New Media Collabroation for B2B
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Transcript of New Media Collabroation for B2B
Social Media CollaborationHow Does It All Work Together?
A Subway Map of Web Trends 2.0
WMA-Branded Total Online Presence
Web Site
Web Site – A Link to Everything
•Invite visitors to:
•Check out your blog
•Join the company on LinkedIn
•Follow your Tweets
•Become a fan on Facebook
•Participate in discussion on Ning
•Check out a demo on YouTube
•See if their picture was taken at User’s Group meeting
Blog
•Includes links to:
•Web site
•Ning
•YouTube
•Flickr
•Highlight:
•News
•Media coverage
•Case studies
•Expert opinions/advice
•Response to articles
•Upcoming events
•Guest speakers
•Includes links to:
•Web site
•Media coverage
•Blog
•Ning
•YouTube
•Flickr
•Let connections know:
•New media coverage
•Blog/Twitter Updates
•Call for response
•YouTube updates
•Call for video testimonials
•Flickr updates
•Call for photos
SlideShare
•Highlight:
•Media coverage
•Sales presentation
•Webinar
•Speaking opportunities
•White paper
•Anything that can be PDF’d
Often supports LinkedIn
•Highlight:
•Any link on the Internet
•News
•Media coverage
•Case studies
•Answer questions
•Upcoming events
•Updates or start of social media initiatives
Facebook - Build a Community
•Includes links to:
•Web site
•Blog
•Ning
•YouTube
•Flickr
•Let fans know about:
•Media coverage
•Blog/Twitter Updates
•Call for response
•YouTube updates
•Call for video testimonials
•Flickr updates
•Call for photos
•Upcoming events
Ning – More Community
•Includes links to:
•Web site
•Blog
•Ning
•YouTube
•Flickr Engage, engage, engage
YouTube
•Highlight:
•Sales presentation
•Webinar
•Speaking opportunities
•Testimonials
Flickr
•Share
•Product photos
•Executive photos
•Company logos
•Customers in action
•Customer gatherings
•Invite photo submissions
Social Media CollaborationHow Does It All Work Together?