Spring/Summer 2013

NEWMARKET

LAUNCHES

MILANITHE LIPSTICKYOU’LL LOVE

CLARINSAWARD WIN

CHINABEHIND THE SCENES

TRAVEL FEATUREPAGES 14&15

+SHANGHAI

p8

TRENDSNew

SensationalShine Caresse

p22

p19

L’ORÉAL

PAGE 12

Totally flawless.

The reason why everyone’s in love with our Azure Jar is

crystal clear.

Like the captivating Côte d’Azur coastline, the new HCP Azure Jar symbolises chic elegance and luxury. With startling clarity the Azure offers all the aesthetic allure of glass, but if that wasn’t enough to tempt you, the inner jar can also be treated with colour and the top customised with a logo or decoration added underneath a transparent plate. So as an affordable glass alternative, why not splash out on some style?

And now, new colouration through material layering technology gives an option for seam-free integrated jar lining. Available in a choice of stunning colours.

Spring 2013 3

EDITOR’S WELCOME

ContentsSpring/Summer 2013

Sue Pickford, Editor & Designer

Jeff ChenExecutive DirectorHCP Group

No. 9456 Songze AvenueQingpu Industrial ZoneShanghai 201700China

T: +86 21 6921 3232F: +86 21 6921 2651E: jeff@hcpackaging.com

Joanne ChenCOOHCP Group

No 9456 Songze AvenueQingpu Industrial ZoneShanghai 201700China

T: +86 21 6921 3232F: +86 21 6921 2651E: joanne@hcpackaging.com

Welson WongCFO HCP Group

No 9456 Songze AvenueQingpu Industrial ZoneShanghai 201700China

T: +86 21 6921 3232F: +86 21 6921 2651E: welson_wong@hcpackaging.com

Eric FirminPresident HCP France

10 rue Vignon

75009 ParisFrance

T: +33 1 42 44 24 24F: +33 1 42 44 24 20E: efirmin@hcp-france.com

Jackie MantleManaging Director HCP UK Ltd

Austin House, 43 Poole RoadWestbourne, Bournemouth Dorset BH4 9DN UK

T: +44 (0) 1202 670099F: +44 (0) 1202 682576E: jmantle@hcp-uk.com

All rights reserved. No part of this publication may be reproduced, translated or adapted in any form or by any means, without the prior written permission of HCP. Copyright upon issue.

Printing by www.colourgraphic-arts.co.uk

A big thank you to all of our contributors this issue.

CLOSE UP ON CHINA

Eddy WuPresident and CEOHCP Group

No. 9456 Songze AvenueQingpu Industrial ZoneShanghai 201700China

T: +86 21 6921 3232F: +86 21 6921 2651E: Eddy_wu@hcpackaging.com

•Cosmopack, Bologna, Italy - March 7th to 10th

•Luxepack, USA - May 15th to 16th•MakeUp in Paris - June 20th to 21st •Cosmoprof North America, Las Vegas - July 22nd to 24th•Luxepack, Monaco - October 23rd to 25th•Cosmoprof Asia, Hong Kong - November 13th to 15th

hcp 2013 exhibition dates

My first trip to HCP Shanghai head office and factory back in November opened my eyes to the the perfect fluidity, precision and detail that goes into the making of cosmetics packaging. You’d

be forgiven for thinking that the skill and craftmanship has been taken out of producing goods in a factory operation but I can assure you, there is a surprising amount of consideration taken when manufacturing on this scale. In this issue, we have a special message from the CEO, get an insight into the lives of some key staff in HCP China and you can read about Shanghai on p.14, a trendsetting city of contrasts; from grandeur ancient roots to slick, ultra modern. And of course, we have all the usual fantastic new launches and products too.

(Cosmoprof Bologna, Italy - March 8th to 11th)

4 New People4 Awards4 French Office Move6 Events7 Giveaways

5 New Stock - Magnum Range24 New Finishes - Metallisation Effects25 Trend S/S 2014 - Époque26 Trend S/S 2014 - Verve27 Trend S/S 2014 - Imagine

7 Models Own8 Milani9 Agnès b9 Bourjois 13 L’Oréal18 Lov18 Top Shop18 New CID18 Along Came Betty19 Deborah20 Lancôme 21 Boots No7 22 Mii22 Flamingo23 Boots No7

6 Message From CEO10&11 Illamasqua - Beauty Before Age 12 China - Behind The Scenes14&15 Shanghai - Travel Feature16&17 HCP Skincare Feature

News

Technology and Innovation

Products

Features

p10

p9

p22

4 Spring 2013

NEWS

PEOPLEWe were pleased to announce the appointment of Mr. Henry Li as Global Supply Chain Director of HCP with effect from January 3rd, 2013. In this newly created role, Henry will help us improve our overall supply chain capability and standardise various supply chain processes. Key supply chain functions include logistics, sourcing, strategic production planning and material procurement. Henry comes with tremendous experience in the supply chain area. He was most recently Regional Supply Chain Director, Apparel AP of INVISTA Management (Shanghai) Ltd, the world’s largest producers of nylon, spandex, polyester polymers and fibres. Henry graduated from Shanghai University with a degree in Machinery Design. He will be based in the Shanghai Headquarters.

Henry LiGlobal SupplyChain Director

ProjectAssistant forHCP UK

Dave DuntonSenior Vice President Product Development USA

We are happy to announce that Emily Hilliar is now Project Assistant for HCP Packaging UK as of December 14th, 2012. Recently graduated from an MSc degree at the University of Bath, Emily was originally employed on a temporary basis to assist with office relocation and website administration. Emily’s now permanent role requires working to support the Boots No7 account, with a focus on skincare logistics. In addition to this, Emily has taken over the role of Account Manager for KOJ, which encompasses Mikyajy, with colour brands Sabaya, 22k and Minx. Prior to her degree, Emily completed an Art Foundation diploma focusing on 3-D design and sculpture & painting before going on to study a BA (Hons) degree in Architecture. Hobbies include; painting, reading, yoga and learning conversational French.

Mr. Dave Dunton has been appointed as Senior Vice President of Product Development, USA as of January 16th, 2013. Dave will succeed Tom Holloway to lead product development effort both for customer driven programmes as well as HCP initiated innovations. In this role, he will bring HCP’s product development capability to the next level and drive sustainable growth through creativity, responsiveness and customer centricity. Dave comes with 23 years of engineering experience in the cosmetic packaging industry. He was most recently Senior Director, Engineering of LF Beauty where he worked for 10 years, including 5 years with RT Sourcing before it was acquired by LF Beauty in 2008. Dave graduated from Michigan State University with a degree in Packaging Engineering.

