Podcasting in medical education
-
Upload
ben-ferguson -
Category
Health & Medicine
-
view
7.600 -
download
0
Transcript of Podcasting in medical education
![Page 1: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/1.jpg)
The Pritzker PodcastA novel way to communicate with medical school applicants
Ben Ferguson | Mary Bister
University of ChicagoResearch in Progress29 January 2009
1
![Page 2: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/2.jpg)
Podcasting in medical education
Ben Ferguson | Mary Bister
University of ChicagoResearch in Progress29 January 2009
2
![Page 3: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/3.jpg)
Outline
Introduction to podcasting
Growth of iPod and media player use
Growth of podcasts and expansion into new forms of supplementary media
Podcasting in (medical) education
The Pritzker Podcast
Listenership and listener responses
Potential for applications in other areas of medical education
The future of the Pritzker Podcast
3
![Page 4: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/4.jpg)
Disclaimers
We are not official representatives of the Pritzker School of Medicine.
We (mostly) do not make admissions, financial aid, or curriculum decisions.
We are probably less important than we are about to make ourselves sound.
We are mere medical students, as well as recent ancestors to the modern-day, struggling medical school applicant.
4
![Page 5: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/5.jpg)
Introduction to podcasting
iPOD + broadCAST
Series of downloadable audio or video episodes hosted on internet
Subscriptions using RSS feed (e.g. using iTunes)
Time- and place-shifted media consumption
Simple and very inexpensive to produce
5
![Page 6: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/6.jpg)
Introduction to podcasting
A podcast is a digital audio or video file that is:
episodic
downloadable
program-driven, mainly with a host and/or theme
convenient, usually via an automated feed with computer software
6Center for Journalism and Communication Research, University of Texas
![Page 7: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/7.jpg)
Growth of iPod and media player use
7
![Page 8: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/8.jpg)
8
0%
20%
40%
60%
80%
12-17 18-24 25-34 35-44 45-54 55-64 65+
6
24
34
5255
64
71
6
15
31
464851
73
6
14
24
383839
54
27
16
303031
42
Own iPod or Other MP3 Player
2006 2007 2008 2009
The Infinite Dial. Arbitron/Edison Media Research. Jan 2009.
![Page 9: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/9.jpg)
9Kaiser Family Foundation / New York Times. 20 Jan 2010.
2009
2004 18%
76%
Percent of all 8- to 18-year-olds who own an iPod/MP3 player
![Page 10: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/10.jpg)
10
“That iPods are ‘in’ on college campuses might not surprise you. That Apple's portable music players are more popular than beer?
Now that's surprising.”
—USA Today, 2006
iPods knock over beer mugs. USA Today. 7 Jun 2006.
![Page 11: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/11.jpg)
11
93% of college students who own iPods use them every day
40% for 1-3 hours every day(~2.5 hours on average)
Ferguson et al. J Radio Stud. 2007;14(2):102-21.
![Page 12: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/12.jpg)
12
“By 2010 podcast audience growth is expected to reach a conservative 45 million users who will have ever listened to a podcast. Aggressive
estimates place this number closer to 75 million by this date.”
—Bridge Ratings
The Podcasting Outlook. Bridge Ratings. 12 Nov 2005.
![Page 13: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/13.jpg)
13
0%
5%
10%
15%
20%
25%
2006 2007 2008 2009
22%
18%
13%
11%
Audio Podcast Ever-Consumers
The Infinite Dial. Arbitron/Edison Media Research. Jan 2009.
0%
10%
20%
30%
40%
50%
2006 2007 2008 2009
43%
37%37%
22%
Aware of Audio Podcasts
Among 12+ population
![Page 14: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/14.jpg)
13
0%
5%
10%
15%
20%
25%
2006 2007 2008 2009
22%
18%
13%
11%
Audio Podcast Ever-Consumers
The Infinite Dial. Arbitron/Edison Media Research. Jan 2009.
~54 million people
0%
10%
20%
30%
40%
50%
2006 2007 2008 2009
43%
37%37%
22%
Aware of Audio Podcasts
Among 12+ population
![Page 15: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/15.jpg)
14
Access whenever I want
Content unavailable elsewhere
Portability
More control over content
Fewer commercials
Shorter content
0% 10% 20% 30% 40%
3%
9%
13%
13%
15%
35%
“What is the main reason you watch/listen to podcasts?”
The Podcast Consumer Revealed. Arbitron/Edison Media Research. Jan 2009.
![Page 16: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/16.jpg)
15
“You generally trust the hosts of the podcasts you watch/listen to.”
The Podcast Consumer Revealed. Arbitron/Edison Media Research. Jan 2009.
![Page 17: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/17.jpg)
16
“30% [of college students] create or listen to podcasts.”
