#CONQUERTOGETHER

S E P T E M B E R 2 8 , 2 0 1 6

C I P R I A N I 4 2 N D S T R E E T N E W Y O R K , N Y, 1 0 0 1 7

T H E B E A U T Y I N D U S T R Y ’ S

Facing Cancer Beautifully

Daniel M. Annese

Global Brand President

Aramis and Designer Fragrances

The Estée Lauder Companies

S E P T E M B E R 2 8 , 2 0 1 6 C I P R I A N I 4 2 N D S T R E E T

IN SUPPORT OF THE LOOK GOOD FEEL BETTER PROGRAM

FOR OUTSTANDING LEADERSHIP IN THE BEAUTY INDUSTRY

2016 HONOREES

T H E B E A U T Y I N D U S T R Y ’ S

Marc Rey

President and CEO

Shiseido Americas

Celebrate. Delight. Hope and Fight. #ConquerTogether!

Nearly three decades ago, members of our beauty industry family rallied together for a

cause that was deeply personal for all of us. As an industry, we felt compelled to support

women in the fight of their lives against cancer, not only because these women are the

consumers and purchasers of our beauty products, but more importantly, because they are

our mothers, daughters, sisters, wives and friends.

Thanks to the ongoing generosity of our supporters in the beauty industry and beyond,

Look Good Feel Better® has impacted the lives of hundreds of thousands of women and

their family as they came face to face with cancer.

This year marks the 27th anniversary of the DreamBall gala benefiting Look Good Feel

Better. We invite you to be a part of this incredible night and join a legacy of support for

women with cancer.

The DreamBall presents an excellent opportunity to create a highly visible alignment with

the influential beauty industry and a charitable cancer program that is making a personal

and powerful impact on the lives of women and those who care for them.

As part of the DreamBall, you will:

• Take part in an extraordinary movement spearheaded by some of the beauty industry’s

biggest brands and retailers;

• Savor culinary delights by the legendary chefs at Cipriani;

• Be moved by remarkable stories of courage, triumph and strength;

• Empower more women with cancer so they can find hope, strength, and the confidence

to live with dignity and fight with conviction;

• Make a huge difference through your generous contribution!

Thank you for joining us in an unforgettable evening in honor and support of courageous

women and their families.

Danyelle Boilard-Paul

Executive Vice President, General Manager, Clarins Group USA, Inc.

DreamBall Event Chair

LETTER FROM THE CHAIR

One of the hardest parts of a woman’s cancer journey is losing her

sense of self. Cancer changes everything: her complexion, her hair,

nails, eyelashes and eyebrows, taking a toll on her confidence and

self-esteem.

The DreamBall was created by passionate members of the beauty

industry united in a cause to help women find the support they need to

face the ravages of cancer and its treatment.

The DreamBall benefits the Look Good Feel Better® program*, a

free, non-medical, brand-neutral public service program created to

help individuals with cancer look good, improve their self-esteem and

manage their treatment and recovery with greater confidence. Look

Good Feel Better is supported nationwide by a collaboration of the

Personal Care Products Council Foundation, the American Cancer

Society and the Professional Beauty Association.

OVERVIEW

*Look Good Feel Better is a registered Trademark of the Personal Care Products Council Foundation.

“The worst thing about having cancer is not being able to see

myself reflected in the mirror.” Lisa Ray – Cancer Survivor

Founded 27 years ago, Look Good Feel Better has helped nearly one

million people in the U.S. and more than 1.7 million people around the

world regain confidence during cancer treatment by helping them to

cope with the appearance side effects of treatment. Workshops are

free, available in all 50 states, and staffed by local expert volunteers

that offer lessons in how to apply cosmetics and accessories to help

address changes in skin and hair loss that often accompany cancer

treatment, as well as tips on wardrobe/styling to help camouflage weight

changes and surgical alterations

Join us. Support us. Help women to Face Cancer Beautifully.

THE CAUSE

For the past two decades, the Personal

Care Products Council Foundation,

supported by the cosmetics industry, the

American Cancer Society and the

Professional Beauty Association, have

worked to give confidence to people

undergoing cancer treatment through the

Look Good Feel Better program.

