#myrealworld | The solitary man – Roy | APN Outdoor
-
Upload
apn-outdoor -
Category
Documents
-
view
217 -
download
4
description
Transcript of #myrealworld | The solitary man – Roy | APN Outdoor
KEYWORD DESCRIPTORS
SINGLE FRINGE DWELLER RETIRED HEALTH PROBLEMS PENSION DEPENDENT
INTERESTS & HOBBIES
FROZEN MEALS VB GAMBLING CRICKET MORNING TV
DISCOUNT SHOPPING SMOKING OUTINGS WITH HIS DAUGHTER NIGHTLY NEWS HIS DOG
Roy is a man of simple tastes. Just sit him front of the telly with a minute steak and VB (or three) and you won’t find a happier man. Except maybe if he wins big at the dogs, in which case he’s already picked out
the new telly he’d buy. 42 inch. Flat screen. Beautiful. Roy’s lived alone for most of his life, so his health isn’t
as good as it should be for a 70-year old man. His back’s been playing up and his knees are always giving
him trouble. His days are usually spent between the doctor’s office waiting room, Centrelink line and his
local RSL. Luckily everything Roy needs is within walking distance anyway. But it’s a real treat when his
daughter visits, although he wishes it was more often!
ROUTES
The High Flyer
DEPOT ROUTE
Adelaide Glenelg Tram
Sydney Bus 545, 400
Melbourne Bus 903
ROY PERSONALITY
HOW THEY COMMUTE:
58.6 % DRIVING 31 % DON’T WORK
59% 52% 63% 49%
I get pleasure from my garden.
I have a budget and I stick to it.
Try to buy Australian made.
Enjoy travelling, prefer Australia.
Source: Nielsen CMV S02, 2015, Australian Census 2011 ABS Data.
WHO ELSE CAN YOU REACH WITH TRANSIT ?
CREATIVE