POSTCARD DELIVERY PLATFORM Offline Direct Marketing for Mobile Marketeers

I only market online…..

Digital Only! • Pure play ecommerce site in vertical market with fluid pages. • Have app but downloads getting more expensive. • Seeing more mobile traffic on site. • ~12,000 customers over 4 years. • Lean & mean + ROI driven. • 1200 facebook likes and 1900 twitter followers • Does email marketing with average 35% opening rate

• Digital Effectiveness: • Existing Customers = 12,000 • Email = 4200 • Social = 3100 • Total = 7300 (61%)

Example Notes • 39% of customers once purchased never engaged with again.

These people are: • Interested in your vertical market • Willing to buy online • Know your brand • On you database • Being Ignored • Gold Dust!

Like email marketing but dispatching postcards…

User Process

Upload Image

Upload Data

Write Message

Set Dispatch

Test & Activate

N.B. Once activated a campaign will arrive 2 working days later.

Upload Image

• Front: 1843 x 1311 pixels • Back: 731 by 87 pixels • 300 DPI - JPG or PNG

• Upload an Excel spreadsheet or CSV (or POST via API). • Automatically recognises the column headers and creates data variables. • Types of Data

• Name • Address • Renewal Date • Image URLs

• Customer data & security • Data warranty • ICO registered • Secure servers, PCI compliant & Encoded API calls

Upload Data

Upload Data • Automatically matches data against Royal Mail PAF file, • Creates a machine readable barcode.

Write Message Identifies data variables and personalises the message. Any column header can be used. Max 400 characters.

Set Dispatch

• Options Include: • Immediately • Scheduled for Future • Trigger Based: Dispatch based on a renewal date • API Based: Dispatch based on API calls

Test & Activate • Testing

• Pre dispatch you can send yourself physical samples or view print ready doc in PDF.

• Activation • Sent to regional printer by FTP • Print and dispatched same day • Posted by Royal Mail 2nd Class • Arrives 2 days later.

Printing Process

• Cards are produced on the cutting edge Xerox Igen 4. • Postage is fulfilled using the Royal Mail 2nd class post. • Print capability of 50,000 cards per day & easily scalable • Cards are printed on 350gsm high gloss card. • Laminate finish. • Printing in UK

Postcards: Printed, Checked & Posted

The image can be different for every card! Example Campaign: DFS know the last image a registered user looks at when browsing their web site. Send a postcard with that image on and a discount voucher. Upload a CSV database of contacts with a list of image URLs. The system will personalise the image on each card associated with the data.

Variable Image

Data can be posted in real time into the platform where a triggered template is activated. Example Campaign: DFS have a user who have added a product to a basket but not gone on and purchased. A postcard is dispatched with a discount voucher and an image of the product in their basket. Post data into the platform using the API. Create a templated campaign in the platform which activates based on a trigger event.

Real Time Dispatch

Auto Dispatch • Dispatch postcards based on renewal data.

• Save money by only mailing users due to renew.

e.g. 1 week before customer is due to renew automatically send them a postcard

AffordableSuplements.co.uk • Sell Body Builders supplements (protein shakes) • Uploaded 1000 customers • 5% discount code • Generated 103 sales and £6500+ in revenue. • Cost of campaign £300

Cost Comparison Royal Mail • Price of 1 x 2nd Class Stamp = 50p • Franked Mail 2nd Class = 33p + VAT Stannp.com Price • Printed & posted postcard (350 gsm + laminate finish) • 30p + VAT = 36p (inc UK 2nd class postage)

200 Free Card test to any company.