—Experience, Inc., 2006
2006 Media Perception Survey. Experience, Inc. 19 Jul 2006.
![Page 18: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/18.jpg)
The case for podcasting
17
![Page 19: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/19.jpg)
Podcasting’s expansion into supplementary media
18
![Page 20: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/20.jpg)
19
Podcasting in medicine and science
![Page 21: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/21.jpg)
20
Podcasting in medicine and science
![Page 22: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/22.jpg)
21
T O U R S T O P S1. Crimson Promenade2. Woods Quad3. Morgan Hall4. Bidgood Hall5. Bashinsky6. Bryant-Denny Stadium7. Reese-Phifer Hall8. Denny Chimes9. Corner of Quad10. Nott Hall 11. Gorgas Library12. Engineering Row13. Corner of Campus & 7th14. Lakeside Dining 15. Ferguson Plaza
1
2
34
5
6
7
11
8
10
9
14
15 12
13
iTour Bama. http://itour.ua.edu
Podcasting in education
![Page 25: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/25.jpg)
23
Podcasting in medical education
![Page 26: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/26.jpg)
24
![Page 27: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/27.jpg)
The Pritzker Podcast
Origins: Pritzker chats, science/medicine podcasts, growing role of social media and technology in medicine and medical education
Goals: transparency, informativeness, rapport
Cost: <$50 at outset, <$100/year
25
![Page 28: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/28.jpg)
The Pritzker Podcast
Means: USB headphones, free VoIP, free audio recording/editing software, free blogging/podcasting platforms, file hosting, domain registration
Topics: the application, tips and advice, FAQs, financial aid, interviewing, school features, research programs, updates
Interaction: email, SDN Forums, on-site questions, chat questions, word-of-mouth, Twitter, Facebook, FriendFeed, Google Voice
26
![Page 29: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/29.jpg)
27
![Page 30: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/30.jpg)
28
This is the first use of podcasting in medical admissions.
![Page 31: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/31.jpg)
29
“A shapeshifting, virtual brochure that answers in depth frequently- and non-frequently-asked questions alike.”
![Page 32: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/32.jpg)
30
![Page 33: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/33.jpg)
Joni
SkypeSkype
SkypeMary
Ben
31
![Page 34: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/34.jpg)
Joni
SkypeSkype
SkypeMary
Ben
31
![Page 35: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/35.jpg)
32
![Page 36: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/36.jpg)
33
![Page 37: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/37.jpg)
34
![Page 38: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/38.jpg)
35
![Page 39: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/39.jpg)
36
![Page 40: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/40.jpg)
37
![Page 41: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/41.jpg)
38
![Page 42: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/42.jpg)
39
![Page 43: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/43.jpg)
40
![Page 44: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/44.jpg)
Listenership and listener responses
41
![Page 45: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/45.jpg)
39,151 unique downloads
42
![Page 46: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/46.jpg)
39,151 unique downloads
42
(~1,500 per episode)
![Page 47: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/47.jpg)
43
![Page 48: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/48.jpg)
44
![Page 49: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/49.jpg)
45
“I drove almost six hours to my interview, and I found that listening to the podcasts was a great way to keep me awake during the drive as
well as a convenient way to get some more information about Pritzker.”
![Page 50: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/50.jpg)
“I always felt like the application process was like smoke and mirrors, but hearing the words right out of the mouth of the admissions
personnel...made things much, much clearer.”
46
![Page 51: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/51.jpg)
“Your shows are informative and interesting, and have convinced me that Pritzker is right for me!...I’ve listened to upwards of 10 of your
podcasts. This has helped me prepare for this and all my interviews.”
47
![Page 52: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/52.jpg)
“The episode transcripts definitely helped me prepare for my interview and gave me a better sense of Pritzker's mission.”
48
![Page 53: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/53.jpg)
100% agreed or strongly agreed that Pritzker was accurately represented.
88% agreed or strongly agreed that the Pritzker Podcast encouraged their decision to attend.
49
![Page 54: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/54.jpg)
Applications in other areas of medical education?
Lecture recordings (audio/video; Pritzker/Bowman/Schwartz/Grand Rounds)
iTunesU
Residency/fellowship programs
Continuing medical education
Patient education/preventive medicine
Press/promotion/advertising/bragging
50
![Page 55: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/55.jpg)
The future of the Pritzker Podcast
Video tours/podcasts?
Forum?
Faculty profiles?
Lecture/seminar recordings?
Live broadcasts with chatrooms?
Augmented reality?
iPhone application?
51
![Page 56: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/56.jpg)
Thanks
Joni Krapec
David Owen
Sylvia Robertson
Holly Humphrey
Halina Brukner
Darrel Waggoner
Anthony Montag
52
Laura Hodges
Colleen Plein
Becky Bielang
Erin Kirkham
Mac Walter
Mike Glista
Jeff Eisen
David Raleigh
Erica Sullivan
Mike Drazer
Katie Gielissen
Marcus Dahlstrom
Melanie Odeleye
Lucia Navar
Vinny Arora
Shalini Reddy
Leo Faoro
Herb Abelson
![Page 57: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/57.jpg)
Thank you too.Questions?
53
![Page 58: Podcasting in medical education](https://reader033.fdocuments.us/reader033/viewer/2022050613/5558a3e3d8b42aa6708b509c/html5/thumbnails/58.jpg)
Resources
54
Pritzker Podcasthttp://pritzkerpodcast.com
Podcasting: A Teaching with Technology White Paperhttp://www.cmu.edu/teaching/resources/PublicationsArchives/StudiesWhitepapers/
Podcasting_Jun07.pdf
A Podcast Primerhttp://www.radicaltrust.ca/2007/08/07/a-podcast-primer/
Making a Podcast (Apple)http://www.apple.com/itunes/podcasts/specs.html
The Podcasting Legal Guide (Creative Commons)http://wiki.creativecommons.org/Welcome_To_The_Podcasting_Legal_Guide