B2B Media Brochure 2017

www.b2bmarketingexpo.co.uk

28TH & 29TH MARCH 2017WWW.B2BMARKETINGEXPO.CO.UK

32 www.b2bmarketingexpo.co.uk www.b2bmarketingexpo.co.uk

WHAT IS THE B2B MARKETING EXPO?B2B Marketing Expo is designed to offer B2B marketing professionals a platform to find the latest tools, techniques, training, thinking, knowledge and technology. Packed with seminars, masterclasses and experts on hand, this exciting exhibition will draw over 6,000 decision makers to the event, and will arm modern day B2B marketers with everything they need to do their jobs better. The show is designed specifically to meet the challenges of the business to business marketing sector which typically involves developing personal relationships combined with automated technology. The sector is ever-evolving and delegates have a need to stay up to date with the latest developments.

In being co-located next door to another hugely successful event in Sales Innovation Expo, marketing professionals have the unique opportunity to meet and truly connect with 3,000 sales leaders.

Welcome to B2B Marketing Expo, the event that has taken the industry by storm by providing B2B marketing professionals with the knowledge, inspiration and practical assistance they need to propel themselves and their companies to the next level.

The event sits alongside Sales Innovation Expo as they naturally complement one another, and sales and marketing leaders share knowledge and connect on an unprecedented scale. B2B Marketing Expo takes an exhibition format with a heavy conference schedule, along with workshops, debates, and networking. The event attracts in excess of 150 suppliers of the most cutting edge solutions for you to test.

B2B Marketing Expo is the perfect place to showcase your services and build personal relationships with your ideal clients as well as gathering good quality business intelligence to keep you at the forefront of a hugely competitive industry.

“ “There are a lot of B2B Marketers, it’s often half the people in the room. So to have a specific B2B event focused on lead generation, data sources, technologies is really important.

Dave Chaffey,Smart Insights


TYPICALATTENDEES

VISITORS ATTEND FROM

MARKETING BUDGET

150EXHIBITORS

25MASTERCLASSES

80SEMINARS

5,376VISITORS

40% £0-500k £501k-1m49% £1m+11%

20% CEO / VP

CMO / Marketing Director30%

Sales Director4%

Marketing Manager30%

Marketing Executive10%

6% Other

INDUSTRYSECTORS

JUST A SAMPLE OF OUR VISITORS

ALLIED IRISH BANK (GB)

AMERICAN EXPRESS

BARCLAYS

FINANCIAL TIMES

GOCARDLESS

Google

GUMTREE

HSBC

MICROSOFT

Dr. Marten

VERIFONE

Brand Manager

Marketing Director

Head of Marketing

B2B Marketing Manager

VP Marketing

Head of B2B Marketing

Head of Marketing

Global Marketing

Director of Digital Marketing

Global Director

Marketing Manager

89%OF VISITORS WERE DECISION MAKERS OR KEY INFLUENCERS

WHOATTENDS?

PRUDENTIAL

CANON EUROPE LTD

AVERY

BA SYSTEMS

THOMSON REUTERS

TRAVIS PERKINS

RACKSPACE

GARTNER

SUNGARD AVAILABILITY

VODAFONE

EXPEDIA

Marketing Manager

European B2B Propositions Marketing

Manager

Digital Marketing Director

Sales & Marketing Director

Senior Marketing Executive

Multi Channel Marketing Director

Marketing Manager

Marketing Director

Marketing Manager

Digital Marketing Manager

Australia

Austria

Canada

Chile

Costa Rica

Cyprus

Czech Republic

Finland

France

Germany

Gibraltar

Iceland

Ireland

Italy

Software/IT

Technology

Retail

Marketing

Media & Publishing

Telecommunications

Business Services

Financial Services

Manufacturing

Education

Events & Hospitality

Other

15%

13%

13%

11%

9%

8%

7%

5%

3%

3%

2%

11%

Japan

Latvia

Netherlands

Poland

Romania

Serbia

Spain

Sweden

Switzerland

Turkey

Ukraine

UK

USA

SCOTLAND 1%

OVERSEAS 5%

NORTH EAST 2%

NORTH WEST 4%

MIDLANDS 8%

SOUTH EAST 18%

WALES 2%

LONDON 50%

SOUTH & SOUTH WEST 10%


PRYSMGROUPEVENTSThe PRYSM Group has been organising leading B2B trade exhibitions for 14 years, with a reputation for producing well run, well attended events that receive significant investment to ensure they constantly evolve and improve.

B2B Marketing Expo is another huge success story, where investment has been returned with an event that has quickly risen to become the market leader.

The Business Show, another PRYSM event to take the market by storm, is now the fastest growing business exhibition in Europe and attracts more than 25,000 visitors over two days.

