Using data to drive redevelopment

Joe Getz, Principal

2014 statewide survey

Redevelopment efforts

175 municipalities

71% redevelopment area

This is all about you.

Important v. effective

89%

67%

64%

28%

34%

24%

Improve retail mix

Market to developers

Compile market data

Important

Effective

Stalled local economy

Struggling downtown

Case study: Glassboro

Almost a college town

Rowan University

Downtown Glassboro

Solution: Rowan Boulevard

Rowan University

Downtown Glassboro

Development concept

72 townhouses

154 apartments

Neighborhood retail

Consumer survey

Residents

Workforce

Shoppers

Visitors

Unique data – Who shops here?

– Who doesn’t & why?

– What’s difficult to find?

– What do you want here?

– What will make you visit?

– Development you’ll support?

Survey discovered

Market not municipality

Supported redevelopment

More people than St. Louis

More spending than Atlanta

Growing sea of suburbs

No downtown in 10 mile

Visit 8 times/month

Key findings – Want a walkable downtown

– Want restaurants w/sidewalk dining

– Want theater, arts/crafts, housewares

– Want Barnes & Noble

Student survey

Supported redevelopment

Catalyst for redevelopment

Spend $8.8 mil in 9 mos.

Like to drink beer

Development conceptNew &

Improved

Plan grew 8x – 26 acres

– Student housing

– Hotel/conf center

– Cinema & theater

– Parking garages

– 200,000 sf retail

– 40,000 sf office

– Town square

Here’s where it began

Here’s what’s happened

Just to remind you…

$350 million in private investment

Barnes & Noble bookstore

Hotel & Conference Center

Student housing

New retail stores & foot traffic

Town square

Stores, restaurants & apartments

Parking garages

Downtown events

Upscale apartments

More to come

Daytime activity

Evening activity

Nighttime activity

Rowan Boulevard

Glassboro

Avoid public opposition

Move project more quickly

Reduce risks for developer

Increase predictability

Lower overall costs

Using data to drive redevelopment