Rachel Smith Product Launch Portfolio • Design Concept • Project management • Merchandising

Womanity Launch 2010

Selfridges Womanity Launch Site concept Selfridges Oxford St 2010

Sculpted illuminated bottle columns for Womanity Launch

“Womanity” by Thierry Mugler Selfridges London 2010

“real women” photographed on the launch site and projected on Plasma screens and in the Oxford Street Windows

Womanity Window concept to realisation

Bluewater Mall site

Selfridges Trafford Park North Canopy

Trafford Centre Manchester Mall

Frasers Glasgow Atrium

“Amen Pure Malt” Launch Selfridges Menswear Dept London 2010

Harrods Christmas 2009 Wizard of Oz Thematic Thierry Mugler City

“Mirror Collection” Thierry Mugler Selfridges 2010

Harrods Fragrance Hall Concept visual

Mirror Collection Launch Harrods windows & fragrance Hall 2009

“Angel” & “Alien” Sun Essence Summer Fragrance launch 2011 Metro Centre, Newcastle

Debenhams Birmingham

Frasers Glasgow

“Aura” by Swarovski launch Selfridges, London 2011

Aura by Swarovski Selfridges Exclusive Worldwide Launch March 2011 Selfridges London • Hilary site • Windows 10 & 11 • Fragrance hall counter & shelving treatment Selfridges Trafford Park • Dome site • North canopy and 12 windows • Chandelier site • Escalator site in accessories Selfridges Birmingham • Bullring mall site and fragrance table in store Selfridges Exchange Square Manchester • A site • Lift cladding and front windows • Table cladding

Rollout Promotional sites • Frasers Glasgow • Hof Metro Centre • Hof W1 • Hof Thurrock • Hof Birmingham • Hof Bluewater • Jenners Edinburgh • John Lewis Oxford St • Boots Meadowhall • Boots Trafford Centre • Boots Cardiff • Boots Gateshead • Boots Liverpool • Boots Glasgow • Debs Cardiff • Debs Romford • Debs W1 • Debs Sunderland • Debs Basildon • Debs Glasgow • Debs Southend • Debs Birmingham • Debs Liverpool • Debs Trafford • Fenwick Newcastle • Fenwick York • Fenwick – Brent Cross

Additional Merchandising for Aura by Swarovski Tod Sites – Boots • 71 tod sites HOF Gifting tables • 30 stores HOF Window sites • 15 stores Debenhams Exclusive Print Package • 163 Stores ( windows and security gates) John Lewis • 26 fragrance tables The Fragrance Shop • 81 on counter glorifier units The Perfume Shop • Media package Duratrans and print 59 stores • 187 on counter glorifier units

Selfridges Oxford Street Windows

Selfridges Oxford St Windows

Selfridges, Oxford St ,Fragrance Hall London

The Bullring Birmingham

Angel Eau de Toilette Launch Bullring, Birmingham 2011

House of Fraser Birmingham

Boots TOD in- store Merchandising unit

Shelf Glorifier and Floorstand – Angel EDT launch

The Perfume shop – Angel EDT launch package

Seasonal coffret stand 2011

Bullring Birmingham Escalator Cladding 2011

Aqua Chic Launch site – Metro Centre Newcastle

Aqua Chic Launch Metro Centre - Newcastle

Aqua Chic Launch House of fraser Manchester 2012

House of Fraser Oxford St Aqua chic Launch site • Waterfall movie on plasma screen • sound effects of moving water

Selfridges London Alien Limited Edition window 2009 Concept to realisation

Alien Limited Edition Launch Selfridges London Beauty Hall

Selfridges Christmas window, London 2009 concept to realisation

New Sustainable Eventing Kit 2011 In store eventing kit to enable Ambassadors to create Activity and animate new product launches, collapsible and easily stored.

Sun Essence Event Kit 2011 Activity based on customer experience of summer notes of Salt and orchid, “aroma pots” pre scented with fragrance accords .

Clarins Christmas Flagship store concept 2009 Selfridges London

Model box concept to realisation

Christmas Gift wrap zone – Clarins Christmas shop 2009

Merchandising Guidelines • Initial Design format template • End to end project management • Print Buying • Update service

Clarins Merchandising guideline

Clarins Merchandising guideline

Rachel Smith Permanent Retail Sites • Design Concept • Project management • Merchandising

Frasers Glasgow New Fragrance Hall 2010

House of Fraser Birmingham 2011

House of Fraser Birmingham 2011

House of Fraser Manchester 2011 Thierry Mugler and Swarovski Wall Bay

House of Fraser Manchester 2011

Debenhams Birmingham Bullring 2011

Debenhams Birmingham Bullring 2011

Debenhams Thierry Mugler Branded inserts

Debenhams Westfield

Thierry Mugler at Debenhams insert system branding project 80 stores

Aura by Swarovski Wall bay inserts Debenhams Group ( 68 Stores )

Rachel Smith Event Design • Design Concept • Project management • Merchandising

Clarins Fragrance Group Conference 2011 Sketch , London

Clarins Fragrance Group Conference 2011 Sketch , London

Sketch 360 degree projection concept

Amen Pure Shot Olympic breakfast hosted by Oscar Pistorious Connaught Hotel 2012

Superheroes exhibit Amen Pure Shot Olympic breakfast Connaught Hotel 2012

Womanity Fragrance Launch 2010 Tate Modern - London

workshop format into fragrance reveal

greeters on the Millennium Bridge

Womanity Exhibit – Tate gallery

Press Launch for first fragrance by Swarovski “Aura” by Swarovski Swarovski HQ , London 2010

Nadia Swarovski Library

“Aura “ by Swarovski Trade Launch Swarovski Crystalized Boutique 2010

Press Launch “The Taste of Fragrance” Connaught Hotel , London 2011

A Taste of Fragrance accentuated culinary accents

Clarins Extra Firming Launch with skin structure centre pieces Breakfast – Claridges London 2012

PR boardroom dressing New flexible wall system Womanity launch Concept to realisation.

Clarins Multi Active Skincare Launch UK Head office 2009

Womanity Presentation to Trade partners , Clarins Head office

Head office PR Event Angel New Body Product Launch

Angel Creation Lab New Body Product Launch to trade partners

Thierry Mugler Ambassador Christmas conference London 2009

Clarins Most Dynamisante Woman of the year- 10 Downing Street 2009