AWARDSHCP are also proud to accept the award for ‘Excellent China Supplier 2011’ from Mary Kay. This award is in recognition of companies that provide a product or service that has had an impact on the growth or development between the supplier and active members.

Mary Kay Award

HCP France Office MovePlease take note that on 1st February 2013, HCP France changed address to: 10 rue Vignon, 75009 Paris. Only a ten minute walk away from the previous premises, the new building boasts 200m2 compared with the old floor space of 130m2. This allows for well needed work and storage space. The move is a positive step and means that HCP France will now be in a position to continue forward and grow the company further. It will also enable a continuation of the high level of service, sales support and project management that our customers have to come to expect from us.

Emily Hilliar

John Yu

Mr. John Yu has been appointed as Global Variable Cost Productivity Leader of HCP Group effective from January 21st, 2013. In this role, John has the overall responsibility for identifying the VCP opportunities, focus enterprise resources to drive projects and facilitate training on the vital few business imperatives and manage for predictable operational improvement results to ensure financial success. John has nearly twenty years of experience in multiple manufacturing industries. Prior to joining HCP, he was VP of APAC Operations for SPX Corporation. Before that, he was the Asia Six Sigma Senior Manager and Lean Master in Honeywell. John holds his MBA Degree from CEIBS.

Global Variable Cost Productivity Leader

On Thursday 25th October, 2012 at Monte-Carlo Bay Hotel, HCP and Clarins were awarded with a top prize for ‘Clarins Skin Illusion Loose Powder Foundation’ in their Prestige Powder Jar; packaging that displays incredible technical artistry. The loose mineral and plant extract powder foundation comes in a contemporary, moulded glass-like cube with a chunky, gold anodised lid that contains a natural fibre brush that clicks into place.

Formes de Luxe Award, Monaco

Picking up the award from left to right; Jeff Chen - Executive Director of HCP, Annabelle Roy-Martinache - Clarins Make Up Development, Eddy Wu - President and CEO of HCP, Stéphanie Bodier - Clarins Marketing for Skin Colour and Eric Firmin - President of HCP France.

NEW STOCK

Magnum Range

Eyeshadow - 30mm recess

Blusher - 40mm recess

Full Size Lipstick -12.1mm or 12.7mm cup

Spring 2013 5

Wow, look at this. HCP’s enviable reputation for innovation, creative technology and state of the art manufacturing has excelled itself! April 2013 will see the introduction of the Magnum Range, a slick and stunning new aluminium standard range currently in development as production tooling. Utilising the current Fusion Range as an influence, it reflects a quality associated with beautifully crafted Swiss watches and iPhones. This cool and durable range uses anodised aluminium as a key feature with trendy coloured plastic trim as a contrast. Extensive research and development went into creating the new Magnum Range, with a huge scope of ideas being visualised first in pen and ink (right) before being developed further using CAD (above).

Just In!

EVENTS

24th, 25th and 26th October 2012 14th to 16th November 2012

After a successful run at Garden Court, Pacific Place in Hong Kong last May, the ‘Ode to the Complexion’ exhibiton was held again, this time at Lyon’s historical Gadagne Museum. Curated by Anne Camilli and Jean-Marie Martin-Hattemberg, the event took the viewer on a fascinating journey demonstrating the art of skin care and make up from the 18th century to the present day. In addition to showcasing beautiful objects from private collections, it highlighted the importance of the cosmetics and dermatological industry in the Lyons region.

6 Spring 2013

Message from the CEO

Dear readers, As I approach the anniversary of my first ‘half year’ as CEO of HCP Packaging, I welcome the opportunity to share with you a little about my vision for the future of the company. I am currently based at HCP’s Shanghai headquarters and I feel extremely privileged to head the challenge to continue to grow and extend the amazing success that Jeff Chen and his family have achieved over the past 50 years. The last six months has given me the opportunity to visit all of HCP’s manufacturing sites and regional sales offices and I am inspired and excited by the energy and commitment within the company to propel us to the next level. Additionally, I am very encouraged by the confidence and consideration that our valued customers have shown in HCP since the transition of the new ownership of the company. As we look to the future, my ambition, as CEO of HCP, is to continue to expand and grow the legacy of the company by identifying new products, manufacturing solutions and processing controls that offer our customers noticeable improvements in all of these areas of our mutual businesses. Whilst we are starting from a very strong base, the efforts that we have already made in the areas of innovation, systems planning (ERP) and key employee recruitment will already be evident to many of our customers. This is an extremely exciting time for HCP and for me personally and whilst the past six months has proved to be a whirlwind of activity, I am hugely encouraged and energised by the collective passion, energy and desire of the 4000 plus employees that combine to make up our company. I am also sincerely humbled and appreciative of the positive feedback and support that I have received from the customers that I have been able to meet during this time. I am thrilled to be a part of this exciting industry and I look forward to playing a part in the future success of this great company.

7th February to 10th March, 2013

Lyon, FranceOde to the Complexion

Creating an impact at last year’s Luxe Pack, Monaco and Cosmoprof, Hong Kong trade shows were HCP’s popular fashion trends. Included were; Expression, Wanderlust and Reflective (seen below), which emphasises the tinted, matt metallisation finish on HCP stock Festival Powder Jar and Matrix Compacts and also detailed flock decoration on the HCP stock Fusion Grande Round Bronzer.

Above: HCP’s first ever plastic compact produced for Shiseido in the 1960’s on display.Left: HCP features in the book which presents over seventy objects along with their history.

During the Prix Formes de Luxe award ceremony at Luxe Pack, Monaco, HCP and Mascara Plus, a manufacturer and filler based near Milan, Italy, got together to create this luxurious mascara that was handed out to all attendees. It came in a branded box made by Sleever, pioneer of the packaging concept, who also sleeved HCP’s mascara bottle. The Mascara Plus formulation is made from ingredients that are kind to the eyes and lashes. The bottle is HCP stock 55G and the brush is HCP stock Cupid, a uniquely cut brush with a heart shaped cross section.

These ‘melt-on-your-mouth’ moisturising balms are deeply nourishing, ultra soothing and taste delicious. Formulated with Vitamin E and SPF15 protection, they come in three lipsmacking flavours; peach - orange, watermelon - green and coconut - pink. The tasty balm comes in HCP stock Cruz

Hot Pots with its wide, deep base, perfect for lip gloss products. This top selling pot is moulded in opaque SAN and the hinged lid fitted with a full size mirror. Another versatile feature of the Cruz Hot Pot is that the base can be moulded in clear, for shade display. A tactile finish is supplied by ‘Soft Touch’ over three funky neon colours. The beauty of the Cruz Hot Pot is that the wide opening stops poured products going under the consumer’s nail during finger tip application - a common problem with smaller diameter packs.

