ENGLISH EXAM

Franzani/ Urrutia/ Barja

In one word…

PLAGIARISM n. plagiary, plagiarism, use of another person's written work without acknowledging the source; unauthorized use of patented or copyrighted materials.

 v. plagiarize, copy another person's written work without giving the proper acknowledgement; copy patented or copyrighted materials without permission. 

IN ADVERTISING…

Plagiarism in advertising is one that leverages the reputation of others to offer their own products, imitation logos, eslogans, designs, language, among others. The attentive plagiarism in

addition, to creativity, an essential element of advertising.

CONARAutorregulaciny Advertising Council is responsible to disseminate and ensure compliance of laws and autorregulacin advertising.

IN CHILE THERE ARE NO SANCTIONS

CREATIVES OR COPYATIVESCreativity is associated with the generation of new ideas and concepts that usually produce original results, for the last time and the Internet at our disposal is much easier access to see this kind of innovative and creative results, but has been transformed into a weapon double-edged, because we have everything within reach and is also much easier to copy these ideas, or simply "make up" what we see and adapt to our context and then apply and receive the applause and praise of how creative we are.

WE COPY SUCCESSFUL IDEAS FROMMORE DEVELOPED COUNTRIE.

CASE 1Retail store "Paris"

The Bicentennial Commercial

The Bicentennial Commercial

(Watch COPY video)

Retail shop in Paris launches April its new commercial, which occupies a topic of massive karaoke singing the song "Together" from Los Jaivas in which that song was used by the store without the consent of the band. Which caused great polemic.

(Watch ORIGINAL video)

…AGAIN PARIS

CASE 2Retail store “Ripley"

Month of dreams

Month of dreams

(Watch COPY video)

The Campaign's "Month of dreams", presents the new collection of mattresses where there is a similarity with the video Her Morning Elegante.

(Watch ORIGINAL video)

CASE 3Bonella

Metro de Santiago

Bonella

(Watch COPY video)

The  campaign  of  Bonell  along  with  the  metro  of  Santiago where  they made an  installation  in which  showed a  ladder like  a  piano  and  when  steps  sounded.  But  this  has  been another  commercial  plagiarism,  since  this  installation  was performed Stockholm

(Watch ORIGINAL video)

CONCLUSION