NTDA MARKETING GUIDE - NTDA – National Trailer...

AddressNational Trailer Dealers Association 9864 E. Grand River Ave. Suite 110-290Brighton, MI 48116 www.ntda.org

ContactGwen Brown, NTDA PresidentToll-Free: 1-800-800-4552Direct Dial: (810) 229-5960Mobile: (810) [email protected]

NTDA MARKETING GUIDE

Reach top-level trailer dealer decision makers and industry professionals all year long through:• 27th Annual NTDA Convention Sponsorship Opportunities• Convention Exhibits & Floor Plan• Print and Electronic Advertising Opportunities

SPONSORSHIPS/EXHIBITS

PRINT ADVERTISING

ELECTRONIC MEDIA

2 Page 3

2017 NTDA Marketing Guide

Pages 4–7

Convention Sponsorship & Advertising Combined Packages • Hole-In-One Package• Double Eagle Package• Eagle Package• Birdie Package• Chip-In Package

Pages 8–11

Convention Sponsorship-Only Packages • NTDA Club Champion Package• NTDA Ace Package• NTDA Front 9 Package• NTDA Tour Package

NTDA Par Package• NTDA Tabletop Display Only

Pages 12–13

Individual Sponsorship/In-Kind & Additional Sponsorship Opportunities

Pages 14–15

NTDA Exhibition & Strolling Luncheon Floor Plan

Pages 16–17

Exhibitor Rules & Guidelines

Pages 18–22

Media Kit & Advertising Rates• TrailerTalk Print Newsletter• Membership Directory• TrailerTalk & NTDA Membership Directory Ad Specifications• NTDA eNews Banner Ads• www.ntda.org Banner Ads• Job Posting Classified Ads• Public Relations• Submit News Articles & Press Releases• E-Blast Your Target Marketing Message• Convention Event Guide• Graphic Design Services

3• Convention Event Guide Ad Specifications• Electronic Ad Specifications• Use of NTDA Logo, Phone Solicitations & Web Site Links• Mailing List Requests

CONTENTS

2017 NTDA MARKETING GUIDE

3 2017 NTDA Marketing Guide Reach top top-level trailer dealer decision makers and industry professionals all year

This year, the NTDA has decided to combine its Sponsorship Guide, Exhibitor Information & Media Kit into the 2017 NTDA Marketing Guide to offer you a variety of opportunities to maximize your exposure and save you money all at the same time! While combined package options save you money, there are also plenty of individual sponsorship and advertising selections to meet every budget. NTDA provides more value for your sponsorship dollar!

OpportunitiesBenefit from advertising and marketing exposure, business opportunities and new industry relationships as a National Trailer Dealers Association Convention Sponsor or Advertiser! Leverage your brand(s) to:• Identify new customers and create lasting business relationships• Establish your company as a leader in the trailer industry• Gain exposure to trade media• Enhance your visibility among dealer principals/owners, managers and parts/component

buyers• Differentiate yourself from your competitors• Support trailer dealers to enhance their success.

The NTDA is a trusted source for industry news and information — and we promote our members’ news!• Build your brand awareness with a high-impact presence!• NTDA display and digital ads are some of the most competitively priced and reach

your target trailer dealer audience. We've looked at the competition. Many trade associations and industry trade magazines charge more than $4,000 for one full-page display ad to reach the same audience! Be wise with your advertising spend and ROI! Advertise with the NTDA.

Reach Dealer Principals & Key Industry Decision-MakersThe NTDA’s annual Convention sponsorships help Members gain access to hundreds of dealers and to forge new business opportunities.

Convention Venue27th Annual NTDA Convention TPC Sawgrass Marriott Golf Resort & Spa Ponte Vedra Beach, FL October 11–13, 2017

2017 NTDA MARKETING GUIDE NTDA • 9864 E. Grand River Ave., Ste. 110-290 • Brighton, MI 48116 • Direct Dial: (810) 229-5960 • www.ntda.org

CONVENTION SPONSORSHIP & ADVERTISING COMBINED PACKAGES

Sponsor Recognition

Welcome Reception


5

Golf Luncheon

Color Guard

Awards Dinner Entertainment

Membership Directory

TrailerTalkNewsletter

NTDA eNews Banner Ads

Convention Event Guide

26th Annual NTDA ConventionOct. 12–14, 2016

JW Marriott Desert Ridge Resort & Spa

Platinum Sponsors



Platinum SponsorsESTABLISHED 1911

®



Double Diamond Sponsor

Hotel Keycard and Cover Wrap

- DRINK TICKET-OFFICIAL SPONSOR

BEER • WINE • LIQUOR • SOFT DRINK1 TICKET = 1 DRINK

NTDA Golf Tournament Friday, Oct. 14, 2016

Golf Drink Sponsor


6 CONVENTION SPONSORSHIP & ADVERTISING COMBINED PACKAGES (SPONSORSHIP-ONLY OPPORTUNITIES WITH NO ADVERTISING INCLUDED OUTLINED ON PAGES 10–11)

HOLE-IN-ONEPACKAGE

DOUBLE EAGLE PACKAGE

$24,900–$17,501

Combined Package Includes a 10% Discount for Outlined Advertising

$17,500– $13,151

Combined Package Includes a 10% Discount

for Outlined Advertising

NTDA Hole-in-One Sponsorship & Advertising Package also receives the following value-added benefits:• 10x20 booth space at Exhibition & Strolling Luncheon• Pipe and drape, printed company sign and pre-assigned

booth number• Your logo and company description included in the new

interactive Exhibitor Floor Plan on www.ntda.org• Give a five-minute presentation promoting your company

to Convention attendees during the Keynote & General Session on Thursday, Oct. 12, 2017

• Receive a Special Recognition Award during the Awards Dinner on Friday, Oct. 13, 2017

• Receive a 33" x 80" banner stand to promote your latest products (displayed at registration area and in ballroom foyer area)

• On-site banners and signage (Includes: Welcome Reception Banner, Awards Dinner Banner, Golf Tournament Banner and Hole Sign, General Session & Keynote Presentation Banner; Registration Signage or Banner Stands)

• Prominent display of your company logo using gobo lighting during the Welcome Reception on Wednesday, Oct. 11, 2017

• Includes Convention registration for up to three of your employees and his or her spouse or guest. (Does not

include golf tournament registration, golf club/shoe rental, tours or other optional activities.)

• Include your company literature, stick drives or other information in on-site registration welcome packets

• Your logo printed on the front of attendee’s hotel keycards• Banner ad included on NTDA Convention App (see

enclosed Deadlines & Specifications sheet). Also includes the following Display & Electronic Advertisements:

• 6 Full-Page, Four-Color ads in TrailerTalk newsletter (issued every other month)

• 1 Full-Page, Four-Color ad in the printed 2017–2018 NTDA Membership Directory

• 1 Enhanced Directory Listing in the 2017–2018 NTDA Membership Directory

• 1 Full-Page, Four-Color ad in the online 2017–2018 NTDA Membership Directory Flip Book

• 1 Full-year of Banner Advertising on www.ntda.org• 1 Full-year of Banner Advertising in the NTDA eNews

(issued 23 times per year/twice monthly)• 1 Full-page, Four-Color ad in the printed 2017 Convention

Event Guide (also posted on www.ntda.org).

