CONNECTING TO FIGHT HUNGER

“Uniting Passion to Teach and Passion to Learn”

CONNECTING TO FIGHT HUNGER STAFF

Danielle Hoskins Bridget Howland Valerie Mahoney Chelsey Mueller Amanda Taylor

MISSION, VISION, AND VALUES

Mission: Is a innovative educational initiative connecting efforts of individuals passion to learn with the intentions of promoting self-sufficiency and providing hunger awareness to the community of Manhattan.

Vision: Connecting people with a passion to teach and a passion to learn in order to alleviated hunger in Manhattan, KS

Values:• Serve to local Manhattan community• Provide opportunities for lifetime learning• Committed to non-discrimination in our programs and activities• To insure that everyone can live a healthy and happy life

FOOD FOR THOUGHT The dictionary describes hunger as “the painful sensation or state of

weakness caused by need of food.” Some people become irritable, shaky, or disoriented if they are not fed at their usual mealtime. Others experience hunger as feeling lightheaded, empty, low, headachy, or hollow. At times a growling stomach prompts an eating episode. Some eat when they get depressed. Others lose their appetite when they get depressed. External stimuli are abundant, as are emotional and physical ones, yet few of these are hunger, just some other strain on your nervous system.

In order to identify hunger, you must first understand what it is. This is not as easy as it seems. Many of you may never have let yourself experience true hunger, only a feeling of discomfort. - Caryl Ehrlich

MANHATTAN, KS POVERTY RATE DATA Poverty rate among high school

graduates not in families:› Manhattan: 49.6%› Kansas: 19.2%

Poverty rate among people who did not graduate high school not in families:› Manhattan: 47.2%› Kansas: 37.2%

Children below poverty level:› Manhattan: 12.2%› Kansas: 13.9%

*In terms of Race, 51% of those categorized as “Some Other Race” live in the highest amount of poverty in town with Hispanic or Latino and American Indian and Alaska Native at approximately 25%; these Manhattan averages are higher then Kansas average.

*also, the age group 18-24 has by far the highest percentage of resident living below poverty level.

Percentage of residents living in poverty in 2007:› Riley County :20.3%› Kansas: 11.2%

Residents with income below the poverty level in 2007:› This county: 20.6%› Whole state: 9.9%

Residents with income below 50% of the poverty level in 2007:› This county: 10.4%› Whole state: 4.1%

Poor families by Family Type:› Married-couple family (43.8%)› Male, no wife present (10.2%)› Female, no husband present (46.0%)

Breakdown of poor residents in Manhattan not in families by work experience:› Worked full-time, year-round (3%)› Worked part-time (79%)› Did not work (18%)

DID YOU KNOW?

It is estimated that over 35 million people live in food-deprived homes in the United States. If you’re a little down on your luck and are in need of a little help, local food banks are there to help: they provide food and other donations to those in need. Through donations, they provide thousands of Manhattan KS families with meals to keep their family fed. Manhattan KS food banks also provide food to soup kitchens, shelters, and other charitable organizations helping low-income individuals.

Manhattan KS food banks provide not only food but hope to millions of homes; hunger and poverty often go hand-in-hand. Typically, food charities accept all types of donations of food and non-perishable items to be distributed to needy homes. Manhattan KS food banks provide a great deal of assistance to poverty-stricken homes.

HUNGER RELIEF IN MANHATTAN

UFM Community Garden› Plant A Row For the

Hungry

Flint Hills Breadbasket › Cats For Cans

Crisis Center Church Food Pantries Second Helping

“Empty Bowls”

United Way Salvation Army School Back Pack Programs

Meals on Wheels

LOGIC MODEL

Inputs Outputs Outcomes

•Time•Manpower •Group•UFM•Local Business•Donations•Community Space•Radio Stations

ActivitiesParticipation

•Calendar Events (Collegian, press release, Greek community, Residence hall)•Implement programs•Training•Facilitation•Logistics•Developing curriculum•Task force meeting

•Target population•Businesses•Teachers•ECE•UFM

•Fund programs

•Increase fundraising•Stability•Involve community members•Community awareness of hunger

Short Term Long Term

COMMUNITY RESOURCES

UFM

Local community

Board of Directors

K-State students

Hungry population

Radio

stations

City

Community garden Flint Hills

Bread Basket

Midwest

Lack of GovernmentInstituted programs

Food Stamp program

Free/ReducedMeal Program

Economic stability

PROGRAM DEVELOPMENT AND IMPLEMENTATION PLAN

PROGRAM DEVELOPMENT AND IMPLEMENTATION PLAN CONTINUED

Six- eight months before the event:› Host a task force meeting with potential event

partners (UFM, School of Leadership Studies, K-State Volunteer Center of Manhattan)

› Recruit community members and K-State students to be on the activities carnival planning committee and its sub-committees:

Marketing/PR Committee Sponsorship/Fund-raising Committee Booth Coordination Committee Volunteer Recruitment/Supervision Committee In-Kind Donation Committee Logistics Committee

PROGRAM DEVELOPMENT AND IMPLEMENTATION PLAN CONTINUED

› Secure event location (Ahearn Fieldhouse)› Talk to local businesses and organizations

about sponsoring the activities carnival Three- four months before the event:

› Talk to local businesses, nonprofits and campus organizations about having booths at the activities carnival and giving in-kind donations

