ON24 Connectcommunications.on24.com/rs/848-AHN-047/images/ON24_ON24-Conn… · ELOQUA SILVERPOP...
Transcript of ON24 Connectcommunications.on24.com/rs/848-AHN-047/images/ON24_ON24-Conn… · ELOQUA SILVERPOP...
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User Engagement Score
HERE’S A LOOK AT JUST SOME OF THE MARKETING AUTOMATION PLATFORMS WE INTEGRATE WITH
CONNEC
TOR
CONNEC
TORS
CONNECT
SALESFORCE
MARKETO
ELOQUA
SILVERPOP
MICROSOFT
HUBSPOT
INTEGRATION SERVICE
WEBCAST ELITE
GATEWAY
INTELLIGENCE
ON24 Connect removes the manual data management gap between engagement-driven
webinar programs and marketing teams responsible for generating and nurturing leads
before and after the live webinar is complete.
Seamless integration with leading marketing automation software enables real-time and
more informed follow-up within the tools marketing teams use every day, resulting in
increased efficiency and revenue.
ON24 Connect for Marketing Automation Systems
©2017 ON24 Inc. All Rights Reserved 1-877-202-9599 ON24.COM
22©2017 ON24 Inc. All Rights Reserved 1 877 202-9599 ON24.COM
ON24 CONNECT
“ON24’s Marketo integration makes reporting to the organization easy.”– Amy Holtzman, Director, Online Marketing
& Demand Generation, Conductor
“ I like how easy it is to set up events in ON24 and how straightforward the Marketo integration is.”
– Masha Finkelstein, Deman Generation Lead, Betterwork
METRICS THAT CAN BE PASSED FROM ON24 TO CRM AND MARKETING AUTOMATION SYSTEMS
Event Summary
+ Event ID
+ Title
+ Abstract
+ Date/Time
+ Sponsor
+ URLs
+ Speaker
+ Registration Count
+ Attendance Statistics
+ Partner Referral Details
For Each Registrant
+ Email Address
+ Registration Date/Time
+ Registration Form
+ Responses
+ Partner Referral
For Each Attendee
+ Email Address
+ Engagement Score
+ Live Statistics
+ Archive Statistics
+ Interactivity Summary
° # of poll responses
° Responded to all polls
° # of survey responses
° # of questions asked
+ Poll Details
° All poll questions
° All attendee responses
+ Question Details
+ Test Results
MAS
+ Automatically create leads & contacts
+ Collect individual registration and attendee info
+ Collect overall event summary
- Event title date & time
- Registration count
- Attendance statistics
+ Understand where a customer is in the buying
journey by seeing which webinars they attended
successful lead nurturing and qualifying
©2017 ON24 Inc. All Rights Reserved 1 877 202-9599 ON24.COM