Chennai newspaper weekly ppt from 1st to 7th aug'14

Ad Trends For Chennai1st to 7th August 2014

Ad Trend

1st Aug Chennai TOI| Source TC&S

FULL PAGE HALF PAGE QUARTER PAGE SMALL0%

10%

20%

30%

40%

50%

60%

70%

4% 4%

27%

65%

Ad Size

Ad Position

NA =Not Applicable ( No Ad Position available as it is a Full page Ad )

28%

24%16%

8%

4%

4%

4%

4%4%

4%

Ad Trend-1st Aug

ONLINE SHOPPING WEB SERVICES

EDUCATION TEXTILE & CLOTHING

BANKING/FINANCING/INVESTMENT PERSONAL ACCESSORIES

OTHERS COMPUTERS

AGRICULTURE FOOD & BEVERAGES

4%12%

23%

31%

4%

4%

15%

4%4% Ad Position

BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE

CENTRE LEFT CENTRE RIGHT NA TOP RIGHT

Ad Trend15%

15%

13%

13%

11%

9%

8%

8%

4%4%

Ad Trend-2nd Aug

DURABLES SERVICES TEXTILE & CLOTHING

REAL ESTATE HOUSEHOLD PRODUCTS PERSONAL ACCESSORIES

ONLINE SHOPPING WEB EDUCATION AUTOMOBILES

COMPUTERS

2nd Aug’14 Chennai TOI| Source TC&S

BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL0%

10%

20%

30%

40%

50%

60%

2%

13% 16%22%

48%

Ad Size


11%8%

14%

16%11%

5%5%

13%

5%

2% 13% Ad Position

BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHTCENTRE CENTRE LEFT CENTRE RIGHT NATOP CENTRE TOP LEFT TOP RIGHT

Ad Trend

21%

18%

14%

11%

7%

7%

7%

7%

4%4%

Ad Trend-3rd Aug

TEXTILE & CLOTHING PERSONAL ACCESSORIES SERVICES

HOUSEHOLD PRODUCTS PERSONAL HEALTHCARE OTHERS

TELECOM PRODUCTS ONLINE SHOPPING WEB AUTOMOBILES

FOOD & BEVERAGES

3rd Aug’14 Chennai TOI| Source TC&S


10%20%30%40%50%60%70%80%

3% 6% 9% 9%

72%

Ad Size

3%

9%

9%

41%

6%

13%

6%

3%6%

3%Ad Position


CENTRE RIGHT NA TOP TOP LEFT TOP RIGHT


Ad Trend

4th Aug ‘14 Chennai TOI| Source TC&S

BANNER QUARTER PAGE SMALL0%

10%

20%

30%

40%

50%

60%

7%

50%43%

Ad Size

7%

14%

7%

57%

7%7% Ad Position


CENTRE RIGHT


29%

14%

14%

14%

7%

7%

7%

7%

Ad Trend-4th Aug

SERVICES ONLINE SHOPPING WEB EDUCATION

MEDIA PERSONAL CARE HAIR CARE

FOOD & BEVERAGES BANKING/FINANCING/INVESTMENT

Ad Trend

39%

22%

11%

11%

6%

6%6%

Ad Trend-5th Aug

ONLINE SHOPPING WEB SERVICES BANKING/FINANCING/INVESTMENT EDUCATION

PERSONAL CARE OTHERS M-COMMERCE

5th Aug’14 Chennai TOI| Source TC&S

BANNER FULL PAGE QUARTER PAGE SMALL0%

10%20%30%40%50%60%70%80%

6%17%

11%

67%

Ad Size

11%

22%

22%11%

6%

6%

11%

6%6% Ad Position

BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE LEFT

CENTRE RIGHT NA TOP TOP RIGHT


Ad Trend

17%

17%

17%11%

11%

6%

6%

6%

6%6%

Ad Trend-6th Aug

SERVICES ONLINE SHOPPING WEB AUTOMOBILES TELECOM PRODUCTS

TEXTILE & CLOTHING PERSONAL CARE EDUCATION COMPUTERS

OTHERS PERSONAL ACCESSORIES



10%20%30%40%50%60%70%

5% 5%11%

16%

63%

Ad Size

16%

16%

5%

16%5%5%

21%

5%5%

5% Ad Position

BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHTCENTRE CENTRE LEFT CENTRE RIGHT NATOP CENTRE TOP RIGHT


Ad Trend

25%

17%

17%

13%

4%

4%

4%

4%

4%

4%4%

Ad Trend-7th Aug

SERVICES ONLINE SHOPPING WEB EDUCATION

PERSONAL ACCESSORIES AUTOMOBILES COSMETICS

M-COMMERCE AGRICULTURE CORPORATE/BRAND IMAGE

PERSONAL CARE TEXTILES


FULL PAGE HALF PAGE QUARTER PAGE SMALL0%

10%20%30%40%50%60%70%80%

4% 8%20%

68%

Ad Size

8%

24%

32%

12%

12%

4%4%

4% Ad Position

BOTTOM BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE RIGHT NA

TOP CENTRE TOP RIGHT


Weekly Ad Trend

18%

15%

9%

9%8%

5%

5%

4%

4%

4%

22%

1st to 7th Aug

SERVICES ONLINE SHOPPING WEB TEXTILE & CLOTHINGEDUCATION PERSONAL ACCESSORIES DURABLESHOUSEHOLD PRODUCTS AUTOMOBILES REAL ESTATEM-COMMERCE OTHER

1st to 7th Aug’14 Chennai TOI| Source TC&S


10%20%30%40%50%60%70%

3%8% 9%

21%

60%

Ad Size

8%

9%

15%

27%

9%3%

10%

8%

1%3% 2%

7% Ad Position

BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRECENTRE LEFT CENTRE RIGHT FULL PAGE TOP TOP CENTRETOP LEFT TOP RIGHT


