No examination required.
RESERVE A PLACE
Se2 Strategic Planning of Functions and Events
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This innovative and practical course is designed for anyone wanting to develop their event management skills, including, Marketing, Public Relations and Communications teams.
Who Should AttendCourse ProfileStrategic Planning of Events
3 Identifying the purpose and objectives of the event 3 Determining the scope of the event and identifying the target audience 3 Selecting the format of the event 3 Types of events 3 Identifying critical deadlines and timeframes 3 Choosing and inviting key contributors and special guests 3 Analysing resources and setting objectives 3 Understanding and managing stakeholder expectations
“Professional people, added value, great experience.”
Mohammad Al-HamerKOC, Kuwait
Course Booking
+44 (0) 207 724 6007
RESERVE A PLACE
www.lmcuk.com
Creating Event Teams and Committees 3 Selecting key personnel for the event 3 Identifying requirements and selecting an organising committee 3 Team management 3 Delegation, priorities, expectations and responsibilities 3 Creating a culture of accountability
Budgeting for the Event and Financial Control 3 Preparing the event budget 3 Setting event pricing and financial targets 3 Controlling expenditure 3 Controlling cash flow
Public Relations and Event Marketing Plans 3 Marketing your event to achieve impact 3 Understanding the PR impact of events 3 Setting a plan for publicising your event 3 Generating media interest – What’s in it for them? 3 Using social media for impact 3 Communicating the event internally
PR And Media
Se2 Strategic Planning of Functions and Events
Evaluating the Success of the Event 3 The importance of evaluation in event management 3 Identifying the criteria for evaluating the success of the event 3 Feedback 3 Publicity 3 Financial success 3 Relating the performance of the event to strategic plans 3 Reporting results to your organisation
PR And Media
This exciting and intensive course is intended as an introduction to the world of the Media and PR and will equip participants with knowledge of how it operates, what it expects, the skills it uses and how to deal with them. Among other things, participants will be actively involved in individual and team presentations, will present a recognised speech to the group and compare their performance with the original on tape.
Skills ATTAINED
Page 1
25-29 Jun 18 (London)15-19 Jul 18 (Dubai)22-26 Oct 18 (London)
5 Training DaysLondon: £3600 + VATDubai: $4400
Course Information
Companies nominating 3 or more delegates to attend the same programme will enjoy a special discount on the course fees.
Upon completion of one of our CPD certified courses, delegates will be awarded both an LMC certificate and a CPD certificate. No examination required.
RESERVE A PLACE
ep5 Event Planning Logistics
3 Successfully project manage your event 3 Deliver effective events to meet and exceed you brief. 3 Plan and organise memorable events 3 Be prepared for all eventualities 3 Obtain the desired results from 3rd parties 3 Manage the risks associated with running an event 3 Understand protocol and working with high-profile guests and speakers
Page 2
This course will benefit executives, managers, government and local government employees, and similar positions who may find themselves interacting with the media or have a need to promote their company to its customers, employees, shareholders or the public.
Who Should AttendCourse Profile
“Professional people, added value, great experience.”
Mohammad Al-HamerKOC, Kuwait
Course Booking
+44 (0) 207 724 6007
RESERVE A PLACE
www.lmcuk.com
ep5 Event Planning Logistics
PR And Media
The Foundations of Event Organisation 3 Understanding the event brief and the objectives of the event 3 Identifying critical factors to the event organisation – Who? Why? When? Where?
3 Selecting and securing the key speakers, guests, exhibits and performers 3 Using creativity to elevate your event 3 Identifying your events team
Planning and Organising the Event 3 Principles of project management 3 Effective use of tools and techniques for project management 3 Planning your itinerary and an activity schedule 3 Selecting the best venue, layouts and Creating the right appearance 3 Planning event protocol requirements 3 Choosing the guest list 3 Cultural awareness and avoiding cross cultural pitfalls
Working with Suppliers & Third Parties 3 Identifying and planning your supplier requirements 3 Which suppliers will you choose to engage with? 3 Communicating effectively with suppliers and preparing event briefs 3 Using assertiveness and effective negotiation techniques 3 Planning and co-ordinating with suppliers, caterers and speakers
Managing Event Risk 3 Applying the principles of Risk Management to event planning 3 Assessing event risk 3 Co-ordinating adequate event security, Health & Safety and securing the required permits
3 Creating a contingency plan to mitigate risk
Managing the Event 3 Stage managing the event 3 Co-ordinating event teams 3 Protocol – dealing with diplomatic formality, precedence and etiquette 3 Managing media at the event
PR And Media
In a rapidly changing global marketplace, it is essential that you and your organisation possess the skills to lead in the most trying of circumstances. This interactive programme is designed to look at the various risks and crisis circumstances which can put your business under unexpected pressure, and provide you with approaches and techniques to respond to the unexpected.
