Golden standard of youthful skin: Clarins and CDFG reveal exclusive 100ml Double Serum format

A bottle of Clarins Double Serum is sold every five seconds

CHINA. In celebration of its 35-year anniversary, French beauty house Clarins has teamed up with China Duty Free Group (CDFG) to launch an exclusive 100ml format of its best-selling Double Serum.

Clarins is a Platinum Partner of The Moodie Davitt Report Virtual Travel Retail Expo (#Virtual Stand BT-P5), and CDFG a Diamond partner.

Now in its eighth edition, the Clarins Double Serum offers a potent blend of 21 powerful plant extracts to prevent skin-ageing.

It has also been infused with highly-concentrated Golden Turmeric extract — containing 65% turmerone — which improves the skin’s five vital functions: regeneration, oxygenation, nutrition, hydration and protection.

The Double Serum also features the brand’s new ‘Skin Core Sensory Intelligence’ technology, which can revitalise the skin by up to +126%.

The serum was created using a ‘Golden Ratio,’ made up of a bio-mimetic Double Hydric and Lipidic formula. It uses two parts water and one part oil to mimic the skin’s natural protective barrier.

A satisfaction test of 362 women of multiple ethnicities revealed that 88% said their skin was smoother, 83% said their skin was more radiant, and 74% said their skin was visibly firmer after using the serum for a seven-day period. The brand claims that one Clarins Double Serum is sold every five seconds around the world, based on its January-December 2019 sales volumes.

The Clarins Double Serum bottle also features an innovative pump system that distributes a customised dosage depending on seasonal skincare needs.

Clarins is a Platinum Partner of The Moodie Davitt Virtual Travel Retail Expo (#Virtual Stand BT-P5)

Scan the QR Code to discover the world of Clarins Double Serum

Chinese actress and Clarins Asia Pacific Spokesperson Dilraba Dilmurat commented, “My absolute favorite anti-aging treatment is Double Serum. The pioneering formula combines natural ingredients with cutting-edge science to visibly reduce fine lines and promote radiance after just a few uses.”

Dilmurat — known by her fans as ‘Dilireba’ — was tapped as the face of Clarins in Asia Pacific in 2019, fronting the brand’s ‘Golden Standard for Youthful Skin’ campaign. She is known for her roles in popular Chinese films ‘Mr. Pride vs Miss Prejudice,’ ‘Saga of Light,’ and ‘The Flame’s Daughter’.

The launch is supported by a dedicated TripurX mini-site (see separate story coming soon) which features a Clarins Double Serum AR experience, a virtual walkthrough of Clarins’s 35-year skincare legacy and a digital tour of the Clarins ‘Exposition Grandeur Nature’, exhibition which celebrates Clarins’s ongoing commitment to responsible beauty.

Clarins is embracing virtual reality for the launch of the CDF-exclusive Double Serum 100ml format

Clarins goes Platinum at the Virtual Travel Retail Expo

Clarins is a Platinum Partner at The Moodie Davitt Virtual Travel Retail Expo.

The unique 5-day ‘live’ event, followed by a 30-day showcase, begins on 12 October, just after the conclusion of the Chinese Golden Week holidays. It features a star-studded series of events across the five days, including a Symposium, category workshops and a new consumer research initiative.

Registration is free for buyers, exhibitors and preferred media partners. (Click here to register)