Ad Trend For Online Shopping Web Sector

01-08-14

02-08-14

03-08-14

04-08-14

05-08-14

06-08-14

07-08-140%5%

10%15%20%25%30%

Day wise Trend

6 13 17 19 23 26 28 29 30 400%

5%

10%

15%

20%

13%

9%

13% 13%

9%

4%

9% 9%

13%

9%

Top 10 Page no’s

Page No’s

41%

59%

Page Type

LHP

RHP

BOTTOM CENTRE

BOTTOM LEFT BOTTOM RIGHT CENTRE LEFT CENTRE RIGHT0%

10%

20%

30%

40%

7%

38%

28%

10% 10%

Ad Position

1st to 7th Aug ‘14 Chennai TOI| Source TC&S

1st Rank

Ad Trend For Education Sector

01-08-14 02-08-14 03-08-14 04-08-14 05-08-14 06-08-14 07-08-140%5%

10%15%20%25%30%35%40%

Day wise Trend

1 3 5 7 22 27 30 36 410%

5%

10%

15%

20%

25%

30%

11%

28%

17% 17%

6% 6% 6% 6% 6%

Top 10 Page no’s

Page No’s

BOTTOM CENTRE

BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE RIGHT0%5%

10%15%20%25%30%

17%

28% 28%

17%11%

Ad Position 17%

83%

Page Type

LHPRHP


2nd Rank

Ad Trend For Personal Accessories Sector

3 7 9 11 17 23 25 27 33 380%

10%

20%

30%

40%

50%

7% 7% 7% 7% 7%

14%

21%

14%

7% 7%

Top 10 Page no’s

Page No’s

BOTTOM CENTRE

BOTTOM LEFT

BOTTOM RIGHT

CENTRE CENTRE LEFT

CENTRE RIGHT

FULL PAGE0%5%

10%15%20%25%30%35%

13%7%

33%

7% 7%

27%

7%

Ad Position 7%

93%

Page Type

LHP

RHP


3rd Rank

01-08-14 02-08-14 03-08-14 04-08-14 05-08-14 06-08-14 07-08-140%5%

10%15%20%25%30%35%40%

Day wise Trend

Ad Trend For Services Sector

2 3 5 9 25 27 36 40 41 420%

5%

10%

15%

20%

8%

12% 12%

8%

20%

12%

4%

8% 8% 8%

Top 10 Page no’s

Page No’s

BOTTOM

BOTTOM CEN

TRE

BOTTOM LE

FT

BOTTOM RIG

HT

CENTR

E

CENTR

E LEF

T

CENTR

E RIG

HT

TOP CEN

TRE

TOP LE

FT0%

10%

20%

30%

40%

3% 3%

20%

31%

17%

3%

14%6% 3%

Ad Position

01-08-14

02-08-14

03-08-14

04-08-14

05-08-14

06-08-14

07-08-140%5%

10%15%20%25%30%35%40%45%

Day wise Trend


4th Rank

34%

66%

Page Type

LHPRHP

Ad Trend For Textile & Clothing Sector

01-08-14

02-08-14

03-08-14

04-08-14

05-08-14

06-08-14

07-08-145%

10%15%20%25%30%35%40%45%

Day wise Trend

3 7 19 20 30 33 34 37 43 470%

5%

10%

15%

20%

8% 8% 8% 8%

17%

8%

17%

8% 8% 8%

Top 10 Page no’s

Page No’s

BOTTOM

BOTTOM CEN

TRE

BOTTOM LE

FT

BOTTOM RIG

HT

CENTR

E

CENTR

E RIG

HT

FULL

PAGE

TOP CEN

TRE

TOP LE

FT

TOP RIG

HT0%

5%

10%

15%

20%

11%

17%

6%

17%

6% 6%

11% 11%

6%

11%

Ad Position

39%

61%

Page Type

LHPRHP


5th Rank

Ad Size For Top 5 Sectors


EDUCATIO

N

ONLINE S

HOPPING WEB

PERSO

NAL ACCES

SORIES

SERVICES

TEXTIL

E & CLO

THING

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9

1

28%3%

27% 29%

6%

72%

90%

60% 69% 72%

7% 7% 11%0.0285714285714286

0.111111111111111

SMALLQUARTER PAGEHALF PAGEFULL PAGE

Top 10 Page Genre For Online Shopping Web & Education Sectors

VARIETY

INTE

RNATIONAL N

EWS

BUSINES

S NEW

S

ADVERTIS

EMEN

T

POLITICS,S

OCIETY,C

ULTURE

ENTE

RTAIN

MENT

CITY NEW

SART

BACKBEAT

NATIONAL N

EWS

0%

5%

10%

15%

20%

25%

30%

35%

Online Shopping Web

CITY NEWS VARIETY GENERAL NATIONAL NEWS

SPORTS NEWS ART

-8%

2%

12%

22%

32%

42%

52%

Education


Top 10 Page Genre For Personal Accessories & Services

VARIETY

CITY NEW

