Pitching for a Seed Round - John Stokes
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CONFIDENTIAL PITCH IT John Stokes | Partner, Real Ventures June, 2014 © @evablue
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Transcript of Pitching for a Seed Round - John Stokes
CONFIDENTIAL
!
PITCH ITJohn Stokes | Partner, Real Ventures June, 2014
© @evablue
CONFIDENTIAL
!
ITS RARELY ABOUT WINNING
© @evablue
Whip your startup into shape
CONFIDENTIAL
!
GIVE THE AUDIENCE A CHANCE TO ACCLIMATIZE
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CONFIDENTIAL
!
NARROW THE FOCUS
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CONFIDENTIAL
!
POSITION THE PROBLEM AS AN OPPORTUNITY
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CONFIDENTIAL
!
HIGHLIGHT THE INSIGHT
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CONFIDENTIAL
!
PAINT WHAT SUCCESS LOOKS LIKE …. ……FOR THEM
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CONFIDENTIAL
!
CREATE A SENSE OF FAITH IN YOU ….. ….OR IN YOUR PROGRESS
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CONFIDENTIAL
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CHANGE SIDES OF THE TABLE … NOW !
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CONFIDENTIAL
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WHAT MILESTONE OR SIGNPOST ARE YOU LIKELY TO ACHIEVE NEXT?
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CONFIDENTIAL
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SHOW THEM YOU’RE A VISIONARY …. ….NOT A DREAMER
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CONFIDENTIAL
!
ALWAYS ASSUME YOUR PITCH WILL SUCCEED
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CONFIDENTIAL
!
DON’T MAKE THEM GUESS….. …..ASK FOR WHAT YOU WANT
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CONFIDENTIAL
THE 90 SECOND PITCH: !
10s - don’t bore or scare them 20s - be intriguing 45s - now pitch them 15s - arrange a follow up as soon as you get any interest
© @evablue
Whip your startup into shape