Filled with Love

GIVEAWAYS

The Cosmetics Industry Buyers and Suppliers Organization (CIBS) hosted its Holiday Ball among the glittering lights of Broadway at the Broadway Ballroom, New York Marriott Marquis on Saturday 1st December, 2012. CIBS was created with the purpose of; ‘Providing a friendly meeting place for innovative and creative leaders in the cosmetic industry’. Today members and their guests can enjoy an annual festive evening of dancing and dining in an elegant, black tie setting. Revellers got the opportunity to network and meet old friends, business partners and new acquaintances and if that wasn’t enough, HCP made this year even more special by giving away a bright, pink lip gloss gift to all attendees. The contents were supplied by Swallowfield and the bottle chosen was the HCP stock Lip Glaze 55D. The cap is aluminium anodised in bronze, with a two pass screen print in deep purple and light green depicting a pretty pattern of leaves. The PET bottle is clear with the same leaf pattern repeated as a band across the bottom and HCP logo on the side in black. The applicator is HCP stock Honey Dipper with its uniquely profiled tip, formed with grooves to create excellent pick up qualities.

Spring 2013 7

Custom finish

CIBS Festive Gift

StockItem

The Cruz Hot Pot base can also be moulded in clear SAN or PMMA.

Milani Cosmetics launched in 2002 and has grown to become one of the leading brands of colour cosmetics in the mass marketplace. The brand genuinely appeals to a myriad of women from all backgrounds and ages across the world, who enjoy the affordable luxury of Milani Cosmetics.

Colour, colour and more colour! Milani creates impact with trend setting colours that have no boundaries. Milani’s full line of colour

cosmetics combines quality formulas and upscale packaging that are easy to use and wear, like the new Color Statement True Instant Color Lipstick.This striking lipstick was launched in February 2013 and includes a palette of thirty exciting shades, each with a brilliantly colour matched, bi-injection moulded base button, to make choosing easy! Presented in a bright, gold vacuum metallised ABS cap with screen printed logo, the product has a dazzling shelf presence. The base is also gold vacuum metallised ABS and has a gold hot foil stamp shade name for identification. The ring is made of SAN, while the end base is ABS/PMMA. The colour featured on the model is Chilled Brandy, bang on trend!

8 Spring 2013

Perfect pout!

Pure and Simple

The benefits of BB Creams

Spring 2013 9

Bourjois were quick to recognise the trend of BB creams and went on to develop their own. Theirs comes in a custom tooled compact,

used before by Bourjois for their Delice de Soleil Bronzing Powder launched back in 2010. Moulded in PCTA and ABS resin, the glossy black, slim, lightweight case contains the formula along with a square micro-aerated sponge. The logo is debossed into the lid for a minimalistic finish. However, the compact’s uniqueness lies in its full sized mirror set inside the lid, which comes complete with a 360° pivoting function allowing it to rotate and tilt to the desired angle.

Custom tooledThe adorable b.perfect! Mat

Lipstick is a long lasting, cream lipstick available

in twenty shades. Perfectly petite, it comes in the charming HCP stock ‘Metal Primo’ Lipstick container. This is a modern, small sized 50/50 cylindrical lipstick with a fully functioning swivel mechanism. The cup accommodates a 12.1mm or 12.7mm diameter bullet and the container designed for conventional (automatic or manual) top filling. The metal cover, base and ‘A’ Shell can be anodised in a superb range of colours. The diameter is 17.7mm and the overall height 55mm. The middle ring feature adds to the dainty silhoutte.

Custom tooled

Neutrogena continues its success with a wide range of safe, mild, and premium quality skincare products including

Fine Fairness Overnight Brightening Cream. This product contains double whitening action and potent hydrators for visibly brighter, well-hydrated and supple skin. The elegant, glass-like jar is custom injection moulded with a PET-G outer and a PP inner. The inner cap is PP while the outer cap is made in aluminium and kept neutral. Inside, a PP cover disc is included. In keeping with its natural look, the outer jar is decorated simply with an attractive, contrasting two pass screen print. There are seven SKUs altogether with two of them having a UV coating on the outer jar as a special added finish. Targeted towards the Chinese mainland market, Neutrogena chose HCP as their new supplier for these jars due to substantial cost savings and short lead times.

First developed in Germany in the 1950s by a dermatologist, BB cream was originally used for patients after they had finished treatments such as skin peels and facials. BB cream was designed to soothe skin while camouflaging redness with a coloured tint. Thirty years later, BB cream was introduced to Asia where it quickly became dubbed as a “miracle cream” and from there onwards its popularity spread internationally at an astonishing rate. So why have BB creams, (also known as blemish balms or beauty balms), taken the beauty world by storm? Essentially, BB cream is promoted as an all-in-one facial cosmetic product to replace serum, moisturiser, primer, foundation and sunblock in one. It can be worn alone as a tinted moisturiser, over serum and moisturiser as a regular foundation and under powder, depending on the desired amount of coverage. Great for busy women they are easy to apply, offer sun protection, prevent pimples, cover imperfections and can contain anti-aging properties. In order for BB creams to become universal, they went through a process of being developed in a choice of various shades, yet still containing all of the beauty benefits.

Beauty Before Age

10 Spring 2013

Ours is a youth obsessed culture, one that is unfair to older women and as a consequence, it seems that after a certain age, women are either defeated

by their sagging skin, droopy eyes and thinning lips or worse still, wage a full on war with the help of botox and other artificial means. So just why shouldn’t women love the way they look, whatever their age? After all, women over forty make up over half of the female population. Recently, Illamasqua explored this very question and as a result, the Generation Q campaign was born. Generation Q has been developed as a celebration of individual self-expression, ageless and without limits or restrictions. It’s Illamasqua’s declaration to the world that beauty is inclusive, that it’s not young, old, black, white, male or female, but all of these and everything in between. It’s a beautiful sentiment which people talk about a lot but unfortunately, the major influential cosmetics brands don’t tend to follow. Illamasqua used their prominent position in the market to become a lone voice among the world’s beauty giants who reinforce the stereotype of youthful beauty through

media and advertising again and again. Illamasqua’s dynamic campaign shows we should embrace getting older because as we do, we are getting smarter, more successful, stronger, more experienced and we are learning to live our life to the fullest - beauty is inside as well as out! Featuring images and brave voices of older models, the campaign reveals that actually, they aren’t models at all, but real make up

fans from all different walks of life, age and class and with a real sense of their own beauty. There is no airbrushing of any incriminating flaws and wrinkles and for this they should be applauded!

