Social Media & B2B

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    29-Oct-2014
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How to implement social media for B2B marketing.

Transcript of Social Media & B2B

  • 1. Social Media & B2B Ryon Harms www.TheSocialExec.com

2. Today

  • Does B2B and Social Media Mix?
  • You Are the New Media
  • Becoming A Connector
  • 5 Ways to Get Started Now
  • Tools of the Trade

3. 4. B2B Social Media Spending (2010)

  • 60% Plan to Spend More on Social Media
  • 54% Currently Use Social Media (up 9%)

5. How They Use It 6. Measuring Success 7. You Are the New Media 8. Skip the Gatekeepers 9. The You Chronicle 10. Authenticity & Expertise Are Key

  • Social voice doesnt follow communication guidelines or identity standards.
  • Demonstrate your expertise through social media: have a measurable impact on your sales efforts.

11. Becoming a Connector 12. Givers Get.

  • Web: A Platform for Delivering Value to Many
  • Delivering Value to One is Good, Delivering Value to Many is Better
  • What Goes Around Comes Around in Spades

13. Word of Mouth

  • Messages Dont Spread From One Person to the Next. They Spread When a Message Reaches a Connector.

14. Be the Connector

  • Leverage technology to become a connector
  • Smart networkers seek out connectors
  • Connectors attract other connectors

15. Community The Power of Connectors 16. 5 Ways to Cash in on Social 17. #1 Write About Somebody Else

  • Who Does Your Customer Base Want to Reach?

18. #2 If You Filter, They Will Come

  • Become a curator of the information they need

19. #3 Start A Community

  • Customers helping customers

20. #4 Crowd Source Content

  • Where are your human assets?

21. #5 Start a Movement

  • Is there an injustice?
  • Do you have a groundbreaking Idea?

22.

  • Executive Branding Trinity
  • Bonus:

Tools of the Trade 23. Blogs 24. 5 B2B Blogging Rules

  • The 80/20 Rule 20% You, 80% Them
  • Relationships Comments, Comments, Comments
  • Seem More Human, Less Corporate
  • Always On Focus Group
  • Define Your Business Niche

25. Hidden Benefits of Blogging

  • Makes you a better thinker
  • Makes you a better writer
  • Makes you a better salesperson
  • Makes you a better speaker
  • Keeps you focused on learning
  • Allows you to test out ideas
  • Makes you a better networker

26. LinkedIn A Walled Garden

  • Closed Circuit Networking
  • Self-Updating Rolodex
  • Contact Relationship Management (CRM)

27. Twitter Never Eat Alone

  • Exposure
  • Discovery
  • Learning
  • Giving

www.ExecTweets.com 28. Email is Still Powerful

  • Stop Asking for Help
  • Deliver Value
  • Get Them Talking
  • Say Something Different

29. What if I dont? 30. Questions?