Kids Day Out
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Transcript of Kids Day Out
I just wanted to say a B-I-G thank you for today.∫ It was just amazing! My son was too
little to go last year, but is at a good age now to really enjoy the performances, and he
did big time! We sat front row at Yo Gabba Gabba and sung along as my bub danced
his lil butt off. With everything you had on offer and all the free stuff too, we will be
returning next year for sure!” - SARA LOUISE TANNER, SYDNEY NSW The festival ran
smoothly and visitors where consistent throughout the day – we are happy with our
result and look forward to be part of it again next year. The on-site staff was very
helpful and ensured we were looked after on the day and dealing with you in the lead-
up has been very easy. - Ronel Fourie, National Manager, Bettina Management Thank
you. Timomatic had a wonderful time! - Jana Bilios, Mark Byrne Management We have
heard great feedback. The audio team were lovely and professional. The LED screen,
the TV screens and lighting in general were fantastic. The front of house and back of
house crew were so helpful and pleasant, there was absolutely no stress at any stage.
As far as Lah-Lah are concerned the whole production was really an incredibly slick
operation all over. Thank you for having us involved. - Mark Harris, Lah-Lah Productions
It was great and we heard amazing reviews, the Xbox room was great fun, Jordan and
all the fans that followed him around afterwards all got tattoo’s and free iceblocks,
they loved it! It was very well organised, attended and overall fantastic event. We had
a blast! - Lee-Anne Jansen, Jordan Jansen The day went really well, it was a great
turn out and we found it to be really well organised. Hopefully we can do something
together again next year! -Jade Adams, NBC Universal Studios What a great day out!
We all had a wonderful time. Master 3 loved the Wot Wots and Jimmy Giggle, Master
4 loved Roary the Racing Car and Ben 10, Mummy loved Jimmy Giggle and Timomatic
and Daddy loved the air brush tattoos and rides. We will definitely be back next year.
No waits over 10 minutes for the Meet and Greets, no waits for rides and lots of free
roving entertainment - balloonists were great. Thank you so much for a really terrific
well organised event. It was perfect! I forgot to mention the dinosaurs OMG fantastic.
- Emma Benn, Freshwater NSW “What a great day out! We all had a wonderful time.
Master 3 loved the Wot Wots and Jimmy Giggle, Master 4 loved Roary the Racing Car
and Ben 10, Mummy loved Jimmy Giggle and Timomatic and Daddy loved the air brush
tattoos and rides. We will definitely be back next year. No waits over 10 minutes for the
Meet and Greets, no waits for rides and lots of free roving entertainment - balloonists
were great. Thank you so much for a really terrific well organised event. It was perfect!
I forgot to mention the dinosaurs OMG fantastic.” - EMMA BENN, FRESHWATER NSW I
just wanted to say a B-I-G thank you for today.∫ It was just amazing! My son was too
little to go last year, but is at a good age now to really enjoy the performances, and he
did big time! We sat front row at Yo Gabba Gabba and sung along as my bub danced
his lil butt off. With everything you had on offer and all the free stuff too, we will be
returning next year for sure!” - SARA LOUISE TANNER, SYDNEY NSW The festival ran
smoothly and visitors where consistent throughout the day – we are happy with our
result and look forward to be part of it again next year. The on-site staff was very
helpful and ensured we were looked after on the day and dealing with you in the lead-
up has been very easy. - Ronel Fourie, National Manager, Bettina Management Thank
TargeTs Kids day OuT
3/3/2012 Sydney Showgrounds
Event Recap
eVeNT iNFOrMaTiONTarget’s Kids Day Out (TKDO) festival took place on the 3rd
March at the Sydney Showgrounds bringing together 38 of the top children’s performers for a day of non-stop
entertainment. The festival took on an exciting new format
with plenty of activities, live experiences, roving entertainers
as well as bringing in international and national performers
to Sydney. Held over 18,000 sqm the festival consists of
Channel Ten Main Stage, ABC 4 Kids Arena, Picnic Areas, Kinect
XBOX Gaming Arena and Kids Arena, with performances from:
Rob Mills • Timomatic • Yo Gabba Gabba • Ben 10 • Jimmy Giggle • Scott Tweedie • Jay Laga’aia • Jordan Jansen • Adam Mada • Anthony Georgiou • Bananas in Pyjamas • Barbie • Beau Walker • DoDaDums • Street Kulture Breakers (SKB) • Carpe Idiotus • Cookie Monster • Dinosaur Petting Zoo • Dirtgirlworld • Elmo • Enviro-Mentals • Falcon and Cyber Robots • Freestyle Motor Cross Riders • Kitchen Whiz • Lah-Lah’s Big Live Band • The Lorax • Lunar Jim • Magical Tales • Miffy • My Friend Mark • Postman Pat • Roary the Racing Car • Shaun The Sheep • Sofya Gollan • Teddy Rock • The Wotwots and Ziggity Crew.
