5 Design Hacks to super-charge your MVP
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Transcript of 5 Design Hacks to super-charge your MVP
![Page 1: 5 Design Hacks to super-charge your MVP](https://reader031.fdocuments.us/reader031/viewer/2022030316/5879a4a31a28ab082c8b696d/html5/thumbnails/1.jpg)
Skyrocket Early Product Design5 hacks to super-charge your MVP*
*Minimum Viable Product
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Is this you?
• need to accelerate early design process
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Is this you?
• need to accelerate early design process
• tough to find the right early customers
![Page 4: 5 Design Hacks to super-charge your MVP](https://reader031.fdocuments.us/reader031/viewer/2022030316/5879a4a31a28ab082c8b696d/html5/thumbnails/4.jpg)
Is this you?
• need to accelerate early design process
• tough to find the right early customers
• hard to make a stripped-down MVP
![Page 5: 5 Design Hacks to super-charge your MVP](https://reader031.fdocuments.us/reader031/viewer/2022030316/5879a4a31a28ab082c8b696d/html5/thumbnails/5.jpg)
What You Will Learn
Actionable techniques for creating
a better product in less time
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Who is this for?
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Who is this for?
Innovators & entrepreneurs with a
hot idea and the desire to:
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Who is this for?
Innovators & entrepreneurs with a
hot idea and the desire to:
✓ Create a highly-engaging product
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Who is this for?
Innovators & entrepreneurs with a
hot idea and the desire to:
✓ Create a highly-engaging product
✓ Achieve mass-market success
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Who is this for?
Innovators & entrepreneurs with a
hot idea and the desire to:
✓ Create a highly-engaging product
✓ Achieve mass-market success
✓ Speed up design & development
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Who is this NOT for?
Anyone looking for:
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Who is this NOT for?
Anyone looking for:
✗ Easy answers
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Who is this NOT for?
Anyone looking for:
✗ Easy answers
✗ Silver bullets
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Who is this NOT for?
Anyone looking for:
✗ Easy answers
✗ Silver bullets
✗ Manipulative game mechanics
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Who is this NOT for?
Anyone looking for:
✗ Easy answers
✗ Silver bullets
✗ Manipulative game mechanics
✗ Skinner Box approach to engagement
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Amy Jo Kim, Ph.D.
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Amy Jo Kim, Ph.D. • Social Game Designer
• Entrepreneur
• Startup Coach
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Amy Jo Kim, Ph.D. • Social Game Designer
• Entrepreneur
• Startup Coach
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Amy Jo Kim, Ph.D. • Social Game Designer
• Entrepreneur
• Startup Coach
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Habits, Culture & Design Hacks
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What I’ve learned
• Early product development is HARD
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What I’ve learned
• Early product development is HARD
• It becomes faster & easier with the
right shortcuts & hacks
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What I’ve learned
• Early product development is HARD
• It becomes faster & easier with the
right shortcuts & hacks
• How would you like to make 6
months of progress in 6 weeks?
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Case Study
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Amy Jo has a refined and effective process for bringing early product ideas to life.
Blair Ethington VP Covet Fashion
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Initial Challenge
• Test & refine innovative coop game idea with non-gamer audience
G2A Action Plan
• Product strategy • Early Adopters • Prototype & Test • Customer feedback
Key Results
• Found early market • Financially successful evergreen hit
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Initial Challenge
• Test & refine innovative coop game idea with non-gamer audience
G2A Action Plan
• Clarify product strategy & constraints • Find & learn from Early Adopters • Run weekly interviews & playlists
Key Results
• Found early market • Financially successful evergreen hit
![Page 28: 5 Design Hacks to super-charge your MVP](https://reader031.fdocuments.us/reader031/viewer/2022030316/5879a4a31a28ab082c8b696d/html5/thumbnails/28.jpg)
Initial Challenge
• Test & refine innovative coop game idea with non-gamer audience
G2A Action Plan
• Clarify product strategy & constraints • Find & learn from Early Adopters • Run weekly interviews & playlists
Key Results
• Found early aspirational market • Financially successful evergreen hit
![Page 29: 5 Design Hacks to super-charge your MVP](https://reader031.fdocuments.us/reader031/viewer/2022030316/5879a4a31a28ab082c8b696d/html5/thumbnails/29.jpg)
Amy Jo’s MVP methodology is fantastic. The ROI you’ll see is a no-brainer.
