Bangalore newspaper weekly ppt from 1st to 7th aug'14
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Transcript of Bangalore newspaper weekly ppt from 1st to 7th aug'14
Ad Trends For Bangalore1st to 7th August 2014
Ad Trend
1st Aug’14 Bangalore | Source TC&S
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL0%5%
10%15%20%25%30%35%40%45%50%
2%
10%7%
37%44%
Ad Size
Ad Position
NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
28%
14%
11%10%
8%
7%
7%
6%
6%4%
Ad Trend-1st Aug
REAL ESTATE ONLINE SHOPPING WEB SERVICES
OTHERS RETAIL CHAIN TEXTILE & CLOTHING
PERSONAL ACCESSORIES DURABLES HOUSEHOLD PRODUCTS
HAIR CARE
8%
10%
18%
27%2%
1%8%
10%
1%3%
1%11%
Ad Position
BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRECENTRE LEFT CENTRE RIGHT NA TOP TOP CENTRETOP LEFT TOP RIGHT
Ad Trend
22%
15%
14%10%
10%
6%
6%
6%
5%5%
Ad Trend-2nd Aug
REAL ESTATE DURABLES TEXTILE & CLOTHING
PERSONAL ACCESSORIES ONLINE SHOPPING WEB HOUSEHOLD PRODUCTS
OTHERS TELECOM PRODUCTS EDUCATION
RETAIL CHAIN
2nd Aug’14 Bangalore | Source TC&S
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL0%5%
10%15%20%25%30%35%40%45%
1%
24%
17% 19%
38%
Ad Size
NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
11%3%
13%
22%1%
4%10%
24%
1%3% 3% 4%
Ad Position
BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRECENTRE LEFT CENTRE RIGHT NA TOP TOP CENTRETOP LEFT TOP RIGHT
Ad Trend
29%
13%
11%
11%
7%
7%
5%
5%
5%5%
Ad Trend-3rd Aug
REAL ESTATE ONLINE SHOPPING WEB PERSONAL ACCESSORIES
HOUSEHOLD PRODUCTS TEXTILE & CLOTHING DURABLES
PERSONAL HEALTHCARE TELECOM PRODUCTS COSMETICS
AUTOMOBILES
3rd Aug’14 Bangalore | Source TC&S
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL0%
10%20%30%40%50%60%70%
2%9% 11%
17%
61%
Ad Size
9%
8%
14%
28%2%5%
11%
9%
2%3%
9% Ad Position
BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRECENTRE LEFT CENTRE RIGHT NA TOP TOP CENTRETOP RIGHT
NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
Ad Trend
4th Aug’14 Bangalore | Source TC&S
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL0%
10%
20%
30%
40%
50%
10%5% 7%
43%36%
Ad Size
10%
7%
17%
45%
2%5% 5%
5%
2% 2%Ad Position
BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE
CENTRE LEFT CENTRE RIGHT NA TOP TOP RIGHT
NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
26%
20%
11%
9%
9%
6%
6%
6%
6%3%
Ad Trend-4th Aug
ONLINE SHOPPING WEB SERVICES TEXTILE & CLOTHING
BANKING/FINANCING/INVESTMENT M-COMMERCE PERSONAL CARE
PERSONAL ACCESSORIES CORPORATE/BRAND IMAGE MEDIA
PERSONAL HEALTHCARE
Ad Trend
25%
19%
9%9%
6%
6%
6%
6%
6%
6%
Ad Trend-5th Aug
ONLINE SHOPPING WEB SERVICES BANKING/FINANCING/INVESTMENT
EDUCATION PERSONAL ACCESSORIES AUTOMOBILES
PERSONAL CARE CORPORATE/BRAND IMAGE OTHERS
FOOD & BEVERAGES
5th Aug14 Bangalore | Source TC&S
BANNER FULL PAGE QUARTER PAGE SMALL0%
10%
20%
30%
40%
50%
8% 5%
41%46%
Ad Size
5%
24%
41%
3%
8%
5%
8%5% Ad Position
BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE RIGHT NA
TOP TOP RIGHT
NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
Ad Trend
18%
16%
14%14%
10%
8%
6%
6%
4%4%
Ad Trend-6th Aug
SERVICES AUTOMOBILES
TEXTILE & CLOTHING ONLINE SHOPPING WEB
PERSONAL ACCESSORIES PERSONAL CARE
DURABLES HAIR CARE
BANKING/FINANCING/INVESTMENT RETAIL CHAIN
6th Aug’14 Bangalore | Source TC&S
BANNER HALF PAGE QUARTER PAGE SMALL0%
10%
20%
30%
40%
50%
60%
5%13%
26%
56%
Ad Size
8%
8%
11%
37%6%
10%
2%
2%3% 13%
Ad Position
BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHTCENTRE CENTRE RIGHT TOP TOP CENTRETOP LEFT TOP RIGHT
NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
Ad Trend
20%
14%
14%
11%
11%
7%
7%
5%
4%4%
4%
Ad Trend-7th Aug
ONLINE SHOPPING WEB SERVICES OTHERS
