Popular Culture & Visual Rhetoric
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Transcript of Popular Culture & Visual Rhetoric
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Popular Culture & Visual Rhetoric
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What is pop culture?Popular - Everyday
things
What’s hot? Fashion Technology Music Food Lifestyles
Sports Places Entertainment Activities
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Who/What makes pop culture pop?Media
Creative industries
Influential leaders / Thought leaders
Public intellectuals
Companies and corporations
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Who?
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Visual CultureVisual symbols are rhetorical
Visual possess the characteristics of presence due to their immediacy in creating consciousness
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Visual CultureVC: A culture distinguished by the ubiquity of
visual forms of communication that appear in multiple media outlets at the same time
Visual Rhetoric: A signifying practice through which we make meaning and make sense of the world we live
Word + Images = Construct reality
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Functions of imagesControl & Manipulation
Attention-getter
Make a statement
Style
Imitation
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Creation of MeaningWhere do meanings reside?
Author + Material + Audience + Social Context + Mainstream influence Meaning (through interpretation)
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Types of Visual Rhetoric1. Bodies
2. Photographs
3. Monuments/Buildings
4. Image Events
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What represents your body?Draw a human figure that represents you.
What kinds of message(s) do you think your body represents?
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What represents others’ bodies?Draw another human figure. This time, draw
someone that you admire.
Again, list some attributions you find from that person’s body.
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BodiesBodies as part of the symbolic act
(representation)
Beyond biological entity
Gender, sex, race, class, sexual orientation, religion, ethnicity, ability, age, etc.
How do we use our bodies to make a statement?
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PhotographsExact representations of reality, not!
A framed reality: what you see, what you don’t see
Meanings the image maker wants to transmit
Creating a sense of shared experience – identification with the viewer
What to think vs. What to think about
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Photographs Iconic photographs
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Monuments/BuildingsMemorials, museums
Direct people how to think about historic facts
Change in meaning / altered perception
Public memory is grounded by the present, guided by modern principles
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Image EventsStaged acts
Designed for media dissemination
Flares – attention-getters
Deconstruct or articulate identities, ideologies, consciousness, communities, public, cultures
Don’t require viewers to seek
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Protests as image eventshttp://www.youtube.com/watch?v=linnq9sZeVc
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Visual AnalysisPersonal impact assessment (IPA):
Think about feelings Use words association Relating to self Inner symbols Personal stories
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ViewersActive? Passive?
Commonly intuitive
Seeing is Believing: http://www.youtube.com/watch?v=4GdO4CNcvfw
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AssignmentVisual Analysis of an Artifact