Ofer Leidner President, Happify
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Initial Challenges
• Build prototype • Find early market • Prove business model
G2A Action Plan
• Product strategy • Early Adopters • Prototype & Test • Customer feedback
Key Results
• Contact with early enthusiasts • Market leader in digital health
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Initial Challenges
• Build prototype • Find early market • Prove business model
G2A Action Plan
• Clarify product strategy • Find & learn from Early Adopters • Prototype & test Core Loop
Key Results
• Contact with early enthusiasts • Market leader in digital health
![Page 32: 5 Design Hacks to super-charge your MVP](https://reader031.fdocuments.us/reader031/viewer/2022030316/5879a4a31a28ab082c8b696d/html5/thumbnails/32.jpg)
Initial Challenges
• Build prototype • Find early market • Prove business model
G2A Action Plan
• Clarify product strategy • Find & learn from Early Adopters • Prototype & test Core Loop
Key Results
• Built product with customer input • Market leader in digital health
![Page 33: 5 Design Hacks to super-charge your MVP](https://reader031.fdocuments.us/reader031/viewer/2022030316/5879a4a31a28ab082c8b696d/html5/thumbnails/33.jpg)
What if you could…
• Accelerate your early product development?
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What if you could…
• Accelerate your early product development?
• Talk with EXACTLY the right customers early on?
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What if you could…
• Accelerate your early product development?
• Talk with EXACTLY the right customers early on?
• Turn those insights into a simple yet compelling MVP*?
*Minimum Viable Product
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What if you could…
• Accelerate your early product development?
• Talk with EXACTLY the right customers early on?
• Turn those insights into a simple yet compelling MVP*?
• Do all of this in just a few weeks?
*Minimum Viable Product
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5 Design Hacks to super-charge your MVP
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Small, high-learning experiments1
To increase your chances of success, minimize time through the Build-Measure-Learn cycle.
Eric Ries Author, The Lean Startup
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Ideas
Design &
Build
Product
Measure
Data
LearnAsk the hard, important questions upfront
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Will people subscribe to a digital service that deliversdaily happiness exercises?
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Will fashion-loving, young women play a dress-up game with real designer clothes?
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Surface & test your highest-risk assumptions
MVP Canvas
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Surface & test your highest-risk assumptions
MVP Canvas
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Early Adopter Funnel2
Early Adopters will put up with cost & ridicule for innovations that meet real needs.
Erika Hall Author, Just Enough Research
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Geoffrey Moore, 1992
To cross the chasm…
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Find & delight
a few passionate
Early Adopters
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Test & refine
your assumptions
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Ask just a few
revealing questions
Daily Habits
Beliefs & Ideas
Unmet Needs
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• 25 fashion-obsessed women 18-40
• both gamers & non-gamers • existing player base + Craigslist ads
WHO
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• 25 fashion-obsessed women 18-40
• both gamers & non-gamers • existing player base + Craigslist ads
• 10 minute screening interviews
• 3-5 revealing questions • best subjects become paid testers
WHO
WHAT
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Fashion Browser
stay up-to-date on fashion trends
Co-Creator
shop & dress with a buddy
Armchair Stylist
tell other people how to dress
RESULTS3 key
activity patterns
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Customer Habit Stories3
The chains of habit are too weak to be felt until they are too strong to be broken.
Samuel Johnson Author
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Piggyback on
existing habits
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• Identify relevant habits
Study their daily routines
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• Identify relevant habits • Match a habit to an
unmet need
Study their daily routines
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• Identify relevant habits • Match a habit to an
unmet need • Look for emotional and
situational triggers
Study their daily routines
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Capture Insights with Habit Stories*
When _________
I want to ______________
so I can _____________
trigger
activity + goal
outcome
*habit-based Job Stories
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Fashion Browser
stay up-to-date on fashion trends
Co-Creator
shop & dress with a buddy
Armchair Stylist
tell other people how to dress
![Page 60: 5 Design Hacks to super-charge your MVP](https://reader031.fdocuments.us/reader031/viewer/2022030316/5879a4a31a28ab082c8b696d/html5/thumbnails/60.jpg)
Fashion Browser
stay up-to-date on fashion trends
Co-Creator
shop & dress with a buddy
Armchair Stylist
tell other people how to dress
![Page 61: 5 Design Hacks to super-charge your MVP](https://reader031.fdocuments.us/reader031/viewer/2022030316/5879a4a31a28ab082c8b696d/html5/thumbnails/61.jpg)
Fashion Browser Existing habit
“When I’m tired after a long day at work,
I want to flop on the couch and get the
escapist, immersive hit of flipping through
Vogue - but in a game.”