Spring 2013 11

The future of beauty is changing and Illamasqua are paving the way for a new generation - where beauty has no age limits…an empowering message indeed. Along with using good quality cosmetics, there are countless make up tips which help enhance naturally mature features. A secret to flawless make up lies in a good base, so make primer your best friend. Applying a layer of primer between your skin and make up will help eyeshadow, foundation and mascara glide on flawlessly and most importantly, stay put. Noticeable in older women tend to be the circles that crop up under the eyes. The best way to deal with these is to use a rich under-eye cream at night to plump and rehydrate and to apply light concealer during the day. Highlighters are a great way to ‘lift’ the face and give an instant glow - dab lightly onto brow and cheek bones where light naturally falls. Popping blusher onto cheeks can brighten the face in an instant but the trick is to blend it well so it’s not obvious you’re wearing blush. Whatever you’re applying just remember that age is something to be enjoyed, not covered up! HCP are proud to join the revolution with a brand that motivates women of all ages to experience the excitement of make up and beauty with no age limits...so go on, what are you waiting for?

Above: Illamasqua’s ‘Empower’ Eye Palette from the Generation Q collection. A combination of highly pigmented powder eye shadows that complement each other to create a series of defining looks.www.illamasqua.com

Left: Illamasqua Lipstick in ‘Magnetism’ from the Generation Q collection.Lips speak volumes with colour-intense lipstick in a highly pigmented formula, available in a choice of flawless finishes, from creamy matt to iridescent. Illamasqua lipsticks glide on smoothly and don’t give up without a fight for the perfect all-night pout. A must have for busy lives and those who want to make a statement.www.illamasqua.com

PEOPLE

Kevin Zhong, IT Manager

In China I supervise all the infrastructure, software, IT network and database applications for example; the payroll and financial systems. My day to day job is systems management, making sure it all runs smoothly and looking after my team who implement all of this. I am normally based at the Suzhou factory in China but because I am also in charge of the North American IT infrastructure I have recently spent several months working at Hinsdale, USA. I have now been with HCP for more than sixteen years and really enjoy working here. The HCP culture and environment are really good, I get along with everyone, everybody gets well treated and we are always given opportunities to develop in the ways we want to. I have made many good friends during my time here. My proudest achievement to date is that I do the whole EIP system for HCP including North America Hinsdale and Mexico. An EIP system or ‘enterprise information portal’ is a framework for integrating information, people and processes across an organisation. Over the next few years, I envisage the introduction of TPG to be a good thing. Because they are an investment ‘giant’ they will be able to give us more resource, more advanced management and many more opportunities.

Aber Shih, R&D/Senior Manager

I have been with HCP for over twenty years. I was one of the original founders and I worked for free to start with. In the beginning, my first job was as Toolmaker and Production Designer, creating

all the mould designs, doing the drawings etc…in fact, I handled all development technology, I was the R&D department! Because the company wasn’t so big back then, different skill sets were assigned to just one person. I am now in charge of thirteen people and because I am managing, I am not really doing any hands on work anymore. My job is to check drawings, discuss new projects and work with engineers to solve any problems that may arise. One of the major changes that has happened at HCP since I joined is that we now have a lot more specialised staff, for instance, we now have many different kinds of engineer and the tooling person only does tooling etc... How I see the future of HCP is that the balance will shift and more people will be taken on in the technology side and less on the manufacturing side as more people will be replaced by automation. We will recruit more staff on the technology side of the

I started with HCP fifteen years ago as a Production Planner, which I continued for five years. That job involved working to fulfill orders from the sales team to co-ordinate different processes. For the first three years I was in charge of processes such as assembly, coating and injection blowing. Then for the last two I was in charge of raw material control planning. The knowledge that I gained has been very helpful to me. Now I work for the Sales Team as an Account Manager for L’Oréal who is my main customer. I work closely with the engineers in US Shelton and the French office. I can’t tell you which product I’ve worked on is my favourite as they are all my babies! HCP has been my only job since graduating from college, so when I started I was very inexperienced. Now I know the industry, I know the customers, I know the products, so I am proud of the way I’ve grown in this way with HCP. I’m interested in studying the history of our customers and learning how they’ve also grown. But of course, there still is a lot to learn and in China they say; ‘As you grow from a child to an old man you still need to study every day!’. The thing I like about working for HCP is that we’re really like a family. It makes me feel touched that I can work with my colleagues as if they are my brother or sister. When there are difficulties we are always able to work through them. I imagine that the immediate future for HCP will be to concentrate on cost optimisation as the plastics cosmetics industry is getting so much more competitive. We need more ideas about the marketing side and we need to listen to what our customers are asking for so we must be more customer oriented. There will be lots of positive changes with TPG and lots of new things to learn ahead of us, so I am looking forward to that.

Amy Fu, Account Handler

12 Spring 2013

Behind the scenes:Meet some of the key people from HCP China who help to run the company smoothly day to day.

business - we are adding more skilled people in this area to strengthen our engineering department. During my time I’ve seen a lot of people growing with HCP so it really is like a family. I’ve seen people grow in their own capability, some are no longer with HCP but I have watched them all work together. Watching relationships develop is a very enjoyable experience and I get immense satisfaction out of it. My sense of achievement is watching over people at HCP. There is a strong feeling of family here. When I first started out, I didn’t have my own family around so I spent a lot of time socialising with my colleagues. Now everyone is a bit older with family responsibilities, it’s maybe once a month we get together and every festival. The main three holidays China have a year are; first week of May which is ‘Labour Holiday’, then the ‘National Holiday’, which is the first week of October, then the ‘Chinese New Year’ sometime at the end of January or early February. I have no plans to leave HCP at retirement age and will happily work well past retirement age if I need to!

It’s no longer enough to just slick on some gloss and go - a lot of time is now spent considering the quality and brand. L’Oréal Paris Shine Caresse Lip Gloss is bright, bold and long lasting with a strong staining effect and pleasant floral scent. Touted as “The new ink for the lips” by L’Oréal Paris, it’s a really light formula with a comfortable feel on the lips. Packaged in a shiny, gold metallised pack, it’s distinctive by its soft tapered profile and clear window, indicating not only the colour but how much product is left in the bottle. HCP is pleased to have developed a fully automated assembly line specifically for this product, with the injection blow moulded bottle made in PCTA for the European market and PP for the US. The ABS cap, POM stem and ABS bottle shell are all injection moulded. The bottle is clipped into the bottle shell with a precise orientation due to the logo panel at the front. Inside is a teardrop shaped applicator specific to L’Oréal. This special shape allows the user to scoop and sweep in one single stroke. A tiny hole in the centre of the applicator serves as a ‘formula tank’, while the tip is used to edge and define. 30% fresh water and a high concentration in oils is used to make the formula light, bright and sensual. Launched in September 2012, L’Oréal Paris Shine Caresse Lip Gloss was endorsed by Barbara Palvin, a successful model who became an ambassador for L’Oréal Paris in February 2012.