NTDA Double Eagle Sponsorship & Advertising Package also receives the following value-added benefits:• 10x10 booth space at Exhibition & Strolling Luncheon• Pipe and drape, printed company sign and pre-assigned

booth number• Your logo and company description included in the new

interactive Exhibitor Floor Plan on www.ntda.org• Give a five-minute presentation promoting your company

to Convention attendees during the Keynote & General Session on Thursday, Oct. 12, 2017

• Receive a Special Recognition Award during the Awards Dinner on Friday, Oct. 13, 2017

• Includes Convention registration for up to two of your employees and their spouses or guests. (Does not include golf tournament registration, golf club/shoe rental, tours or other optional activities.)

• Include your company literature, stick drives or other information in on-site registration welcome packets

• Your logo printed on the back of attendee’s hotel keycard

• Banner ad included on NTDA Convention App (see enclosed Deadlines & Specifications sheet). Also includes the following Display & Electronic Advertisements:

• 4 Full-Page, Four-Color ads in TrailerTalk newsletter • 1 Full-Page, Four-Color ad in the printed 2017–2018 NTDA

Membership Directory• 1 Enhanced Directory Listing in the 2017–2018 NTDA

Membership Directory• 1 Full-Page, Four-Color ad in the online 2017–2018 NTDA

Membership Directory Flip Book• 9 months of Banner Advertising on www.ntda.org• 9 months of Banner Advertising in the NTDA eNews

(issued 23 times per year/twice monthly)• 1 Full-page, Four-Color ad in the printed 2017 Convention

Event Guide (also posted on www.ntda.org).

Included in all Sponsorship & Advertising Combined Packages:

Your logo printed in the: • Convention Registration Brochure

(and posted online at www.ntda.org)• On-site Banners/Signage placed at the on-site Registration AreaYour logo and company/product description: included in:• The Convention Event Guide (distributed on-site and posted on

www.ntda.org)• Convention Seat Warmer PowerPoint Presentations during the Keynote

& General Session on Thursday, Oct. 12 and during the Awards Dinner on Friday, Oct. 13

• On www.ntda.org under the "Convention" section

• TrailerTalk (print newsletter)• NTDA eNews (electronic newsletter)• NTDA Convention App (includes complimentary Web site link).You also receive:• Recognition on Social Media (Facebook, LinkedIn and Twitter)• Lunch and beverages for registered exhibitors and attendees• Invitation for you and your registered employees, spouses and guests to

attend a special on-site cocktail reception to meet first-time attendees.See additional value-added benefits below for each level of sponsorship!


7

EAGLE PACKAGE

BIRDIE PACKAGE

$13,150–$8,876



$8,875–$6,201



NTDA Eagle Sponsorship & Advertising Package also receives the following value-added benefits:• 10x10 booth space at NTDA Exhibition & Strolling

Luncheon• Pipe and drape, printed company sign and pre-assigned

booth number• Your logo and company description included in the

new interactive Exhibitor Floor Plan on www.ntda.org• Receive a Special Recognition Award during the Awards

Dinner on Friday, Oct. 13, 2017• Include your company literature, stick drives or other

information in on-site registration welcome packets• Your company logo printed on attendee’s hotel

keycard sleeve• Banner ad included on NTDA Convention App (see

enclosed Deadlines & Specifications sheet).

Also includes the following Display & Electronic Advertisements:

• 3 Full-Page, Four-Color ads in TrailerTalk newsletter • 1 Full-Page, Four-Color ad in the printed 2017–2018

NTDA Membership Directory• 1 Enhanced Directory Listing in the 2017–2018 NTDA


Membership Directory Flip Book• 6 months of Banner Advertising on www.ntda.org• 6 months of Banner Advertising in the

NTDA eNews (issued 23 times per year/twice monthly)• 1 Full-page, Four-Color ad in the printed

2017 Convention Event Guide (also posted on online).

NTDA Birdie Sponsorship & Advertising Package also receives the following value-added benefits:• Tabletop Display space at NTDA Exhibition & Strolling

Luncheon• Printed company sign and pre-assigned table number• Banner ad included on NTDA Convention App (see


• 2 Full-Page or 4 Half-Page Four-Color ads in TrailerTalk newsletter


• 1 Enhanced Directory Listing in the 2017–2018 NTDA


Membership Directory Flip Book• 4 months of Banner Advertising on www.ntda.org• 4 months of Banner Advertising in the

NTDA eNews (issued 23 times per year/twice monthly)• 1 Full-page, Four-Color ad in the printed

2017 Convention Event Guide (also posted on online).

NTDA Chip-In Sponsorship & Advertising Package also receives the following value-added benefits:• Tabletop Display space at NTDA Exhibition & Strolling

Luncheon• Printed company sign and pre-assigned table number • Banner ad included on NTDA Convention App (see


• 1 Full-Page, Four-Color or 2 Half-Page, Four-Color ads in TrailerTalk newsletter


• 1 Enhanced Directory Listing in the 2017–2018 NTDA Membership Directory

• 1 Full-Page, Four-Color ad in the online 2017–2018 NTDA Membership Directory Flip Book

• 3 months of Banner Advertising on www.ntda.org• 3 months of Banner Advertising in the NTDA eNews

(issued 23 times per year/twice monthly)• 1 Full-page, Four-Color ad in the printed

2017 Convention Event Guide (also posted on www.ntda.org).

CHIP-IN PACKAGE

$6,200–$5,001



CONVENTION SPONSORSHIP & ADVERTISING COMBINED PACKAGES

For Sponsorship & Advertising Combined Packages above $24,900, contact NTDA President Gwen Brown toll-free at 1-800-800-4552, direct dial (810) 229-5960, or e-mail [email protected] to discuss options. Members purchasing a Sponsorship & Advertising Combined Package must submit a Sponsorship Agreement Form and NTDA Advertising Insertion Order Forms so that the NTDA staff knows which months/ads you are choosing in relation to your package. Non-members call toll-free at 1-800-800-4552, direct dial (810) 229-5960 for membership information, or join online at www.ntda.org under the "Join" section.


CONVENTION SPONSORSHIP-ONLY PACKAGES

Welcome Reception

Sponsor Thank You and First-Time Attendee

Reception


9

Golf Tournament

Exhibition Strolling Luncheon

Cocktail ReceptionAwards Dinner

Exhibition & Strolling Luncheon

General Sessions & Keynote Presentation


10 CONVENTION SPONSORSHIP PACKAGES

NTDA CLUB CHAMPION PACKAGE

NTDA ACE PACKAGE

$19,999–$15,000

$14,999–$10,000

NTDA Club Champion Package also receives the following value-added benefits:• 10x20 booth space at Exhibition & Strolling Luncheon• Pipe and drape, printed company sign and pre-assigned booth number• Your logo and company description included in the new interactive Exhibitor Floor Plan on www.ntda.org• Give a five-minute presentation promoting your company to Convention attendees during the Keynote &

General Session on Thursday, Oct. 12, 2017• Receive a Special Recognition Award during the Awards Dinner on Friday, Oct. 13, 2017• Receive a 33" x 80" banner stand to promote your latest products (displayed at registration area and in ballroom foyer area)• On-site banners and signage (Includes: Welcome Reception Banner, Awards Dinner Banner, Golf Tournament Banner and

Hole Sign, General Session & Keynote Presentation Banner; Registration Signage or Banner Stands)• Prominent display of your company logo using gobo lighting during the Welcome Reception on Wednesday, Oct. 11, 2017• Includes Convention registration for up to three of your employees and his or her spouse or guest. (Does not include golf

tournament registration, golf club/shoe rental, tours or other optional activities.)• Include your company literature, stick drives or other information in on-site registration welcome packets• Your logo printed on the front of attendee’s hotel keycards• Banner ad included on NTDA Convention App (see enclosed Deadlines & Specifications sheet)• 1 Full-Page, Four-Color Convention Event Guide Print Ad.