SALES INNOVATION E X P O 2 0 1 7

B2B MARKETING EXPO RUNS ALONGSIDE:

“Our participation at the B2B Marketing and Sales Innovation Expo 2016 was a full success. We spent an amazing two days with a continuous flow of sales and marketing decision makers and had plenty of good conversations.”InsightBee

“It was an absolutely fantastic two days at the @B2BMarketingUK! Thanks to everyone that came and chatted to us! #Agency #B2BUK”

“@B2BMarketingUK Thank you for a wonderful #b2bmarketing expo, excellent array of speakers over the two days. Thank you for the invite!”

“Back in the office after a brilliant few days at @B2BMarketingUK a BIG thank you to everyone who visited our stand”


CONTENT RICHB2B Marketing Expo has a seminar and masterclass schedule that’s entirely dedicated to the marketing sector, as well as unrivalled networking opportunities.

There are four seminar halls that throughout two packed days provide the foremost insight, education, knowledge and advice into every angle of marketing.

Visitors will be able to learn from our extensive seminar schedule with more than _ _ expert speakers giving you the chance to offer your unique insights, products and services alongside some of the best-known names, thought leaders and industry heavyweights. B2B Marketing will feature exclusive seminars that cover the most important issues and promote the most innovative thinking to inspire any professional working in B2B marketing. In addition to this, exhibitors can meet hundreds of potential buyers face-to-face throughout the event, collect high quality leads, generate sales, launch new products or services direct to the market, and learn innovative new concepts in your approach to your marketing strategy.

WHAT WILL BE AT B2B MARKETING EXPO?

• OVER 85 SEMINARS LED BY EXPERTS

• NETWORKING LED BY PROFESSIONALS, DESIGNED TO ASSIST DELEGATES MAKING RELEVANT CONNECTIONS AT THE EVENT

• MASTERCLASSES RUN BY EXPERTS - OFFERING SELECT TARGETED VISITORS AN INTERACTIVE LEARNING ENVIRONMENT ON KEY TOPICS

• 150 OF EUROPE’S MOST CUTTING EDGE SUPPLIERS OF PRODUCTS AND SERVICES ALLOWING VISITORS TO TEST THEM IN A HANDS ON ENVIRONMENT

• CPD POINTS WILL BE ON OFFER FOR CHARTERED MARKETERS

• AND MUCH, MUCH MORE


VISITOR ACQUISITION When it comes to attracting B2B marketing professionals to the event,no stone will be left unturned.

The PRYSM Marketing team are very experienced when it comes to marketing trade exhibitions to draw attendees and will not only use every channel available but they will also be consulting the most influential and respected marketing figures in the world to work on the conceptualisation of the event.

ENTICING EVENT - FREE TO ATTEND

We’ve worked closely with the experts to create an outstanding programme of seminars and workshops that the UK’s leading marketing professionals will be compelled to attend and what’s more we’ve made it free to attend. The marketing campaign has been designed to make sure that everybody in this type of role in the UK is informed about the event.

PARTNERS

We will be working with numerous partners to reach out to their audiences from industry magazines and popular websites to directory owners, social media group owners, key influencers, and networking groups. No stone will be left unturned when it comes to reaching out to this audience.

OUR DATA

We have a database of more than 15,000 B2B marketers that we will be targeting with emails, social media and printed collateral. These are visitors to other events that we have run so are an audience who are already receptive to attending trade events in London.

ONLINE ADVERTISING

A significant budget will be utilised for online targeting and retargeting. Our PPC experts will be tasked with targeting relevant visitors online advertising to entice them to register for the event.

CONTENT MARKETING

We will be working with experts and partners to ensure blogs, vlogs, thought pieces, podcasts, white papers and more will hit the B2B marketing community to seek out content hungry targeted attendees.

SOCIAL MEDIA

Our social media team are working hard to launch and aggressively grow LinkedIn and Twitter followings that will attract a large, relevant and engaged following. (other events like The Business Show have more than 20k engaged followers and trended during the last two events).

We are also working with a number of key social media influencers and group owners (like Nicky Kriel on Twitter and the likes of ‘UK Marketing Network’ LinkedIn group) to accelerate our social media growth with the target audience.

PR

We will be working closely with our PR agency to create a buzz and noise around the event across the industry press and further afield.

CPD POINTS

Chartered professionals will be able to gain CPD points at the event - which is a natural draw for char-tered professionals. Our membership of the CPD provider means that they will be able to assess our seminar content and attribute points to the visitors.

DELEGATE AQUISITION TEAM

Our top 10% of visitors will be personally targeted by our delegate VIP team who will identify the top visitors and invite them personally to attend. This will be done with phone calls, email, LinkedIn and a relationship will be nutured to ensure that the visitor is not only aware of the event but is helped all the way through - whether thats assistance with travel to the venue or help picking out relevant exhibitors and seminars to their specific needs. This team will be on-hand for exhibitors to make use of too.


WHO SHOULDEXHIBIT?If you supply products and services designed for the marketing sector then B2B Marketing Expo is where you should be exhibiting.

