Assignment Brief

Course Title/Level:

BTEC National in Media (Creative Media Production)

Unit No: 1 Unit Title:

Pre-Production Techniques for the Creative Media Industries

Unit No: 29 Unit Title:

Music Video Production

Assignment Title:

Music Video

IV of assignment brief by SSM Date:

Student Name: Assignment Tutor:

Date Issued: Deadline Date:

Assessment Decision

Criteria Covered

Part

Full

Criteria Covered

Part

Full

Criteria Covered

Part

Full

P1.1 M1.1 D1.1P1.2 M1.2 D1.2P1.3 M1.3 D1.3

Criteria Covered

Part

Full

Criteria Covered

Part

Full

Criteria Covered

Part

Full

P29.1 M29.1 D29.1P29.2 M29.2 D29.2

For each assignment you must: 1. Check you have completed as much of the assignment as you are

able, taking note of the grading checklist with reference to the evidence required.

2. Complete any additional requested documentation.3. Ensure your name is on your work.

Grading ChecklistAll pass criteria must be met to be awarded a Pass gradeAll pass and all merit criteria must be met to be awarded a Merit gradeAll pass, all merit and all distinction criteria must be met to be awarded a Distinction grade

P29.3 M29.3 D29.3P29.4 M29.4 D29.4

Assignment Scenario

You are a new, small but ambitious video production company. You have been contracted by Wilberforce Colleges’ Performing Arts Department to produce a music video to one of the songs provided to form an aesthetic backdrop to several scenes within their version of  William Shakespeare’s ‘A Midsummer Night’s Dream’.

You are going to produce a suitable music video for one of the tracks chosen in the list provided (see Track Choices on the BTEC National Front Page on Moodle). Your Music Video will be used to provide an ambience that will aid in the plays tapestry of 60’s related images. You can either follow a clear narrative structure (story) or a traditional mood driven video which is largely focused on the band, or a mixture of both. Your music video can be very sinister and serious or tongue in cheek.

The music video must (obviously) reflect the psychedelic nature of the performance itself. As this version of the play is relocated to the British ‘Swinging Sixties’ and the ‘Sixties Psychedelic US Scene’. Your music video must represent this era of Andy Warhol’s factory and free love, etc.

Many props reflecting this era will be provided to you and you will have limited access to the actors appearing in the performance twice a week at scheduled times, if you wish to use them.

Documentation needed for this assignment includes:

* Project Development Diary (for the duration of the project)

* Completed Music Video Workbook

*Completed Music Video Analysis Essay (1,000 word Minimum)

* Pre Production Materials

* Finished Music Video

* Written Evaluation or Production Commentary Voice-over

(This list is just a very basic overview of what needs to be submitted. See Music Video Project Task Submission List on Moodle for a more

detailed breakdown of what is required during submission. This list will also

include which elements should be completed individually and / or as part of a group.)

Unit Content Covered: 1.1(PMD), 1.2(PMD), 1.3(PMD)29.1(PMD), 29.2 (PMD), 29.3(PMD), 29.4 (PMD)

Scenario: You are working for a small but ambitious production company that has been contracted to produce a short 2-3 minute zombie short film / sequence. Your short film should conform to all the usual codes and conventions used within the horror zombie film sub genre. Try to conform to all of the zombie sub genre conventions within this 2-3 minute scene.

You can choose to work individually or as part of a larger group (4 maximum). If you do choose to work in a group you must delegate responsibilities fairly (i.e.: - scriptwriter, camera person, editor, director, etc.). Witness statements are available for confirmation of equally distributed work, and observations will be made by teachers.

You must mix genres within your film so you show us a greater understanding of what is meant by the term hybrid/sub genre. Your film could start as a romantic comedy and then turn into a zombie horror film. You could even make a musical zombie film where the zombies give a little song and dance - Horror/musical.

TaskNo. Task Description Unit

NumberCriteria Covered

Date Achieved

1

Task Scenario:As a media producer you will need to record your progress your productivity at the end of each of your sessions, in the form of a Project Development Diary. This will showcase your thoughts and progress throughout this assignment.