L’Oréal Paris Shine Caresse is a super stylish lip gloss that comes

in an array of fresh colours which give a sophisticated, sensual

and moist look to your lips. For a luxurious treat, pamper and

slick your lips with colour and shine for hours at a time.

SensationalShine Caresse

In 16Captivating

Shades

Spring 2013 13

As you look out of the window of the plane approaching Pudong international airport, you begin to

get an idea of the vastness of Shanghai. Located in the Yangtze River Delta, it is the largest city by population in the world with a staggering total of over 23 million inhabitants - as a comparison, London has 8 million. Literally meaning; ‘above the sea’, Shanghai originally began as a small agricultural village and was later known for its fishing and textiles. It later developed during the late Qing Dynasty (1644 - 1911) as one of China’s principal trading ports, critical for the Yangtze River region, the most important gateway for trade. Shanghai’s impressive history spans over a thousand years and closely parallels the development of modern China. Since economic reforms reached it during the early 1990s, it has grown to become one of Asia’s major financial centres and now boasts the busiest container port in the world. Locals of the city, who are considered frank, efficient and progressive, have together created China’s richest city and are now proud to belong to one of the the world’s leaders in commerce and finance as well as in culture, art and fashion. Through all of their effort and sheer perserverance, Shanghai now proudly serves as the most influential city in the whole of China.Shanghai has become a playground for tourists and a place for local tycoons to build monuments to capitalism, while the rapidly

14 Spring 2013

A tantalising mix of tradition and modern sophistication

Shanghai

The bustling metropolis of Shanghai, originally a small argricultural village, is now an international centre of

excellence for fashion, business and culture.

growing middle classes work relentlessly in the pursuit of success. Locals are known for their hard work, but outside of work they really like to enjoy themselves and look forward to spending their well earned money.Shanghai is full of wonderful contrasts. You can go from sipping a cocktail in a designer bar overlooking the Bund, to exploring a 10th century Buddhist monastery, all within easy reach of each other.The cool, modern metropolis of Shanghai is woven together by a number of shopping districts, with Nanjing Road by far the

world’s longest one, stretching an incredible six kilometres! Alongside the shops are no end of glitzy restaurants, bars, hotels and towering skyscrapers nestled next to new constructions, springing up wherever there is space. Although Shanghai is much more Hong Kong than Beijing with its European style city scapes, you will still find the old traditional treasures if you take the time to seek them out. Beautiful temples, teahouses and classical Chinese gardens, are all tucked away among the dominating, modern architecture. A must see is Huangpu, a tributary of the Yangtze River, which is host to a variety of different buildings known as the Bund. The Bund is a famous waterfront and has been regarded as the symbol of Shanghai for hundreds of years. The famous and attractive sight which lies on the west side are a collection of different architectural styles including Gothic, Baroque, Romanesque, Classicism and Renaissance. At the Bund you can also observe ships on the river or watch the crowds go by in People’s Square. Shoppers should make a beeline for the Fabric Market, where you can have a suit or dress tailor-made for you at bargain prices. Haggling is the norm in the market place with most specialising in silk, cashmere and pearls and if you fancy a welcome break from shopping, stop for a refreshing cup of tea in one of the many tea shops that you will find dotted around. The practice of drinking tea has had a long history in China, having originated there. Tea can be classified into

TRAVEL

Spring 2013 15

Useful phrases:Hello - Nǐ hǎoGoodbye - ZàijiànGood morning - Zǎo shàng hǎoGood night - Wǎn’ ānHow are you? - Nǐ hǎo ma?Excuse me - Qǐng wènThank you - Xiè xiePlease - QǐngSorry - DuìbùqǐI don’t understand - Wǒ tīng bù dǒngHow much is it? - Duō shǎo qián?

From left to right: a bowl of traditional beef noodle soup; tea tasting in one of Shanghai’s many tea shops; browsing thetop name designer malls in the famous Nanjing Road; fresh exotic fruits for sale at a night market.

five distinct categories: white, green, oolong, black and post-fermented with green being the most popular type of tea consumed in China. Within these main categories of tea are even more varieties of individual beverages - some researchers have counted more than 700. Shanghai is massive, so if you are travellling around it is useful to have a map, which can be found in most hotels and convenience stores. The city has a great public transportation system offering buses, ferries, a subway and a light rail. While some areas are close enough to walk, it is good to get a sense of this early. Traffic is always busy, especially in central Shanghai and it’s recommended to take a taxi whenever possible. There are plenty to choose from and are very affordable, however tipping is generally not expected in China, apart from the bellboys in the hotels, where they have been conditioned to expect it from foreign visitors and tourists. If you do decide to leave a tip, like the change left over after a meal, your waiter may look puzzled or even try to chase you down to give it back!The cuisine in Shanghai offers a spectacular variety of international dishes with choices from Japanese to Greek in the tourist areas, to traditional Shanghai food. One of the specialities is traditional beef noodle soup, which is made with braised beef and expertly made beef broth - an incredibly aromatic dish with a soothing and savoury flavour. Chefs that make traditional beef noodle soup often let the stock simmer for long periods of time, sometimes for over 24 hours. The dish is then topped with vegetables for extra taste and freshness. Another delicious speciality is Xiaolongbao, a type of traditional steamed bun or baozi from Shanghai. It is traditionally steamed in small bamboo baskets, hence

the name, (xiaolong literally means; ‘small steaming basket’). Today, colourful and vibrant Shanghai is only too aware that the eyes of the world are upon it as it strives to cement its reputation as Asia’s new capital.While Beijing grabbed the 2008 Olympics, Shanghai followed suit by picking up the 2010 World Expo following the theme; ‘Better City - Better Life’ signifying Shanghai’s new status in the 21st century as the world’s next greatest city. We wish them all the luck they deserve but whether they succeed or not, one thing is certain, they will do it in style.

Tea ‘bricks’ on display. These were used to trade with before the 19th century, as they were easier to transport than loose leaf

and less likely to be damaged along the ancient tea routes.

Top 10 Must Dos:1. Shanghai Maglev train2. Fuxing Park3. Shanghai Museum4. Jin Mao Tower5. Nanjing Road6. Cruising on Huangpu River7. Walk along The Bund8. People’s Square9. Yu Yuan Garden and Bazaar10. Shanghai Acrobatics

TRAVEL

simply flawless

Whether it’s scooped and spread, massaged in, or precisely daubed with an applicator, we all love to pamper our skin. And while it may seem that skincare is a recent luxury, you may be surprised to learn that it actually dates back thousands of years. The uses of many of these historical cosmetic skincare products varied greatly depending on the type, however, they all had one thing in common - they helped to enhance the physical beauty of users. Today the skincare market, more demanding than ever for products that plump, fill and moisturise, has also presented an enormous opportunity for the packaging sector. Brand marketers are packaging and branding skincare products in a

variety of different ways, which vary considerably to differentiate competitors, but two distinct, overarching trends have emerged within skincare in recent years. There is a kind of ‘high-tech’ positioning, with futuristic shapes and a lot of metallics, but at the same time there is a move toward natural and organic with natural shapes, transparency, and neutral looking colours. With this in mind, HCP have developed and grown an ever expanding skincare portfolio, from jars to tottles to combination packs and pumps. With perfect packaging solutions to suit every individual need, HCP will help you keep up with the rapidly changing face of skincare leaving you, and your customers, looking simply flawless.