NTDA Ace Package also receives the following value-added benefits:• 10x10 booth space at Exhibition & Strolling Luncheon• Pipe and drape, printed company sign and pre-assigned booth number• Your logo and company description included in the new interactive Exhibitor Floor Plan on www.ntda.org• Give a five-minute presentation promoting your company to Convention attendees during the Keynote &

General Session on Thursday, Oct. 12, 2017• Receive a Special Recognition Award during the Awards Dinner on Friday, Oct. 13, 2017• Includes Convention registration for up to two of your employees and their spouses or guests. (Does not include golf

tournament registration, golf club/shoe rental, tours or other optional activities.)• Include your company literature, stick drives or other information in on-site registration welcome packets• Your logo printed on the back of attendee’s hotel keycard• Banner ad included on NTDA Convention App (see enclosed Deadlines & Specifications sheet).

Your logo printed in the: • Convention Registration Brochure

(and posted online at www.ntda.org)• On-site Banners/Signage placed at the on-site Registration AreaYour logo and company/product description: included in:• The Convention Event Guide (distributed on-site and posted on

www.ntda.org)• Convention Seat Warmer PowerPoint Presentations during the Keynote

& General Session on Thursday, Oct. 12 and during the Awards Dinner on Friday, Oct. 13

• On www.ntda.org under the "Convention" section

• TrailerTalk (print newsletter)• NTDA eNews (electronic newsletter)• NTDA Convention App (includes complimentary Web site link).You also receive:• Recognition on Social Media (Facebook, LinkedIn and Twitter)• Lunch and beverages for registered exhibitors and attendees• Invitation for you and your registered employees, spouses and

guests to attend a special on-site cocktail reception to meet first-time attendees.

See additional value-added benefits below for each level of sponsorship!

Included in all Sponsorship-only Packages:

For sponsorship-only levels above $19,999 that do not include advertising, contact NTDA President Gwen Brown to discuss options toll-free at 1-800-800-4552, direct dial (810) 229-5960, or e-mail [email protected]. Non-members, join online at www.ntda.org.


11

NTDA FRONT 9 PACKAGE

NTDA TOUR PACKAGE

$9,999– $7,500

$7,499– $5,000

NTDA Front 9 Package also receives the following value-added benefits:• 10x10 booth space at NTDA Exhibition & Strolling Luncheon• Pipe and drape, printed company sign and pre-assigned booth number• Your logo and company description included in the new interactive Exhibitor Floor Plan on www.ntda.org• Receive a Special Recognition Award during the Awards Dinner on Friday, Oct. 13, 2017• Include your company literature, stick drives or other information in on-site registration welcome packets• Your company logo printed on attendee’s hotel keycard sleeve• Banner ad included on NTDA Convention App (see enclosed Deadlines & Specifications sheet).

NTDA Tour Package also receives the following value-added benefits:• Tabletop Display space at NTDA Exhibition & Strolling Luncheon• Printed company sign and pre-assigned table number• Banner ad included on NTDA Convention App (see enclosed Deadlines & Specifications sheet).

TABLETOP DISPLAYS ARE NOT A SPONSORSHIP PACKAGE AND INCLUDE THE FOLLOWING:• Tabletop Display space at NTDA Exhibition & Strolling Luncheon• Draped table and two chairs• Printed company sign and pre-assigned table number• Lunch and beverages for registered exhibitors and attendees• Company and product listing on NTDA Convention App (includes complimentary Web site link)• Company and product listing on NTDA Web site (includes complimentary Web site link)• Company and product listing in TrailerTalk (print newsletter) as space allows• Company and product listing link in NTDA eNews (electronic newsletter)• Company and product listing in print and online versions of the Convention Event Guide.

TABLETOP DISPLAY ONLY

$525

CONVENTION SPONSORSHIP PACKAGES

IMPORTANT! INFORMATION REGARDING SPONSORSHIPS & DISPLAYS

• All members wishing to exhibit must submit the enclosed Exhibit Request Form to [email protected]. Pre-payment (if applicable) is required at the time the Form is submitted. See Exhibit Request Form. Space requests will not be accepted after July 29, 2017. ABSOLUTELY NO ON-SITE REQUESTS FOR SPACE WILL BE ACCEPTED.

• Tabletop Displays and Sponsorships are non-refundable.

• Paid attendee and spouse/guest Convention registration(s), golf and other optional tours/activities, and are NOT included with most sponsorship packages nor with tabletop display purchase. Hotel accommodations are NOT included

with Convention registration or with any Sponsorship or Advertising Package and are the responsibility of individual attendees.

• At least one representative of your company must be a paid Convention registrant, and your tabletop or booth must be manned during the Exhibition & Strolling Luncheon hours.

• Exhibitor agrees to e-mail a high-quality .eps (created in Illustrator) of company or brand logo to [email protected] along with the Exhibit Request Form. Convention App and Interactive Floor Plan are limited to one logo per Sponsor/Exhibitor.

NTDA PAR PACKAGE

$4,999–$2,500

NTDA Par Package also receives the following value-added benefits:• Printed company sign and pre-assigned booth or table number• Banner ad included on NTDA Convention App (see enclosed Deadlines & Specifications sheet).


12 INDIVIDUAL SPONSORSHIP OPPORTUNITIES

Combined Sponsorship & Advertising Packages: ___Hole-In-One Package (Includes Convention Sponsorship & Advertising) ........................................................................................................................ $17,501–$24,900 ___Double Eagle Package (Includes Convention Sponsorship & Advertising) ...................................................................................................................... $13,151–$17,500 ___Eagle Package (Includes Convention Sponsorship & Advertising) .........................................................................................................................................$8,876–$13,150 ___Birdie Package (Includes Convention Sponsorship & Advertising) ........................................................................................................................................... $6,201–$8,875 ___Chip-In Package (Includes Convention Sponsorship & Advertising) ........................................................................................................................................ $5001–$6,200 Sponsorship-Only Packages: ___NTDA Club Champion Package (Convention Sponsorship-Only) ........................................................................................................................................ $15,000–$19,999 ___NTDA Ace Package (Convention Sponsorship-Only) ................................................................................................................................................................ $10,000–$14,999 ___NTDA Front 9 Package (Convention Sponsorship-Only) .............................................................................................................................................................. $7,500–$9,999 ___NTDA Tour Package (Convention Sponsorship-Only) .................................................................................................................................................................... $5,000–$7,499 ___NTDA Par Package (Convention Sponsorship-Only) ...................................................................................................................................................................... $2,500–$4,999 Other: ___Sponsorship Under $2,500 ___In-Kind (Bags Exhibition, other items (See P. 13 of Marketing Guide for more info) ___Golf Swag Bag Sponsors, please supply a minimum of 225 items) If a sponsorship package does not fit your budget, please consider the following individual sponsorship opportunities: Registration __ Registration Web Site .........................................................................................................................................................................................................................$5,000 per Sponsor __ Registration Confirmation Notice .................................................................................................................................................................................................... $750 per Sponsor

