12 Advanced Silverpop Cheats

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CHEAT 1Using SilverpopPrograms to TakeDown Dirty Data

You’ve probably already used Silverpop’s Field Values Reporting and Set Field Values tools. We’ve employed a better alternative to automating this process for our clients using Silverpop Programs.

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http://www.bigscarycranium.com/silverpop-programs-take-down-dirty-data/

CHEAT 2Hijack SilverpopAlerts and Send ToMultiple Addresses

Where do you send an alert for a new lead that has not been assigned to a sales representative? Make sure it gets to the appropriate resource quickly using our custom script.


http://www.bigscarycranium.com/hijack-silverpop-alerts/





CHEAT 3Bring Out Silverpop’sHidden Talents to Test Dynamic Content

Currently, you might create a database for each email variation or change out the test contact’s segment for each test send. Bring out Silverpop’s hidden talents with a double-keyed database.


http://www.bigscarycranium.com/silverpop-hidden-talents/





CHEAT 4Kick Open Silverpop’sBack Door ForAdvanced ReportingMetrics

Silverpop features a great selection of advanced reports. The problem comes in when you need all of these reports in one place. We’ll show you how to download all of the report data at once.


http://www.bigscarycranium.com/advanced-silverpop-reporting/





CHEAT 5Disguise SilverpopSend Time OptimizationAs an Engagment Score

Use STO in a way it wasn’t originally intended. Our cheat will paint a more complete picture of the ways in which your content affects contacts at their specific level of the sales funnel.


http://www.bigscarycranium.com/disguise-silverpop-send-time-optimization/





CHEAT 6Use Silverpop to BringHunt – And – Peck Salespeople Into the21st Century

Integrate a CRM with a well-planned marketing automation system complete with high value content assets. Educate contacts and bring in brand new prospects while sales people spend more time selling.


http://www.bigscarycranium.com/silverpop-salespeople-21st-century/





CHEAT 7How To TestSilverpop ProgramsIn-House

Testing complicated program criteria is uncharted territory, so this cheat will definitely come in handy. Add additional layers of protection to your regular routine of exporting contacts and testing.


http://www.bigscarycranium.com/test-silverpop-programs/





CHEAT 8Purging ANon-KeyedDatabase

If you’re working with non-keyed databases, you know how hard it is to manage and update records…unless you know how to automatically purge the database of duplicates with contact lists.


http://www.bigscarycranium.com/purge-non-keyed-silverpop-database/





CHEAT 9Get All The Credit:Insert TrackableNumbers Into Assets

From: M

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To: M

e

Accounting for every conversion or sale is crucial and it can make or break your campaigns as well as affect relationships. Avoid crunching the numbers with proper lead tracking.


http://www.bigscarycranium.com/silverpop-trackable-phone/





CHEAT 10Unlock The HiddenDynamic RulesetBuilder

Don’t miss out on the helpful new features of Silverpop. We’ll show you how to enable the new builder that has more options, is easier to use, and allows you to target more contacts in less time.


http://www.bigscarycranium.com/hidden-silverpop-dynamic-ruleset-builder/





CHEAT 11Outsmart ProgramsWith Entry Tracks ToSend Emails Faster

Circumvent problems inherent in program delays and stop drinking from the fire hose. Contacts will enter the program much more quickly with our speed boosting cheat.


http://www.bigscarycranium.com/faster-silverpop-programs/





CHEAT 12How to ReviveZombie Contact Data

Accidentally deleted a customer’s email address and their complete contact history? Never fear! We have a cheat that will allow you to resurrect your “zombie” contact history.


http://www.bigscarycranium.com/revive-silverpop-zombie-contact/





12 Advanced Silverpop Cheats

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Transcript of 12 Advanced Silverpop Cheats