Skills ATTAINED
Page 1
3 Understand how different types of crises drive different responses 3 Learn how to assess your operation for crisis vulnerability 3 Develop a solid crisis management plan 3 Prepare and lead your crisis management team 3 Develop your own personal resilience to deal with crisis situations 3 Mange crisis communications and understand their impact
04-08 Dec 17 (London)18-22 Mar 18 (Dubai)23-27 Apr 18 (London)02-06 Jul 18 (London)10-14 Sep 18 (London)03-07 Dec 18 (London)
5 Training DaysLondon: £3600 + VATDubai: $4400
Course Information
Companies nominating 3 or more delegates to attend the same programme will enjoy a special discount on the course fees.
Upon completion of one of our CPD certified courses, delegates will be awarded both an LMC certificate and a CPD certificate. No examination required.
RESERVE A PLACE
rc22 Risk and Crisis Management
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This stimulating is designed for directors, senior executives and decision makers who need to be prepared to face unforeseen challenges which affect the organisation.
Who Should AttendCourse ProfilePrinciples of risk management
3 Identifying typical crises types 3 The risk management process 3 Planning for lower risk (avoidance and reduction) 3 Raising awareness, spotting potential problems and difficulties 3 Controlling the impact on resources/personnel
“It’s been an amazing course. I’m already planning now for my next course with LMC.”
Alyaa Al Sabeq KOC, Kuwait
Course Booking
+44 (0) 207 724 6007
RESERVE A PLACE
www.lmcuk.com
Making Decisions in Uncertainty 3 Is it possible to plan for a crisis? 3 Evaluating risk, now and for the future 3 Balancing risk with creativity 3 The skill of making decisions under duress 3 The immediate impact of social media
Crisis Team Leadership 3 Assembling the right team 3 Team training 3 Keeping the team agile 3 Leading under pressure
Managing Crisis Communication 3 Using the crisis management plan to drive internal communication 3 Planning necessary external communication 3 Watching the role of social media
PR And Media
Individual Resilience in Crisis Situation 3 Building resilience through self-awareness 3 Helping others to be resilient and cope with stress 3 Early intervention 3 Support recovery and bouncing back
rc22 Risk and Crisis Management
PR And Media
The course is designed to help managers understand why corporate social responsibility is important in the modern business environment and enable them to examine how organisational behaviour is impacted by CSR. The course will then continue to identify how CSR can be incorporated into strategy formulation.
Skills ATTAINED
Page 1
3 Understand how to formulate a CSR strategy 3 Explain the importance of corporate social responsibility 3 Make a business case for CSR 3 Understand the importance of Public Relations in creating
and maintaining a CSR strategy 3 Understand the impact CSR has on the organisation
16-20 Apr 18 (London)12-16 Aug 18 (Dubai)03-07 Sep 18 (London)
5 Training DaysLondon: £3600 + VATDubai: $4400
Course Information
Companies nominating 3 or more delegates to attend the same programme will enjoy a special discount on the course fees.
Upon completion of one of our CPD certified courses, delegates will be awarded both an LMC certificate and a CPD certificate. No examination required.
RESERVE A PLACE
CS2 Corporate Social Responsibility and Strategy Formulation
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This innovative and practical course has been designed for Leaders and Senior Managers charged with developing CSR initiatives and for Marketing or Public Relations Managers responsible for their organisation’s dealings with the community or their organisations public perception.
Who Should AttendCourse ProfileStrategy formulation & Implementation
3 Identifying key objectives 3 Situation analysis 3 Formulating business strategies 3 Strategic communication & planning 3 Evaluation and selection
“I really enjoyed my time at LMC over the past week. It was a really good opportunity for me to attend a fast track course delivered by a group of very much qualified trainers.”
