Podcasting In Higher Education
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Transcript of Podcasting In Higher Education
Main Intro Slide with TITLE + Conference Hashtag
#podcast4edu
Attention =
#SMSSummit
Chris AlexanderHost of University Social Pro Podcast
alexandermaniauniversitysocialpro.com
Chris BarrowsHost of Why I Social Podcast and Five Favorites Podcast
cbarrowswhyisocial.com
#SMSSummit
UNIVERSITY SOCIAL PROHosted by Chris Alexander
universitysocialpro.com
WHY I SOCIALHosted by Chris Barrows
whyisocial.com
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PodcastingMyths
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1. Equipment $$$2. Tech barrier3. Commitment4. No one listens5. Uncut lectures
Podcasting Myths
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Why Podcasting?
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6:00AM Wake up
6:30AM Gym
7:30AM Ready for work
8:00AM Begin commute
9:15AM Arrive in office
11:00AM Meeting
12:30PM Lunch
Recent Grad Steve’s Day2:00PM Meeting
5:30PM Commute home
6:30PM Arrive home
7:00PM Start laundry
7:15PM Cooking dinner
8:15PM Eating dinner
9:00PM Chill
10:30PM Sleep
#SMSSummit
6:00AM Wake up
6:30AM Gym
7:30AM Ready for work
8:00AM Begin commute
9:15AM Arrive in office
11:00AM Meeting
12:30PM Lunch
Recent Grad Steve’s Day2:00PM Meeting
5:30PM Commute home
6:30PM Arrive home
7:00PM Start laundry
7:15PM Cooking dinner
8:15PM Eating dinner
9:00PM Chill
10:30PM Sleep
#SMSSummit
Have you heard of
?#SMSSummit
"Podcasting has been bubbling just below the mainstream for some time. It's a
low-reach, high-engagement medium that's been waiting for something to burst through.
Now the buzz is all about 'Serial'. It's following the same pattern; all of a sudden,
everyone is interested in podcasts”
Larry RosinPresident of Edison Research
“”
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A few things about Serial
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Podcast Listenership + Growth#SMSSummit
Libsyn Download Requests (2012): 10k
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Libsyn Download Requests (2012): 10k
Fast-forward to 2015
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Libsyn Download Requests (2012): 10k
Libsyn Download Requests (2015): 30k
Fast-forward to 2015
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64%
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64% The percentage of podcasts being
listened to on a phone or tablet.
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5
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5 The average number of podcasts a weekly listener hears every week.
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A podcast doesn’t need to be “big” to reach a large audience.
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Data by Zoomph
Who is Investing* in Podcasts?
*Time, attention and/or money
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Ebay Slack Hubspot Adidas
Buffer Angie’s List GE Basecamp
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“Follow the attention”
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Marc Maron interviews Obama in June, 2015
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Podcasting + Higher Ed?
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A Chance To Be Different
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It Fits The “Higher Ed
Budget”
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It Serves A Variety of
Core Purposes
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Thought Leadership
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Cultivates Community
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Provides News and Shares Important Content
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Podcasting Formats
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InterviewStructured, Repeatable Formula, Less Improv
Think: Interviewing Alumni or Campus Leadership
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ConversationalFreestyle, Room for Improv, Host Steers Conversation
Think: Moderating discussion among faculty, Talking
with student groups
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StorytellingAudio version of a film, More effort in scripting, editing
Think: Immersive case studies highlight faculty or
student projects
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InformationalQ&A Style, Call for help, Straight up news
Think: Campus updates, AMA call-in forum, Live Q&A
with Faculty
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What is your PURPOSE?Gap analysis
Define your goal
Benchmark up
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The How(to Podcast)
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How much will it cost? Download our Podcast in Higher
Education Guide at:
www.bit.ly/podcast4edu
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Quality
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Consistency
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Meaningful
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Chris AlexanderHost of University Social Pro Podcast
alexandermaniauniversitysocialpro.com
Chris BarrowsHost of Why I Social Podcast and Five Favorites Podcast
cbarrowswhyisocial.com
#SMSSummit