KEYWORD DESCRIPTORS

SINGLE FRINGE DWELLER RETIRED HEALTH PROBLEMS PENSION DEPENDENT

INTERESTS & HOBBIES

FROZEN MEALS VB GAMBLING CRICKET MORNING TV

DISCOUNT SHOPPING SMOKING OUTINGS WITH HIS DAUGHTER NIGHTLY NEWS HIS DOG

Roy is a man of simple tastes. Just sit him front of the telly with a minute steak and VB (or three) and you won’t find a happier man. Except maybe if he wins big at the dogs, in which case he’s already picked out

the new telly he’d buy. 42 inch. Flat screen. Beautiful. Roy’s lived alone for most of his life, so his health isn’t

as good as it should be for a 70-year old man. His back’s been playing up and his knees are always giving

him trouble. His days are usually spent between the doctor’s office waiting room, Centrelink line and his

local RSL. Luckily everything Roy needs is within walking distance anyway. But it’s a real treat when his

daughter visits, although he wishes it was more often!

ROUTES

The High Flyer

DEPOT ROUTE

Adelaide Glenelg Tram

Sydney Bus 545, 400

Melbourne Bus 903

ROY PERSONALITY

HOW THEY COMMUTE:

58.6 % DRIVING 31 % DON’T WORK

59% 52% 63% 49%

I get pleasure from my garden.

I have a budget and I stick to it.

Try to buy Australian made.

Enjoy travelling, prefer Australia.

Source: Nielsen CMV S02, 2015, Australian Census 2011 ABS Data.

WHO ELSE CAN YOU REACH WITH TRANSIT ?

CREATIVE