Tareq Al-KanderiKAFCO, Kuwait
Course Booking
+44 (0) 207 724 6007
RESERVE A PLACE
www.lmcuk.com
Introduction to Corporate Social Responsibility 3 How leaders create a culture of CSR 3 Best practice in CSR 3 The impact of CSR on your employees 3 Using CSR to enhance your client relationships 3 Corporate Responsibility and its impact on the environment
The Business Case for Corporate Social Responsibility 3 How to gain and maintain corporate support for CSR 3 The Strategic Imperatives involved in CSR 3 Taking the lead on corporate social responsibility – the importance of PR
3 Identifying and managing the risks of CSR
Implementing CSR in your organisation 3 Developing your organisation’s CSR vision 3 Creating CSR objectives 3 The key steps to make the CSR change effective
PR And Media
Creating a CSR plan 3 Developing a CSR plan 3 Communicating the plan 3 Overcoming objections 3 Measuring impact and results 3 Auditing and reviewing CSR performance 3 Maintaining a culture of CSR
CS2 Corporate Social Responsibility and Strategy Formulation
PR And Media
This course will consist of practical skills based sessions which will empower delegates to present to the media with confidence and presence. This course will enhance the key attributes required when delivering the organisation’s message in a confident and engaging manner while inspiring trust. Our dynamic and interactive approach will allow delegates to experience the challenges of facing journalists and TV interviews in a demanding and realistic environment, showing how to retain control and clarity while facing questions under pressure.
Skills ATTAINED
Page 1
3 Prepare for successful media interviews 3 Take control in interview situations 3 Present with greater personal impact 3 Address media issues and awkward questions with greater confidence
14-14 Feb 18 (London)11-11 May 18 (London)25-25 Jul 18 (London)24-24 Nov 18 (London)
2 Training Days Enquire About This Course
Course Information
Companies nominating 3 or more delegates to attend the same programme will enjoy a special discount on the course fees.
Upon completion of one of our CPD certified courses, delegates will be awarded both an LMC certificate and a CPD certificate. No examination required.
RESERVE A PLACE
me2 facing the mediaThis programme is offered by invitation only
Page 2
This highly practical and interactive course is designed for senior managers and directors of public relations departments, and for all levels of staffs that are required to give media interviews to the television or printed press. This course will also be of particular interest to those responsible for briefing and advising corporate interviewees and for those required to field media enquiries.
Who Should AttendCourse Profile
“I had a good experience at LMC, you have excellent staff and trainers, keep up the good work!”
Hussain Al-JediKNPC, Kuwait
Course Booking
+44 (0) 207 724 6007
RESERVE A PLACE
www.lmcuk.com
Press Interview 3 How to handle journalist enquiries 3 Preparing for your press interview 3 Key interview techniques 3 Understanding what’s on and off the record in a press interview
PR And Media
Practical Elements 3 Each delegate will undertake practical TV interviews, which will be recorded, allowing you to review your own performance, which will be debriefed with personal feedback by your trainer.
3 TV interviews will take place in a TV studio environment, replicating the hectic nature of the media world.
3 Delegates will be given the opportunity to practice in a range of different interview styles and situations, including; ̵ Confrontational interviewer ̵ Crisis situation ̵ Panel interview ̵ International vs local ̵ Talk show ̵ Phone-in ̵ Live and pre-recorded
me2 facing the mediaThis programme is offered by invitation only
TV Media 3 Preparing for the TV interview; how to find out about your journalist, and how to prepare for difficult questions
3 Identifying objectives and preparing the message - the importance of the ‘soundbite’ and key messages
3 Being on camera 3 Dealing with unexpected difficult questions and making the most of every answer
3 Choosing your language and tone effectively 3 Visuals, presentation and body language
PR And Media
All organisations, large or small, public, private or government need to communicate with a range of stakeholders and different Media. This programme will provide participants with knowledge and tools to develop effective marketing communications and understand how Media and PR operate. It will also examine issues related to ethics, corporate social responsibility and industry controls that limit modern marketing communication. During the course, participants will be actively involved in individual and team presentations. The course also includes a visit and tour to the BBC (British Broadcasting Corporation) studios in London.