Welcome__ Welcome Reception ............................................................................................................................................................................................................................$7,500 per Sponsor__ Welcome Reception Entertainment..............................................................................................................................................................................................$2,500 per Sponsor__ Sponsor Thank You & First-Time Attendee Networking Reception .................................................................................................................................. $2,500 per Sponsor__ Next Generation Networking Reception ................................................................................................................................................................................... $2,500 per Sponsor__ Welcome Reception Hors D’oeuvres ............................................................................................................................................................................................ $2,500 per Sponsor__ Welcome Reception Decor (linens, lighting, floral, decorations) ...................................................................................................................................... $1,500 per Sponsor__ Badge Holders ..................................................................................................................................................................................................................................... $1,500 per Sponsor __ Registration Desk Give Away (See P. 13 of Marketing Guide for more info) ...................................................................................................................$1,000 per Sponsor__ Welcome Gift (See P. 13 of Marketing Guide for more info) .................................................................................................................................................$1,000 per Sponsor__ Lanyards (See P. 13 of Marketing Guide for more info) ...............................................................................................................................In-kind (Limited to One Sponsor) Program/Education__ Keynote Presentation ..................................................................................................................................................................................................................... $15,000 per Sponsor__ Convention App ..................................................................................................................................................................................................... $15,000 (Limited to One Sponsor) __ General Session Presentation .........................................................................................................................................................................................................$5,000 per Sponsor__ Allied Tabletop Luncheon................................................................................................................................................................................................................ $5,000 per Sponsor__ Breakfast (Thursday, Spouses/Guests Welcome) .................................................................................................................................................................... $5,000 per Sponsor__ Official Printed Event Guide ............................................................................................................................................................................................................ $4,000 per Sponsor__ Audio/Visual ......................................................................................................................................................................................................................................... $2,500 per Sponsor__ Branded Convention Map ............................................................................................................................................................................................................... $2,500 per Sponsor__ WiFi .......................................................................................................................................................................................................................................................... $2,500 per Sponsor__ Directional Signs ..................................................................................................................................................................................................................................$1,500 per Sponsor__ Coffee Break.......................................................................................................................................................................................................................................... $1,500 per Sponsor __ Session Attendee Give Away (see P. 13 of Marketing Guide for more info)....................................................................................................................$1,000 per Sponsor

Awards Dinner__ Awards Dinner .....................................................................................................................................................................................................................................$5,000 per Sponsor__ Awards Dinner Cocktail Reception ............................................................................................................................................................................................... $5,000 per Sponsor__ National Anthem ................................................................................................................................................................................................................................ $1,500 per Sponsor__ Color Guard........................................................................................................................................................................................................................................... $1,500 per Sponsor__ Awards Dinner Entertainment ........................................................................................................................................................................................................$2,500 per Sponsor__ Awards Dinner Wine Service (during reception) ..................................................................................................................................................................... $2,500 per Sponsor__ Awards Dinner Cocktail Service (during dinner) ..................................................................................................................................................................... $1,500 per Sponsor__ Awards Dinner Hors D’oeuvres ...................................................................................................................................................................................................... $1,500 per Sponsor__ Awards Dinner (linens, lighting, floral, decorations) .............................................................................................................................................................. $1,500 per Sponsor__ Awards Dinner Give Away (See P. 13 of Marketing Guide for more info) ........................................................................................................................$1,000 per Sponsor

Optional Activities__ Thursday Spouse/Guest Program (Thursday, Oct. 12, 2017)............................................................................................................................................... $2,500 per Sponsor__ Friday Optional Activity (Friday, Oct. 13, 2017) ........................................................................................................................................................................ $2,500 per Sponsor

Golf Tournament__ NTDA Golf Tournament Official Sponsor ....................................................................................................................................................................................$7,500 per Sponsor__ Golf Breakfast ....................................................................................................................................................................................................................................... $5,000 per Sponsor__ Golf Luncheon ..................................................................................................................................................................................................................................... $5,000 per Sponsor__ Golf Tournament Beverage ............................................................................................................................................................................................................. $3,000 per Sponsor __ Golf Transportation (Shuttle).......................................................................................................................................................................................................... $2,500 per Sponsor__ Golf Prizes .............................................................................................................................................................................................................................................. $1,250 per Sponsor__ Special Golf Contest(s) ...................................................................................................................................................................................................................... $1,250 per Sponsor__ Golf Hole-in-One Contest & Golf Hole ........................................................................................................................................................................................ $1,500 per Sponsor__ Men’s or Ladies’ Longest Drive Contest & Golf Hole.................................................................................................................................................................. $850 per Sponsor__ Men’s or Ladies’ Closest to the Pin Contest & Golf Hole ........................................................................................................................................................... $850 per Sponsor__ Golf Hole .................................................................................................................................................................................................................................................... $600 per SponsorPlease use enclosed Sponsorship Agreement Form to submit your selection(s). Previous years sponsors have the first right of refusal through Feb. 3, 2017. After that, sponsorship opportunities are open to all members. Payment is due 30 days from date of invoice. Pre-payment preferred. Sponsorships are nonrefundable. New sponsorship ideas are welcome pending approval. Submit Agreement Form to [email protected].

New


13 INDIVIDUAL SPONSORSHIP OPPORTUNITIES

IN-KIND & ADDITIONAL SPONSORSHIP OPPORTUNITIES

Give Aways/Promotional Items

If your company opts to sponsor a Welcome Gift, Registration Give Away(s), Promotional Items for Session Attendees or for the Awards Dinner, your company agrees to provide a $1,000 sponsorship AND your company will be responsible for producing and shipping the item(s). Your company may print or embroider its logo on the item(s).

The NTDA will not assume responsibility or cost of producing and shipping promotional items on behalf of sponsors, but we will gladly distribute approved items to Convention attendees. The NTDA has the option to deny give aways that are inappropriate. Please refrain from providing sharp objects or items that would be banned by airport security in a carry-on bag. Your company must provide a minimum quantity of promotional pieces as agreed upon with the NTDA.

Previous items have included: duffel bags, padfolios, toy trailers, tire pressure gauges, pens, sun screen/lotion/lip balm, fans, water bottles, Tervis cups, hats, tote bags/roller bags/messenger bags, USB auxiliary drives, tape measures, and the like. Welcome gifts, lanyards or other give aways must be received at the NTDA offices no later than Friday, Sept. 15, 2017. Ship materials to: National Trailer Dealers Association, 9864 E. Grand River Ave., Ste. 110-290, Brighton, MI 48116. If you are shipping a skid or multiple skids, contact Gwen Brown at (810) 229-5960 or e-mail [email protected] prior to shipping.

• Welcome Gift — Sponsor Supplies Gift and a $1,000 Contribution

• Give Away(s) for Session Attendees — Sponsor Supplies Gift and a $1,000 Contribution

• Registration Desk Give Aways — Sponsor Supplies Gift and a $1,000 Contribution

• Awards Dinner Give Aways — Sponsor Supplies Gift and a $1,000 Contribution

• Lanyards — Sponsor Supplies Lanyards (Limited to One Sponsor)

• Registration/Exhibition Tote Bag — Sponsor Supplies Tote Bags (Limited to One Sponsor)

• Swag Bags for Golf Items (plastic logo bags or printed tote bags) — Sponsor Supplies Bags (Limited to One Sponsor)

Golf Swag — Sponsor Supplies Golf-related Item(s):

You may contribute item(s) for the Golf Swag Bags without prior approval and there is no financial contribution attached. Please notify Gwen Brown via e-mail at [email protected], or call toll-free 1-800-800-4552 or direct dial (810) 229-5960 if you will be providing a golf-related item. The NTDA will be hosting two simultaneous tournaments this year. Please provide a minimum of 225 golf-related items. Items to be included in the bags must be received at the NTDA offices no later than Friday, Sept. 15, 2017. Ship materials to: National Trailer Dealers Association, 9864 E. Grand River Ave., Ste. 110-290, Brighton, MI 48116. Suggested golf-related items may include but are not limited to:

• Hats or Visors

• Golf Gloves

• Sleeves of Balls

• Coozies

• Water Bottles

• Golf Towels

• Ball Markers

• Shoe Bags

• Shirts

• Coolers

• Bag Tags

• Golf Club Brushes or Cleaners

• Sunglasses

• Golf Umbrellas

• Head Covers

• Other promotional items welcome.


