Email Marketing Best Practise - EGR Digital Marketing, by popcorn Email Marketing
PLEASE CHECK-IN Marketing 2017 Sli… · Using email marketing software, we send campaigns to your...
Transcript of PLEASE CHECK-IN Marketing 2017 Sli… · Using email marketing software, we send campaigns to your...
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PLEASE CHECK-IN
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Strategic Online/Offline CampaignsSent to Customers and/or Prospects
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What Do I mean by “Online/Offline”?
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Online:
Using email marketing software, we send campaigns to your existing email list.
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Online:
Using email marketing software, we send campaigns to your existing email list.
Update your JM Catalog each time a campaign is sent.
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Online:
Using email marketing software, we send campaigns to your existing email list.
Update your JM Catalog each time a campaign is sent.
Create a landing page on your website.
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Offline:
Create printable materials to go with the campaign.
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Offline:
Create printable materials to go with the campaign.
Sales Flyers, brochures, customized business cards,
mini booklets, etc.
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E-Marketing:
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Many Ways to Use:Here are a few examples…
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Product Promotion
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Product PromotionService Announcements
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Product PromotionService Announcements
Informative
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Product PromotionService Announcements
InformativeEvent Invitation
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Product Promotion
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Can be 1 Productor many.
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Can be 1 Productor many.
Even Entire Lines
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Can be 1 Productor many.
Even Entire Lines
In either case we link to your JM
Catalog
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We have an email design ready to go…
Who do we send it to?
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It is easy enough to just send to everyone and when you're first starting out I would
recommend you do so.
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But as you get further into this you are going to see that a Market Specific Strategy can be
more effective.
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Market Specific campaigns have up to 10% higher open rates and 5% higher click rates on
average.
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If you have 1200 email contacts:
Let’s say 200 of those are in our target market…
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Sending to everyone: 300 opens 15 clicks
Targeted audience: 70 opens 7 clicks
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Doesn’t look like that helped?!
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Mailchimp’s New Free Forever Plan:
If you have less than 2000 email contacts…(which most of you do)
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You can send up to 12,000 emails for FREE every month.
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If we are sending to everyone the maximum allowed under that plan your average
number of opens will be around 3000/mth
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Average number of Clicks will be around 150/mth
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If we go with a targeted approach our number of opens would be closer to
4200/mth
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Clicks around 420/mth!
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Market Specific
OPENS 4200
CLICKS 420
Blast Everyone
OPENS 3000
CLICKS 150
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Market Specific
OPENS 4200
CLICKS 420
Blast Everyone
OPENS 3000
CLICKS 150
Nevermind, That is better!
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Gaining an additional 270 clicks in a month is great…
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But getting 420 clicks that are pre-qualified leads is AWESOME!
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Back to the our email…
I chose this product because you likely have more than a
couple markets that buy these products.
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You don’t have to reinvent the wheel each time you want to send to a different market.
You can modify a phrase or 2 to direct the email toward a different market and you’re
good to go.
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Email was sent, Stats are in, Now what?
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Analytic Reports:
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As great as it is that we can see who opened an email that we sent and even more great
that we can see who of those clicked on something.
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Being the “Stat Guy” that I am, that was nowhere near enough for me!
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I needed to take it further…
I wanted to know more about the people who were interacting with the emails…
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I came up with a way that we can take the Open/Click reports that the email software
provides and break them down…
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by Sales Rep
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by Sales Rep
by Market Group
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by Sales Rep
by Market Group
by Item Category
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Sales Rep gets a Report:
Every contact here opened
the email.
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Also shows if they clicked and what they
clicked on.
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Shows Open/Clicks for each contact on the last 10 campaigns
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The Sales Manager gets a
similar lead sheet that shows all
opens and clicks for all reps
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With additional lifetime analytics
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Over time we can start better predicting who to send what, and when to send it.
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Optional additions to a campaign…
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JM Catalog:
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You ALL struggle keeping your JM Catalog updated.
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This can be an easy way for you to keep it fresh and updated.
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You can add a matching web banner to your
JM Catalog
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They are clickable to
move the user to the ordering
page.
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Or a group of items.
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They go live at the same time the email is sent
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Now we have expanded the reach of the campaign!
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Flyer Handouts:
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- Designed to match email
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- Designed to match email
- Can be printed as needed
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- Designed to match email
- Can be printed as needed
- Add Sales Rep Info
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- Designed to match email
- Can be printed as needed
- Add Sales Rep Info
- Add Sales Rep Photo
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Landing Pages:
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These are generally used for campaigns where a lot of info needs to be conveyed
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Or Videos are being used
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Unlimited Content
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Unlimited Content
Links to JM Catalog
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More Content Area
Links to JM Catalog
Can Display Video
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Plus the added benefit of increased traffic on your website which is going to help your SEO
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Getting Started:
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1. Setup your email software account
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1. Setup your email software account
2. Get your mailing list out of STEP1
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1. Setup your email software account
2. Get your mailing list out of STEP1
3. Audit the list for bounce causing issues
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1. Setup your email software account
2. Get your mailing list out of STEP1
3. Audit the list for bounce causing issues
4. Upload the list to mailing software
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1. Setup your email software account
2. Get your mailing list out of STEP1
3. Audit the list for bounce causing issues
4. Upload the list to mailing software
![Page 83: PLEASE CHECK-IN Marketing 2017 Sli… · Using email marketing software, we send campaigns to your existing email list. ... products. You don’t have to reinvent the wheel each time](https://reader034.fdocuments.us/reader034/viewer/2022052018/6031cfaec48c207e66243606/html5/thumbnails/83.jpg)
Getting the List out of STEP1…
Open Query Module
Choose the “Customers (Not Obsolete)” View
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Check the following fields:
CustomerNameSalesContactFirstNameSalesContactLastName
SalesContactEmailAddressSalesmanCodeMarketGroup
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Save to Excel and send