16 Spring 2013

new azure jarAzure offers all the aesthetic allure of glass, yet without the cost. The 50ml inner jar can be treated with colour and the lid customised with a logo or decoration added underneath a transparent plate. So as an affordable glass alternative, why not splash out on some style?

luxe jar

astra tottle

serum pump

cover & touch stick

The celebrated predecessor to Azure, a unique and innovative thick walled jar specifically designed for prestige products. It is Injection moulded in crystal clear PMMA resin and fitted with a PP liner. Available in 15ml, 30ml and 50ml.

Perfect for eye and anti-wrinkle serums, make-up concealers or face primers. This 10ml airless pump has been designed with a window in the aluminium sleeve to indicate dosage levels.

A clever three part component which incorporates a doe’s foot applicator, a swivel stick and a roller ball. The ‘Cover & Touch’ stick has been simplified to offer a duo pack without the roller ball.

Made with PP and soft Surlyn®

which provides very effective barrier properties, along with excellent ‘squeezability’ and a high quality gloss finish. Comes in a choice of 30ml or 50ml.

cover & BLEND stick

Spring 2013 17

18 Spring 2013

Launched in 2012 andbased in Sussex, UK, LovSkincare and Cosmetics

Limited is a new party plan business set up by former employees of Vie at home/Virgin Vie company, which closed earlier in 2012. Lov Skincare and Cosmetics Limited provides great quality and value for money beauty products specialising in premium skincare, bodycare and make up including this Foundation and Powder

I n store for Winter 2012, this ‘Lost in Time’ eye palette from Top Shop comes in a HCP stock Fusion

Rectangular Kit. The eight highly pigmented eyeshadows come in on trend hues including matt charcoal black and shimmering white gold. Moulded with a black lid and base, this component is constructed with a two piece base design and a single piece lid. The hinges are steel pinned and the closure system has an HCP ‘finger recess’ design. The compact’s base must be moulded in an opaque PS material and in this case, the whole compact has been finished

with a soft touch spray. The lid is decorated with a one pass screen print in beige depicting dozens of delicately hand drawn stars in different sizes. Underneath the lid there’s a full size mirror, but other options allow you to have a strip mirror or a transparent lid for shade identification. Overall dimensions for this compact are: 120 x 50mm and the overall height is: 10mm. Pan Dimensions are: 8 off 13 x 27 x 4mm deep and the applicator recess dimensions are: 10 x 100 x 4mm deep. HCP can supply applicators and metal pans for this palette.

A long Came Betty is a glam range of body and skincare products stocked by Tesco. Expanded and re-branded, Along Came Betty is cool and

1950s inspired - great for those who love retro beauty. Gently scented, this range is beautifully packaged and to add to the fun, all the products have brilliant names including their ‘WOW! Lashes’ mascara. The moulded black PP bottle is HCP stock cylindrical 15mm diameter neck pack, which has been one pass screen printed in colour matched candy pink. The cap is moulded in black SAN/ABS. Inside, the HCP stock Lash Fabricator Brush with its three distinctive zones help to achieve the volume, length and definition every girl craves!

in One. The packaging chosen for this is HCP stock Festival Wet and Dry Compact, which has enabled the compact to take on a special creative slant. The moulded cover, base and insert are colour matched to the customer’s brand deep purple. However, the outer lid has a subtle transparency allowing the two pass screen printed logo decoration to show through.

Twice As Nice

We’re Loving ItStockItem

Perfect Peepers

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Beauty Bargain

Above, The Lash Fabricator BrushRed Zone: produces lenghthening effect.

White Zone: hollow fibres produces volume.Blue Zone: solid filaments for separation.

Custom finish

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New CID’s i-perfection Colour Adjust Foundation is a

lightweight, fluid foundation with a colour adaptive formulation that will warm up or cool down to perfectly suit any skin tone. While i-prime Foundation Primer helps to blur imperfections, giving the skin a smoother and more radiant appearance. The perfect packaging for these two liquid formulations comes in the shape of HCP stock 10ml Airless Serum Pump, which has been designed with an aluminium over sleeve and a ‘cut out’ window on the side of the cylindrical base, allowing the consumer to monitor product usage or indicate daily dosage levels. The i-perfection bottle is anodised in shiny silver while the i-prime is anodised in pearl white. Both bottles are one pass screen printed with logos and product information in contrasting colours. The caps are metallised in silver and the black collars are hot foil stamped in matching silver.

Autumn 2012 19

Since 1962, Deborah Milano Cosmetics has been building a reputation for capturing Italian excellence as well as offering creativity, passion and attention to detail. The brand’s mission is to; “create colour you can wear”, using cutting edge formulas and an approach towards nature and innovation which sets them apart from the competition. Expert craftsmen have been employed to delve into the realm of pigments, powders and creams, transforming them into textures and colours which are unique to Deborah. The packaging the brand employs is inspired by organic or modern architectural shapes and have an unusual twist to them. For their range

Deborah Milano 2 in1 Long Lasting Eyeshadow with Primer comes in ten shimmering shades; 01 sand, 02 taupe, 03 pink, 04 violet, 05 blue, 06 emerald green, 07 bamboo green, 08 dark green, 09 diamond black & 10 silvery grey

of 2 in1 Long Lasting Eyeshadow with Primer, Deborah chose HCP stock Domed Meridian Pot, recognisable by its striking, domed profile. The pots are perfectly pocket sized and have a remarkable touchy, feely factor about them. The ten high fashion colour shades are made prominent by a screen print underneath the transparent dome with logo and product descriptor highlighted in hot foil stamp, making it easier for the buyer to pick and choose at a glance. Overall height of the pot is 27.5mm, with diameter 36.6mm. The OFC is 9.1ml. A sifter option is also available, which reduces the OFC to 4.95ml.

Make upwith a twist.

Spring 2013 19

DEBORAHM I L A N O

The No7 range of products was rebranded last year to modernise appeal to both new users and loyal fans alike. As well as redesigning their compacts, HCP were also chosen to give their jars a make over, giving the brand more coherence and customers more ease of navigation at point of sale.

