Silverpop Engage And Salesforce Integration.Pptx
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Transcript of Silverpop Engage And Salesforce Integration.Pptx
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Silverpop Engage and Salesforce.com
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Silverpop for Salesforce.com provides marketers seamlessly integrated, point-and-click tools that synchronize CRM data and email marketing activity to improve the relevance of email marketing programs and provide Salesforce.com users with a clear view into marketing activity.
Silverpop for Salesforce.com Seamless connection to the world’s
#1 on-demand CRM service
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• Synchronize Salesforce.com lead and contact data with Silverpop Engage
• Sync up to 400 Salesforce.com fields
• Intuitive point-and-click mapping tool to manage all aspects of the synchronization
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• Manage all aspects of the synchronization with an intuitive, bi-directional visual field mapping tool
• No IT resources necessary!
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• Select Template to send from within Salesforce
• Messages is sent to individual and/or campaign groups via Silverpop Engage
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Contact Insight See message history (did they open, etc) and actions taken on web site
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See Website Footpath
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Insight Into Program Participation Programs are automated series of messages that can be setup in Silverpop. Users can see what Programs contacts are engaged.
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Easily Add Contact to Programs
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Drill Down on all Actions taken
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Lead Alert Behaviors
Submit a Web Form
Reached Lead Rank
Reached Lead Score
850
Clicked Link to Download a File
In a Program
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Salesforce Chatter Integration
• View lead alerts
• Create tasks
• Sync lead alert behaviors to Chatter