NTDA EXHIBITION & STROLLING LUNCHEON FLOOR PLAN


15 NTDA EXHIBITION & STROLLING LUNCHEON FLOOR PLAN

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10’x20’Booth

C

10’x10’Booth

D

10’x10’Booth

E

10’x10’Booth

F

10’x10’Booth

G

10’x10’Booth

H

10’x10’Booth

I

10’x10’Booth

J

Buffet tables Buffet tables

Buffet tablesBuffet tables

Enter/Exit Enter/Exit Enter/Exit Enter/Exit

10’x20’Booth

B

10’x20’Booth

A

10’x10’Booth

K

10’x10’Booth

L

10’x10’Booth

M

10’x10’Booth

N

10’x10’Booth

O

10’x10’Booth

P

10’x10’Booth

Q

SEE EXHIBITOR RULES & GUIDELINES ON PAGES 16–17. PLEASE SUBMIT ENCLOSED EXHIBIT REQUEST FORM. DISPLAY ASSIGNMENTS/FLOOR PLAN LAYOUT SUBJECT TO CHANGE BASED ON SPONSORSHIP

& EXHIBIT SALES. SEE ONLINE INTERACTIVE FLOOR PLAN AT WWW.NTDA.ORG UNDER THE "CONVENTION" SECTION FOR THE MOST UP-TO-DATE LAYOUT AND LIST OF EXHIBITORS.


16 EXHIBITOR RULES & GUIDELINES

Exhibitors agree to all terms, conditions and covenants herein contained.

Space Selection & PriorityPrevious sponsors have the first right of refusal through Feb. 3, 2017. After that date, non-sponsors that exhibited in 2016 will then be allowed to request table space. Members that did not display in 2016 will be allowed to request space between March 4, 2017 and July 29, 2017. All requests will be accepted on a first-come, first-served basis. NO ON-SITE REQUESTS FOR SPACE WILL BE ACCEPTED.

Space is LIMITED Only one table/booth per member may be requested regardless of sponsorship level. Table space is limited and the NTDA reserves the right to stop accepting space requests once capacity has been reached. Members are encouraged to book space early to avoid a sold-out situation in the exhibit hall/ballroom.

Exhibit Request Form & Pre-Payment REQUIREDAll members wishing to exhibit must submit an Exhibit Request Form. Pre-payment for tabletop displays is required at the time the request is submitted. Payment for sponsorships that include a display are due 30 days from date of invoice.

At least one representative of your company must be a paid Convention registrant, and your tabletop or booth must be manned during the Exhibition & Strolling Luncheon hours. Paid attendee and spouse/guest Convention registration(s), golf and other optional tours/activities, and hotel accommodations are NOT included with tabletop display purchase.

All exhibitors their agents, employees, affiliates, invitees, contractors, subcontractors or workmen are subject to the rules and regulations of the National Trailer Dealers Association (NTDA) and those imposed by the TPC Sawgrass Marriott.

Liability Exhibitor agrees that it will hold harmless the NTDA, its Board of Directors, staff, and hired service providers.

1. Exhibitor agrees that it will hold harmless the TPC Sawgrass Marriott, its staff/vendors/suppliers/contractors.

2. Exhibitor is responsible for any and all damages to the TPC Sawgrass Marriott Golf Resort & Spa.

3. The NTDA reserves the right to refuse requests for space if a member is not in good standing or if a member is delinquent with payments owed to the Association.

4. The NTDA reserves the right to cancel this agreement at any time if, in its opinion, the terms and conditions of this agreement are not being observed.

5. The NTDA reserves the right to relocate your table or space if needed. Exhibitor will be notified of any changes.

6. Exhibitors may not sublet space.

Outside Services/Affiliated Service Providers7. TPC Sawgrass Marriott utilizes Corporate 1 Events for shipping/

handling/drayage and trade show-related needs. Corporate 1 Events will deliver your exhibition-related boxes to TPC Sawgrass Marriott on Wednesday, Oct. 11. You contract Corporate 1 Events for additional on-site material handling or for trade show setup Please see P. 17 for details. (The shipment of large, heavy materials is discouraged. Do NOT ship carpeting!)

8. Exhibitors that purchase a tabletop display or booth are responsible for the setup and tear down. See P. 17 for details.

9. Audio/visual, electrical, Internet access, special lighting and other items are the responsibility of the Exhibitor and may be contracted the TPC Sawgrass Marriott or its affiliated service providers (PSAV and/or Corporate 1 Events).

10. Videos, presentations or other information may be displayed on a laptop, tablet, screen or monitor. Depending on your A/V presentation, Exhibitor may need to contract with PSAV for A/V or for electrical services.

Allowable Display Materials11. Semi-trailers and heavy equipment may NOT be displayed.

Semi-trailers may NOT be parked at the resort. 2017 NTDA MARKETING GUIDE

17 EXHIBITOR RULES & GUIDELINES12. Exhibitor is permitted to display literature (e.g., flyers,

brochures, CDs, stick drives, and the like) and promotional items (e.g., cups, pens, hats, and the like). Banner stands (pull-ups) may be used within the confines of your contracted space. Companies with pop-up displays that fit on your table must notify the NTDA of their display type at the time their Exhibit Request Form is submitted. The Association respectfully requests that all Exhibitors with pop up displays select space on the outside perimeter of the ballroom so that those exhibitors without pop up displays may be more easily seen by attendees.

13. The NTDA will provide a company table sign for your display or booth.

Conditions14. Exhibitor agrees to staff the booth at all times during exhibit

hours.

15. Volume of videos or presentations must be kept to a reasonable level in consideration of fellow exhibitors. Undue noise or unseemly methods of demonstration during the Exhibition will not be tolerated. Any amplified sound or sound from equipment of any kind must not interfere with fellow Exhibitors or attendees. The decision of what constitutes undue noise or unseemly methods shall rest with NTDA management, whose decision shall be final.

16. Drawings for prizes or give aways are acceptable.

17. Exhibitors are prohibited from conducting a lottery or selling lottery and/or raffle tickets.

18. Exhibitors may NOT request donations from members for any cause.

19. Soliciting for any purpose will NOT be permitted except from within the booth or space purchased for that purpose.

20. No Exhibitor is to mar or in any way deface the premises. In particular, no nails, hooks, tacks, screws, gummed or adhesive stickers are to be utilized on/in any part of the premises. Use of said materials will be subject to reasonable removal/repair charges by the TPC Sawgrass Marriott. Exhibitors may NOT hang banners, signs, posters or any other materials on the walls of the ballroom or in any space outside the ballroom.

21. Fire prevention control: Exhibitor agrees to observe all fire regulations and maintain acceptable fire prevention practices as required by the local authority having jurisdiction.