› Conduct risk assessment› Begin to recruit volunteers for the day of the

event

PROGRAM DEVELOPMENT AND IMPLEMENTATION PLAN CONTINUED

One month before the event:› Talk to KSU Police and EMT’s about

attending the event › Work with partners to promote the

activities carnival in the community and on the KSU campus

› Continue to recruit volunteers for the day of the event

› Follow-up with local businesses and organizations about their donations

PROGRAM DEVELOPMENT AND IMPLEMENTATION PLAN CONTINUED

Day of the event:› Assist volunteers with set-up, registration

and clean-up› Designate volunteers to be “runners” for

the booths› Make sure that event is running smoothly;

handle any issues or complaints that arise› Distribute evaluation surveys to sponsors,

community organization representatives and attendees

PROGRAM DEVELOPMENT AND IMPLEMENTATION PLAN CONTINUED

After the event:› Analyze the surveys to determine what

people liked and what changes need to be made for next year’s activities carnival

› See if enrollment in UFM’s community food, gardening and nutrition classes increased after the event

› Send thank you notes to partners, sponsors, donors and volunteers

COMMUNITY OUTREACH, MARKETING & PUBLIC RELATIONS

•Robin Hood Marketing • By Katya Andresen

ACTION

Partners: Support us in our effort to create an activities carnival that will promote community programs and organizations that address hunger in Manhattan

Sponsors: Make financial contributions so that we are able to put on a successful activities carnival

Community Businesses/Organizations: Sign up to have a booth at the carnival and make in-kind donations

ACTION CONTINUED

Community members and KSU College Students:› Take one or more of the following three

actions: Volunteer as a member of the planning

committee Volunteer on the day of carnival Attend the carnival to learn more about

hunger programs and services in Manhattan

AUDIENCE

Community members of Manhattan, KS and KSU students

Use information about hunger in Manhattan along with information obtained at the task force meeting to create a strategy for marketing to our audience

ENVIRONMENT

We can use our marketplace, competitors and partners to reach our audience› Marketplace

Demographic- Majority of residents are between the ages of 18 & 24 The predominant race is Caucasian Equal distribution of males and females

Lifestyle- Family-focused Hardworking On-the-go

Economic- Majority of the population belongs to the middle or lower

class

COMPETITORS

Local nonprofits

KSU student organizations

Churches

Elementary, middle and high schools

HOW WILL WE COMPETE?

Stress the fact that the carnival is unique because it focuses on hunger awareness and prevention

Collaborate with other organizations

Make the carnival affordable (free) and valuable to attendees

PARTNERS

Many potential competitors can become partners

Involve partners in the planning, promotion and implementation of the activities carnival

MESSAGE

The activities carnival will address the issue of hunger in Manhattan by providing attendees with information about local programs and organizations that work to alleviate hunger

Specifically, attendees with learn about local food banks, community gardens, food budgeting and preparation classes, nutrition programs and food stamps

HOW WILL WE DELIVER THE MESSAGE TO OUR AUDIENCE?

Posters Sidewalk chalk Brochures Ads in school newsletters Ads in church bulletins E-mails to other nonprofits Banner on Anderson Press releases to the Collegian and Mercury Letters to the Editor Public Service Announcements on radio stations Social networks (Facebook, Twitter, etc.) Website (linked to the UFM’s site)

COMMUNITY INVOLVEMENT

Youth and Adult Volunteer Involvement

VOLUNTEER RECRUITMENT

Networking Connections Media

UTILIZATION OF VOLUNTEERS

Spread the word

Everyday operations

Fundraising Event

Donors

BOARD OF DIRECTORS

Involvement and Recruitment

BOARD ROLES AND RECRUITMENT

Expectations

Legal Responsibilities

Decision Making

Representation

Monitoring

Finances

Diversity in the Board

Kansas State University

School Board

City Council

High School Students

Local/ Non-Prominent members

Diverse Characteristics/ Roles

FUNDRAISING PLAN

UFM Learning Carnival

FUNDRAISING CONTINUED

UFM Learning Carnival: create ties between org. and nonprofit in Manhattan community, based around theme of fighting local hunger› “How to” Theme› Provide educational resources› Location-Ahearn› Date- Fall

FUNDRAISING CONTINUED

› Donations $100.00 donation from companies to have stands at carnival

$50.00 donation fee for other local non-profits

Fee to rent table, use electricity, etc Raffle prizes, such as, free UFM class or gift card to People’s Grocery

Hobby Lobby, Dillon, Wal-Mart, etc, for items they can provide

FUNDRAISING CONTINUED

› Possible booths and groups UFM Community Learning Center Counselors-credit, etc. Food stamps-buying on a budget Going green-eco. friendly, buying on a budget Food preparing Nutrition Tips-Lafene and Marcy Fitness-Rec. Services Interest group from K-State,

› Have childcare area, volunteers from ECE-have child activities

TIMELINESi

x m

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prio

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Thre

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onth

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prio

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One

mon

th p

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•Task force meeting•Committee creation•Secure location (Ahearn)•Sponsorships

•Talk to business & nonprofits•Risk assessment•Volunteer recruitment

•Police/EMT•Promotion•Continue to recruit volunteers•Follow-up with donors

Day o

f

•Set up•Registration•Help booths•Hand out evaluations•Oversee days’ activities

Afte

r

•Analyze evaluation •Thank You’s

REFERENCES

Andresen, Katya. Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes. San Francisco, CA: Jossey-Bass, 2006.

Photo-Kansas State University, http://www.ksu.edu/

http://articles.directorym.com/Information_Of_Hunger_Manhattan_KS-r980982-Manhattan_KS.html

http://www.city-data.com/county/Riley_County-KS.html

http://www.myhuckleberry.com/Kansas/Manhattan_KS/Community_~_Government/Food_Banks.aspx