It was just amazing! My son was too little to go last year, but is at a good age now to really enjoy the performances, and he did big time! We sat front row at Yo Gabba Gabba and sung along as my bub danced his lil butt off. With everything you had on offer and all the free stuff too, we will be returning next year for sure!”
- sara louise tanner, sydney nsw
14%
2%
201134%
39%
11% Adults
Children 18 mos - 5 yrs
Children 6 yrs - 10 yrs
Children Over 10 yrs
Children Under 18 mos
20123%
28%
31%
22%
In 2012 there were a total of 6324 patrons including parents with children
in attendance, an 11% increase from the
previous year with 5687 attendees.
aTTeNdees
parTNersWorking with highly reputable brands ABC 4 Kids and
Microsoft Kinect XBOX 360, TKDO provided its partners
with opportunities to engage with their target market and
allowing them to directly interact with the brand.
With naming rights to the ABC For Kids Arena, ABC Commercial
supported the TKDO with updates on the following Facebook pages:
ABC For Kids For Parents (27,600), ABC Shop (5,180) and Bananas in Pyjamas (1,575,000).
ABC Commercial also promoted the event with a ticket giveaway
to the NSW members of the ABC Shop VIP e-newsletter (90,000), as well as having posters and flyers available in ABC
Shops in Sydney.
Our gaming partner and sponsors to the XBOX Kinect Gaming
Arena brought interactive gaming areas, parent’s lounges,
children’s activities, branded as well as other promotional
giveaways. Microsoft supported the TKDO through their
marketing and Facebook (46,604).
2DAYFM
SESSION
FEbruArY MArSPOTS
W T F S S M T W T
22 23 24 25 26 27 28 29 1
Scott Tweedie Read 30” Mon-Fri Break 4 4 4 12
Scott Tweedie - BONUS 30” Mon-Thu ROS 1 1 2 1 1 1 1 18
Kyle & Jackie O Live Read 30” Mon Break 1 1 2
Kyle & Jackie O Live Read 30” Mon Drive 1 1
2DAYFM “Whats On” 15” Mon-Sun ROS 3 3 3 3 2 15
Fifi & Jules Live Read 30” Fri Drive 1 1
Home Page Tile Home Page
WIN Page Tile WIN Page
Dedicated Online Page Online Page
TOTAl SPOTS 49
MASThEAD r’ShIP SEPT 11
CIrC SEPT 11
Blacktown Sun 69,000 48, 278
Hills News 80,000 59,636
Rouse Hill-Stanhope Gardens News* 11,011 11,011
St Mar ys Mt Druitt Star 53,000 40,566
Camden-Narellan Adver tiser 41,000 18,685
Campbelltown Adver tiser 93,000 50,757
Wollondilly Adver tiser 18,000 11,938
Fair field City Champion 87,000 55,966
Liverpool City Champion 106,000 49,498
South West Adver tiser* 8,388 8,388
Penrith City Star 68,000 49,957
St George & Sutherland Shire Leader (Thur) 230,000 148,887
The Sun - Parramatta/Holroyd 54,000 52,962
TOTAl 918,399 606,529
Kids Day Out executed an Austereo on-air promotion with extensive air time and online ticket
giveaway through flagship station 2Day FM, Total Value: $45,010.00. The campaign ran during
Breakfast (75,690), Drive (67,280) and online (927,286). The campaign breakdown is
outlined below.
FAIRFAX NEWSPAPERS PROMOTION
MarKeTiNg suMMaryTKDO was marketed extensively through Radio, Print Advertising, Online, Social Media, Direct
Mail and Flyer Campaigns.
Fairfax Community News group ran in all their papers an ‘In Motion’ feature on w/c 16th, 23rd and 30th Jan; T32 general promo advertisement; Front page 300 x 100 web button and a 160 x 160 web button for the month of February until the 3rd March – Advertisement Value: $11,543.00 GST inc. The following is the lists of publications along with the circulation and readership.