22. Exhibitors that fail to set up by 11:00 a.m. on Thursday, Oct. 12, 2017 will have their table/signage removed.

23. Exhibitor agrees to not tear down booth or tabletop display until after the Exhibit and Strolling Luncheon has concluded.

24. In the event the Convention and/or Exhibition and Strolling

Luncheon should be canceled, all Exhibitors will be contacted immediately and any fees relative to the Exhibit will be refunded.

25. Exhibitors are responsible for all inbound/outbound shipping and receiving charges and/or handling charges. Shipping must comply with directions provided by the NTDA below.

Set Up & Tear Down Members may set up their displays beginning at 1:00 p.m. on Wednesday, Oct. 11, 2017. Displays must be "show ready" by 11:00 a.m. on Thursday, Oct. 12, 2017. You must tear down your display immediately following the Exhibition & Strolling Luncheon on Thursday, Oct. 12, 2017. The resort and Corporate 1 Events will assist with outbound shipping (see below). Leaving during the Keynote & General Session to set up your display on Thursday, Oct. 12 is discouraged as it is rude to speakers and other attendees. Please make every effort to set up on Oct. 11, 2017.

Shipping TPC Sawgrass utilizes Corporate 1 Events for shipping/handling/drayage. See attached shipping label and payment form Please see shipping/handling information and rates below:

All shipments can be received no more than 5 days (e.g., Oct. 5, 2017) in advance of the Convention. Shipments can be received Monday through Friday between 8:00 a.m. and 6:00 p.m. at Corporate 1 Events, 5225 Phillips Hwy., Ste. 2, Jacksonville, FL 32207.

Receiving and handling fees are as follows — see attached shipping label and payment form (one-time inbound charge):

Letters/Packs = $3.00 46–70 lbs. = $30.00 1–10 lbs. = $5.00 71–100 lbs. = $45.0011–20 lbs. = $10.00 101–150 lbs. = $80.00 21–45 lbs. = $20.00 Crates, Pallets and cases up to 500 lbs. = $150.00 Crates, Pallets and cases over 500 lbs. = $0.30/lb.

For oversized packages (larger than a standard pallet) special arrangements can be made by calling Corporate 1 Events’ Paul Daum at (407) 342-2712, or e-mail [email protected]. Corporate 1 Events can assist with your trade show management and additional on-site freight and handling for $175 per 4 hours if needed.

Ship/address all packages to the address below and please ensure all packages are clearly marked with (see attached shipping label):

27th Annual NTDA ConventionExhibiting Company Name/Representative Name Booth or Tabletop Number Corporate 1 Events 5225 Phillips Hwy., Ste. 2 Jacksonville, FL 32207

Any materials being shipped FROM TPC Sawgrass Marriott following the event MUST include your individual FedEx or UPS label AND your account number for UPS or FedEx. Pre-paid shipping only.

Shipments through common carriers must have a bill of lading and be fully paid in advance by the exhibitor.


18 MEDIA KIT & ADVERTISING RATES2017 NTDA PRINT & ELECTRONIC PUBLICATIONS

TRAILER TALK PRINT NEWSLETTERPromote your brand to trailer dealer principals and key decision-makers! Full-page or half-page ads in TrailerTalk are a great way to advertise your company’s latest products and services, and direct dealers to your sales staff or Web site for more information.

Editorial ProfileReach up to 1,200 industry professionals — including all NTDA member companies — by advertising in TrailerTalk, a four-color newsletter published six times per year. TrailerTalk features timely updates and information vital to trailer industry firms, including member news, legislative and regulatory advisories, economic forecasts, business improvement tips, Association news, event information and industry resources, and much more. TrailerTalk will be available in print and as an online Flip Book that provides a link to your ad on www.ntda.org in 2017.

Special EditionsBe sure to secure your placement in special editions of TrailerTalk. Gain additional exposure through bonus circulation in the January/February issue, which is distributed to visitors at the The Work Truck Show and ExpoCam in Montreal, Canada as well as other industry events and during the NTDA Convention. The May/June, July/August and September/October editions feature exclusive NTDA Convention coverage. The November/December issue includes the Association’s Annual Report.

AD SIZE SPECS & RATES

Members that purchase full-page ads in all six issues receive one free 30-day job posting — a $149 value (see Page 20 for details). Add an extra 1/4" or 0.25" on all sides for bleeds. See specs on Page 19.

All ad placements are at the discretion of the NTDA. For specific page or space placement, an additional $25 fee applies (excludes back cover as well as inside front and inside back covers).

SubmissionSubmit a 300 dpi or higher, CMYK format .pdf to [email protected]. No spot colors, RGB, or non-CMYK color formats accepted. All fonts must be included and TrueType fonts are not acceptable. Add an extra 1/4” (0.25”) on all sides for bleeds. Do not place text or graphics too close to edges or trim areas. Include printer crop marks. See Page 19 for additional specifications information. The printer/publisher and NTDA are not responsible for color complaints or sizing/trim issues if ads are not submitted in the correctly specified format. The NTDA is not responsible for spelling or formatting errors in advertisements supplied by members. An additional fee may apply for graphic assistance required for ads not formatted correctly.

Include Your Pre-printed Insert in TrailerTalkDo you have a flyer or brochure that you would like to include with the mailing of TrailerTalk? Send your literature by the same date as the ad artwork deadline (see enclosed Insertion Order Form). Contact NTDA President Gwen Brown toll-free at 1-800-800-4552, direct dial (810) 229-5960, or e-mail [email protected] regarding pre-printed insert distribution.1- to 4-page insert = $3495- to 12 -page insert = $44913- to 20-page insert = $649For 20-plus page inserts, please call for pricing.

IMPORTANT! Insertion Order & Payment Requirements for All Advertising Previous advertisers (e.g., 2016) have the first right of refusal for ad space through Feb. 3, 2017. After that, all members may purchase available advertising space. All ads require a completed insertion order form.

A signed insertion order is contract between your company and the NTDA that states your company agrees to pay for published advertisements. A 5% discount applies for pre-paid advertisements. Cancellation of pending ads will be subject to a 25% cancellation fee. Payment must be received with insertion order/for discount to apply. Ads that are not pre-paid must be paid within 30 days of invoice date. Tear sheets are provided with invoice. Payments that are not received within 30 days will have an additional 1% per month added to the invoice amount. Members not in good standing or that have unpaid advertising invoices with the NTDA must submit past due payment(s) before contracting for 2017 ads. Companies outside the U.S. must pay in US funds. The NTDA reserves the right to stop publication of ads for any company that has unpaid invoices that are 60 days past due or beyond.

The NTDA may refuse ads deemed inappropriate for publication.

Final Size Full-Color Position Price

11" x 17" Yes Two-Page Spread $1,500

8.5" x 11" Yes Back Cover $825

8.5" x 11" Yes Inside Front Cover $800

8.5" x 11" Yes Inside Back Cover $800

8.5" x 11" Yes Full-Page Inside $775

8.5" x 5.5" Yes Half-Page Inside $525New

6 Issues per Year


19 MEMBERSHIP DIRECTORYTrailer industry leaders consider the annual NTDA Membership Directory an invaluable resource. Now, as another value-added resource, the Directory is also available as an online Flip Book. Members are also listed in a searchable online directory. This essential guide reaches qualified industry decision-makers and features detailed company information cross-referenced geographically and by last name. Allied members are also listed by company type. Each member receives a copy of the Directory and copies are distributed at a variety of industry trade shows, including the The Work Truck Show and ExpoCam in Montreal, Canada as well as other industry events and during the NTDA Convention. Additional copies are available for $40 (includes shipping and handling).

