Project Brief

template

SPRINT 8

Product Brief: Table of Contents

Elevator Pitch

Product Strategy: MVP Canvas Before & After

Research Methods & Key Results

What to build next: narrative, core loop, mockups

Pilot Project: how we’ll get measurable early results

MADLIBS Elevator Pitch

My company company name e

Is developing your offering o

To help target customer r solve a problem / meet a need d

Using r your secret sauce / unfair advantage e

Key Assumptions

Initial thinking

Early Market

Initial thinking

Unmet Needs

Initial thinking

Unfair Advantage

Initial thinking

Solution

Initial thinking

Value Prop

Initial thinking

Early Metrics

Initial thinking

Your MVP Canvas Before

Key Assumptions

Initial thinking

Updated Thinking

Early Market

Initial thinking

Updated Thinking

Unmet Needs

Initial thinking

Updated Thinking

Unfair Advantage

Initial thinking

Updated Thinking

Solution

Initial thinking

Updated Thinking

Value Prop

Initial thinking

Updated Thinking

Early Metrics

Initial thinking

Updated Thinking

Your MVP Canvas After

Research Methods: Who, What, When, Where

WHO we spoke with

• your demographics/psychographics, recruited from ....

WHAT we asked them to do

• How you connected, research setup, tasks you gave them

WHEN & WHERE we ran these tests

• How many tests, how often, over what period, at what location

Research Results: Key Patterns

Pattern 1 blah blah blah

Pattern 1 blah blah blah

Pattern 3 blah blah blah

Pattern 1

When I

trigger

I want to

Activity + Goal

so I can

outcome

Quote goes here

Story/Quote

Pattern 3

Quote goes here

Story/Quote

Pattern 2

Quote goes here

Story/Quote

When I

trigger

I want to

Activity + Goal

so I can

outcome

When I

trigger

I want to

Activity + Goal

so I can

outcome

is for EnthusiastsProduct Narrative

is for EnthusiastsCore Loop

Feedback & Progress

Investment & CTA

Engaging Activity

Internal

Trigger

External

Trigger

WHO:

WHAT:

WHEN & WHERE:

Covet Fashion Pilot: Who, What, When, Where