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Fashion Browser Habit Story
When I need to relax after a long day at work
Trigger
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Fashion Browser Habit Story
When I need to relax after a long day at work
I want to see gorgeous, creative outfits – made
from the latest designer fashions
Activity
Trigger
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Fashion Browser Habit Story
When I need to relax after a long day at work
I want to see gorgeous, creative outfits – made
from the latest designer fashions
So I can stay on top of fashion trends in a fun,
relaxing & playful way
Activity
Outcome
Trigger
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Skill-building Core Loop4
In a loop, you’re learning a skill and updating your mental model. That’s what leads to player delight.
Dan Cook Game Designer
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Fake landing page?
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Fake landing page? X
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Operant Conditioning AKA Skinner Box?
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Operant Conditioning AKA Skinner Box? X
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Skill-building =
making customers more awesome
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Skill-building =
making customers more awesome
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Core Loop = skill-building habit loop
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EscapeTime! urge to dive into an escapist world
Browse your Style Feed
Rate/Comment on Outfits
Earn $$, Dress for Events, Collect
Ratings
Activity
Feedback & Progress
Investment Path
Trigger
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EscapeTime! urge to dive into an escapist world
Browse your Style Feed
Rate/Comment on Outfits
Earn $$, Dress for Events, Collect
Ratings
Activity
Feedback & Progress
Investment Path
Trigger
When I need to relax after a long day at workI want to see gorgeous, creative outfits – made from the latest designer fashionsSo I can stay on top of fashion trends in a fun, relaxing & playful way
Urge or Need
Engaging Activity
Desired Outcome
![Page 75: 5 Design Hacks to super-charge your MVP](https://reader031.fdocuments.us/reader031/viewer/2022030316/5879a4a31a28ab082c8b696d/html5/thumbnails/75.jpg)
EscapeTime! urge to dive into an escapist world
Browse your Style Feed
Rate/Comment on Outfits
Earn $$, Dress for Events, Collect
Ratings
Trigger
Activity
Engaging activity satisfies an urge or need
Trigger
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EscapeTime! urge to dive into an escapist world
Browse your Style Feed
Rate/Comment on Outfits
Earn $$, Dress for Events, Collect
Ratings
Activity
Trigger
Fashion Browser
![Page 77: 5 Design Hacks to super-charge your MVP](https://reader031.fdocuments.us/reader031/viewer/2022030316/5879a4a31a28ab082c8b696d/html5/thumbnails/77.jpg)
Feedback & progress promote learning & mastery
EscapeTime! urge to dive into an escapist world
Browse your Style Feed
Rate/Comment on Outfits
Earn $$, Dress for Events, Collect
Ratings
Feedback & Progress
![Page 78: 5 Design Hacks to super-charge your MVP](https://reader031.fdocuments.us/reader031/viewer/2022030316/5879a4a31a28ab082c8b696d/html5/thumbnails/78.jpg)
EscapeTime! urge to dive into an escapist world
Browse your Style Feed
Rate/Comment on Outfits
Earn $$, Dress for Events, Collect
Ratings
Feedback & Progress
Armchair Stylist
![Page 79: 5 Design Hacks to super-charge your MVP](https://reader031.fdocuments.us/reader031/viewer/2022030316/5879a4a31a28ab082c8b696d/html5/thumbnails/79.jpg)
EscapeTime! urge to dive into an escapist world
Browse your Style Feed
Rate/Comment on Outfits
Earn $$, Dress for Events, Collect
Ratings
Investment Path
Investment & triggers pull people back
Secondary Trigger
Check your Stats
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BreakTime! urge for a quick
social “hit”
Read & Respond to
Updates
Check Notifications
& Stats
Collect faves, RTs & followers
Activity
Feedback & Progress
Investment
Check your Stats
![Page 81: 5 Design Hacks to super-charge your MVP](https://reader031.fdocuments.us/reader031/viewer/2022030316/5879a4a31a28ab082c8b696d/html5/thumbnails/81.jpg)
BreakTime! urge for a quick
social “hit”
Read & Respond to
Updates
Check Notifications
& Stats
Collect faves, RTs & followers
Activity
TriggerEngaging activity satisfies an urge or need
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Feedback & progress promote learning & mastery
BreakTime! urge for a quick
social “hit”
Read & Respond to
Updates
Check Notifications
& Stats
Collect faves, RTs & followers
Feedback & Progress
Check your Stats
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Investment & triggers pull people back
BreakTime! urge for a quick
social “hit”
Read & Respond to
Updates
Get Notifications,
Check Stats
Collect faves, RTs & followers
Activity
Investment
Engaged Trigger
Check your Stats
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PartyTime! urge for a fun social activity
Play a Song Together
Get your Score, Accolades, $$
get better, play harder songs & bigger venues
Core Loop
Feedback & Progress
Investment
Trigger
Activity
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Lightweight weekly play-tests5
There is nothing quite so useless as doing with great efficiency something that should not be done at all.