AD SIZE SPECS & RATES

Full-page advertisers receive a free Enhanced Directory Listing. Add an extra 1/4" or 0.25" on all sides for bleeds. See specs below.

All ad placements are at the discretion of the NTDA. For specific page or space placement an additional $25 fee applies (excludes back cover as well as inside front and inside back covers).

Enhanced Directory ListingsDo you have a limited budget but still want to showcase your products and services? This year, the NTDA is also offering members the option of an enhanced Directory listing that includes your company logo, up to a 75-word company, product or service description, and additional highlighting to make your listing stand out. Enhanced listings will be published in the printed version of the Directory and in the online Flip Book. Logos must be submitted as a 300 dpi, high-resolution .jpg or .eps format (created in Illustrator).

Full bleed = 11.50" x 17.50" No Bleed = 10.50" x 16.50"

Full Bleed = 9" x 11.50" No Bleed = 8" x 10.50"

Back CoverFull-PageFull-Color8.5" x 11"

See Insertion Order(s) for

Pricing

Full Bleed = 9" x 11.50"No Bleed = 8" x 10.50"

Inside Front Cover

Full-PageFull-Color8.5" x 11"

$800

Full Bleed = 9" x 11.50" No Bleed = 8" x 10.50"

Inside Back Cover

Full-PageFull-Color8.5" x 11"

$800

Full Bleed = 9" x 11.50"No Bleed = 8" x 10.50"

InsideFull-PageFull-Color8.5" x 11"

$775

Full Bleed = 9" x 6"No Bleed = 8" x 5"

Half-PageFull-Color8.5" x 5.5"

$525

TrailerTalk Print Newsletter & NTDA Membership Directory Ad Specifications

MEDIA KIT & ADVERTISING RATES

Final Size Full-Color Position Price

11" x 17" Yes Two-Page Spread $1,500

8.5" x 11" Yes Back Cover $1,200

8.5" x 11" Yes Inside Front Cover $800

8.5" x 11" Yes Inside Back Cover $800

8.5" x 11" Yes Full-Page Inside $775

8.5" x 5.5" Yes Half-Page Inside $525

Enhanced Directory Listing (add company logo) $149

New

Two-Page SpreadFull-Color11" x 17"$1,500

EnhancEd dirEctory Listing

Do you have a limited budget but still want to showcase your products and services? This year, the NTDA is also offering members the option of an enhanced 2017–2018 NTDA Membership Directory listing that includes your company logo, a 75-word company, product or service description and additional highlighting to make your listing stand out. Enhance listings will be published in the printed version of the Directory and in the online Flip Book.

Logos must be submitted as a 300 dpi, high-resolution .jpg or .eps format (created in Illustrator). Do not embed logo within an e-mail. Send only as an attachment.

Please forward logo to [email protected].

Questions?Contact Gwen Brownat [email protected] (810) 229-5960.

Yes, I want to enhance my company’s listing for $149.00 (Branch Locations included)

Name: ___________________________________________________________________________________________ Title: ____________________________________________________________________________________________Company: ________________________________________________________________________________________ Address: _________________________________________________________________________________________City: _____________________________________________ State: _________ Zip: ____________________________ Phone: ____________________________________________ Fax: __________________________________________E-mail: ___________________________________________________________________________________________

Select Payment Method:

___Please Invoice ___Credit Card Payment ___Check Enclosed

If paying by credit card, please circle one: AMEX, Visa, MasterCard.

Card #: _____________________________________ Exp. Date: __________ Security Code: ___________________

Signature: _______________________________________________________________________________________

Return form to [email protected] or fax to: (517) 586-4021 or mail forms to: 9864 E. Grand River Ave., Ste. 110-290, Brighton, MI 48116

2017 NTDA PRINT & ELECTRONIC PUBLICATIONS


20 NTDA ENEWS BANNER ADS

The NTDA eNews (electronic newsletter) was redesigned in 2016 to provide more news and information and to maximum advertising space. Showcase your company’s product and service offerings in the NTDA’s most popular publication. More than 4,000 members and nonmembers subscribe to the NTDA’s free e-newsletter. The Association constantly updates its database to ensure valid e-mail addresses and successful delivery.

Submission*NTDA eNews is published on approximately on the 15th and 30th of each month. Advertisers pay $200 for banner advertising in two issues per month (or $100 per issue). See enclosed Insertion Order Form for artwork deadlines. Banner ad links to the URL of your choice. The program used to distribute the e-newsletter does not support Flash. Send 75- to 300-dpi .jpg files (RGB format) to [email protected]. Animated .gif files also accepted. See additional banner ad specs on Page 23.

WWW.NTDA.ORG BANNER ADSThe NTDA plans to redesign its Web site in 2017 to give you even broader marketing exposure! Extend the reach of your advertising campaign and put your message in front of nearly 200,000 visitors annually. Reach trailer industry professionals and fleets who regularly turn to www.ntda.org for news, information Directory listings, and more. Updated regularly, the NTDA Web site offers the latest legislative and regulatory updates, NTDA Convention information, member and Association news, and critical industry developments. Rotating column and banner ad placements are limited to maximize your exposure so secure your space early! Ad links directly to the URL of your choice.

SubmissionSend 75- to 300-dpi .jpg files (RGB format) to [email protected]. Animated .gif files also accepted. Ads will be posted within three business days following receipt of ad artwork. See banner ad specs on Page 23.

Banner/column ad links to the URL of your choice. NTDA.org does not support Flash.

JOB POSTING CLASSIFIED ADSThe NTDA now offers you the ability to reach the entire trailer industry with your job postings! Let the NTDA help you to find your next sales manager, general manager, technician, or other staff members. Submit your ad copy to [email protected] and include the following:

• Job Title• Position Description• Required Skills• Salary or Hourly Pay Information (if applicable)• Available Benefits (if applicable)• Job Location• Other Important Job-related Details• Contact Information.

Post a classified ad of up to 100 words for 30 days = $149Post a classified ad of up to 100 words for 60 days = $249Post a classified ad of up to 100 words for 90 days = $349


New


Ad Type Dimensions Web Link Price

NTDA eNews Banner 900 x 232 pixels Yes $200 per month*


Web Site Banner 542 x 116 pixels Yes $200 per month

Web Column Ad 188 x 116 pixels Yes $99 per month


21 PUBLIC RELATIONS Distribute well-written, high-impact press releases to commercial vehicle industry trade publication editors. Let the NTDA write your release and distribute it to the media on your behalf. Contact NTDA President Gwen Brown toll-free at 1-800-800-4552, direct dial (810) 229-5960, or e-mail [email protected] regarding press release creation and distribution.

Press Release Creation = $299 (includes one round of edits/changes)• Submit a Pre-written Press Release for Distribution to Trade Media via E-mail Only = $75• Press Release Creation and Distribution to Trade Media Via E-mail = $349• Press Release Creation and Distribution to Trade Media Via E-mail and Mail = $449

NTDA does not guarantee media coverage by any specific trade publication(s). All releases are posted on www.ntda.org and published in the NTDA eNews. Releases will be printed in the TrailerTalk newsletter as space allows.

SUBMIT ARTICLES & PRESS RELEASESShow your company’s expertise and thought leadership by submitting an article or press release for publication in TrailerTalk, the NTDA eNews and on www.ntda.org. There is no cost to submit articles or press releases. Send releases to NTDA President Gwen Brown at [email protected]. The NTDA currently has the ability to post one image per press release on its Web site.