Skills ATTAINED
Page 1
3 Organise and prepare meaningful presentations 3 Understand how to work with the media and deal with
them successfully 3 Conduct a Radio and TV interview 3 Cope with the pressurised and influential media
environment 3 Write effective PR releases 3 Use effective communication skills 3 Apply assertiveness when managing difficult situations
and people 3 Employ NLP to enhance communication skills 3 Understand the techniques of effective presentations 3 Develop the art of report writing 3 Write effective PR releases
mp29 Effective Marketing Communications, Media and PR
This practical programme is designed for marketing managers, marketing professionals and all those who are involved in decision making process of the organisational marketing communications, Media and PR.
Who Should Attend
15-26 Oct 18 (London)
10 Training Days
London: £5750 + VAT
Course Information
Companies nominating 3 or more delegates to attend the same programme will enjoy a special discount on the course fees.
At the end of the programme, an achievement certificate will be awarded on the basis of active participation and full time attendance. No examination required.
RESERVE A PLACE
Page 2
Presentation Skills 3 Organising and preparing a presentation 3 Understanding your audience 3 Voice control and projection 3 Maintaining interest and handling questions
Working with the Media 3 Dealing with journalists and the media in general 3 Conducting Radio and TV Interviews
PR And Media
+44 (0) 207 724 6007
www.lmcuk.com
Course Booking
RESERVE A PLACE
mp29 Effective Marketing Communications, Media and PR
Effective Writing Skills 3 The role of Public Relations 3 The aim: clarity, spelling, punctuation 3 Understanding and presenting market research and statistics
3 Writing effective PR releases
Speaking Publically 3 The skills of speech writing 3 The essence of great speeches 3 Oration techniques of the great speakers 3 Setting the scene for maximum impact
Theories of Behavioural and Interpersonal Relationships 3 The skills of speech writing 3 The essence of great speeches 3 Oration techniques of the great speakers 3 Setting the scene for maximum impact
Identifying Methods and Skills of Applying Assertiveness and its Impact on Communication
3 The art of saying “No” 3 Handling conflict 3 Giving and receiving feedback
Using Neuro-Linguistic Programming (NLP) Tools in Communication
3 Creating a rapport 3 Improving personal and interpersonal relationships
Cross-Cultural Communication 3 Developing greater sensitivity to cultural differences 3 Avoiding potential cross-cultural pitfalls
This introductory level course will be of great value to senior staff looking to get an overview of cybersecurity and best practice. It is also designed for communications professionals working in marketing, PR and the Media.
Who Should Attend
Course Profile
3 Understand the importance of cybersecurity to your organisation 3 Review your organisations preparedness for a handling a cybersecurity threat
3 Communicate the threat of cybersecurity to senior staff in your organisation
PR And Media
Cs1 Assessing and Understanding CyberSecurity in your Organisation
Skills ATTAINED
12-12 Feb 18 (London)09-09 May 18 (London)23-23 Jul 18 (London)22-22 Oct 18 (London)
1 Training Day
London: £850 + VAT
Course Information
Companies nominating 3 or more delegates to attend the same programme will enjoy a special discount on the course fees.
At the end of the programme, an achievement certificate will be awarded on the basis of active participation and full time attendance. No examination required.
RESERVE A PLACE
+44 (0) 207 724 6007
www.lmcuk.com
Course Booking
This course will introduce delegates to the importance of cybersecurity in their organisation. By taking a practical approach, delegates will gain a strong understanding of best practice in this field, and be able to link this to their company’s current strategy and culture. It provides a great first step in understanding the importance of considering cybersecurity in modern business.
Assessing Cybersecurity in your Organisation 3 Evaluation of current personal knowledge of delegates 3 The importance of cybersecurity 3 Evaluating your organisation’s current approach to cybersecurity 3 How to perform a cybersecurity risk assessment
This course will be of great value to senior staff looking to get an overview of cybersecurity and best practice. It is also designed for communications professionals working in marketing, PR and the Media.