EDUCATION AUTOMOBILES PERSONAL ACCESSORIES
REAL ESTATE HAIR CARE COSMETICS
M-COMMERCE BANKING/FINANCING/INVESTMENT
7th Aug ‘14 Bangalore | Source TC&S
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL0%
10%
20%
30%
40%
50%
60%
3%9%
14%
26%
48%
Ad Size
14%
7%
14%
29%3%
9%
9%
2% 14%Ad Position
BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE LEFT
CENTRE RIGHT NA TOP LEFT TOP RIGHT
NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
Weekly Ad Trend13%
13%
9%
7%
7%6%5%
4%
4%
4%
28%
1st to 7th Aug
ONLINE SHOPPING WEB REAL ESTATE SERVICES
PERSONAL ACCESSORIES TEXTILE & CLOTHING DURABLES
AUTOMOBILES EDUCATION TELECOM PRODUCTS
HOUSEHOLD PRODUCTS OTHERS
1st to 7th Aug’14 Bangalore | Source TC&S
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL0%
10%
20%
30%
40%
50%
4%10% 11%
28%
47%
Ad Size
9%
7%
15%
31%2%3%
9%
10%
2% 2%2% 9% Ad Position
BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRECENTRE LEFT CENTRE RIGHT NA TOP TOP CENTRETOP LEFT TOP RIGHT
NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
Ad Trend For Online Shopping Web Sector
01-08-14
02-08-14
03-08-14
04-08-14
05-08-14
06-08-14
07-08-140%
5%
10%
15%
20%
Day wise Trend
4 6 10 14 19 20 22 23 25 270%
5%
10%
15%
20%
8%11%
14%
8% 8% 8%
14%11% 11%
8%
Top 10 Page no’s
Page No’s
52%48%
Page Type
LHP
RHP
BOTTOM
BOTTOM CEN
TRE
BOTTOM LE
FT
BOTTOM RIG
HT
CENTR
E LEF
T
CENTR
E RIG
HT NA
TOP LE
FT
TOP RIG
HT0%
10%
20%
30%
40%
50%
2% 5%
42%
32%
7% 3% 2% 2%7%
Ad Position
1st to 7th Aug’14 Bangalore| Source TC&S
1st Rank
Ad Trend For Personal Accessories Sector
01-08-14 02-08-14 03-08-14 04-08-14 05-08-14 06-08-14 07-08-140%5%
10%15%20%25%30%35%40%
Day wise Trend
3 5 12 13 21 23 25 34 40 470%
5%
10%
15%
20%
25% 24%
4%
8% 8%
12%
16%
8% 8%
4%
8%
Top 10 Page no’s
Page No’s
BOTTOM CENTRE
BOTTOM LEFT
BOTTOM RIGHT
CENTRE LEFT CENTRE RIGHT
TOP RIGHT0%
10%20%30%40%50%60%
6% 6%
56%
3%9%
19%
Ad Position
22%
78%
Page Type
LHPRHP
1st to 7th Aug’14 Bangalore| Source TC&S
2nd Rank
Ad Trend For Real Estate Sector
5 6 7 8 9 11 19 24 37 410%
5%
10%
15%
20%
25%
30%
11%
2%
11%9%
26%
7% 7%
2%4%
22%
Top 10 Page no’s
Page No’s
BOTTOM
BOTTOM CEN
TRE
BOTTOM LE
FT
BOTTOM RIG
HT
CENTR
E
CENTR
E LEF
T
CENTR
E RIG
HT NATO
P
TOP RIG
HT0%
10%
20%
30%
40%
16%9%
12%17%
2% 2% 3%
36%
2% 2%
Ad Position
1st to 7th Aug’14 Bangalore| Source TC&S
3rd Rank
01-08-14 02-08-14 03-08-14 04-08-14 05-08-14 06-08-14 07-08-140%5%
10%15%20%25%30%35%40%
Day wise Trend
2%
19%
79%
Page Type
GATEFOLDLHPRHP
Ad Trend For Services Sector
2 3 4 5 7 8 11 19 23 270%
5%
10%
15%
20%
25%
3%
21%
3%
18%
12%
3%
15% 15%
6% 6%
Top 10 Page no’s
Page No’s
BOTTOM
BOTTOM CEN
TRE
BOTTOM LE
FT
BOTTOM RIG
HT
CENTR
E
CENTR
E RIG
HT NATO
P
TOP RIG
HT0%
10%20%30%40%50%
8% 10%20%
40%
3%8%
3% 5% 5%
Ad Position 7%
93%
Page Type
LHP
RHP
01-08-14
02-08-14
03-08-14
04-08-14
05-08-14
06-08-14
07-08-140%
5%
10%
15%
20%
25%
Day wise Trend
1st to 7th Aug’14 Bangalore| Source TC&S
4th Rank
Ad Trend For Textile & Clothing Sector
01-08-14
02-08-14
03-08-14
04-08-14
05-08-14
06-08-14
07-08-145%
10%15%20%25%30%35%40%45%
Day wise Trend
3 5 7 19 21 23 28 29 34 400%
5%
10%
15%
20%
10% 10%
5%
19%
10%
14%
10% 10% 10%
5%
Top 10 Page no’s
Page No’s
BOTTOM
BOTTOM CEN
TRE
BOTTOM LE
FT
BOTTOM RIG
HT
CENTR
E LEF
T
CENTR
E RIG
HT NA
TOP LE
FT
TOP RIG
HT0%
10%
20%
30%
40%
9%3%
16%
31%
6%13%
3% 3%
16%
Ad Position
34%
66%
Page Type
LHPRHP
1st to 7th Aug’14 Bangalore| Source TC&S
5th Rank
Ad Size For Top 5 Sectors
1st to 7th Aug’14 Bangalore| Source TC&S
ONLINE SHOPPING WEB REAL ESTATE SERVICES PERSONAL ACCESSORIESTEXTILE & CLOTHING0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2%
36%
3% 3%3%
16%
10%
3%
9%
30%
9%
48%
31%
25%
65%
38% 35%