Evidence:Your Project Development Diary should reflect what you have accomplished in each of your work sessions, as well as your own thoughts and comments regarding your progress. Entries do not have to be long but must be reflective. You will need to conduct a Development Project Diary for most of your projects. See Development Project Diary help sheet for further details.

Assessment: To achieve a Pass grade your Project Development Diary must show evidence of the application of pre-production planning. To achieve a Merit grade your Project Development Diary must show evidence of the competent application of pre-production planning. To achieve a Distinction grade your Project Development Diary must show evidence of the near professional application of pre-production planning.

1P1.3M1.3D1.3

See Digital Interim

Feedback on Moodle

2Task Scenario:You are to complete the Music Video workbook to improve your understanding of stylistic qualities, purpose and content of music videos. It is through this understanding that you will better appreciate the features associated with music videos.

Evidence:Your Music Video Workbook should consist of a series of questions and activities that you are required to fully complete to show understanding of stylistic

29 P29.1M29.1P29.2M29.2

See Digital Interim

Feedback on Moodle

qualities, purpose and content of music videos.

Assessment: To achieve a Pass grade your Music Video Workbook must show evidence of appropriate use of subject terminology. To achieve a Merit grade your Music Video Workbook must show evidence of appropriate use of subject terminology using detailed illustrative examples.

3

Task Scenario:Your next task is to write a 1,000 word essay comparing and contrasting two music videos of your own choice and analyzing aesthetic qualities, stylistic conventions and technical achievements within them. You should use research and bibliography references as appropriate.

Evidence:Your 1,000 word Music Video Analysis essay should reflect your understanding of Music Video formats through the analysis of aesthetic qualities, stylistic conventions and technical achievements See Music Video Analysis Essay Help sheet for further details.

Assessment: To achieve a Pass grade your essay should show appropriate understanding of conventions. To achieve a Merit grade your essay should show evidence of imaginative thinking. To achieve a Distinction grade your essay should show evidence of near professional standards showing creativity and flair.

29

P29.1M29.1D29.1P29.2M29.2D29.2P29.3M29.3D29.3

See Digital Interim

Feedback on Moodle

4

Task Scenario:Complete your Pre-Production Materials necessary for the completion of a specific media production.

Evidence:Your Pre-Production Materials should include a variety of necessary documentation including: Treatment, script, shooting script, shooting schedule, storyboards, location survey, budget plan, etc. See Pre-production material templates for further details.

Assessment: To achieve a Pass grade your Pre-Production Materials should be produced within appropriate conventions, with some assistance. To achieve a Merit grade your Pre-Production Materials should be produced showing some imagination, with only occasional assistance. To achieve a Distinction grade your Pre-Production Materials should be produced showing creativity and flair, working to professional expectations.

129

P1.1M1.1D1.1P1.2M1.2D1.2P1.3M1.3D1.3P29.3M29.3D29.3

See Digital Interim

Feedback on Moodle

5Task Scenario:Film and edit your Completed Music Video using the Sony Vegas editing software on the computers.

29 P29.4M29.4D29.4

See Digital Interim

Feedback on Moodle

Evidence:Your Completed Music Video should reflect the relevant codes and conventions of a music video production. It should also reflect the appropriate conventions and techniques of the track chosen, and the era in which the performance that it will be in will take place.

Assessment: To achieve a Pass grade your Music Video should be produced within appropriate conventions. To achieve a Merit grade your Music Video should be produced showing some imagination. To achieve a Distinction grade your Music Video should be produced showing creativity and flair.

6

Task Scenario:When you have completed your production, now is the time to be reflective of the technical and aesthetic decisions you have made in the production of your music video. You can decide to either write a 500 word written evaluation or a reflective technical commentary recorded as an audio voice over companion piece to your film.

Evidence:Your written evaluation or your reflective audio commentary should reflect the technical competency that you (and your group) feel you have applied to your project. See Evaluation / Commentary Help sheet for further details.