Who Should Attend
Course Profile
3 Understand the importance of cybersecurity communications 3 Communicate the threat of cybersecurity to the organisation 3 Understand how to communicate key information throughout the organisation in the event of a cybersecurity breach
PR And Media
csp1 Cybersecurity Communications Planning
Skills ATTAINED
14-14 Feb 18 (London)11-11 May 18 (London)25-25 Jul 18 (London)24-24 Nov 18 (London)
1 Training Day
London: £850 + VAT
Course Information
Companies nominating 3 or more delegates to attend the same programme will enjoy a special discount on the course fees.
At the end of the programme, an achievement certificate will be awarded on the basis of active participation and full time attendance. No examination required.
RESERVE A PLACE
+44 (0) 207 724 6007
www.lmcuk.com
Course Booking
This course will introduce delegates to the most effective approaches to design a communication plan and will also help to develop the communications skills required to ensure the message gets out. The course will also improve communication of the goals and value of cybersecurity planning across the organisation, as well as introducing you to the key tools and techniques for internal and external communication of cybersecurity matters.
Cybersecurity Communications Planning 3 How to write a specific cybersecurity communications plan for your organisation
3 Potential mitigating actions 3 Best communications practice on cybersecurity
This course will be of great value to senior staff looking to get an overview of cybersecurity and best practice. It is also designed for communications professionals working in marketing, PR and the Media.
Who Should Attend
Course Profile
3 Perform a cybersecurity risk analysis 3 Identify key roles and build your cybersecurity team 3 Understand the actions required to mitigate risk 3 Create a cybersecurity plan for your organisation
PR And Media
scr1 Cybersecurity Risk Assessment and Planning
Skills ATTAINED
13-13 Feb 18 (London)10-10 May 18 (London)24-24 Jul 18 (London)23-23 Oct 18 (London)
1 Training Day
London: £850 + VAT
Course Information
Companies nominating 3 or more delegates to attend the same programme will enjoy a special discount on the course fees.
At the end of the programme, an achievement certificate will be awarded on the basis of active participation and full time attendance. No examination required.
RESERVE A PLACE
+44 (0) 207 724 6007
www.lmcuk.com
Course Booking
As your business becomes increasingly dependent on online technology, it is exposed to cybersecurity threats which can be hugely disruptive and damaging to operations.This course will provide you with the tools and techniques to plan for the risk of cybersecurity threats, and help you prepare a team equipped to respond to a threat.
Cybersecurity Risk Assessment & Planning 3 How to perform a cybersecurity risk assessment 3 Potential mitigating actions 3 How to write a cybersecurity plan for your organisation 3 Building a diverse team 3 Creativity and enterprise
This highly practical and interactive course is designed specifically for communications professionals working in marketing, PR and the Media.
Who Should Attend
Course Profile
3 Take control of any crisis emerging from a hack 3 Demonstrate practical skills to deal with a cybersecurity breach 3 Evaluate communication strategies
PR And Media
Ch2 Managing a Hack
Skills ATTAINED
15-16 Feb 18 (London)25-26 Jul 18 (London)25-26 Oct 18 (London)
2 Training Days
London: £1650 + VAT
Course Information
Companies nominating 3 or more delegates to attend the same programme will enjoy a special discount on the course fees.
At the end of the programme, an achievement certificate will be awarded on the basis of active participation and full time attendance. No examination required.
RESERVE A PLACE
+44 (0) 207 724 6007
www.lmcuk.com
Course Booking
This course will demonstrate practical approaches to how to react in the event of a cybersecurity breach. Our dynamic and practical approach will allow delegates to experience the challenges of managing cybersecurity in a demanding and realistic environment, showing how to retain control and clarity while under pressure.
Managing a Hack (1) 3 Crisis management 3 Setting up internal controls 3 How to work with staff 3 Supporting the Board 3 How to work effectively with the IT department and how to support their work
Managing a Hack (2) 3 Social media and digital 3 Working with the Media 3 Evaluating your communications
This introductory level course will be of great value to senior staff looking to get an overview of cybersecurity and best practice. It is also designed for communications professionals working in marketing, PR and the Media.