Articles and press releases may include, but are not limited to:

• Company News• New Product Releases• Personnel Announcements• Company Anniversaries• New Facility Openings• Mergers and Acquisitions• Award Recipients• New Dealer Announcements• Industry Resources/Services Available• Obituaries.

E-BLAST YOUR TARGET MARKETING MESSAGEThe NTDA is offering a new service to help you get your message out to the trailer industry. E-mail continues to be one of the most effective marketing tools. Our new sponsored e-mail blast program connects you with the market you need to reach. You also benefit from the credibility of being associated with the NTDA — it’s a win-win!

Send a one-time e-blast of which you are the sole sponsor. Include your company or product promotional message.

Member to provide content and graphics. Limit of up to 12 total graphics per e-blast. Fees below include layout/design in Dreamweaver (HTML format), one round of edits/changes and distribution. Contact NTDA President Gwen Brown regarding E-blasts at toll-free at 1-800-800-4552, direct dial (810) 229-5960, or e-mail [email protected].

Send a targeted e-blast to specific job titles or member types = $799Send an e-blast to NTDA member main contacts = $899Send an e-blast to all NTDA members and non-members with e-mail addresses = $999.

MEDIA KIT & ADVERTISING RATESNew

New



NTDA eNews Banner 900 x 232 pixels Yes $200 per month*


22 CONVENTION EVENT GUIDEThe printed and online versions of the NTDA Convention Event Guide are your ways to reach hundreds of attendees at this incredible annual Event. The 27th Annual NTDA Convention will be held Oct. 11–13, 2017 at the TPC Marriott Sawgrass Golf Resort & Spa in Ponte Vedra Beach, FL.

AD SIZE SPECS & RATE

Add an extra 1/4" or 0.25" on all sides for bleeds. See specs on Page 23.

All ad placements are at the discretion of the NTDA. For specific page or space placement an additional $25 fee applies (excludes back cover as well as and inside front and inside back covers).

SubmissionSubmit a 300 dpi or higher, CMYK format .pdf to [email protected]. No spot colors, RGB, or non-CMYK color formats accepted. All fonts must be included and TrueType fonts are not acceptable. Add an extra 1/4” (0.25”) on all sides for bleeds. Do not place text or graphics too close to edges or trim areas. Include printer crop marks. The printer/publisher and NTDA are not responsible for color complaints or sizing/trim issues if ads are not submitted in the correctly specified format. The NTDA is not responsible for spelling or formatting errors in advertisements supplied by members.

GRAPHIC DESIGN SERVICESContact NTDA’s preferred graphic design service provider Wolf Pack Marketing, LLC for assistance with graphic design needs. Wolf Pack offers print and digital/banner advertising design, creation of flyers and brochures, trade show display design, Web site design and video production for a special member rate of $55 per hour. You can also contact Wolf Pack Marketing for a specific project quote based on your budget.

Contact Wolf Pack Marketing at: 9864 E. Grand River Ave.Ste. 110-150Brighton, MI 48116Phone: (810) 355-6832E-mail: [email protected]: www.wolfpack-mktg.com


New

Final Size Full Color Position Price

11" x 8.5" Yes Two-Page Spread $1,500

5.5" x 8.5" Yes Back Cover $800

5.5" x 8.5" Yes Inside Front Cover $775

5.5" x 8.5" Yes Inside Back Cover $775

5.5" x 8.5" Yes Full-Page Inside $750

WOLF packm a r k e t i n g , l l c


NTDA insertion orders must be submitted for all advertising requests. All insertion orders are accepted on a first-come, first-served basis.

The NTDA staff will inform you if requested specific page placements are unavailable.


23

Full bleed = 11.50" x 9.50" No Bleed = 10.50" x 8"


Back CoverFull-PageFull-Color 5.5" x 8.5"

$800

Full Bleed = 6"x 9" No Bleed = 5"x 8"

Inside Front Cover

Full-PageFull-Color5.5" x 8.5"

$775


Inside Back Cover

Full-PageFull-Color5.5" x 8.5"

$775

Full Bleed = 6" x 9" No Bleed = 5" x 8"

InsideFull-PageFull-Color5.5" x 8.5"

$750

Convention Event Guide Ad Specifications

Banner Ad900 x 232 pixels

$200 per month (includes 2 issues)

NTDA eNewsBanner Ad

542 x 116 pixels $200 per month

Web Banner on www.ntda.org

$99 per month

Column Ad188 x 116 pixels

ADVERTISING DIMENSIONS

Two-Page SpreadFull-Color11" x 8.5"

$1,500

Note: Include Printer Crop Marks On All Print Ads


USE OF NTDA LOGO, PHONE SOLICITATIONS & WEB SITE LINKSNTDA Members in good standing are encouraged to use the NTDA Member Logo in their literature, on their Web site, on business cards, or other materials. However, members may NOT use the NTDA logo if it does not include the word "Member" in the typography. Members may not disseminate correspondence to fellow members, prospective members or others that members if such literature/information implies an association with the NTDA on behalf of your company or business. Likewise, phone solicitations to members that imply a member company is working for or in partnership with the NTDA is also prohibited. The NTDA currently has "preferred provider agreements" with the following firms: PartnerShip, JD Fulwiler & Company Insurance, and Wolf Pack Marketing, LLC. Any time that you are unsure about a company claiming to be affiliated with the NTDA, please feel free to contact NTDA President Gwen Brown toll-free at 1-800-800-4552, direct dial (810) 229-5960, or e-mail [email protected]. Members are encouraged to provide a link from their Web site to www.ntda.org. This helps drive traffic to your Membership Directory ad or listing and to other information and resources available through the Association.

To request a copy of the NTDA Member Logo, please e-mail NTDA President Gwen Brown at [email protected].

MAILING LIST REQUESTSNTDA members in good standing may request a mailing list of fellow members once per quarter at no cost. The list recipient agrees to comply with all terms and conditions set forth by the NTDA. Mailing lists are provided as a benefit of NTDA membership so that members may contact each other for networking purposes only. Further distribution of the NTDA membership list to any individual, person, firm, association, syndicate, partnership, joint venture, trustee, trust, corporation, division of a corporation, unincorporated organization, or other entity or governmental agency is strictly prohibited. Posting of this information on the Internet or other electronic media service is also strictly prohibited. Use of provided lists to SPAM members or to solicit members in any way that implies an association with the NTDA on behalf of your company or business is strictly prohibited. The NTDA retains ownership of all proprietary rights, including intellectual property rights.

To request a mailing list, please e-mail NTDA President Gwen Brown at [email protected].

Electronic Ad Specifications


SPONSORSHIPS/EXHIBITS

PRINT ADVERTISING

ELECTRONIC MEDIA

AddressNational Trailer Dealers Association 9864 E. Grand River Ave. Suite 110-290Brighton, MI 48116 www.ntda.org

ContactGwen Brown, NTDA PresidentToll-Free: 1-800-800-4552Direct Dial: (810) 229-5960Mobile: (810) [email protected]

NTDA MARKETING GUIDE

Reach top-level trailer dealer decision makers and industry professionals all year long through:• 27th Annual NTDA Convention Sponsorship Opportunities• Convention Exhibits & Floor Plan• Print and Electronic Advertising Opportunities

NTDA MARKETING GUIDE - NTDA – National Trailer...

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