Download - Online Marketing for Hospitality Businesses - eLearning University webinar - Oct 2014

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Moving the Needle With Online Marketing

October 2014

The Internet, and social media in par3cular, have

RADICALLY CHANGED the way people consume informa3on and the way organiza3ons

PROMOTE THEMSELVES.

The rules of marke3ng HAVE CHANGED.

Consider:

WHERE do your current and future audiences

FIND WHAT THEY NEED?

What does it take?

Listening

What does it take? CONNECTING

#hashtags, RT, Like, Favorite, Reply

The Key is to build ENGAGEMENT #notaonewaystreet

Going BEYOND LIKES takes CREATIVE

CONTENT that CAPTURES people

Online Travel Bookings •  Online travel bookings are expected to have reached an all-‐

3me high this summer, with over US$54 billion. Great performance, yet this s3ll represents only a frac3on of the es3mated US$600 billion for the industry (Source: Adobe Digital Index)

•  Travel planning is more and more dominated by online resources. Travel review websites have most influence(69%), followed by online travel agencies (57%), travel provider sites (56%) and friends & rela3ves (43%) (Source: Tripadvisor, TripBarometer 2013)

•  65% of leisure travelers begin researching online before they have decided where or how to travel (Source: Ipsos MediaCT)

What saWsfies customers? Booking directly.

Source: Travel Weekly

LISTENING IS content

OUTREACH IS content

CUSTOMER SERVICE is content

Your Customer’s Story

IS CONTENT

Travelers are Heavy Social Media Users: Facebook Dominant


Travelers use more than one Social Network


Broad Demographics using Social Media


How Travelers use Social Media


Successful Social Media MarkeWng •  PROFESSIONALLY designed page •  It’s NOT JUST ABOUT POSTS •  You MUST have a PLAN. Though_ul content strategy that incorporates the personal touch, sales and marke3ng, and outreach

•  LISTEN AND RESPOND, s3mulate conversa3on •  Be a RESOURCE to people •  Photos and videos get 60% more li` •  Tag / links, Hashtags •  WOW your fans!

Don’t have 3me to establish a presence on SOCIAL MEDIA CHANNELS?

Not sure where to start?

Dream Local Digital can help.

Expert help to get you there

•  Social Media strategy development

•  Social media page design, management

•  Reputa3on Management

•  Blog development and content crea3on

•  …and more!

70% of people trust online reviews

by strangers

90% of people trust online reviews

by people they know

The key is REPUTATION MANAGEMENT…

And you need it now more than EVER!

Review Sites Heavily Used and influence purchase decisions


Influence of Review Sites


Review Sites Accurate / Useful


Gebng Found SEARCH:

97% of consumers search for local

businesses online

How you rank in SEARCH is criWcal

• 90% of searchers stop on PAGE 1

• 75% stop a`er 5 lisWngs

Want to ensure your business can be found locally and on search engines?


EXPERT help to get you there •  Search Engine Registra3on •  SEO, keyword strategy •  SEM and PPC campaigns

•  Google, Yahoo, Bing op3miza3on

•  …and more!

Impact of Mobile

Facebook now has over 725 million

mobile users Do you have a usable mobile web site?

Impact of Mobile •  More than 40% of online traffic related to travel queries now comes from mobile (Source: HeBS Digital)

• 44% of travelers use their smartphone to research travel while they’re traveling (think ac>vi>es, restaurants, other stops and loca>ons as well!) (Source: JiWire Report)

Do you have online booking? Is it mobile friendly?

Impact of Mobile 76% of smartphone owners

and 35% of tablet owners want to use their devices to book travel or hotel rooms when they are on the go and have an immediate need (Source: Mobiquityinc.com)


Desktops sWll dominate booking

Impact of Mobile: Experience Mahers

•  52% of tablet owners and 60% of smartphone owners complained that mobile travel sites were slow to load

•  51% of tablet owners said that search and selec3on op3ons on travel apps were complicated, and 44% reported that sites were not op3mized for a tablet


Source: Mobiquityinc.com

Impact of Mobile: Experience Mahers

•  20% of tablet owners were disappointed that apps were not integrated with their loyalty programs, which meant they couldn’t access or redeem points/miles

•  35% of connected travelers would be less likely to book again with a travel brand a`er a slow, confusing or non-‐op3mized experience when researching or booking travel on a mobile device


Source: Mobiquityinc.com

The Mobile Experience Mahers

Need a MOBILE WEB SITE or have ques3ons about how mobile marke3ng should fit

into your plans?


[email protected] www.dreamlocal.com

www.facebook.com/dreamlocal @shannonkin @dreamlocal

207-‐593-‐7665

for ajending! THANK YOU