brAND ChANNEl PlACEMENT rEACh VAluE
moshtix Website Homepage Main Feature 45,000 $4,000
moshtix Website Homepage Main Feature 45,000 $4,500
moshtix Moshguide EDM Event of the Week 245,430 $7,000
moshtix Dedicated Email Tailored brand message 150,894 $8,387
moshtix Social Media Facebook post 12,000 $550
mX - Sydney Print Featured Event : Med (4) 737,000 $650
Hit - NSW Print Featured Event (2) 3,303,000 $3,000
The Telegraph Website Dailytelegraph.com.au/Enter tainment/ 400,000 $7,000
News.com.au Website News.com.au/Enter tainment/Music 755,000 $10,500
TOTAl $45,587
1,245,000
Print4,040,000
Website
12,000Social Media
150,894Dedicated Email
Moshguide EDM245,430
$24,437moshtix
$10,5000News.com.au
$7,000The Telegraph
$3,000Hit NSW
$650 mX Sydney
MOSHTIX The ticketing agent, Moshtix also provided
extensive marketing support to the value of $45,587 through their channels including;
reach | value
FPC OBC, Events
FPC, Review
OBC, Diary and Editorial
*Source: ABC Audit
Jul - Dec 11
156,000 readershipcirculation 28,237
175,000 readershipcirculation 23,624
148,000 readershipcirculation 22,651
169,000 readershipcirculation 29,056
NAMING RIGHTSTarget Australia was the exclusive naming rights sponsor of the festival. The Target logo was incorporated into the Kids Day Out logo and used on all marketing and advertising materials.
Target Australia further supported the TKDO with in-store posters in selected local stores, updates on Facebook (185,000) and ticket giveaways through their website and EDM.
spONsOrsHip
MAGAZINE SPONSOR
Next Media were the official magazine sponsor with support through titles DMAG, Mania, GirlPower and Little Angel. Next Media provided 10,000 magazines for giveaways on the
day (RRP $5.95 each = Value $59,500), facebook updates, as well as advertising to the
value of $15,750.
Total Readership: 648,000Total Circulation 103,568
20:00
18:30
17:00
11:30
09:00
08:00
07:30
07:00
06:00
19.0
2.12
20
.02.12
21.0
2.12
22.0
2.12
23
.02.12
24.0
2.12
26
.02.12
27.
02.12
29
.02.12
01.0
3.12
TELEVISION SPONSORNetwork TEN was the exclusive TV partner for the TKDO, providing $55,000 of on air advertising space in the Sydney market. Rob Mills also hosted a Young Talent Time competition at the TKDO with Network Ten providing backstage passes to a live Young Talent Time performance and a recording session with Robert Conley to the winner.
Network TEN created two commercials, see schedule below.
1 x 15 second spot running Fri 17th Feb – Fri 24th Feb giving away tickets
1 x 30 second spot running Fri 17th Feb – Fri 2nd March promoting TKDO and Rob Mills appearance
*Source: Roy Morgan readership survey Sept 2011
DATE PublICATION CIrCulATION rEADErShIP
28/01/2012 Best Weekend* 295,066 840,000
19/02/2012 Sun Herald* 410,407 978,000
23/02/2012 Daily Telegraph* 347,924 800,000
25/02/2012 Sunday Telegraph* 606,101 1,427,000
26/02/2012 Mediaweek 1,000 -
27/02/2012 Inner West Courier* 76,837 126,000
28/02/2012 Inner West Courier* 45,649 99,000
28/02/2012 Macar thur Chronicle* 76,166 105,000
28/02/2012 Blacktown Advocate* 51,356 79,000
28/02/2012 Liverpool Leader* 58,271 106,000
29/02/2012 Fair field Advance* 56,116 84,000
29/02/2012 Nor thern District Times* 58,337 71,000
29/02/2012 Parramatta Adver tiser* 82,737 1,150,000
29/02/2012 Rouse Hill Times* 18,410 21,000
29/02/2012 Time Out 31,050 -
29/02/2012 Daily Telegraph* 347,924 800,000
Mar, 2012 Hornsby Advocate* 51,399 66,000
1/03/2012 Mosman Daily* 36,571 53,000
1/03/2012 Mudgee Guardian* 3,807 12,247
1/03/2012 Maitland Mercur y* 5,121 14,666
1/03/2012 Nor th Shore Times* 66,670 84,000
1/03/2012 Sydney Morning Herald* 314,643 978,000
TOTAl 3,041,562 6,915,913
PUBLIC RELATIONSBeebox Management was contracted as publicists to pitch and promote the TKDO to relevant
media and the target audience securing radio coverage from 2UE (306,000) from 23/02/2012
until 02/03/2012 and the following:
ONLINE EVENTS LISTINGSTKDO was listed on the following online, event listings and newspaper websites.
