Online Marketing for Hospitality Businesses - eLearning University webinar - Oct 2014
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Brought to you by: Moving the Needle With Online Marketing October 2014
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This presentation will dive deeper into specific tactics for leveraging Reputation Management, Search Engine Optimization and Social Media to promote hospitality businesses to reach and attract visitors, offer customer service, build brand awareness and more.
Transcript of Online Marketing for Hospitality Businesses - eLearning University webinar - Oct 2014
Brought to you by:
Moving the Needle With Online Marketing
October 2014
The Internet, and social media in par3cular, have
RADICALLY CHANGED the way people consume informa3on and the way organiza3ons
PROMOTE THEMSELVES.
The rules of marke3ng HAVE CHANGED.
Consider:
WHERE do your current and future audiences
FIND WHAT THEY NEED?
What does it take?
Listening
What does it take? CONNECTING
#hashtags, RT, Like, Favorite, Reply
The Key is to build ENGAGEMENT #notaonewaystreet
Going BEYOND LIKES takes CREATIVE
CONTENT that CAPTURES people
Online Travel Bookings • Online travel bookings are expected to have reached an all-‐
3me high this summer, with over US$54 billion. Great performance, yet this s3ll represents only a frac3on of the es3mated US$600 billion for the industry (Source: Adobe Digital Index)
• Travel planning is more and more dominated by online resources. Travel review websites have most influence(69%), followed by online travel agencies (57%), travel provider sites (56%) and friends & rela3ves (43%) (Source: Tripadvisor, TripBarometer 2013)
• 65% of leisure travelers begin researching online before they have decided where or how to travel (Source: Ipsos MediaCT)
What saWsfies customers? Booking directly.
Source: Travel Weekly
LISTENING IS content
OUTREACH IS content
CUSTOMER SERVICE is content
Your Customer’s Story
IS CONTENT
Travelers are Heavy Social Media Users: Facebook Dominant
Source: Travel Weekly
Travelers use more than one Social Network
Source: Travel Weekly
Broad Demographics using Social Media
Source: Travel Weekly
How Travelers use Social Media
Source: Travel Weekly
Successful Social Media MarkeWng • PROFESSIONALLY designed page • It’s NOT JUST ABOUT POSTS • You MUST have a PLAN. Though_ul content strategy that incorporates the personal touch, sales and marke3ng, and outreach
• LISTEN AND RESPOND, s3mulate conversa3on • Be a RESOURCE to people • Photos and videos get 60% more li` • Tag / links, Hashtags • WOW your fans!
Don’t have 3me to establish a presence on SOCIAL MEDIA CHANNELS?
Not sure where to start?
Dream Local Digital can help.
Expert help to get you there
• Social Media strategy development
• Social media page design, management
• Reputa3on Management
• Blog development and content crea3on
• …and more!
70% of people trust online reviews
by strangers
90% of people trust online reviews
by people they know
The key is REPUTATION MANAGEMENT…
And you need it now more than EVER!
Review Sites Heavily Used and influence purchase decisions
Source: Travel Weekly
Influence of Review Sites
Source: Travel Weekly
Review Sites Accurate / Useful
Source: Travel Weekly
Gebng Found SEARCH:
97% of consumers search for local
businesses online
How you rank in SEARCH is criWcal
• 90% of searchers stop on PAGE 1
• 75% stop a`er 5 lisWngs
Want to ensure your business can be found locally and on search engines?
Dream Local Digital can help.
EXPERT help to get you there • Search Engine Registra3on • SEO, keyword strategy • SEM and PPC campaigns
• Google, Yahoo, Bing op3miza3on
• …and more!
Impact of Mobile
Facebook now has over 725 million
mobile users Do you have a usable mobile web site?
Impact of Mobile • More than 40% of online traffic related to travel queries now comes from mobile (Source: HeBS Digital)
• 44% of travelers use their smartphone to research travel while they’re traveling (think ac>vi>es, restaurants, other stops and loca>ons as well!) (Source: JiWire Report)
Do you have online booking? Is it mobile friendly?
Impact of Mobile 76% of smartphone owners
and 35% of tablet owners want to use their devices to book travel or hotel rooms when they are on the go and have an immediate need (Source: Mobiquityinc.com)
Do you have online booking? Is it mobile friendly?
Desktops sWll dominate booking
Impact of Mobile: Experience Mahers
• 52% of tablet owners and 60% of smartphone owners complained that mobile travel sites were slow to load
• 51% of tablet owners said that search and selec3on op3ons on travel apps were complicated, and 44% reported that sites were not op3mized for a tablet
Do you have online booking? Is it mobile friendly?
Source: Mobiquityinc.com
Impact of Mobile: Experience Mahers
• 20% of tablet owners were disappointed that apps were not integrated with their loyalty programs, which meant they couldn’t access or redeem points/miles
• 35% of connected travelers would be less likely to book again with a travel brand a`er a slow, confusing or non-‐op3mized experience when researching or booking travel on a mobile device
Do you have online booking? Is it mobile friendly?
Source: Mobiquityinc.com
The Mobile Experience Mahers
Need a MOBILE WEB SITE or have ques3ons about how mobile marke3ng should fit
into your plans?
Dream Local Digital can help.
[email protected] www.dreamlocal.com
www.facebook.com/dreamlocal @shannonkin @dreamlocal
207-‐593-‐7665
for ajending! THANK YOU
