Exploring Visu

al Rhetoric

by

g

er

ma

in

e s

mi

th

Does this picture look familiar?

Can you see it now?

Aristotlefounded

principles of

rhetoric

ETHOS

PATHOSLOGOSCONTEXT

PURPOSE

Barthes went a

few steps

further

INTERPRETANT

OBJECTREPRESENTATION

SEMIOTICS

SIGN

A symbol of human

anatomy and

proportion

Logo for medical bed provider

The meanings are very different

Propaganda art promotes

political agendas

Manipulating information deceives the public

Perspectivelends

a hand to

progress

Prompting evolutionary thinking and change

Moving forward in multiple directions

Hopefully happens!

The End