66%56%
2% 5% 6%
SMALLQUARTER PAGEHALF PAGEFULL PAGEBANNER
Top 10 Page Genre For Personal Accessories & Online Shopping Web Sectors
VARIETY
GENER
AL
CITY NEW
S
INTE
RNATIONAL N
EWS
CINEM
A
STATE
NEWS
BACKBEAT
TRADE N
EWS
SPORTS
NEWS
MARKET NEW
S0%
5%
10%
15%
20%
25%
30%
Personal Accessories
CITY NEW
SNIL
NATIONAL N
EWS
VARIETY
SPORTS
NEWS
HEALT
H
BACKBEAT
GENER
AL
CINEM
A
INTE
RNATIONAL N
EWS
-5%
0%
5%
10%
15%
20%
25%
30%
Online Shopping Web
1st to 7th Aug’14 Bangalore| Source TC&S
Top 10 Page Genre For Services & Real Estate Sectors
CITY NEW
S
STATE
NEWS
CINEM
A
NATIONAL N
EWS
INTE
RNATIONAL N
EWS
VARIETY
SPORTS
NEWS
BUSINES
S NEW
S
CULTURE
TRAVEL
0%
5%
10%
15%
20%
25%
30%
35%
Services
ADVERTIS
EMEN
T
PROPERTY
NEWS
AFFORDABLE
HOMES
CITY NEW
S
NATIONAL N
EWS
NIL
CITY BEA
T
STATE
NEWS
INTE
RNATIONAL N
EWS
LEGAL I
SSUES
-5%
0%
5%
10%
15%
20%
25%
30%
Real Estate
1st to 7th Aug’14 Bangalore| Source TC&S
Top 10 Page Genre For Textile & Clothing Sector
CINEM
A
VARIETY
BACKBEAT
ADVERTIS
EMEN
T
STATE
NEWS
SPORTS
NEWS
NIL
CITY NEW
S
INTE
RNATIONAL N
EWS
ENTE
RTAIN
MENT
0%
5%
10%
15%
20%
25%
Textile & Clothing
1st to 7th Aug’14 Bangalore| Source TC&S
Publication Wise Ad Trend
1st to 7th Aug’14 Bangalore | Source TC&S
ONLINE S
HOPPING WEB
PERSO
NAL ACCES
SORIES
REAL E
STATE
SERVICES
TEXTIL
E & CLO
THING
0%
20%
40%
60%
80%
100%
23% 0%29%
15%
9%
35% 59%
55%50%
38%
42%28%
14%23%
53%
13%2%
13%
VIJAYKARNATAKATIMES OF INDIAMIRRORECONOMIC TIMES
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Dr. Anar Rupji Chief Information Officer /Co-FounderEntrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in Plasma Physics and another Media Research His professional journey started with University of Mumbai where he was credited with quite a few achievements. Notable amongst them being, the conceptualization and managing diploma course in IT (PGDIT), which went on to become a money spinner for the University of Mumbai. He also created an e-learning platform which enhanced the distance learning program for the Institute of Distance Education (IDE), which became popular overseas as well.During the same period he built a strong network with many people in the IT Industry. Leveraged on the same he served as an active member with the renounced bodies like CSI and NASSCOM on honorary bases. This also included incorporation and support to the Cyber Security Cell Mumbai Police.This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation) measurement tool. Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on Perception mapping solutions and driving consultancy for optimizing media spends.
Email: [email protected]
Dayanidhi M. VP Operations /Co-FounderAn entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of technology and business experience. He has a track record to solve complex business challenges with a visionary that pushes technology to the limit and helps organizations realize true value and business benefits from the right technology. Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple startups within as well as outside the country, travelling and done business in countries like Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries.Graduated with a Degree in Computer Science and with 9 years of experience, he started his career as an entrepreneur working around his father’s business without actually getting involved with him. Learning and maturing through the path with success and failures he has developed within himself deep analytics capabilities to build teams that can transform technology into a hard core Business.
Email: [email protected]
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