Peter Drucker Author
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The power of play-testing
• Find & leverage early customers
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The power of play-testing
• Find & leverage early customers
• Source & test ideas quickly
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The power of play-testing
• Find & leverage early customers
• Source & test ideas quickly
• Get high-value input for your MVP
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Amy Jo helped us create our MVP in record time. An invaluable investment that’s still paying off.
Ranan Lachman CEO, Pley
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Initial Challenges
• Quickly build MVP for Pley community
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Initial Challenges
• Quickly build MVP for Pley community
G2A Action Plan
• Clarify product strategy • Find & learn from Early Adopters • Prototype & test MVP
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Initial Challenges
• Quickly build MVP for Pley community
G2A Action Plan
• Clarify product strategy • Find & learn from Early Adopters • Prototype & test MVP
Key Results
• YouTube channel launched for MVP • raised Series B • Integrated video-sharing
![Page 93: 5 Design Hacks to super-charge your MVP](https://reader031.fdocuments.us/reader031/viewer/2022030316/5879a4a31a28ab082c8b696d/html5/thumbnails/93.jpg)
Small, high-learning experiments
Early Adopter funnel
Customer Habit Stories
Skill-building Core Loop
Lightweight weekly play-tests
1
2
3
4
5
5 Design Hacks
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How can you benefit from these design hacks?
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How can you benefit from these design hacks?
• Accelerate your design & development process
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How can you benefit from these design hacks?
• Accelerate your design & development process
• Identify & leverage the right early customers
![Page 97: 5 Design Hacks to super-charge your MVP](https://reader031.fdocuments.us/reader031/viewer/2022030316/5879a4a31a28ab082c8b696d/html5/thumbnails/97.jpg)
How can you benefit from these design hacks?
• Accelerate your design & development process
• Identify & leverage the right early customers
• Create & run low-fidelity, high-learning play-tests
![Page 98: 5 Design Hacks to super-charge your MVP](https://reader031.fdocuments.us/reader031/viewer/2022030316/5879a4a31a28ab082c8b696d/html5/thumbnails/98.jpg)
How can you benefit from these design hacks?
• Accelerate your design & development process
• Identify & leverage the right early customers
• Create & run low-fidelity, high-learning play-tests
• Design a simple, compelling MVP
![Page 99: 5 Design Hacks to super-charge your MVP](https://reader031.fdocuments.us/reader031/viewer/2022030316/5879a4a31a28ab082c8b696d/html5/thumbnails/99.jpg)
What We Do
accelerate your path to
product/market fit
![Page 100: 5 Design Hacks to super-charge your MVP](https://reader031.fdocuments.us/reader031/viewer/2022030316/5879a4a31a28ab082c8b696d/html5/thumbnails/100.jpg)
How We Can Help
• Define & test your key assumptions
![Page 101: 5 Design Hacks to super-charge your MVP](https://reader031.fdocuments.us/reader031/viewer/2022030316/5879a4a31a28ab082c8b696d/html5/thumbnails/101.jpg)
How We Can Help
• Define & test your key assumptions
• Find & delight the right Early Adopters
![Page 102: 5 Design Hacks to super-charge your MVP](https://reader031.fdocuments.us/reader031/viewer/2022030316/5879a4a31a28ab082c8b696d/html5/thumbnails/102.jpg)
How We Can Help
• Define & test your key assumptions
• Find & delight the right Early Adopters
• Create & test a simple, compelling MVP
using Game Design techniques & shortcuts
![Page 103: 5 Design Hacks to super-charge your MVP](https://reader031.fdocuments.us/reader031/viewer/2022030316/5879a4a31a28ab082c8b696d/html5/thumbnails/103.jpg)
Let’s talk! • 15-30 minutes
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Let’s talk! • 15-30 minutes
• Review your project
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Let’s talk! • 15-30 minutes
• Review your project
• Provide feedback & answer questions
![Page 106: 5 Design Hacks to super-charge your MVP](https://reader031.fdocuments.us/reader031/viewer/2022030316/5879a4a31a28ab082c8b696d/html5/thumbnails/106.jpg)
Let’s talk! • 15-30 minutes
• Review your project
• Provide feedback & answer questions
• Together decide if our programs are right for you