SPONSOR A DREAM

YOUR CONTRIBUTION COUNTS. Continue the mission dedicated to

changing the way people with cancer approach their disease—providing

a sense of normalcy while empowering them to endure and conquer

NEXT LEVEL NETWORKING. 500+ executives and professionals

within the beauty and media industries

YOUR BRAND FRONT AND CENTER. Presenting, Platinum, Gold,

Silver Patrons:

• Logo and mention during stage program at event

• Pre and post event publicity to the Personal Care Products

Council members and Board of Directors

• Acknowledgement in digital event program

A NIGHT TO CELEBRATE DREAMBALL HONOREES. Honor

industry leaders Marc Rey, President and CEO, Shiseido Americas,

and Daniel M. Annese, Global Brand President, Aramis and Designer

Fragrances, The Estée Lauder Companies

Opportunity for one company executive to sit on DreamBall

Committee

Company logo featured on Step & Repeat banner

Acknowledgement as “Presenting Patron” in printed program

Company logo and listing as “Presenting Patron” during

stage program at event

Two tables of 12 with premier seating

One $10,000 balloon during Balloon Auction

20 additional tickets for DreamBall After Dark (after party

immediately following gala)

Two page, 4/C spread with premier placement in printed

program and digital journal

Company logo featured on Look Good Feel Better website

Social media and blog mention (Look Good Feel Better)

Pre and post publicity to Personal Care Products Council

members and Board of Directors

PRESENTING PATRON (Category Exclusivity) – $100,000

EVENT SPONSORSHIP

Acknowledgement as “Platinum Patron” in printed program

Company logo and listing as “Platinum Patron” during stage

program at event

Table of 12 with premier seating

10 additional tickets for DreamBall After Dark (after party

immediately following gala)

Two page, 4/C spread with premier placement in Digital

Journal

Company logo featured on Look Good Feel Better website

Social media and blog mention (Look Good Feel Better)

Pre and post publicity to Personal Care Products Council

members and Board of Directors

PLATINUM PATRON – $50,000

EVENT SPONSORSHIP

Acknowledgement as “Gold Patron” in printed program

Company logo and listing as “Gold Patron” during stage

program at event

Table of 10 with preferred seating

5 additional tickets for DreamBall After Dark (after party

immediately following gala)

One page, 4/C ad with preferred placement in Digital

Journal

Company logo featured on Look Good Feel Better

website

Social media and blog mention (Look Good Feel Better)

Pre and post publicity to Personal Care Products Council

members and Board of Directors

GOLD PATRON – $40,000

EVENT SPONSORSHIP

Acknowledgement as “Silver Patron” in printed program

Company logo and listing as “Silver Patron” during stage

program at event

Table of 10

2 additional tickets for DreamBall After Dark (after party

immediately following gala)

One page, B/W ad in Digital Journal

Company logo featured on Look Good Feel Better

website

Social media and blog mention (Look Good Feel Better)

Pre and post publicity to Personal Care Products Council

members and Board of Directors

SILVER PATRON – $30,000

EVENT SPONSORSHIP

Table of 10

Acknowledgement as “Table Patron” in printed program

Listing as “Table Patron” during stage program at event

Tables can accommodate up to 12 guests by purchasing two

additional tickets.

TABLE PATRON – $20,000

Cash contribution

Acknowledgement as “Patron” in printed program

Listing as “Patron” during stage program at event

The Patron level cash contribution does not include dinner tickets and

is fully tax deductible.

PATRON – $15,000

EVENT SPONSORSHIP

PRESENTING PLATINUM GOLD SILVER TABLE

$100,000 $50,000 $40,000 $30,000 $20,000

COMMITTEE PARTICIPATION,

LOGO FEATURED ON STEP AND

REPEAT, WEBSITE, AND MORE

ACKNOWLEDGEMENT AS

PATRON LEVEL IN EVENT

PROGRAM

LOGO AND MENTION DURING

STAGE PROGRAM AT EVENT

PRE AND POST EVENT

PUBLICITY TO PCPC MEMBERS

AND BOARD OF DIRECTORS

SOCIAL MEDIA AND BLOG

MENTION (LGFB)

TABLE OF 12 AND PREMIER

SEATING (x2)

TABLE OF 10 AND PREFERRED

SEATING

TABLE OF 10

DREAMBALL DIGITAL JOURNAL Two Page;

4/C Spread Premier Placement

Two Page;

4/C Spread

One

Page;

4/C

One

Page;

B/W

ADDITIONAL TICKETS TO

DREAMBALL AFTER DARK 20 10 5 2

PATRON LEVELS

Benefactor $10,000

Supporter $5,000

Friend $ other

DreamBall Dinner $2,000

Cocktail Hour only $275

DreamBall After Dark $200

GENERAL CONTRIBUTION

INDIVIDUAL TICKETS

EVENT SPONSORSHIP

General cash contributions do not include tickets to the DreamBall.