Give your skin a powder soft finish with this dreamy Boots No7 Beautifully Matte Mousse. Because it’s so light, it glides on effortlessly for a barely there feel, keeps skin shine free all day long and is excellent for those tricky T-zones! Fragrance free, this clever mousse not only provides beautiful coverage but knows where the skin needs to hold onto moisture and where it needs to work to keep back the shine. This beautifully matte mousse comes in a HCP stock 385 Meridian Pot with PP liner to keep the contents free from drying effects. The jar is clear and undecorated giving the customer a precise indication of colour. The lid is moulded in black, treated with a custom gun metallisation finish and then topped off with a silver screen printed logo.

Boots No7Bronzing Pearls

Boots No7 BeautifullyMatt Mousse Foundation

A new foundation from Lancôme is a skin perfecting make up duo for dark spots, pores and wrinkles. Launched in February 2013 across Europe (September 2013 for USA), this foundation comes in a wide range of eighteen tone-to-tone shades with SPF 20 protection. Following the worldwide success of Serum Visionnaire, Lancôme added its key ingredient; LR 2412 (a molecule designed to penetrate throughout all the layers of the skin’s epidermis, triggering a range of micro transformations) to Teint Visionnaire. Two expert steps are combined in one foundation to reconcile perfect coverage and natural finish: 1) High Coverage Corrector immediately corrects spots, dark circles and all types of imperfections 2) Perfecting Foundation naturally evens out the complexion flawlessly and visibly improves pores and wrinkles day after day. HCP produced the clever cap component with its secondary storage facility. The lid smartly flips open to reveal the corrector and full mirror on the underside of the lid. The whole corrector/cap unit then pulls off, revealing the pump dispenser underneath. The ABS body and base are finished with shiny silver metallisation and are metallised after assembly to ensure shade consistency. The body is decorated with a screen printed logo in black and there is also an additional logo engraved on top of the cap. All four pieces of the cap are injection moulded. The design of the POM inner cap was especially adapted to fit around the pump, which needed to fit tight but still retain the ability to be removed easily.

Teint VisionnaireNew vision of high perfection

Spring 2013 21

A must have in any make up bag, these Boots No7 Bronzing Pearls give a natural sun-kissed look. Bronzing pearls are individual spheres of compressed mineral powders in a variety of gold and bronze shades. A fluffy brush is swept over them to pick up the different shades, which then blend together when stroked over the skin. The intended result is to make the wearer look as if they have a healthy glow or tan. These pearls come in HCP stock 363 Meridian Pot, with the jar kept clear and undecorated to let the playful contents show through. The lid is moulded in bronze with a bronze pearl spray and decorated with a hot foil logo, also in bronze. The lid is finished with UV gloss laquer for added protection and high gloss finish.

Wide Eye Wonders Compact

Mii’s ultra-light mineralised powder eyeshadows with nourishing seaweed extract delivers super creamy, superior colour that lasts and lasts.

New UK brand Mii Cosmetics, offers a full range from foundation to eyeshadow, to blusher, to lipstick. The brand’s goal is to offer women a natural, sophisticated style of make up, focusing on mineral goodness and accentuating what you already have.

Every self respecting brand brings out a desirable gift set for Christmas and why not? It’s the best present a girl could have!

It’s a brand that stands out in the Chinese market for its high quality products which are reasonably priced. Thanks to their high profile

at fashion shows, excellent quality and high cost performance, Flamingo outweighs the competition and wins widespread praise. Flamingo cosmetics brand was founded in 1997 by Mrs. Wang Ying. From their successful introductory mascara right through to their recent revolutionary mascara (with added fibre to help volumise), the brand has delivered uniqueness to their customers and remains the top choice for countless Chinese women looking for a more distinct approach to glamour (their mascara currently stands in the No.1 position in the Chinese market). Other products launched recently include Make Up Fixing Pressed Powder Compact housed in HCP stock Skyline Wet and Dry. Moulded in black ABS with a UV laquer for a slick finish, the logo is then screen printed in striking dark grey and red. Flamingo’s Transclucent Lipstick comes in HCP stock Radical Round Full Size Case, with its base button moulded in an opaque resin to colour match the bullet. The cover is clarified ABS over an ABS base, which is moulded in baby pink and shows off complex decoration involving; added spray, UV laquer, screen print and hotfoil stamp. Details have been added to the A-shell in screen print for an extra flourish.

Flying high

HCP stock Astra Tottle is put to very good use for Flamingo’s Water Respiration Foundation. Here the brand goes natural with no finish on the outer. The neutral look is decorated with a two pass screen print in tan on the front and back and completed with a simple hotfoil graphic on the front. The cap is ABS while the body is made up of a Surlyn® exterior and PE inner. In 2009, the Flamingo brand upgraded to target the prime colour cosmetics market. They created an offshoot company named Rui Shang Cosmetics, building its brand ‘Professor of Mascara’. Their concept was; ”good quality brings good word of mouth” and the emphasis was on the innovation of mascara products, which they could use as a

stepping stone to enter the market and promote the full Flamingo brand. Today, Flamingo possesses a mature, well established chain, strategic suppliers, a professional R&D team, great brand image and marketing and promotion. The brand founder Mrs. Wang Ying firmly believes; “quality brings good word of mouth and credit brings the highest profit”. Mrs. Ying has a prominent lifestyle and sharp fashion sense. She takes great efforts to progress further in her career and strives to create the best products, making them accessible to all those looking for utmost beauty and confidence.This is the motivation which drives her to develop the brand. She states clearly; “Flamingo is not a luxury brand, it is something that is available as long as you want to own it.” Flamingo’s wish is to keep on growing, with the ambition to be the most competitive cosmetics brand in China.

with Flamingo

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Above: Mrs. Wang Ying, founder of Flamingo Cosmetics

The range is available from selected spas and salons nationwide. Included in the extensive collection is this Wide Eye Wonders Compact (in three SKUs) priced at £29.95 each, which utilises HCP stock Fusion Square Grande. Moulded in SAN/ABS, this trim compact is constructed with a two piece base design and a single piece lid with a more than generous mirror for those all important touch ups. The insert is custom vac formed to fit the four colour ensemble and brush recess. One pass of screen print for the brand’s signature pink logo completes the pretty packaging. The combination of these matt and pearl shades allows you to create many irresistible looks with ease, switching from day to evening in a flash and because Mii’s powder formula is so fine, they they sit beautifully on the skin and have that sought after staying power.