No other event provides the opportunity to engage with your target audience on a face-to-face basis to such a scale. All attendees share an ambition to learn new ideas, connect with marketers, and find the resources needed to elevate their marketing to the next level and win more business for their company. Exhibiting provides countless benefits and opportunities, and by selling your business at B2B Marketing, you’ll reap the huge rewards through the contacts, work and profits that come through exhibiting.

AREAS OF EXHIBITING

• EMAIL & MOBILE MARKETING

• SOCIAL MEDIA MARKETING

• TELEMARKETING

• VIDEO PRODUCTION

• PRINT, TV & RADIO

• BRAND DEVELOPMENT

• SALES ENABLEMENT

• ANALYTICS & DATA

• BUSINESS INTELLIGENCE

• MARKET RESEARCH

• INBOUND

• DIRECT & CONTENT MARKETING

• ADVERTISING, PR & COPYWRITING

• DESIGN & WEBSITE DESIGN

• AFFILIATE

• TRAINING & CONSULTING

• STRATEGY

• DIGITAL - SEO, PPC

• MARKETING AUTOMATION

• GAMIFICATION

• GUERRILLA

• CRM MARKETING & CUSTOMER INSIGHT

Exhibiting at B2B Marketing will ensure you:

Meet hundreds of your targeted buyers face-to-face over two days

Elevate your profile in a hugely competitive market

Collect the highest quality leads and generate sales

Launch new products or services direct to the market and gain instant feedback from prospective buyers

Proactively build personal relationships with your ideal clients

Gather high class business intelligence to keep you at the forefront of your industry sector

Take advantage of the unparalleled networking opportunities

If you supply any of the following services thaen you should be exhibiting at B2BMarketing Expo


PACKAGE & COST

SHELL SCHEME STANDS

• Shell scheme stands are fully carpeted and walled. Stand inclusive of fascia name board and stand number.

• £435 plus VAT per square metre for shell scheme stands

SPACE ONLY STANDS

• Space only stands are just that and give you a blank canvas to create something special within that area.

• £415 plus VAT per square metre for space only

*space only is available from £415 per m2

PACKAGE INCLUDES:

• A Shell Scheme Stand• A Dedicated Page On Our

Website (With Social Media Amplification)

• An Entry Into Our Show Guide.

Your stand at the show will give you access to meet marketing professionals face-to-face. This is your space to personalise with your branding to stand out from the crowd and use to demonstrate the power of your product or service to the visitors.

You will be given your own page on the website to promote your products and seminar slots. Your page can include up to 500 words, two product images, company logo, stand number, link to your website, links to your Twitter, LinkedIn and Facebook profile pages, embedded videos and HTML based customisation.

You will receive a 75-word listing including your contact and website details in the official event show guide. It is sent in hard copy to the 8,000 pre-registered visitors three weeks in advance of the event and also emailed digitally to over 1.4 million marketing professionals via our supporters, partners and exhibitors.

We have a dedicated team for our social media channels, who will work with you to create a personal campaign to promote your product or service to our followers through Facebook, LinkedIn and Twitter.

STAND WEBSITE SHOW GUIDE SOCIAL MEDIA

INCLUDED IN THE PACKAGE FOR EVERY STAND


ALTERNATIVE OPPORTUNITIESOur mission is to help you to achieve your marketing goals at the event.If there’s anything you’d like to do for that all-important big impact on the audience, we can work with you to make it a reality. We’ve worked with clients in the past to produce all kinds of creative branding solutions, from a giant red telephone in the registration area to branded printed footsteps guiding visitors from a client’s masterclass to their stand. Anything and everything is open to discussion and we would welcome the opportunity to work with you to find a solution to your brand exposure aims.

SHOW SPONSORSHIP

Sponsorship of the B2B Marketing Expo is a unique opportunity to establish a brand association and strong relationships early in the journey of tomorrow’s blue chips. The two tiers of sponsorship offer a range of opportunities to display your branding prominently around the event and across the advertising campaign. Ask us for more information.

ADVERTISING OPPORTUNITIES

Advertise your products and services to the entire audience and incentivise them to visit your stand through the visitor’s digital show guide which is emailed to every single person who registers for a ticket to the event.

MASTERCLASSES

One way to guarantee pre-qualified leads and make a big branding impact on the show is to host a masterclass, based on a proven formula previously operated by Google, Yell, SAGE and Microsoft. Unlike any other form of B2B marketing, there is no uncertainty. These 30 minute hands-on interactive sessions run throughout the day and allow you to demonstrate your products and expertise. Masterclasses are the exhibition equivalent of pay-per-click marketing and the price is on a ‘per seat’ basis, so you only pay for as many hot prospects as you can take on.

Contact Eddy Lawrence for further information on more information on how to get more involved with B2B Marketing Expo 2017.


To find out more about exhIbiting,

please contact Eddy Lawrance on

01872 218007

[email protected]


28 & 29 MARCH 2017

B2B Media Brochure 2017

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