MY BLEND BY CLARINS

NJOUONKOU SalifROURE BéréniceMBA 2 A

Spa MY BLEND by Clarins – Royal Monceau Paris -

Spa located in the Royal Monceau hotel *****

(37 avenue Hoche in Paris). Superficy: 1500 square meters The biggest swimming pool for Paris’ Palace (23 square meters) Opening schedule: From Monday to Saturday (8.00-22.00) Rate: Between 190€ - 250€ for 1hour for treatments & 50€ more To have unlimited access to

swimming pool, sauna, hammam & laconium

TARGETING

Guests of the Royal Monceau Hotel (70% of international customers)

Come from to the big cities Woman between 35-60 years old Travelers Business men (35-55 years

old) High social professional category with

good income

Local – GEOLOCALIZATION Partnership with two shops: Marionnaud (104 avenue des

Champs Elysées ) and DrugStore Champs Elysées:

-> When any customers enter in these shop, they will receive a “push notification” on their smartphone that offers the possibility to have promotions on Clarins product and Spa in the Royal Monceau, located next the Champs Elysées.

-> They will receive as well a push notification that gives the possibility to participate to a contests, and then to win promotion for the Spa or Clarins article.

Local - ADVERTISING Advertising in specialized magazine (ELLE;

Marie-Claire) with the help of QR codes. Clients can scan the code and than to be directly informed of the Spa Clarins promotion - > -30% for the users of the QR code

QR code in the free Parisians newspaper such as Metro or 20 minutes. That allow to target a local customer which is still too low for the Spa. It permits as well to increase local visibility and create the buzz.

Presence of a QR code in all Parisians Clarins retailers as Drugstores, Parisians Department Store (Galeries Lafayette, Printemps, BHV, Le Bon Marché,…).

Local - EXAMPLE

To create a QR CODE in this type of advertisings

Mobile - PLATFORM USED

Use of Pass Book which is the SoLoMo

functionality of Facebook. It allows to have access to:Loyalty cards; Present cards; Boarding pass; Promotion

coupon; Member cards for the unlimited access to Spa

Reduction program in Foursquare (Reduction

platform), which is allow to reward the loyalty

of the best Spa clients

Social – APPLICATION & SOCIAL NETWORK

To share promotion on Facebook of Clarins and Royal Monceau

To tweet the winner of the contests

The winner can give his feedbacks on lounge up application

The client can share his picture of the Spa with pinterest

SoLoMo promotion of the Spa

SOCIAL

Always connected on Facebook and Twitter and offer contests

Guests can share photo and video on new platforms such as Pinterest and Instagram

LOCAL

• Delocalization with the partnership with 2 local retailers

• Advertising with QG code in Parisian newpapers and magazine such as ELLE and Marie Claire or Metro

MOBILE

• New platform used such as Passbook and Foursquare