Social Media for PR
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19-Oct-2014 -
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Transcript of Social Media for PR
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Tara Wilkinson-McClean
Tara Wilkinson Communications
www.twcglobal.net
Social Media for PR
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Public Relations (PR)“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
-PRSA
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Online Public Relations (PR)
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Media Overview
New: Technological (audio, video, and text)
Social: Technological & Interactive
Old/Traditional Media◦ Television◦ Radio◦ Newspapers
New Media◦ Blogs*◦ Podcasts◦ YouTube
Social Media◦ Twitter◦ Facebook◦ Google+◦ Blogs*
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Free basic packages Builds relationships Easily accessible Build customer profiles Drive traffic to website Boost sales Encourages customer ‘buy in’
Benefits of Social Media Marketing
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Facebook Online publishing technology Provides user generated
information Accessible & user friendly Interactive conversation Connect and share with
people with similar interest
Of 286, 705 Barbadians, 188,000 have internet access & 114, 240 are facebook subscribers (65% penetration)
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Facebook Sample
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Twitter Sample Tweet what’s
happening now Instantly connect to
what's most important to you.
Follow your friends, experts, favorite celebrities, and breaking news.
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Google + Google+ aims to make
sharing on the web more like sharing in real life.
"Circles" enables users to organize contacts into groups for sharing
"Hangouts" are places used to facilitate group video chat (with a maximum of 10 people participating in a single Hangout at any point in time).
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Google+ Sample
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Linkedin 100 million+
members | Manage your professional identity. Build and engage with your professional network.
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LinkedIn Sample
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Online pin-board style sharing website Organise and share images/videos of
interest Create and share theme based collections
(events, interest, hobbies) Users can re-pin things of interest Allows sharing via facebook and twitter
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Pinterest Sample
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Photo sharing program Allows modification of photos (colour,
texture, Polaroid effect) Free platforms (Wordpress, Tumblr, Blogger)
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Published journal Displayed in reverse chronological order
with most recent posts first Sometimes interactive allowing visitors to
share comments Combines text, images, links to other blogs,
web pages etc.
Blogs
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Blog Sample