Sebastian hoelzl (Silverpop) iStrategy 2012
description
Transcript of Sebastian hoelzl (Silverpop) iStrategy 2012
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Email’s Role in a World Gone “Mocial”
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What’s “Mocial”?
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Mobile + Social“MOCIAL”
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Aren’t social and mobile
both better than email?
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800M 500M
Not better… but a lifestyle
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Smartphone Sales Pass PC Sales
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Tablets in 2012 : 50+ Models
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Mobile Apps are Exploding
25 billion Apple Apps11 billion Android Apps
Juniper Research
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What about the 2 billion?
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2 Billion Email Users!
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Email marketers must adopt, adapt and open
up their way of thinking.
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Integration Context/Design
Humanisation
Automation / Triggers
Email Marketing in a “Mocial World”
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10% 22
%30%
37%
Do you have an email opt-in form
on your Facebook page?
Yes No plans to add N/A Plans to add
48%: Have/Plan
to add
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Transition: Share>Find>Follow>Like
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Text to 12345
ABCD ADD [your email
address]
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EventsPoint
OfPurchase
Billboards
SMS Text to Email Opt-in
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Integration Context/Design
Humanisation
Automation / Triggers
Impact on Email Marketing
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Device OVERLOAD
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Where is My Email Being Read?
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Old mouse New mouse
The New Design Challenge
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Source: StyleCampaign.com, Litmus
Do Your Emails Have the Touch?
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Integration Context/Design
Humanisation
Automation / Triggers
Impact on Email Marketing
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Old Rule:Sell the sizzle, not the steak.
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New Rule:Educate with grilling tips, recipes and wine pairing.
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Let Customers Do the Selling
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Integration Context/Design
Humanisation
Automation / Triggers
Impact on Email Marketing
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Social is the New Broadcast
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Try Doing this with Social Media
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Email’s Strengths
Nurture
Transactionall
Dynamic
Campaign Tracks
Triggered off
Behaviour
Highly Personalise
d
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Low Volume, High ROI
40.2%TriggeredCampaigns
4.1%TriggeredCampaigns
Email Generated RevenueVolume of Emails sent
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Broadcast Conversion
Together they are unbeatable!
Social vs. EmailSocial + Email
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Email is healthier than ever.
What makes digital marketing special
is the intelligence behind communications,
not the channel of delivery.
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Silverpop Mocial Whitepaper
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Thank you!