S

CINEM

A

NATIONAL N

EWS

INTE

RNATIONAL N

EWS

ADVERTIS

EMEN

T

SHOPPIN

G

ENTE

RTAIN

MENT

GENER

AL0%

5%

10%

15%

20%

25%

30%

35%

Personal Accessories

VARIETY CITY NEWS SPORTS NEWS

CINEMA GENERAL BUSINESS NEWS

BACKBEAT0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Services


Top 10 Page Genre For Textile & Clothing Sector

CITY NEW

S

SPORTS

NEWS

ADVERTIS

EMEN

T

CINEM

A

VARIETY

BACKBEAT

GENER

AL

WIN

E & DIN

E

FASH

ION

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

Textile & Clothing


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Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytics solution provider

Our pioneering research and analytical methods help business measure equity, perception and position a Brand appropriately amongst its target audience

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Dr. Anar Rupji Chief Information Officer /Co-FounderEntrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in Plasma Physics and another Media Research His professional journey started with University of Mumbai where he was credited with quite a few achievements. Notable amongst them being, the conceptualization and managing diploma course in IT (PGDIT), which went on to become a money spinner for the University of Mumbai. He also created an e-learning platform which enhanced the distance learning program for the Institute of Distance Education (IDE), which became popular overseas as well.During the same period he built a strong network with many people in the IT Industry. Leveraged on the same he served as an active member with the renounced bodies like CSI and NASSCOM on honorary bases. This also included incorporation and support to the Cyber Security Cell Mumbai Police.This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation) measurement tool. Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on Perception mapping solutions and driving consultancy for optimizing media spends.

Email: [email protected]

Dayanidhi M. VP Operations /Co-FounderAn entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of technology and business experience. He has a track record to solve complex business challenges with a visionary that pushes technology to the limit and helps organizations realize true value and business benefits from the right technology. Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple startups within as well as outside the country, travelling and done business in countries like Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries.Graduated with a Degree in Computer Science and with 9 years of experience, he started his career as an entrepreneur working around his father’s business without actually getting involved with him. Learning and maturing through the path with success and failures he has developed within himself deep analytics capabilities to build teams that can transform technology into a hard core Business.

Email: [email protected]

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Chennai newspaper weekly ppt from 1st to 7th aug'14

Data & Analytics

Transcript of Chennai newspaper weekly ppt from 1st to 7th aug'14