Who Should Attend
Course Profile
3 Explain the core issues for cybersecurity for their organisation 3 Develop a specific cybersecurity plan for their company 3 Persuade other colleagues to be involved in helping with the cybersecurity plan
3 Be aware of the risk posed by a cybersecurity breach
PR And Media
Cs3 Introduction to Cybersecurity
Skills ATTAINED
12-14 Feb 18 (London)09-11 May 18 (London)23-25 Jul 18 (London)22-24 Oct 18 (London)
3 Training Days
London: £2350 + VATDubai: $3000
Course Information
Companies nominating 3 or more delegates to attend the same programme will enjoy a special discount on the course fees.
At the end of the programme, an achievement certificate will be awarded on the basis of active participation and full time attendance. No examination required.
RESERVE A PLACE
+44 (0) 207 724 6007
www.lmcuk.com
Course Booking
This course looks at the world of Cybersecurity and the risks which can lead to a breach organisational defences and systems. It will demonstrate the necessity for organisations of all sizes to have a cybersecurity plan and an understanding of the risk to their operations. The course will provide you with an introduction to cybersecurity and the tools and techniques required to create a plan to address this threat.
Assessing Cybersecurity in your Organisation 3 Evaluation of current personal knowledge of delegates 3 The importance of cybersecurity 3 Evaluating your organisation’s current approach to cybersecurity 3 How to perform a cybersecurity risk assessment
Cybersecurity Communications Planning 3 How to write a specific cybersecurity communications plan for your organisation
3 Potential mitigating actions 3 Best communications practice on cybersecurity
Cybersecurity Risk Assessment & Planning 3 How to perform a cybersecurity risk assessment 3 Potential mitigating actions 3 How to write a cybersecurity plan for your organisation 3 Building a diverse team 3 Creativity and enterprise
PR And Media
This course will consist of practical skills based sessions which will empower delegates to tackle cybersecurity issues in their organisation. It is deliberately targeted at communications professionals working in PR, media and marketing so they can understand how to take a strategic, ‘whole systems’ approach to cybersecurity. Our dynamic and interactive approach will allow delegates to experience the challenges of managing cybersecurity in a demanding and realistic environment, showing how to retain control and clarity while under pressure. Delegates will also develop their leadership skills to help them learn how to embed a flexible risk culture in their organisation and to inspire other colleagues also to support the cybersecurity plan.
Skills ATTAINED
Page 1
3 Explain the core issues for cybersecurity for their organisation 3 Develop a specific cybersecurity plan for their company 3 Persuade other colleagues to be involved in helping with the cybersecurity plan 3 Be aware of the risk posed by a cybersecurity breach 3 Take control of any crisis emerging from a hack 3 Demonstrate practical skills to deal with a cybersecurity breach 3 Evaluate communication strategies
12-16 Feb 18 (London)23-27 Jul 18 (London)22-26 Oct 18 (London)
5 Training DaysLondon: £3600 + VATDubai: $4400
Course Information
Companies nominating 3 or more delegates to attend the same programme will enjoy a special discount on the course fees.
Upon completion of one of our CPD certified courses, delegates will be awarded both an LMC certificate and a CPD certificate. No examination required.
RESERVE A PLACE
Cs5 Cybersecurity AND Communication
Page 2
This highly practical and interactive course is designed specifically for communications professionals working in marketing, PR and the Media.
Who Should AttendCourse ProfileAssessing Cybersecurity in your Organisation
3 Evaluation of current personal knowledge of delegates 3 The importance of cybersecurity 3 Evaluating your organisation’s current approach to cybersecurity 3 How to perform a cybersecurity risk assessment
“Thank you very much for the course. I hope to come again. Thank you for helping me to learn!”
Yousuf Al ObaidlySIDRA Medical, Nigeria
Course Booking
+44 (0) 207 724 6007
RESERVE A PLACE
www.lmcuk.com
Cybersecurity Communications Planning 3 How to write a specific cybersecurity communications plan for your organisation
3 Potential mitigating actions 3 Best communications practice on cybersecurity
Company Culture and Cybersecurity Risk 3 Company culture 3 Attitude of the Board 3 A diverse staff team 3 Creativity and enterprise
Managing a Hack (1) 3 Crisis management 3 Setting up internal controls 3 How to work with staff 3 Supporting the Board 3 How to work effectively with the IT department and how to support their work
PR And Media
Managing a Hack (2) 3 Social media and digital 3 Working with the Media 3 Evaluating your communications
Cs5 Cybersecurity AND Communication