Nyngan Obser ver • Event Finder
• Summit Sun • Mt Druitt Standard • Narooma News • Cowra Guardian • Blacktown
Sun • Camden Courier • Grenfell Courier • Wauchope Gazette • Riverina Leader • St Mary’s Mt Druitt Star • Tenterfield
Star • Care For Kids.com • FasterLouder • Junee Southern Cross News • Sydney Showcase • NiveToFive • Caowindra News • Kid Size Living
• Rouse Hill News • Yass Tribune • Babies and Toddlers • JustBerry.com • Manly Daily • GirlpowerMag • Weekend Notes • Parenting Australia • Mudgee Guardian • Mania Magazine • GetANightlife.
com • St George and Sutherland • Leader • Only Sydney • Nite Guide.com • Parkes Champion Post • Mainly Manly
• Parramatta Sun • WhatsOnSydney • Babyology • Sydney For Kids • Practical Parenting • Live Guide
• Daily Advertiser • Parenting Australia • Resourcing Parents
Northern Beaches Kids Guide •
Singleton News • Resident Advisor • Northern Daily Leader • NovaFM • Coly Point
Observer • Griffith News • YouTube • Macarthur Advertiser • Liverpool Champion • FamilyCapers.com.
au • Everguide • NovaFM • Wauchope Gazette • Harden Express • Forbes Advocate • Koffee.com • Fairfield Cham-pion • Port Macquarie News • Warren Advocate • Harden
Express • Daily Liberal • Scone Advocate • Braidwood Times • Nambucca Guardian • Macleay Argus •
Penrith Star • Cobar News • Merimbula News • Booroowa News • Hunter Valley News
• NSW Events • Maitland •
ABC • Mercury • Moshtix
• Dungog Chronvile • Wel-lington Times • Bellingen Courier •
Muswellbrook Chronicle • South West Advertiser • Babiesand Toddlers
• Cessnock Advertiser • Daily Advertiser • EssentialKids
• Kids Day Out was promoted on approx 120,000 printed items including flyers, posters and leaflets
distributed directly to (2,120) Child Care Centres in
Sydney (reaching 80,000 parents and children) through Childcare NSW; further EDMs were sent
out directly to the child care centres.
• Further email campaigns in conjunction with Child
Care NSW (2,120), Babyology (10,000), The Sydney
Film Festival (6,000), NBC Universal Studios (70,000), Sydney Opera House (200,000), Mums Lounge (10,000), ABC Baby, The Sydney Family
Show, Pinpoint Premium Ticketing, ABC Baby as well
as through performer databases with a total reach of
approximately 612,512 subscribed users.
• The Kids Day Out website received 14,841 unique visitors in the month leading up to the festival.
OTHER MARKETING
-jana bilios, mark byrne management
The Xbox room was great fun, Jordan and all the fans that followed him around
afterwards all got tattoo’s and free iceblocks, they loved it! It was very well organised,
attended and overall fantastic event. We had a blast!
- lee-anne jansen, jordan jansen
BE PART OF KIDS DAY OUT 2013
REACH YOUR TARGET AUDIENCE
• Superior exposure with naming rights to
the festival and Main Stage
• Branding across all official media,
sponsorship, partner and marketing
materials (On site, Social, Radio, Print,
Online etc)
• Banner opportunities on site
• Full page advertisement in festival guide
• Screening of Ads on Main Stage
• Product display, sampling and promotions
• Complimentary VIP and General
Admission tickets to the event
• INCLUDES But not limited to: Flyers,
Posters, Advertising, Website, E-tickets,
Banners, Inclusion in all media releases,
PR, On screen and Email blast outs.
• Access a captive, target audience who will connect with your brand
through tailored on site promotions
• Effective integration of your brand with logo/ branding placement at
the festival, in print, media and online
• Customise the sponsorship to meet marketing needs
• Advertise online and onsite
• Access marketing and media opportunities
• Priority access to the event
NAMING RIGHTS SPONSOR
KIDS DAY OUT
Sponsors will commit to providing products and/or
services such as media exposure, prizes, furnishings,
activities etc in exchange for promotion and cross
exposure at the festival. This type of sponsorship is
negotiable and exposure will be based on the level
of commitment provided, however sponsors will have
access to:
• Exposure/ naming rights to specific areas
• Branding across media and marketing materials
(On site, Social, Radio, Print, Online etc)
• Banner opportunities
• Advertisement in festival guide
• Product display, sampling and promotions
• Complimentary tickets to the event and so on
MORE INFO
CONTACTJackieE: [email protected]: +61 (2) 8005 0891
WEBSITE www.kidsdayout.net.au
FACEBOOK www.facebook.com/kidsdayoutfestival
GALLERY www.kidsdayout.dphoto.com
YOUTUBE www.youtube.com/user/kidsdayout
PARTNER SPONSORSponsors will have naming rights to specific areas of the 2013 Kids Day Out as well as access to:
IN KIND PARTNER These are in the planning stages and may be altered depending on sponsor.
