Fraser Suites, Top GloryFirst 90 Days Activities

The first 90 days of activities at Fraser Suites, Top Glory

1.Implemented Sales Strategy for both renewal and new leases.2.Improved ranking on all social media websites and began to better manage the property reputation on all social media.3.Began a new reception desk in Tower #7 in order to better service residents in the highest priced apartments4.Began lobby coffee service as an extra value added amenity for all residents5.Changed Internet provider to PACNET which dramatically improved service and resulted in more positive remarks from residents. This was the #2 complaint by all residents here at Fraser Suites, Top Glory.6.Began work on a new I-Tunes application for I-Pad (estimated going live date 15 September)7.Began work on new Fraser Suites, Intranet site which will be used to better communicate with residents and also contribute to our goals of “going GREEN !”

Fraser Suites, Top GloryMarketing Strategy

Sales & Marketing Strategies for 2nd half 2012 and first half of 2013 include:

a. Increase 2nd half 2012 and 1st half 2013 lease revenues through a combination of renewal increases at 3% - 5% over previous lease rate and increasing of all new lease agreements by 8% - 10% over 2012 rates. b. Focus on more direct selling to SME. We will identify these potential residents through cold calls to SME’s provided by American and British Chamber of Commerces.

c. Make better use of electronic media and social media platforms to reach potential residents coming in from feeder markets in Europe, Asia and North America.

d. Direct promotions to HR Directors of the Fortune 500 companies already residents at Fraser Suites, Top Glory

e. Grand opening event in which media, local Fortune 500 HR Directors and Managing Directors of top relocation agencies are invited to see the apartments.

Fraser Suites, Top GloryI-Pad Application

Fraser Suites, Top GloryFirst 90 Days Activities

Resident Reviews and Benchmarking in Electronic Media and Reputation Management.

During the first 90 days, efforts at improving Fraser Suites, Top Glory’s ranking in social media sites have significantly improved and now show the property to be ranked #27 of 2,771 properties on TripAdvisor (Next slide).

Additionally, there has been a positive trend of improving in rank on Brand Karma which is a paid service which uses reports from such websites as: TripAdvisor, Booking.com and Ctrip. The combination of reports by guests from all available social media sites is used to rank and monitor performance of your property against those in your competitive set.

Fraser Suites, Top GloryFirst 90 Days Activities

The world’s leading online social media site for guest comments on their stay at more than 200.000 hotels worldwide.

Brand Karma Bench Marking

Trend

Fraser Suites, Top Glory continues to be ranked #1 in Guest Service among competitors.

Brand Karma Bench Marking

Fraser Suites, Top glory continues to show an upward trend in ranking on Brand Karma. It is key to understand that the ranking is based on both hotels and serviced apartments that subscribe to the service here in Shanghai. Currently, there is no ranking on this site for ONLY serviced apartments.

Brand Karma Bench Marking

Fraser Suites, Top GloryPACNET Internet Provider

With the contracting of PACNET service provider for Internet, we have increased the bandwidth from 40 MB to 50 MB and have greatly increased the speed of access to the web by going directly to Hong Kong and then accessing the web . This has resulted in increased speeds and almost no problems with connecting to VPN networks in Europe and North America.

Fraser Suites, Top GloryGuest Service Improvements

Lobby Coffee Service in both Towers #5 and #7

Fraser Suites, Top GloryGuest Service Improvements

CRE Reception Desk in Tower #7

Fraser Suites, Top GloryGuest Service Improvements

Fraser Suites, Top GloryIntranet Site

OUR GOALS:

1)To create a sense of community among the residents at Fraser Suites by publishing content which is informative to our resident’s experience while living here.2)To create a site where information on services provided by Fraser Suites can be found and which can be updated regularly.3)To allow Fraser Suites to demonstrate corporate responsibility in initiating more “GREEN” policies. In this case, we estimate that we can save the equivalent of 30 trees a year in not using printed paper to communicate.4)We want to offer unique services that will separate us from our competitors.

Fraser Suites, Top GloryGuest Service Improvements

Fraser Suites, Top GloryIntranet Site

Services that we plan to offer:

Local News and Interesting Events around Shanghai

A copy of the in-room Compendiuma) Room Service menub) TV stationsc) In Room Equipment Instructionsd) Points of Intereste) Safety Instructionsf) Emergency Contact Numbers

(Note: Use of the website will mean that we can update information as required without special printing.)

Important Facts

Notices and Letters to residents

Contact Links so that residents can contact management directly with problems or concerns.

Advertising by approved vendors.