Assessment: To achieve a Pass grade your Evaluation / Commentary should be produced within appropriate conventions. To achieve a Merit grade your Evaluation / Commentary should be produced showing some imagination. To achieve a Distinction grade your Evaluation / Commentary should be produced showing creativity and flair.

29P29.3M29.3D29.3

See Digital Interim

Feedback on Moodle

Grading SheetBTEC First National in Media (Creative Media Production)Unit: 1 Title: Pre-Production Techniques for the Creative Media Industries

PLTS

To achieve a pass grade the evidence must show that the

learner is able to: PLTS

To achieve a merit grade the evidence must show that, in addition to the pass criteria,

the learner is able to: PLTS

To achieve a distinction grade the evidence must show that,

in addition to the pass and merit criteria, the learner is

able to:

P1 Outline requirements and sources of requirements for a specific media

production.M1

Explain in some detail and competently present requirements and sources of requirements for a

specific media production.

D1

Comprehensively explain and present to a quality that reflects near-professional standards fully

detailed requirements and sources of requirements for a specific media

production.

P2 Generate outline preproduction documentation for a specific media production with some assistance.

M2

Generate competent, carefully presented and detailed pre-

production documentation for a specific media production with only

occasional assistance.

D2

Generate thorough and comprehensively detailed pre-

production documentation for a specific media production, working

independently to professional .expectations.

P3 Apply pre-production planning to a specific media production working

with some assistance.M3

Apply pre-production planning to a specific media production

competently with only occasional assistance.

D3

Apply pre-production planning to a specific media production to a

quality that reflects near-professional standards, working independently to

professional expectations.

The above criteria are covered in this assignment

Grading SheetBTEC First National in Media (Creative Media Production)Unit: 29 Title: Music Video Production

PLTS

To achieve a pass grade the evidence must show that the

learner is able to: PLTS

To achieve a merit grade the evidence must show that, in addition to the pass criteria,

the learner is able to: PLTS

To achieve a distinction grade the evidence must show that,

in addition to the pass and merit criteria, the learner is

able to:

P1 Describe the purposes of music videos with some appropriate use of subject

terminology.M1

Explain the purposes of music videos with reference to detailed illustrative examples and with generally correct

use of subject terminology.

D1

Comprehensively explain the purposes of music videos with elucidated examples and consistently using

subject terminology correctly.

P2Describe the styles, conventions and techniques of music videos with some

appropriate use of subject terminology.

M2

Explain the styles, conventions and techniques of music videos with reference to detailed illustrative

examples and with generally correct use of subject terminology.

D2

Comprehensively explain the styles, conventions and techniques of music videos with elucidated examples and

consistently using subject terminology correctly.

P3Originate and plan a music video

production for a specific music track working within appropriate

conventions with some assistance.M3

Originate and plan a music video production for a specific music track

effectively showing some imagination and with only occasional assistance.

D3

Originate and plan a music video production for a specific music track to a technical quality that reflects near-

professional standards, showing creativity and flair and working independently to professional

expectations.

P4Work to complete production of a

music video working within appropriate conventions and with

some assistance.M4

Work competently to complete production of a music video showing

some imagination and with only occasional assistance.

D4

Work to a technical quality that reflects near-professional standards to complete production of a music video,

showing creativity and flair and working independently to professional

expectations.

The above criteria are covered in this assignment

Authentication StatementThis form must be signed by both the candidate and the centre-assessor, and attached to the candidate’s coursework submission. Any candidate unable to provide a signed authentication statement may receive zero credit for the unit.

Notice to Candidates The work you submit for assessment must be your own. You may be disqualified from this assignment if you copy from someone else, copy from downloaded or published materials, allow another candidate to copy from you, or if you cheat in any other way. Any information used must be correctly referenced to its original source.

Declaration of Authentication I have read and understood the Notice to Candidates above. I have produced the attached work without assistance, other than that which my teacher has explained is acceptable within the specification.

DateStudent’s signature