JayTodd Richey

Visual Rhetoric Presentation

SignificanceFocal Point? -SkeletonWhy a skeleton?-Evokes terrifying visions that most people are afraid of

Why a little girl?-Easily scared. Holding a teddy bear for comfort.

Background What is the background representing?-The stars and moon convey that it is nighttime. The little girls room has turned into a graveyard. Significance of tombstone?-Tombstone says FOREVER. Most significant message in the artwork.

Foreground Why dead flowers?-Graveyard environment. Representation of death and decay.Why is the headboard of the bed made of bones?-Also another representation of a classic nightmare.

Nightmare Why is the album labeled Nightmare?-The album is a nightmare for the band due to the loss of their best friend, Jimmy “The Rev” Sullivan.-Originally entitled “Welcome to the Family”, “Nightmare” was more appropriate for the band’s situation.

LogosLogical Appeal?-Even though most people won’t admit it, they’re intrigued by things that frighten them. For the young girl, her worst nightmare is the skeleton haunting her.

Ethos How is this credible?-The band’s songs relate to a nightmare in their life from loosing their best friend.

Pathos Emotional Appeal?-Some people are frightened by the image of a skeleton haunting a young girl

-Other people are frightened that the young girl’s room is a graveyard instead of a normal young girl’s room

FactsIntended Audience?-Avenged Sevenfold lovers and people who can appreciate the meaning of songs that correspond with the meaning of the artwork

When Released?-July 27, 2010

Avengedsevenfold.com

Sources