Pinky’s day out
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21-Oct-2014 -
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Transcript of Pinky’s day out
Pinky’s Day OutA deep dive on Pinky
Pinky loves chocolates…And knows exactly how to get some from
Mamma… How does she do it?Does she promise to
eat her chapatis and veggies everyday?
Does she say “Pleaseee
pleaseeeee…” till mamma gives in?
Does she start weeping…?
Or does she say “ Rahul’s mamma
always gives him chocolates in his Tiffin
box…?
And what if Pinky suddenly takes a liking for something else instead of
chocolates?
What will make her change her mind?
How will she them change mamma’s mind?
Doing a Deep Dive
Let’s do a deep dive into Pinky’s life• Find out what really excites her• What does Fun mean to her in terms of food?• What appeals/ what repels• What is an absolute NO-NO• What is it that she is “okay’ with sometime• What is it that she “reallly loves”?
Noone can tell this better than people who know Pinky
very well
Going ahead with the Deep Dive
• Mrs. Mehra, Pinky’s mamma• Ms. D’Souza, Pinky’s class teacher• Dr. Ahuja, Pinky’s paedetrician• Dr.Sinha, child pyschiatrist in Pinky’s school• Vishal , who works in Mcdonalds and organises
Pinky’s birthday parties every year• And of course, Chintu, Rahul and Geetika…
Pinky’s best friends
• Consumer Observation – Spend the day with a mother and her kid
• Expert Interviews– One to one with teachers, child psychiatrists,
pediatricians, Mcdonalds ( kids eat outs)
• One day Mixing Session with the core and support team
» Sharing learnings» Arriving at key insights» Agreeing on a way forward» Could be run by the agency
Thank you