All cash contributions are fully tax deductible and will be

acknowledged in the printed program.

COCKTAIL HOUR SPONSOR – $35,000

Branding on signage at bars during the cocktail hour

Branded element during cocktail hour (i.e.: branded

cocktail glasses, napkins, gobo – company is responsible

for providing this element)

Acknowledgement as Cocktail Hour Sponsor in program

Recognition from podium at dinner

10 tickets to Cocktail Hour only at event

Two dinner tickets

BALLOON SPONSOR – $25,000

Branding on all balloons used in “Balloon Auction”

Acknowledgement as Balloon Sponsor in program

Two dinner tickets

EXCLUSIVE BRAND

OPPORTUNITIES

MOBILE BIDDING SPONSOR – $20,000

Digital branding/banner on mobile bidding platform

Acknowledgement as Mobile Bidding Sponsor in

program

Two Dinner Tickets

DÉCOR SPONSOR – $15,000 or in-kind donation

Responsible for design concept and cost of all décor

elements including floral, additional lighting, etc.

Acknowledgement as Décor Sponsor in program

Branded signage on each dinner table

Two Dinner Tickets

EXCLUSIVE BRAND

OPPORTUNITIES

DIGITAL JOURNAL ADVERTISING OPPORTUNITIES

Two Page Spread, 4/C $9,000

Two Page Spread, B/W $7,000

Full Page, 4/C Ad $5,000

Full Page, B/W Ad $4,000

½ Page, 4/C Ad $2,500

½ Page, B/W Ad $2,000

File format: files may be sent as high-resolution PDFs.

All digital journal ads will be looped on display throughout the DreamBall

cocktail reception, dinner and program.

EXCLUSIVE BRAND

OPPORTUNITIES

The silent auction will be held throughout the gala evening as

well as being available online to thousands of interested bidders

of discriminating taste.

BALLOON AUCTION

GALA SILENT AUCTION

AUCTION SPONSORSHIP

Support our prestigious balloon auction where our beauty industry

patrons bid on specially ‘prized’ balloons to show support for Look

Good Feel Better. Balloons are priced between $100 and $10,000.

Your in-kind product or service donation will serve as an incentive for

bidders to purchase high value balloons.

All auction donations will be acknowledged in the program, at the

gala and on the DreamBall website.

DreamBall After Dark is the after party immediately following dinner,

hosted by the Young Friends of the DreamBall, engaging the next

generation of philanthropic leaders within and beyond the beauty and

fashion industries.

Time: 9:30 PM – Midnight

Expected Attendance: 300+ young professionals in beauty, fashion,

media industries

Tickets: $200 per person in advance and $225 per person at the door

Information and DreamBall After Dark Tickets can be purchased at

thedreamball.org

DREAMBALL CHAIR

Danyelle Boilard-Paul; EVP General Manager Clarins, USA

DINNER CHAIRS

Andra Mielnicki; VP, Global Communications, Digital Marketing and

Global Media, Aramis and Designer Fragrances, The Estée Lauder

Companies

Jadzia Tirsch; SVP, Communications & Media, Shiseido Cosmetics

America

RESOURCE DEVELOPMENT

Louanne Roark, Executive Director, Personal Care Products

Council Foundation & Look Good Feel Better

Nancy Logan, Director of Corporate Partnerships and Philanthropy,

Personal Care Products Council Foundation

Chloe Lipman, Senior Manager, Distinguished Events, Eastern

Division, American Cancer Society

For more information, please contact: Chloe Lipman at 212-237-3896 or

chloe.lipman@cancer.org

ADDITIONAL INFO

More information on Look Good Feel Better - including a program

finder, virtual workshops, web-based tips and video tutorials, expert

LGFB Blog posts, and a donation mechanism - can be found at

www.lookgoodfeelbetter.org.

Find us on Facebook at www.facebook.com/lookgoodfeelbetter or on

Twitter at www.twitter.com/LGFB.

Download our LGFB Beauty mobile app via Apple iTunes, or visit our

Virtual Makeover Tool online at www.lookgoodfeelbetter.org/virtual-

makeover.

ADDITIONAL INFO

lookgoodfeelbetter

@lookgoodfeelbetter

@LGFB

lookgoodfeelbetter.org

#ConquerTogether

www.TheDreamBall.org