22 Spring 2013

Total Colour CompactIdeal for ladies on the go and perfect to take on a weekend away, this collection contains a multitude of Boots No7 favourites with everything you need to change your look in an instant. It’s also excellent for those wishing to try some of the No7 eyeshadows, blushers, powders and lipsticks before buying a full sized product. All the elements can be mixed around so brand new looks can be acheived over and over again! It also has a generous mirror, so you can touch up your make up whenever you like. Injection moulded in ABS/SAN, this compact has been specifically colour matched with a sheer gun metallisation finish, to keep it in line with current core No7 compacts, (which HCP have recently helped to revamp). It incorporates a second level tier with a slide out function to reveal a mini mascara and double-ended applicator. The top of the lid is debossed with the No7 logo and a full size mirror is fitted on the underside.

With an enviable reputation for innovation, creative technology and state of the art manufacturing, HCP are able to conceptualise and develop customers’ projects regardless of size and complexity. Combined with long-term partnerships with approved product designers and tool makers, HCP have collaborated to create this perfectly formed multi-layered compact for No7. Below shows the various stages of development;

Complete perfection

1. After client briefing and R&D, initial concepts are brought to life by our product designers using colour visuals.

2. Concepts are taken to the next level and drawn onto a CAD system where dimensions and functionality are mapped out in technical detail.

Spring 2013 23

Custom tooled

3. HCP’s CAD system is linked to an in-house prototype modelling facility. This capability is complemented by an in-house pilot mould making facility that can provide moulded samples in less than thirty five days from design approval. Below is the final product.

24 Spring 2013

FINISHES

Let it shine

BRU

SH S

TROKES in canary yellow

RIP

PLE

in e

verg

reen

FIZZ in aqua blue

FROST in grey steel

SOFT MIST in baby

pink

MIST in mint green

SOFT M

IST in rose pink

FROST

in s

oft g

old

BRUSH

STROKES in sunset red

FROST in night blue

FROST

in d

eep

purp

le

FROST in night blue

FROST in salmon pink

FIZZ

in candy pink

FROST in moonlight white

SOFT M

IST in dawn pink

The dazzling, special metallisation effects seen above on the HCP stock Domed Meridian Pots are made using a three layer process; base coat, aluminium layer and top coat. The aluminium layer is applied to a special base coat, which chemically reacts to create the delightfully varied finishes. Finally, a top layer is added for sheen and protection. Using similar colour technology, Flip Tone (right) is an unusual metallic finish that has been developed to dramatically change colour under different lighting conditions, helping to catch the attention of passers by. Flip Tone is finished with UV varnish for an

extra brilliant sheen. Above is Pearlescence as demonstrated on HCP stock Fusion Round Full Size Lipstick. This finish gives lovely iridescent multi-tones and a soft textured feel reminiscent of sea pearls. Beautifully exhibited on the left are HCP stock Push and Pull Lipsticks showing off the stunning Rainbow Effect. A special base coating is first applied before treating with two contrasting coloured lacquers to create the eye catching gradient effect; blended softly in the middle and top and tailed at either end with solid colour. HCP’s entire metallising capability allows customisation of standard packs or innovation of new concepts, making your designs your very own. HCP’s portfolio of finishing options and processes is extensive, modern and cost effective.

HCP Packaging are renowned for their ability to generate and execute up-to-the-minute innovative and creative ‘added value’ finishing solutions, including a portfolio of stunning metallisation effects, some of which have only just been developed. So why not put some spark into your products?

PearlescenceFlip ToneRainbow Effect

Spring 2013 25

S P R I N G / S U M M E R 1 4

ÉpoqueIn association with Mudpie: www.mudpie.co.uk

This trend draws parallels with the Belle Époque: a period in early 1900’s Europe, characterised by optimism and prosperity.

A trend that looks at the joyful side of living and traditional leisure pursuits.

Art Nouveau inspires an elegant blend of vintage brights with clean ‘Nautical Navy’ and white.

Decorative designs such as florals over nautical stripes are bold and fresh.

Inspired by seaside fashion, the liberation of women and beginning of leisurewear.

TRENDS

Patterns are fluid & curved with flicks & flourishes

‘Antique Rose’ softens the clean & classic tones

Rich ‘Cherry Red’ contrasts with bright white & ‘Nautical Navy’

Floral designs overlaid on stripes

Vin

tage

des

igns m

ix with

nautical stripes

BRIGHTGOLD

CHERRY RED

NAUTICAL NAVY

AQUABLUE

ANTIQUE ROSE

26 Spring 2013

The Latino love for life and celebration creates a trend filled with optimism, liveliness and fun.

Verve

Latin America is set to be a massive global influence in 2014.

A booming economy, sustainable tourism and key sporting events will highlight the region.

Motifs are strongly influenced by the region’s vibrant tropical colours and expansive landscape.

Designs are inspired from native flora and fauna and exotic rainforests in a sunkissed palette.

TRENDS

S P R I N G / S U M M E R 1 4

In association with Mudpie: www.mudpie.co.uk

Nat

ive

flora

& fa

una i

nspire

colourful designs

A celebratory, carnival ambience creates a positive mood

Exotic wildlife from the rainforests in sunkissed hues

Ultra-feminine floral designs

Optimism, liveliness & fun

AQUA HAZE

SOFTAPRICOT

SILVER SHIMMER

DEEPBLACKBERRY

SHELL PINK

Spring 2013 27

Imagine

‘Imagine’ champions the right to a mental breath of fresh air and unrestrained creativity.

Concepts of childhood, nostalgia and curiosity combine for a playful mood.

Colour inspired by childhood memories with pick ‘n’ mix hues of ‘Bubblegum’ and ‘Lemon Drop’.

Humorous graphics and playful themes reflect the innocent side to this trend.

Influence taken from childhood pastimes and doodles gives a kitsch feel to motifs and typography.

TRENDS

S P R I N G / S U M M E R 1 4

In association with Mudpie: www.mudpie.co.uk

Naï

ve g

raph

ic st

yles

have a young & fun feel

Super-sweet themes depict the innocent side to the trend

Kitsch, childlike motifs and doodles

Sugary tones of ‘Spearmint’ & ‘Parma Violet’

Kitsch, childlike motifs & doodles

CHARCOAL GREY

SPEARMINT BUBBLEGUMPINK

PARMA VIOLET

LEMONDROP

www.hcpackaging.com

Adding a whole new dimension to cosmetics packaging.

QR codes...what are they?A QR code (Quick Response Code) is a type of barcode which has become popular due to its fast readability and large storage capacity compared to standard barcodes. They’re used for encoding information which can be read using free apps uploaded onto smartphones. The codes can then link to texts, emails, websites, phone numbers and much more. We’re seeing increasing numbers of QR codes appearing on product packaging, shop displays and advertisements, as well as on emails and websites. The scope for these codes really is huge, particularly with as many as half of us now owning smartphones and that number growing on a daily basis. QR codes have the potential to have a major impact on society, especially in advertising, marketing and customer service; with a wealth of product information just one scan away. Scan our QR code above to see what exciting information HCP have to offer you!

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