Pitch Deck July - startupchallenge.pl · INVESTOR PITCH DECK “ We are building the world’s most...

INVESTOR PITCH DECK

Corporate Health Programs are so old-fashioned - We are about to change that -

TRAIN&BENEFIT

INVESTOR PITCH DECK

“We are building the world’s most innovative Employee Health Engagement Platform

OUR VISION �2

•Body & Mind Challenges

“

•Exciting Rewards •Personal AI Trainer •Employee Web App

INVESTOR PRESENTATION

�3THE PROBLEM

Let’s talk about HR Managers

This is Jesse

Jesse is super busy.

Why is that? Because he runs the HR department of a highly successful and fast growing company

Jesse is also concerned about the workforce

Stress levels are high

Alarming sick-leave rate Jesse has an idea:

Fluctuation went up by 10%

“Let’s help our staff with a corporate

wellbeing programWar for talent -

looks for interesting benefits for new

employees


�4

3

2

1

THE PROBLEM

Corporate Health Programs are inefficient

Costs and organisational efforts are soaring high

Jesse creates a comprehensive sports and relaxation offering

But soon Jesse realises:

Staff engagement is at frustrating low level

Access and distribution are too complicated


�5CUSTOMER DEVELOPMENT

Please meet the Real-Life Jesse

“We are looking for a solution which could reduce the amount of sick days and promote a healthy lifestyle within the entire staff. We wish to use a platform, which could provide rewards for making healthier choices.” Jesse Kowol HR Manager, Knip

Feedback from 15+ HR managers and CEO’s: Only 15–20% of employees are participating in health programs

It’s time to help Jesse and his colleagues! We motivate your team to get and stay healthy.


�6OUR SOLUTION

Enable Healthy-lifestyle Fun Again

Gamification Implementing game elements with

body&mind challenges to maintain high utilisation

Web Application Providing easy access for everyone – No

technical infrastructure needed

Rewards Receiving individual benefits to

kick-start external motivation

In order to beat current health initiatives – Focusing on user engagement is key!


�7OUR PRODUCT

AI Personalised Trainer

Artificial intelligence personal trainer chatbot is there for you 24/7. It will answer all questions

related to health and training of your employees. With personalised messages it gathers user data and

statistics.

Gathering user statistics Ability to learn

Conversation in real time with AI Available 24/7AI Chatbot


Get RewardedPick your favourite reward from a wide range of partners: massages, personal trainer workouts, etc.

Make ProgressReceive individual statistics and advice – review your achievements and get team benchmarks

At Your PaceSimple body & mind exercises,

techniques and recipes you can use at your workplace or at home

Stay AnonymousUse the app and its features all by

yourself or compete with your colleagues

OUR PRODUCT

Web App for Employees�8

Type to enter a caption.


�9

Access to Web AppEmployees can use the app and its content - alone or as part of a team

Rewards and ChallengesTrain & Benefit will provide individual partners and body & mind challenges to stimulate motivation among staff

Custom HR-DashboardPersonal management can pull customised reports and analyses to track and influence program success Companies pay a monthly fee per employee and

based on the required service level (7 - 20€)

THE BUSINESS MODEL

A B2B - Subscription Service

Later Stage: B2C model (additionally)

INVESTOR PRESENTATIONINVESTOR PITCH DECK

�10THE MARKET POTENTIAL

1 Billion € + Opportunity

305,80 Mio. €

9,85 Mio. €

1,56 Bn. €

Target Companies Berlin:

(7200 M-Sized Businesses, On Average 60 Employees, 38% with active Health Management,

12 Months Payment of 7€/Employee)

▪ Medium Sized - 50 to 500 Employees

▪ White and Blue Collar Workforce

▪ Active Corporate Health Management

Initial Target Customer

Market Opportunity (Europe)

Market Opportunity (Germany)

Beachhead Market (Berlin)


�11GO-TO-MARKET STRATEGY

Selling directly to our Target Customers

Direct Sales• Prospecting towards recommenders, influencers and decision-makers • Core targeting at C-Level and head of HR • In-house lead-generation via content marketing and referral systems

Sales Hacking• Identifying company internal advocates (e.g. running group / CrossFit circle) • Grant access to app and it’s features • Use advocates as internal influencers for up-selling towards HR

Agency Sales (Earliest in Q1 ’19)• Using health consultants as a sales vehicle • Commission-based renumeration

10 %

20 %

70 %

Direct SalesSales HackingAgency Sales


�12

Reward System

HR Dashboard

Mindfulness Content

Activity Challenges

Train & BenefitFeatures Dacadoo (SUI) Moove (GER) WeFitter (ESP)

AI Chatbot

At this moment, no platform exists for the German market, that encourages its users to attain healthy habits with an innovative and personalised incentive scheme. We believe that WeFitter currently provides the best product to serve the needs of HR departments. Based on personal interviews, we know that WeFitter is not trying to reach the German market in the following two years. Moove and Dacadoo are the main competitors in Germany.

THE COMPETITION

Feature Comparison


�13MEET THE TEAM

Complimentary Skills and Experiences

Paulina Baginska

3+ Years Experience in Product Management Licensed Personal Trainer, Fitness Influencer

Product management

Vahid Helalat

5 Years experience in Software Engineering

IT/ Software Dev

Advisors

UX/UI Designer

Bartosz Matynia

Lukasz Keller Joanna Nogaj Product/Tech

Allegro.pl Psychologist

Mindfulness Coach

7 years experience with UX/UI design

January ‘18

October ‘18Launch pilot

customer programme with 3 clients

January´19

Feature integration for

wearable devices

March ‘19

Feature AI Personal Trainer

Chatbot

MILESTONE PLAN

Step by Step in the Production Process

Q1 ‘19

Launch of Startup Berlin

Health Challenge

HR Dashboard

INVESTOR PRESENTATIONINVESTOR PITCH DECK

�15

Train&Benefit Rheinsberger Strasse 76/77 10115 Berlin, Germany

Email: [email protected] Web: trainandbenefit.com

Paulina: +49 (0) 157 302 468 63

Address

Contact Info

Telephone

Any open Questions?Let’s stay in touch

Pitch Deck July - startupchallenge.pl · INVESTOR PITCH DECK “ We are building the world’s most...

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