• Exposure with branding to specific areas
• Branding across official media and
marketing materials (On site, Social, Radio,
Print, Online etc)
• Banner opportunities
• Advertisement in festival guide
• Product display and sampling
• Complimentary VIP and General Admission
tickets to the event
• INCLUDES But not limited to: Flyers, Posters,
Advertising, Website, E-tickets, Banners,
Inclusion in media releases, PR, On screen
and Email blast outs.
It was a great turn out and we found it to be really well organised. Hopefully we can do something together again next year!
-jade adams, nbc universal studios
we are happy with our result and look forward to be part of it again next year. The on-site staff was very helpful and ensured we were looked after on the day and dealing with you in the lead-up has been very easy.
- ronel fourie, national manager, bettina management
The LED screen, the TV screens and lighting in general were fantastic. The front of house and back of house crew were so helpful and pleasant, there was absolutely no stress at any stage. As far as Lah-Lah are concerned the whole production was really an incredibly slick operation all over. Thank you for having us involved.
- mark Harris, laH-laH Productions
I just wanted to say a B-I-G thank you for today.∫ It was just amazing! My son was too
little to go last year, but is at a good age now to really enjoy the performances, and he
did big time! We sat front row at Yo Gabba Gabba and sung along as my bub danced
his lil butt off. With everything you had on offer and all the free stuff too, we will be
returning next year for sure!” - SARA LOUISE TANNER, SYDNEY NSW The festival ran
smoothly and visitors where consistent throughout the day – we are happy with our
result and look forward to be part of it again next year. The on-site staff was very
helpful and ensured we were looked after on the day and dealing with you in the lead-
up has been very easy. - Ronel Fourie, National Manager, Bettina Management Thank
you. Timomatic had a wonderful time! - Jana Bilios, Mark Byrne Management We have
heard great feedback. The audio team were lovely and professional. The LED screen,
the TV screens and lighting in general were fantastic. The front of house and back of
house crew were so helpful and pleasant, there was absolutely no stress at any stage.
As far as Lah-Lah are concerned the whole production was really an incredibly slick
operation all over. Thank you for having us involved. - Mark Harris, Lah-Lah Productions
It was great and we heard amazing reviews, the Xbox room was great fun, Jordan and
all the fans that followed him around afterwards all got tattoo’s and free iceblocks,
they loved it! It was very well organised, attended and overall fantastic event. We had
a blast! - Lee-Anne Jansen, Jordan Jansen The day went really well, it was a great
turn out and we found it to be really well organised. Hopefully we can do something
together again next year! -Jade Adams, NBC Universal Studios What a great day out!
We all had a wonderful time. Master 3 loved the Wot Wots and Jimmy Giggle, Master
4 loved Roary the Racing Car and Ben 10, Mummy loved Jimmy Giggle and Timomatic
and Daddy loved the air brush tattoos and rides. We will definitely be back next year.
No waits over 10 minutes for the Meet and Greets, no waits for rides and lots of free
roving entertainment - balloonists were great. Thank you so much for a really terrific
well organised event. It was perfect! I forgot to mention the dinosaurs OMG fantastic.
- Emma Benn, Freshwater NSW “What a great day out! We all had a wonderful time.
Master 3 loved the Wot Wots and Jimmy Giggle, Master 4 loved Roary the Racing Car
and Ben 10, Mummy loved Jimmy Giggle and Timomatic and Daddy loved the air brush
tattoos and rides. We will definitely be back next year. No waits over 10 minutes for the
Meet and Greets, no waits for rides and lots of free roving entertainment - balloonists
were great. Thank you so much for a really terrific well organised event. It was perfect!
I forgot to mention the dinosaurs OMG fantastic.” - EMMA BENN, FRESHWATER NSW I
just wanted to say a B-I-G thank you for today.∫ It was just amazing! My son was too
little to go last year, but is at a good age now to really enjoy the performances, and he
did big time! We sat front row at Yo Gabba Gabba and sung along as my bub danced
his lil butt off. With everything you had on offer and all the free stuff too, we will be
returning next year for sure!” - SARA LOUISE TANNER, SYDNEY NSW The festival ran
smoothly and visitors where consistent throughout the day – we are happy with our
result and look forward to be part of it again next year. The on-site staff was very
helpful and ensured we were looked after on the day and dealing with you in the lead-
up has been very easy. - Ronel Fourie, National Manager, Bettina Management Thank